Docstoc

The Use of Social Media Applications in Emergency Management

Document Sample
The Use of Social Media Applications in Emergency Management Powered By Docstoc
					                                                       Stefan Raue
                                       School of Computing Science
                                             University of Glasgow




The changing Role of Social
Media in Emergencies
Communications & Resilience Workshop
Falkirk, 28th February 2012
                                              Definitions
                                   Social Media Applications

Social Media Applications:

“[..] a group of Internet-based
applications that build on the
ideological and technological
foundations of Web 2.0, and that
                   2.0
allow the creation and exchange
of User Generated Content.”
                  Content.
(Kaplan & Haenlein, 2010)
                                                 Definition
              Social Media Applications - Examples


Category:             Blog

Definition:           …is “a personal website or web page
(Oxford Dictionary)   on which an individual records
                      opinions, links to other sites, etc. on a
                      regular basis.“


Random Facts:         • More than 180 million blogs on the
                        Internet
                      • 270,000 words are written on Blogger
                        every minute (2009)

Other Platforms:
                                               Definition
              Social Media Applications - Examples


Category:             Microblog

Definition:           …is a website that allows “the posting
(Oxford Dictionary)   of very short entries or updates [..],
                      typically via a mobile phone.”


Random Facts:         • more than 500 million registered
                        users on Twitter
                      • more than 250 million tweets a day
                      • more than 2800 tweets a second

Other Platforms:
                                            Definition
              Social Media Applications - Examples


Category:          Video and Photo Sharing Platform

Definition:        …also called content communities.
                   They allow users to share visual
                   content with the wider online
                   community on the Internet.

Random Facts:      • more than 2 billion videos watched
                     on Youtube every day
                   • more than 6 billion photos on Flickr
                   • more than 6,000 images uploaded to
                     Flickr every minute

Other Platforms:
                                               Definition
              Social Media Applications - Examples


Category:             Social Network

Definition:           …is a “network of social interactions
(Oxford Dictionary)   and personal relationships.” It is a
                      “dedicated   website     or   other
                      application which enables users to
                      communicate with each other by
                      posting information, comments,
                      messages, images, etc..”

Random Facts:         • more than 845 million Facebook
                        users (~425m active every day)
                      • ~90 billion images uploaded to
                        Facebook every year (250m / day)

Other Platforms:
                                                                Social Media
                        Levels of SMA Integration & Public Engagement


                                                                                   IVE
                                                                               A CT
                                                                           O
                                                                         PR


                                                   IVE
                                               ACT

                                                                       PROACTIVE PUBLIC




                                                                                         BENEFIT
                                                                        ENGAGEMENT
                 IVE
            PASS
                                      ACTIVE         MONITORING WITH
                                       PUBLIC        OPERATIONAL USE
                                     ENGAGEMENT
                    PASSIVE MONITORING
     INFORMATION
    DISSEMINATION

￿      ❶                ❷              ❸                 ❹                 ❺

                            LEVEL OF SOCIAL MEDIA INTEGRATION
                                        Social Media Integration
                Information Dissemination – Megaphone approach



Benefits:        • control over the channels (when / what / how / which)

                 • speed of information dissemination

                 • size of audience

                 • increased visibility of existing content / organisation



Applications:    • warning and informing the public

                 • campaigning and risk communication
                                       Social Media Integration
                 Passive Monitoring - Get to know your audience



Benefits:       • understand public’s perception / opinion

                • identify key stakeholders / influencers in communities, for
                  specific topics, etc.



Applications:   • evaluation of own performance (e.g. popularity)

                • evaluation of campaigns (e.g. acceptance, range of
                  influence)

                • static monitoring for specific events to gather information
                                         Social Media Integration
                Active Public Engagement – Listen & Answer & Ask



Benefits:         • shape public perception / opinion

                  • be more accessible to the public

                  • reduce load on other channels (e.g. hotlines)



Applications:     • provide direct advice to your audience in non-critical events

                  • ask / request information (e.g. missing people, eyewitness)

                  • counter rumours and misinformation

                  • ensure communities on a personalised level
                                          Social Media Integration
            Active SMA Monitoring – Listen & Understand & Apply



Benefits:        • near real-time monitoring of incidents / events

                 • improve situational awareness

                 • information on demand from trusted sources


Applications:    • detect events of interest that might not yet have been
                   reported or are still to come (e.g. illicit street party, riot
                   inciting messages)

                 • understand actions / plans / movements of groups of people

                 • post-event investigation (e.g. suspect identification)
                                       Social Media Integration
                            Full Integration of SMAs into Operations



Benefits:       • receive information that is validated from trusted sources

                • receive information that is in the required format

                • link information received into other operational systems


Applications:   • alternative emergency call system

                • update on situations from public or volunteer organisations
                  (e.g. on flood levels, snow depth, wildfires, )

                • update the public in real-time about your operations (e.g.
                  dispatched vehicles, stock levels of sandbags, shelters)
What are the challenges?
                                                                    Social Media
                                    SMA Integration – Benefit, Cost & Risk

     • manage the expectations of the
       audience                                                                        IVE
                                                                                   A CT
                                                                               O
                                                                             PR




                                                                                             BENEFIT & COST & RISK
     • make the objectives of your
       social media presence clear to
       the audience                                IVE
                                               ACT

                                                                           PROACTIVE PUBLIC
                                                                            ENGAGEMENT
                 IVE
            PASS
                                                          MONITORING
                                      ACTIVE
                                                             FOR
                                       PUBLIC
                                     ENGAGEMENT          OPERATIONAL USE
                    PASSIVE MONITORING
     INFORMATION
    DISSEMINATION

￿     ❶                 ❷            ❸                     ❹                 ❺

                            LEVEL OF SOCIAL MEDIA INTEGRATION
Special thanks to @FredCavazza for making this graphic available under CC BY-NC-SA 2.0
 Social Media Challenges
Start small. Fail early. Learn often.
                                   Stefan Raue & Prof. Chris Johnson
                                       School of Computing Science
                                               University of Glasgow




Thank you for your attention.
Any questions?
Stefan Raue
School of Computing Science
College of Science & Engineering
University of Glasgow
stefan.raue@glasgow.ac.uk

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:0
posted:7/30/2013
language:English
pages:17