e-Commerce - a possibility for maximising its impact on business

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					e-Commerce - a possibility for maximising 
its impact on business activity 



                 Juraj Šebo
                  Chairman
     Slovak Associaton of Distance selling
          TAIEX TIRANA 18.3.2009
E commerce
 Selling through websites is the fastest
 growing method of trading worldwide.
 There are two main forms of e-commerce:
 Business to business (B2B) trading where
 companies trade and exchange information
 using the World Wide Web.
 Business to consumer (B2C) trading where
 companies deal directly with customers
 through web pages, and ordering is carried
 out online.
Products

 There are many different types of
 products and services that are traded
 on line including books, CDs, cars,
 holidays, and insurance.
 In response to e-tailing and e-trading,
 most businesses have now set up
 their own websites
Trading online

    Trading online enables businesses to reach much wider
    audiences while cutting the costs of traditional retailing
    methods.

    For example, an e-tailer does not have to spend so much on
    an expensive High Street presence

     Although the outlay on developing a good website is
    substantial the potential benefits are enormous in providing
    most types of business with a competitive advantage.

    An individual working from home can now advertise and sell
    their produce worldwide
.
 Typical customer
E commerce is used by 32% respodents. More often women
than men.
Typical customer = woman , middle age (30 – 44 rokov), middle 
and collage ecucated ,hosehold with higher incomes , from 
bigger towns
Internet use in 2007
Internet growth 2001-2008
 Austria    121,4%
 Belgium    156,0%
 Germany    110,9%
 N’lands    177,1%
 Romania     517,5%
 Russia      664,5%
 Slovakia    284,6%
 Slovenia    263,3%
 Ukraine    2.539,1% (!)
 Croatia    625,6%
 CZ Rep.    410,0%
 Hungary    326,6%
 Poland     307,1%
WEB as a tool

 A web page is a single document. A
 website is a collection of related
 documents. The World Wide Web
 consists of graphic and text
 documents that can be connected
 together through clickable 'hypertext'
 links
Action Plan for Electronic
Commerce


 Building trust for users and
 consumers
 Establishing ground rules for the
 digital marketplace
 Enhancing the information
 infrastructure for electronic
 commerce, and maximising the
 benefits of electronic commerce.
How to build trust for users and 
consumers? 




  Consumer protection
  Privacy protection
  Security and authentication
How to establish ground rules for the 
digital marketplace


  Legal and commercial frameworks
  Taxation
  Trade policy and market access
  Competition law and policy
  Electronic finance
How to enhance the information 
infrastructure for electronic commerce

  Access to and use of the information
  infrastructure:
  policy implications of changing information and
  network technologies and market demands,
  including the local loop and network convergence,
  developments in pricing for access to broadband
  infrastructures,
  Internet developments and governance issues,
  and
  policy requirements for open international
  telecommunication markets.
How to maximise the benefits of electronic 
commerce


 The full economic potential of electronic
 commerce will only be realised through an
 environment facilitating its widespread use
 by businesses, consumers and institutions.
 The information infrastructure has the
 potential to link citizens to each other and
 to the world, and to foster social cohesion.
 A clear understanding of the needs of
 enterprises and citizens is needed
 There is enormous potential for the growth
 of electronic commerce in education and
 training
The steps for the development of
e commerce

           Third
             Third
           Party
             Party                 Cerification trustmarks
                                Cerification trustmarks
        cooperation
          cooperation                                                       Media
                                                                          Media
                                                                         informations
                                                                       informations
                                      Trust increase
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                              itie
                                   s                        for
                                                          In ns
                                                                    r
                                                                  Fo mer
                                      Development
                                     Development B                 to
                                                      ett
                                                         er cus
                                                            inf
                                                                or
                             ng                                   ma
                       a ini                                          tio
                     Tr              Better conditions
                                                                          ns

        Seminars
          Seminars                                                                Market
                                                                                Market
        Workshops
         Workshops                                                               research
                                                                               research
                                        Legislative
                                      Legislative
                                         lobbing
                                       lobbing
EMOTA Conclusions

 EMOTA has a special role in comparison
 with other international bodies in the area
 of e-commerce.

 EMOTA provides the forum to construct
 broad policy frameworks for e-commerce.

 EMOTA works on the basis of consensus,
 peer review and benchmarking against
 good policy practice.

				
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posted:7/27/2013
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