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Airline uses naked crew in safety video

A New Zealand airline has come up with a novel way to make sure even
the most jaded and frequent flyers are paying close attention to the in-
flight safety briefing.

Air New Zealand, the country's national carrier, has made a safety video
for its domestic routes which shows a pilot and cabin crew dressed only
in body paint made to resemble their normal uniforms.

As the crew go through the motions, showing passengers what to do in
the event of an emergency, their private parts are obscured by well-
placed oxygen masks, life jackets, seat belts and luggage.

The 3-minute, 28-second "Bare essentials of safety" clip, and a similar
45-second television advertisment introduced six weeks ago, have had
passengers glued to their mini television sets.

A copy of the briefing, which comes complete with a cheerful
soundtrack of “Under My Skin,” by a New Zealand singer, Gin Wigmore,
has been posted on YouTube and has attracted more than two million
hits.
1. How do you think of the body paint performance?

2. What has changed upon the concept of body art(人体艺术) ?             www.e-say.com.cn
Airline uses naked crew in safety video

 It is not the first time Air New Zealand has used
 scantily-clad staff members to grab attention. The
 gimmick was used in the airline's recent "nothing to
 hide" marketing campaign for its low-priced fares,
 which featured staff, including chief executive Rob
 Fyfe, adorned in only body paint made to look like
 uniform.

 Each clip took one day to shoot and cost about 10 to
 15 per cent of the cost of a major brand commercial,
 an airline spokesman told the reporters.

 However, for the crew members involved, it was a
 labour of love. They got no extra cash — just a
 moment in the limelight.




                                                        www.e-say.com.cn

				
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posted:7/25/2013
language:English
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