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					     Mahoning Valley
Community College Partnership

      Needs Assessment
Primary and Secondary Data
•   Phone survey of 700 Mahoning Valley citizens
•   In-depth interviews of 57 community leaders
•   Mail out survey of 200+ business leaders
•   Mail out survey of 400 YSU faculty and staff
•   US Census and OBOR higher ed. market data
•   Inventory of area’s existing educational programs
•   Conducted by Burges & Burges, TRIAD, YSU-PSI
Community College Is Needed
Citizens, businesses and civic leaders agree:
  –   A community college would help area economy
  –   More knowledge and skills will add to income
  –   Lower cost of tuition would be a big plus
  –   More convenient locations/centers are needed


• Focus programs on area economic needs

• YSU, CTC’s and other IHE’s should work
  together to create and run the organization
Criteria New Community College

Big Picture Criteria for New Community College

• Specific target market for community college, how
  its needs are now met, and required programs and
  services to meet needs and expectations.

• Other higher education providers’ plans and
  capacities to serve target and their impact on
  planned operations of proposed college.

• Community leaders’ capacity to sustain added
  higher educational services.
Synthesized Criterion 1:
The Specific Target Market and
Its Needs, Concerns and Expectations
The Reality: The Mahoning Valley Must
Overcome Education Deficits Rapidly
• NEO’s Fund for Our Economic Future rated “having
  a skilled workforce” atop all indicators of regional
  economic success.

• Voices and Choices rated “preparing workers for
  current and future jobs” as NEO’s # 1 challenge.

• Associate degree level jobs are growing at double
  Ohio’s overall job growth rate, and most of the job
  growth be internal to existing businesses.

• Growing economies with good jobs require several
  technicians to support each scientist, engineer, MD
  or other highly educated professional’s enterprise.
Mahoning Valley Lags Ohio and US
                  % 25 or Older   % 25 or Older   % 25 or Older
                                                  Some college but
                  Bachelors +     Associate       no degree or less

Mahoning          18.8%           5.6%            75.6%

Trumbull          14.9%           6.5%            78.6%

Columbiana 11.9%                  8.4%            79.7%

Ohio              23.3%           7.0%            69.7%

US                27.1%           7.4%            65.4%

Source: 2005 U.S. Census
2 and 4-Year Public Higher Ed Enrollment
  for Comparative Regions,1995 & 2004
2004 Regional Student Attendance
The Valley’s Participation in Higher
Education Has Much Room to Grow
Mahoning County – 240,774
    88,887 (36.85%) ages 15-44
    54,492 (22.63%) ages 45-59

Trumbull County – 215,254
    80,161 (37.24%) ages 15-44
    50,157 (23.30) ages 45-59

Columbiana County – 107,164
    41,318 (38.56%) ages 15-44
    23,888 (22.29%) ages 45-59

ü Despite a large pool, in 2004
  only 17,475 were enrolled.
                                  Source: 2005 U.S. Census
ü To rebuild, the Mahoning
  Valley needs more young
  people and adults to enroll
  and succeed in college!
The Mahoning Valley – Only Region
Without Major Community College*
•   Filling Ohio’s Gap: 230,000 more
    students, 10% more grads requires
    thousands of new, non-traditional
    students – many will be working.

•   77% of 18-49 year olds see a need
    for community college classes.

•   75% of business leaders say they
    have positions available where a
    two-year degree is appropriate.

•   47% of 18-49 year olds are likely to
    attend community college classes.

     – 93% say more people would
       attend if ½ price of a university.

* Jefferson Community College currently
    offers classes at Columbiana CTC.
    Mahoning Valley Knows the Need
•   Survey Result: 47% of citizens 18-49
    were very to somewhat likely to take
    community college classes.

•   77% of citizens report need for
    community college classes.

•   90% agreed or strongly agreed that
    low cost job training and re-training
    would help the local economy.

•   77% of businesses support YSU’s
    effort to develop a community college

•   If the 47% of 18-49 year olds who say
    they are likely to enroll in a CC did so:

     ü = 98,872 students.
     ü If half did so = 49,436.
All See Economic Need Cleary
•   90% of 18-49 year olds, 92%
    of businesses, and 67% of
    YSU faculty and staff report
    that a MV community college
    would help the local economy

•   96% of business leaders and
    88% of 18-49 year olds agree
    a community college would
    result in higher wages

•   Also, 74% of YSU faculty/staff
    say associate degree or 1-yr.
    certificate would help Valley
    workers earn higher wages.
CC Good for Business and Workers
•   75% of business leaders report available jobs for two-year
    grads.

•   Business leaders say expand:
     – Information Technology (22%)
     – Health Care (17.5%)
     – Business (16.5%)

•   30% of community leaders say unfilled jobs result from
    undereducated workforce.

•   65% of business leaders say they are willing to offer some
    tuition reimbursement.

•   Only 31% of residents say their employer currently has a
    tuition reimbursement policy.
Educational Programs Needed
Business Leaders
•    Information Technologies
•    Health Care
•    Business

Faculty and Staff
•    Health/Medical Careers
•    Skilled Trades
•    Information Technology

Community Survey
•    Nursing and Healthcare
•    Manufacturing and Transportation
•    Hospitality and Foodservice

Mahoning Valley Leaders
•   Information Technology
•   RN Health
•   High Technology/Technology
18-49 Year Olds’ Preferences
Most wanted programs:
•   74% - Nursing, Health Care

•   28% - Business and Marketing

•   23% - Public Service

•   17% - Manufacturing/Transport

•   17% - Information Technology

•   31% who would attend want to
    start 1st two years, upgrade job
    skills, or a technical degree; 29%
    to work toward bachelors, 22%
    toward masters, 18% other.
Align with Perceived Job Market

18-49 year olds say most
promising job sources are:

•70% - Nursing, Other Health Care

•21% - Manufacturing/Transportation

•21% - Business, Marketing, Finance

•21% - Hospitality, Food Service

•18% - Information Technology

•17% - Police, Fire, Public Service
Key CC Assets and Benefits
•   18-49 year olds concerns were
    clear when asked what makes
    enrollment likely:
     – Credits Transfer (81%)
     – Variety of Classes (85%)
     – Professors with Real World
       Working Experience (75%)
     – Technical Training (79%)
     – Earnings Comparable to the 4-
       year Grads (73%)
     – New Chance at College (84%)

•   Programs aligned with careers.
•   Tuition ½ or less than university.
     – Likely attendance skyrockets!!
•   Location within 30 minutes vital.
Groups with Exceptional Needs
• Minority populations (79%), individuals ages 19-24
  (62%), and unemployed individuals (59%) are most
  likely to take classes at a community college.

• 62% of Mahoning Valley businesses are at least
  somewhat likely to offer tuition reimbursement
  programs for employers at $150 a credit hour for
  community college.

• Community colleges provide a way for minority
  populations, individuals ages 19-24 and the
  unemployed to get and education at a low cost with
  the possibility of reimbursement.
Market Need is Real
•   Valley only major Ohio region without a CC.

•   Key local sectors see the need clearly.

•   Ohio jobs needing associate degrees will grow by 20% in the
    next 10 years, most of all in technology fields such as health
    care, science, IT, engineering, and advanced manufacturing.

•   For example, Ohio will need more than 20,000 new RN’s by
    2010, more than three for every new doctor or physician.

•   Associate degrees build your family income by hundreds of
    thousands more than a high school diploma.

•   Given high tuition, untenable student loan burden, and Ohio’s
    poor economy – Ohio families and top students turn to CC’s.
Synthesized Criterion 2:
Capacity and Service Delivery Issues
Overview of Ohio’s CC Capacity
•   23 community and technical colleges in Ohio:
     – Local and State support [60 counties part of a district]
•   MV is only metropolitan region without a community college
•   Community colleges serve more than half of Ohio’s
    undergraduates, creating access via:
     – Convenient locations
     – Affordable tuition and fees
     – Dedication to both full and part time students
     – Responsiveness to highly diverse student body
•   Community colleges are performing relatively effectively:
     – Over 80% of graduates stay close to home, anti brain
       drain
     – Provide up-to-date technical training in critical job fields
     – Enable students to transfer to 4-year universities efficiently
     – Reduce burden of college debt substantially
Current Educational Options
• 19 schools offer career and technical programs in
  Mahoning, Warren and Columbiana Counties and
  two adjacent Pa. counties. (Youngstown/Warren Regional
  Chamber)

• Many associates degree programs exist at YSU
  and KSU branches, but tuition is far higher than
  affordable community college standards.

• Butler CC [Pa.] and Jefferson CC are entering the
  Mahoning Valley market.

• Career & Technical Centers have both high school
  and adult programs, as well as local tax funding.

• Programs diffused, and there is no comprehensive
  community college presence or brand awareness.
Certificate Programs from
Established Community Colleges
               YSU                Kent State         Jefferson CC at   Sinclair CC        Owens
                                  Trumbull           Colum. CTC
Health         Allied Health                                           Allied Health      Allied Health
                                                                       Dental Health
                                                                       Mental Health
                                  Legal Nurse                          Nursing            Nursing
                                                                       Pharmacy
Business                          Accounting                           Accounting         Accounting
                                                                       Admin./ Sec.       Admin./Sec.
                                                                       Bus. Info/Data     Marketing
                                                                       Processing
               Business                                                Finance            Business
               Management         Management                           Management         Management
                                                                       Human Res.
               Other Business                                          Other Business     Other Business
Natural                           Computer                             Computer Science   Computer Science
Science/Math                      Science
Engineering    Engineering Tech   Engineering Tech                     Engineering Tech   Engineering Tech




 * Certificates include less than 1 year programs and at least 1 but
 less than 2 year programs.
Associate Degree Programs from
Established Community Colleges
                 YSU                Kent State         Jefferson CC at   Sinclair CC        Owens
                                    Trumbull           Colum. CTC
Health           Allied Health                                           Allied Health      Allied Health

                 Dental Health                                           Dental Health      Dental Health

                                                                         Mental Health

                                                                         Nursing            Nursing

                                                                         Veterinary Med     Optometry

Business         Accounting         Accounting                           Accounting         Accounting

                                                                         Admin./Sec.        Admin./Sec.

                 Finance                                                 Finance            Finance

                 Human Res.                                              Human Res.

                 Management         Management                           Management         Management

                 Marketing                                               Marketing          Marketing

                 Other Bus.                                              Other Bus.         Other Bus.

Natural          Computer           Computer Science                     Computer Science   Computer Science
Sciences /Math   Science
Engineering      Engineering Tech                                        Engineering Tech   Engineering Tech

                                                                         Indust./Manuf.
                                                                         Engineering
                                                                         Other Engin.       Other Engin.
Market Gaps and Duplications

• There are definite gaps between what those
  surveyed want and what the Valley institutions are
  offering, mainly in the health areas

• The side by side comparison with Owens and
  Sinclair shows that there are holes in what YSU,
  KSU Trumbull and Jefferson at CCTC

• Other community colleges in the state have
  recognized the need for the programs that the
  community survey indicated as essential. YSU is
  not currently offering all of these programs at the
  certificate and associate degree level.
What Makes the Difference

• Reduced tuition is essential

• Right now there is no unified institution
  providing certificate or associate degree
  programs.

• There needs to be a unified effort to
  increase awareness of the programs and in
  providing certificate and two-year degree
  programs.
Associate degrees awarded
•   Associate degree graduates
    from the Valley’s institutions are
    a fraction of what other
    community colleges have
    despite their smaller service
    areas
     –   YSU - 172
     –   Kent State Trumbull – 101
     –   Jefferson (Main) – 152
     –   Owens – 1,077
     –   Sinclair – 1,286

•   There is a need for these
    programs in this area but
    residents are not aware of what
    is available and are not taking
    advantage of what is offered         Source: 2006 OBOR Performance Report
Public Supports a “CC Partnership”

• Support exists for YSU to create a MVCC

• 18-49 year olds want YSU, branches and CTC’s to
  combine assets and form a community college

• 56% of businesses preferred partnership

• 81% of civic leaders supported partnership

• CTC’s, JCC, public schools would be YSU partners

• Partnership would efficiently share strengths/assets
    Awareness of YSU 2-year Programs
•   75% of 18-49 year olds
    know of 2-yr. degrees

•   25% of 18-49 year olds
    know of 1-yr.certificates

•   48% of businesses do not
    know of 2-yr. programs

•   Associate programs housed
    in academic departments,
    not in a separate college

•   With more awareness, YSU
    tuition will still be too high
 Comprehensive Community Colleges
Are Positioned to Attract More Students
Price Matters: Historic Enrollment Gains
 are Associated with Affordable Tuition
YSU Took Initiative Because…
• 95% of civic leaders say YSU is key to Valley’s economy
• Community college in system adds to student success
• Community college in system adds program dynamism
• YSU dominates area college enrollments as #1 choice of
  50% and #2 choice of 20% of 18-49 year olds
• YSU has 25 important associate level programs
• YSU’s many public school and post-secondary partners
• YSU transferability is essential in the Valley
• YSU offers seamless pathways to a ladder of degrees
YSU’s Expectations for MVCC
•   Increase affordable access to college – with student financial
    packages comparable to community colleges.

•   Create a convenient, quality experience in which part-time,
    adult, under-served and other non-traditional students thrive.

•   Develop flexible, dynamic education aligned with local market.

•   Combine expertise and resources of top college and adult
    education providers as a single system.

•   Employ consistent accountability and program evaluation tools
    to promote student success.

•   Be a catalyst for educational and economic growth.

•   Exceed our share [9,000] of the Governor’s goal via above.
Synthesized Criterion #3:
Levels Community and Leadership
Support for New Educational Services
Strong Support From All Groups
Need for a community college:
• 77% of 18-49 year olds
• 64% of business leaders
• 62% of community leaders

Economic case compelling:
• 88-96% say it would add to good
  jobs and higher salaries
• 75% of businesses report
  associate level openings

Associate Degrees & Certificates:
• 62% of YSU faculty and staff
  want YSU to add programs.

Consensus emerged around:
• High growth career programs
• Low cost…high convenience
• YSU as part of the solution
A Growing Civic Leaders’ Priority
• For BUILD Mahoning Valley and the Youngstown-
  Warren Chamber.

• …Congressman Tim Ryan, the Valley’s state
  legislative delegation, and a growing group of
  elected and appointed officials.

• …all area Career and Technical Centers and a
  growing group of area school districts.

• …our partner in Columbiana County: Jefferson CC.

• …55 Valley civic leaders interviewed confidentially.
As Expected, Support For a County
Community College Tax is Mixed
• Survey was 18-49 year olds to reflect CC market.
• Except in even year generals, young turnout is low.
• Nonetheless, 60% [18-49] favored a “small tax” to
  start a community college in the Valley.
• And 78% would support this tax if tuition was free.

• But 97% of the civic leaders we interviewed said a
  tax was unlikely or not an option.

• If a tax, strong, well-timed case needed.

• Adding funding options is a necessity.
Partners Can Create a Highly Effective
Mahoning Valley Community College
• Initiate now with public and leadership support
• Utilize strength of partners to upgrade education
    –   YSU, JCC and KSU branches if possible
    –   State of Ohio
    –   CTC’s and area school districts
    –   Businesses and other employers
    –   Others as needed, including labor and Ohio CC’s
•   Educate conveniently in quality facilities
•   Price matters in building educational attainment
•   Costs matter in making start-up feasible
•   Recognize support for tax limited, must be small
•   Find other private and public funding sources
•   Collaborative governance and leadership structure
•   Use strengths, best practices of all for student success
        Concepts for Discussion:
Benefits of a Sensible Partnership Model
•   Create collaborative governance and organizational unit
    to offer current and future programs and services
•   Set a more affordable price for quality higher education
•   Clear path from high school to degrees and careers
•   Ease transitions and transfer among partner institutions
•   Invest in programs and students, not new buildings
•   Develop programs strategically for employers, student
    groups, organized labor and community organizations
•   Bring in new quality providers and services as needed
•   Develop self paced distance learning that works
•   Create a strong brand and marketing/outreach capacity
•   Evaluate student success as an equal priority with growth
The Question: How Can We Achieve a
Price that Adds Access and Success?
• 93% of 18-45 year olds say community college would
  increase attendance at ½ university price.
• With no CC, Valley higher ed prices are far above other
  Ohio regions, despite YSU’s low tuition for a university.
• Ohio tuition is far above US levels, multiplying problem.
• To increase access, we must have lower tuition.
• If YSU ALONE guaranteed tuition not above $3,000/yr.
  [$100 cr/hr.] for ALL freshman and sophomores:
   – YSU would lose $6,500,000 per year in revenue
   – 900 additional FTE’s needed to make up the difference
   – Would require much stronger marketing of all programs
• Requires extensive program development work, but will
  not necessarily re-create the community college formula
A Phased Valley Pricing Target Strategy

   Goal: YSU or MVCC Partners freshman and sophomore tuition
   reduced to community college-type prices to add to attainment.




                                                     Phase 1:       $3000




                                                        Phase 2: Bet.
                                                        $3000 and $0.
      The Mahoning Valley Promise:
    A Real Solution Born in Our Valley
•   What if YSU & Partners agree that all 1st & 2nd yr.
    students pay a max of $3000/yr. or $100/cr?

•   And create a system with paths to all degrees?

•   The Mahoning Valley Promise would:
    –   Increase access for all, not only just the two-year aspirants
    –   Greatly contribute to the Valley’s economic revitalization
    –   Add to the reputations of all the educational partners
    –   Bring people to the IHE’s, and back to the region
    –   Require the efficiency, collaboration and innovation
        outlined in the community college partnership above

•   Require public & private support to lower tuition.
Analyzing Low Tuition Paradigm
  2005 FY Freshman and Sophomores from
  Mahoning and Trumbull Counties


$26,000,000            Total Revenue

                       Non Loan Financial Aid and
$13,000,000             Scholarships
$13,000,000            Total Out of Pocket and Loans


 Average YSU 1st and 2nd year students now
 pays $100/cr. or $3,000/yr.

 Goal is maximum of $3,000 at MVCC, YSU,
 or YSU 2-yr programs!
Limited YSU-Centered Option
•   Create YSU operating organization for 2-year programs that
    brings current departments into its management.

•   Focus mission and evaluation on access and success.

•   Streamline program development for 2-year programs.

•   Strengthen image and marketing for 2-year programs.

•   Enhance YSU partnerships with educational colleagues,
    businesses, labor, employers and community groups.

•   Maximize seamless paths to degrees wherever possible.

•   Reduce tuition for all YSU 1st and 2nd yr. students OR only
    those in YSU associate and certificate programs.
Or a “Start from Scratch” Option
• In an ideal world, it might be the best option, but the
  Valley needs education, efficiency and action now.

• Obstacles for “Start from Scratch CC” to overcome:
   –   Student and business view of YSU.
   –   Current strengths and programs.
   –   Much higher costs to initiate and sustain.
   –   Will unnecessarily duplicates many services.
   –   Need to build trust and relationships.
   –   Lukewarm potential for local financial support.
   –   Not the most system-building or replicable approach.

• Potentially hurts YSU, U branches, CTC’s JCC and
  others who want to collaborate, not compete.

• Initially, we prefer others, but we are willing to look.
Next Steps:
Continue YSU Trustees Endorsement
Significantly Involve State of Ohio/OBOR
Engage Partners in More Detailed Planning
YSU Priority is Sensible and Timely
Action to Add Access and Success
•   The Valley has compelling need. Its institutions can start and
    sustain a CC with modest community support. It’s a priority
    that is necessary to revitalize our community and economy.

•   Complete details of the community college partnership model.

•   Recommend to YSU Trustees that we work with partners on :
     – Organizational and Governance Plan
     – Academics and Program Development
     – Strategic Services
     – Short and Long Term Finance
     – Management and Human Resources
     – Community Outreach and Marketing
     – Evaluation Measures and Accountability

•   Local, partners and state guidance and approvals are “musts.”

ü We hope to establish the MVCC district in 2008.
Proposed Next Steps
•   Present need to YSU Trustees in June.

•   Keep working hard with partners, Chancellor/OBOR, region’s
    elected officials and YSU committee to make plans realities.

•   Add or expand strategic and financial partnership agreements:
     –   Other IHE’s, Career Centers, Business/Labor, Schools
     –   Local Government and General Public
     –   State and/or Federal Governments
     –   Business and/or Philanthropic Sponsors of Reduced Tuition

•   Determine viability and source[$] of Mahoning Valley Promise.

•   Complete service model. Meet needed conditions/approvals.

•   Establish a Mahoning Valley Community College District for a
    YSU-led community college partnership by 2008.
Establishing a Community
College District
Ohio Revised Code 3354.02 Creation of a Community College District
    –    The attorney general shall be the attorney for each community college
         district
    –    A proposal to create a community college district may be presented to
         the Ohio Board of Regents in any of the following ways:
        (A) The board of county commissioners of any county, having a
              population of not less than 75,000, may, by resolution approved by
              two-thirds of its members, propose the creation of a community
              college district consisting of the whole territory of such county.
        (B) The boards of county commissioners of any two or more
              contiguous counties, which together have a combined population
              of not less than 75,000, may, by a resolution approved by two-
              thirds of the members of each such board, together and jointly
              propose the creation of a community college district consisting of
              the whole territories of such counties together.
        (C) Hold a special election

ü   The Governor and Legislature have expanded the role of the
    OBOR Chancellor to pursue a system of higher education in
    Ohio. Our Valley could benefit greatly from a system, and
    our community college plan should be part of it. We at YSU
    commit to working closely with the Chancellor to achieve it.
Community Colleges Exist
to Create Stronger Communities
• YSU has invested in developing a Mahoning Valley
  Community College to help our area’s citizens.

• YSU now believes it is essential to rebuild our
  Valley’s employment, pride and quality of life in a
  global, knowledge-based economy.

• YSU needs and welcomes the participation of all
  partners in organizing quality, affordable, up-to-date
  community college-style system here, and now.

• YSU not be deterred in its goal of increasing access
  and success to a newly expanded system of higher
  education our citizens need for a better future.

				
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