Global Medical Devices Survey 2013–2014 - Market Trends, Buyer Spend and Procurement Strategies in the Global Medical Devices Industry

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					                                Medical Devices
                                              Panel Report




Global Medical Devices Survey 2013–
2014: Market Trends, Buyer Spend and Procurement
Strategies in the Global Medical Devices Industry

Reference code: MD2205PR
Published: June 2013



ICD Research

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London EC4Y 0BS
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Website: www.icd-research.com




                                       www.icd-research.com
 TABLE OF CONTENTS



TABLE OF CONTENTS

1      Introduction ........................................................................................................................... 8
    1.1 What is This Report About? ............................................................................................................. 8
    1.2 Definitions ........................................................................................................................................ 8
    1.3 Methodology .................................................................................................................................... 9
    1.4 Profile of Survey Respondents: Global Medical Devices Industry ....................................................11
        1.4.1     Profile of buyer respondents ..................................................................................................................... 11
        1.4.2     Profile of supplier respondents ................................................................................................................. 12
2      Executive Summary ............................................................................................................ 14
3      Global Medical Devices Industry Dynamics...................................................................... 16
    3.1 Global Medical Devices Industry: Revenue Growth Expectations ....................................................17
        3.1.1     Global medical devices industry: revenue growth expectation by company type .................................... 19
        3.1.2     Global medical devices industry: revenue growth expectations by region ............................................... 21
        3.1.3     Global medical devices industry: revenue growth expectations by turnover ............................................ 22
        3.1.4     Global medical devices industry: revenue growth expectations of senior level respondents .................. 23
    3.2 Global Medical Devices Industry: Future Developments in Business Structure ...............................24
        3.2.1     Global medical devices industry: future developments in business structure by buyers ......................... 24
        3.2.2     Global medical devices industry: future developments in business structure by suppliers ...................... 26
    3.3 Global Medical Devices Industry: Change in Company Strategies ..................................................28
        3.3.1     Global medical devices industry: change in leading company strategies by buyers................................ 28
        3.3.2     Global medical devices industry: change in leading company strategies by suppliers ............................ 30
        3.3.3     Global medical devices industry: change in leading company strategies by region ................................ 31
        3.3.4     Global medical devices industry: change in leading company strategies by company turnover ............. 32
    3.4 Global Medical Devices Industry: Merger and Acquisition Activity Expectations ..............................34
        3.4.1     Global medical devices industry: merger and acquisition activity expectations by buyers ...................... 34
        3.4.2     Global medical devices industry: merger and acquisition activity expectations by suppliers ................... 36
        3.4.3     Global Medical Devices Industry: Merger and acquisition activity expectations by region ...................... 37
        3.4.4     Global medical devices industry: merger and acquisition activity expectations by company turnover .... 39
        3.4.5     Global medical devices industry: expand geographical reach vs. M&A activity projections .................... 40
    3.5 Global Medical Devices Industry: Capital Expenditure Estimation ...................................................41
        3.5.1     Global medical devices industry: capital expenditure estimation by buyers ............................................ 41
        3.5.2     Global medical devices industry: capital expenditure estimation by suppliers ......................................... 43
        3.5.3     Global medical devices industry: capital expenditure estimation by region ............................................. 44
        3.5.4     Global medical devices industry: capital expenditure estimation by company turnover .......................... 45
    3.6 Global Medical Devices Industry: Planned Change in Staff Recruitment Activity .............................46
        3.6.1     Global medical devices industry: planned change in staff recruitment activity by company type ............ 46
        3.6.2     Global medical devices industry: planned change in staff recruitment activity by region ........................ 47

Global Medical Devices Survey 2013–2014: Market Trends, Buyer Spend and Procurement
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Strategies in the Global Medical Devices Industry

© ICD Research. This product is licensed and is not to be photocopied                                                                         Published: June 2013
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       3.6.3      Global medical devices industry: planned change in staff recruitment activity by company turnover ...... 48
4      Global Medical Devices Market Growth Outlook .............................................................. 49
    4.1 Global Medical Devices Industry: Demand in Emerging Markets .....................................................51
       4.1.1      Global medical devices industry: demand in emerging markets by buyers ............................................. 52
       4.1.2      Global medical devices industry: demand in emerging markets by suppliers .......................................... 54
       4.1.3      Global medical devices industry: demand in emerging markets by region .............................................. 56
       4.1.4      Global medical devices industry: demand in emerging markets by company turnover ........................... 57
    4.2 Global Medical Devices industry: Growth Expectations in Developed Countries .............................58
       4.2.1      Global medical devices industry: growth expectations in developed countries by buyers ....................... 59
       4.2.2      Global medical devices industry: growth expectations in developed countries by suppliers ................... 61
       4.2.3      Global medical devices industry: growth expectations in developed countries by region ........................ 63
       4.2.4      Growth expectations in developed countries by company turnover ......................................................... 64
5      Threats and Opportunities for the Medical Devices Industry .......................................... 65
    5.1 Global Medical Devices Industry: Leading Business Concerns, 2013–2014 ....................................66
       5.1.1      Global medical devices industry: leading business concerns by company type ...................................... 68
       5.1.2      Global medical devices industry: leading business concerns by region .................................................. 70
       5.1.3      Global medical devices industry: leading business concerns by company turnover................................ 70
    5.2 Global Medical Devices Industry: Key Supplier Actions to Maintain and Win Buyer Business .........72
       5.2.1      Global medical devices industry: actions to maintain and secure buyer business by buyers .................. 72
       5.2.2      Global medical devices industry: actions to maintain and secure buyer business by region ................... 76
       5.2.3      Global medical devices industry: actions to maintain and secure buyer business by turnover ............... 77
       5.2.4 Global medical devices industry: actions to maintain and secure buyer business by procurement
       budget 79
       5.2.5 Global medical devices industry: actions to maintain and secure buyer business by purchasing
       decision authority .................................................................................................................................................. 80
6      Global Medical Devices Industry Buyer Expenditure Activity ......................................... 81
    6.1 Global Medical Devices Industry: Annual Procurement Budgets .....................................................82
       6.1.1      Global medical devices industry: annual procurement budgets vs. cost containment ............................. 83
       6.1.2      Global medical devices industry: annual procurement budgets by region ............................................... 83
       6.1.3      Global medical devices industry: annual procurement budgets by company turnover ............................ 85
       6.1.4      Global medical devices industry: annual procurement budgets in US$ by senior level respondents ...... 86
    6.2 Global Medical Devices Industry: Planned Change in Procurement Expenditure ............................88
       6.2.1 Global medical devices industry: planned change in procurement expenditure vs. revenue growth
       optimism ................................................................................................................................................................ 90
       6.2.2      Global medical devices industry: planned change in procurement expenditure by region ...................... 90
       6.2.3      Global medical devices industry: planned change in procurement expenditure by company turnover ... 91
    6.3 Global Medical Devices Industry: Planned Change in Procurement Expenditure by Product and
    Service Category ....................................................................................................................................93
       6.3.1      Planned change in procurement expenditure by product, and service category by region ..................... 96

Global Medical Devices Survey 2013–2014: Market Trends, Buyer Spend and Procurement
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Strategies in the Global Medical Devices Industry

© ICD Research. This product is licensed and is not to be photocopied                                                                                   Published: June 2013
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       6.3.2      Planned change in procurement expenditure by product and service category by company turnover.... 97
    6.4 Global Medical Devices Industry: Variations in Regional Supplier Prices ........................................99
       6.4.1      Global medical devices industry: variations in regional supplier prices by region .................................. 100
       6.4.2      Global medical devices industry: variations in regional supplier prices by company turnover ............... 101
7      Global Medical Devices Industry Procurement Behaviors and Strategies .................. 103
    7.1 Global Medical Devices Industry: Critical Success Factors for Supplier Selection .........................104
       7.1.1      Global medical devices industry: critical success factors by company type .......................................... 104
    7.2 Global Medical Devices Industry: E–Procurement .........................................................................108
       7.2.1      Global medical devices industry: procurement budget increase vs. e-procurement .............................. 110
       7.2.2      Global medical devices industry: e–procurement by region ................................................................... 110
       7.2.3      Global medical devices industry: e–procurement by company turnover ................................................ 112
8      Appendix ............................................................................................................................ 114
    8.1 Global Medical Devices Industry Full Survey Results ....................................................................114
    8.2 Methodology .................................................................................................................................129
    8.3 Contact us .....................................................................................................................................129
    8.4 About ICD Research .....................................................................................................................129
    8.5 Disclaimer .....................................................................................................................................129




Global Medical Devices Survey 2013–2014: Market Trends, Buyer Spend and Procurement
                                                                                                                                                   Page 4
Strategies in the Global Medical Devices Industry

© ICD Research. This product is licensed and is not to be photocopied                                                               Published: June 2013
  TABLE OF CONTENTS



LIST OF FIGURES

Figure 1: Global Medical Devices Industry: Revenue Growth Optimism (%), 2010–2013 .................................................................................... 18
Figure 2: Global Medical Devices Industry: Revenue Growth Optimism by Company (%), 2010–2013 ............................................................... 20
Figure 3: Global Medical Devices Industry: Revenue Growth Optimism by Region (%), 2013 ............................................................................. 22
Figure 4: Global Medical Devices Industry: Revenue Growth Optimism by Turnover (%), 2013 .......................................................................... 23
Figure 5: Global Medical Devices Industry: Key Expected Changes In Business Structure (% Buyer Respondents), 2013 ................................. 26
Figure 6: Global Medical Devices Industry: Key Expected Changes In Business Structure (% Supplier Respondents), 2013 ............................. 27
Figure 7: Global Medical Devices Industry: Change in Leading Company Strategies by Buyers (%), 2013 ......................................................... 29
Figure 8: Global Medical Devices Industry: Change in Leading Company Strategies by Suppliers (%), 2013 ..................................................... 31
Figure 9: Global Medical Devices Industry: Change in Leading Company Strategies by Company Turnover (%), 2013 ...................................... 33
Figure 10: Global Medical Devices Industry: Merger and Acquisition Activity Expectations by Buyers, 2010–2013 ............................................. 35
Figure 11: Global Medical Devices Industry: Merger and Acquisition Activity Expectations by Suppliers, 2010–2013 ......................................... 37
Figure 12: Global Medical Devices Industry: Merger and Acquisition Activity Expectations by Region, 2013 ...................................................... 38
Figure 13: Global Medical Devices Industry: Merger and Acquisition Activity Expectations by Company Turnover, 2013 ................................... 39
Figure 14: Global Medical Devices Industry: Expand geographical reach vs. M&A activity projections, 2013 ...................................................... 40
Figure 15: Global Medical Devices Industry: Capital Expenditure Estimation by Buyers (%), 2013 ..................................................................... 42
Figure 16: Global Medical Devices Industry: Capital Expenditure Estimation by Suppliers (%), 2013 ................................................................. 44
Figure 17: Global Medical Devices Industry: Capital Expenditure Estimation by Region (%), 2013 ..................................................................... 45
Figure 18: Global Medical Devices Industry: Planned Change in Staff Recruitment Activity by Company Type (%), 2013 .................................. 47
Figure 19: Global Medical Devices Industry: Planned Change in Staff Recruitment Activity by Region (%), 2013 ............................................... 48
Figure 20: Global Medical Devices Industry: Top Ten Growth Regions, 2013 ..................................................................................................... 50
Figure 21: Global Medical Devices Industry: Top Five Emerging Markets, 2014 ................................................................................................. 51
Figure 22: Global Medical Devices Industry: Demand in Emerging Markets (% Buyer Respondents), 2013........................................................ 54
Figure 23: Global Medical Devices Industry: Demand in Emerging Markets (% Supplier Respondents), 2013 .................................................... 55
Figure 24: Global Medical Devices Industry: Demand in Emerging Markets by Region (%), 2013....................................................................... 56
Figure 25: Global Medical Devices Industry: Top Five Developed Regions by Growth , 2013 ............................................................................. 58
Figure 26: Global Medical Devices Industry: Growth Expectations in Developed Countries by Buyers (%), 2013 ............................................... 60
Figure 27: Global Medical Devices Industry: Growth Expectations in Developed Countries by Suppliers (%), 2013 ........................................... 62
Figure 28: Global Medical Devices Industry: Growth Expectations in Developed Countries by Region (%), 2013 ............................................... 63
Figure 29: Global Medical Devices: Leading Business Concerns (%), 2010–2013 .............................................................................................. 67
Figure 30: Global Medical Devices: Industry Top Five Leading Business Concerns (%), 2013–2013.................................................................. 68
Figure 31: Global Medical Devices Industry: Leading Business Concerns by Company Type (%), 2013 ............................................................. 69
Figure 32: Global Medical Devices Industry: Securing Buyer Business, Buyer Responses (%), 2013 ................................................................. 74
Figure 33: Global Medical Devices Industry: Securing Buyer Business, Buyer vs. Supplier Responses (%), 2013 .............................................. 75
Figure 34: Global Medical Devices Industry: Securing Buyer Business by Company Turnover (%), 2013 ........................................................... 78
Figure 35: Global Medical Devices Industry: Securing Buyer Business by Purchasing Decision Authority (%), 2013 .......................................... 80
Figure 36: Global Medical Devices Industry: Annual Procurement Budgets of Buyers in US$ (%), 2010–2013 ................................................... 82
Figure 37: Global Medical Devices Industry: Annual Procurement Budgets in US$ by Region(%), 2013............................................................. 84
Figure 38: Global Medical Devices Industry: Annual Procurement Budgets in US$ by Company Turnover (%), 2013 ......................................... 86
Figure 39: Global Medical Devices Industry: Annual Procurement Budgets in US$ by Senior Respondents (%), 2013 ....................................... 87
Figure 40: Global Medical Devices Industry: Planned Change in Total Procurement Expenditure of Buyers (%), 2010–2013 ............................. 89
Figure 41: Global Medical Devices Industry: Planned Change in Total Procurement Expenditure by Region (%), 2013...................................... 91
Figure 42: Global Medical Devices Industry: Planned Change in Total Procurement Expenditure by Company Turnover (%), 2013 ................... 92
Figure 43: Global Medical Devices Industry: Top Five Product and Service Categories by Buyers, 2013 ........................................................... 95
Figure 44: Global Medical Devices Industry: Planned Change in Procurement Expenditure by Product and Service Category (%), 2013........... 96
Figure 45: Global Medical Devices Industry: Planned Change in Procurement Expenditure by Product and Service Category of Buyers by
Region (%), 2013 ............................................................................................................................................................................................... 97
Figure 46: Global Medical Devices Industry: Planned Change in Procurement Expenditure by Product and Service Category of Buyers by
Company Turnover (%), 2013............................................................................................................................................................................. 98
Figure 47: Global Medical Devices Industry: Variations in Regional Supplier Prices (%), 2013 ..........................................................................100
Figure 48: Global Medical Devices Industry: Variations in Regional Supplier Prices by Region (%), 2013 .........................................................101
Figure 49: Global Medical Devices Industry: Variations in Regional Supplier Prices by Company Turnover (%), 2013 ......................................102
Figure 50: Global Medical Devices Industry: Critical Success Factors for Supplier Selection: Buyers vs. Suppliers (Index Score), 2013 ...........106
Figure 51: Global Medical Devices Industry: Critical Success Factors for Supplier Selection: Buyers vs. Suppliers (Index Score), 2013 ...........107
Figure 52: Global Medical Devices Industry: E–Procurement: Level of Implementation (%), 2013 .....................................................................109
Figure 53: Global Medical Devices Industry: E–Procurement: Level of Implementation by Region (%), 2013 ....................................................111
Figure 54: Global Medical Devices Industry: E–Procurement: Level of Implementation by Company Turnover (%), 2013 .................................113



Global Medical Devices Survey 2013–2014: Market Trends, Buyer Spend and Procurement
                                                                                                                                                                                                           Page 5
Strategies in the Global Medical Devices Industry

© ICD Research. This product is licensed and is not to be photocopied                                                                                                                Published: June 2013
 TABLE OF CONTENTS



LIST OF TABLES

Table 1: Total Global Medical Devices Industry Survey Respondents by Company Type, 2013 ......................................................................... 11
Table 2: Global Medical Devices Industry Buyer Respondents by Job Role (%), 2013 ....................................................................................... 11
Table 3: Global Medical Devices Industry Buyer Respondents by Global Company Turnover (%), 2013 ............................................................ 12
Table 4: Global Medical Devices Industry Buyer Respondents by Region (%), 2013 ..........................
				
DOCUMENT INFO
Description: Product Synopsis “Global Medical Devices Survey 2013–2014: Market Trends, Buyer Spend and Procurement Strategies in the Global Medical Devices Industry” is a new report by ICD Research that analyzes how medical devices industry companies’ procurement expenditures, business strategies, and practices are set to change in 2013–2014. Additionally, this report presents a comparative analysis between two years of survey results (wherever applicable). This report gives you access to the category-level spending outlooks, budgets, supplier selection criteria, business challenges, and investment opportunities of leading purchase decision makers; it also identifies the future growth of buyers and suppliers, M&A, capital expenditure, staff hiring, and e-procurement. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities, as well as access to information categorized by region, company type, and size. Introduction and Landscape Why was the report written? This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading global medical devices industry executives; it provides data and analysis on buyer expenditure, procurement, and developments within the global medical devices industry. It includes key topics such as global medical devices industry buyer expenditure and procurement behaviors and strategies, and identifies the threats and opportunities within the global medical devices industry, economic outlook trends, and business confidence within global medical devices industry executives. Most secondary research reports are based on general industry drivers and do not understand the industry executives’ attitude and changing behaviors, creating a gap in presenting the business outlook of the industry; in an effort to bridge this gap, ICD Research created this primary research-based report by gathering the opinions of
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