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    Logo
                           Explore issues of graphics message, form,
                Lesson 3


                           content, and communications media




GINT 1210   Graphic Arts I                             Susan de Guzman
      Explore issues of graphics message, form,
      content, and communications media




       01 Describe typographic practice in producing design work

       02 Analyse logo and logotype design.

       03 Demonstrate the ability in text handling, formatting
          features and the creation of page layouts.

       04 Demonstrate how type and image can combined to
          enhance communication.

GINT 1210   Graphic Arts I                                 Susan de Guzman
      Explore issues of graphics message, form,
      content, and communications media




                           y?
                    gr aph
                po
       at is ty
     Wh                     Typography is a design discipline.

                            It is the art of using type effectively.

                            Typography is the art and techniques of type design.


                            http://en.wikipedia.org/wiki/Typography




GINT 1210     Graphic Arts I                                           Susan de Guzman
      Explore issues of graphics message, form,
      content, and communications media




       5 Basic Rules on Typography
       Rule No. 1- DO NOT use all the fonts in one document.

       Rule No. 2- "Serif type is easier to the eyes than sans serif.”

       Rule No. 3- Putting two spaces after a period is a no-no.

       Rule No. 4- DO NOT use all capital letters.

       Rule No. 5- DO NOT center large quantities of text.

        http://www.articlecity.com/articles/computers_and_internet/article_1212.shtml




GINT 1210      Graphic Arts I                                                           Susan de Guzman
      Explore issues of graphics message, form,
      content, and communications media


       1. Use Only One Space After Punctuation

       2. Don't Use Double-Hard Returns After Paragraphs

       3. Use Fewer Fonts

       4. Use Ragged-Right or Fully Justified Appropriately

       5. Use Centered Text Sparingly

       6. Balance Line Length with Type Size

       7. Use All Caps with the Right Font

       8. Use Proper Typographical Punctuation



GINT 1210    Graphic Arts I                                   Susan de Guzman
             Explore issues of graphics message, form,
             content, and communications media

               1. Use Only One Space After Punctuation


   Not like this          Use Only One Space After Punctuation.Use Only One Space After
                          Punctuation. Use Only One Space After Punctuation. Use Only One
                          Space After Punctuation. Use Only One Space After Punctuation




GINT 1210           Graphic Arts I                                            Susan de Guzman
                  Explore issues of graphics message, form,
                  content, and communications media

                   2. Don't Use Double-Hard Returns After Paragraphs

                             Use Only One Space After Punctuation.Use Only One Space After
                             Punctuation. Use Only One Space After Punctuation. Use Only One
                             Space After Punctuation. Use Only One Space After Punctuation
  Not like this

                             Use Only One Space After Punctuation.Use Only One Space After
                             Punctuation. Use Only One Space After Punctuation. Use Only One
                             Space After Punctuation. Use Only One Space After Punctuation




GINT 1210              Graphic Arts I                                            Susan de Guzman
      Explore issues of graphics message, form,
      content, and communications media

       3. Use Fewer Fonts

                                       Use Fewer Fonts



                             Use Only One Space After
                             Punctuation.

                             Use Only One Space After
                             Punctuation. Use Only One
                             Space After Punctuation. Use
                             Only One Space After
                             Punctuation. Use Only One
                             Space After Punctuation

                             Use Only One Space After
                             Punctuation.Use Only One




GINT 1210   Graphic Arts I                                  Susan de Guzman
      Explore issues of graphics message, form,
      content, and communications media

       4. Use Ragged-Right or Fully Justified Appropriately




GINT 1210   Graphic Arts I                                Susan de Guzman
      Explore issues of graphics message, form,
      content, and communications media

       4. Use Ragged-Right or Fully Justified Appropriately




GINT 1210   Graphic Arts I                                Susan de Guzman
      Explore issues of graphics message, form,
      content, and communications media

       5. Use Centered Text Sparingly


                                           Use Fewer Fonts


                                        Use Only One Space After
                                              Punctuation.

                                         Use Only One Space After
                                        Punctuation. Use Only One
                                        Space After Punctuation. Use
                                           Only One Space After
                                        Punctuation. Use Only One
                                          Space After Punctuation

                                         Use Only One Space After
                                         Punctuation.Use Only One




GINT 1210   Graphic Arts I                                Susan de Guzman
                         Explore issues of graphics message, form,
                         content, and communications media

                            6. Balance Line Length with Type Size




 X   Use Only One Space After Punctuation.

     Use Only One Space After Punctuation. Use Only One Space After Punctuation. Use Only One Space After Punctuation. Use Only One Space After Punctuation

     Use Only One Space After Punctuation.Use Only One Use Only One Space After Punctuation.Use Only One Use Only One Space After Punctuation.Use Only One Use
     Only One Space After Punctuation.Use Only One Use Only One Space After Punctuation.Use Only One Use Only One Space After Punctuation.Use Only One Use Only
     One Space After Punctuation.Use Only One Use Only One Space After Punctuation.Use Only One Use Only One Space After Punctuation.Use Only One Use Only One
     Space After Punctuation.Use Only One

     Use Only One Space After Punctuation.Use Only One Use Only One Space After Punctuation.Use Only One Use Only One Space After Punctuation.Use Only One Use
     Only One Space After Punctuation.Use Only One Use Only One Space After Punctuation.Use Only One

     Use Only One Space After Punctuation.Use Only One Use Only One Space After Punctuation.Use Only One Use Only One Space After Punctuation.Use Only One Use
     Only One Space After Punctuation.Use Only One Use Only One Space After Punctuation.Use Only One
     Use Only One Space After Punctuation.Use Only One Use Only One Space After Punctuation.Use Only One Use Only One Space After Punctuation.Use Only One Use
     Only One Space After Punctuation.Use Only One Use Only One Space After Punctuation.Use Only One




GINT 1210                              Graphic Arts I                                                                                    Susan de Guzman
      Explore issues of graphics message, form,
      content, and communications media

       7. Use All Caps with the Right Font

                                     USE ALL CAPS
                                     WITH THE RIGHT
                                     FONT


       USE ALL CAPS                  USE ALL CAPS
       WITH THE RIGHT                WITH THE RIGHT
       FONT                          FONT




GINT 1210   Graphic Arts I                            Susan de Guzman
      Explore issues of graphics message, form,
      content, and communications media

       8. Use Proper Typographical Punctuation


                                                 ‘Use Fewer Fonts’


                                            Use Only One Space After
                                                  Punctuation.

                                             Use Only One Space After
                                            Punctuation. Use Only One
                                            Space After Punctuation. Use
                                               Only One Space After
                                            Punctuation. Use Only One
                                              Space After Punctuation

                                             Use Only One Space After
                                             Punctuation.Use Only One




GINT 1210   Graphic Arts I                                    Susan de Guzman

				
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