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IAB Releases Quality Assurance Guidelines 2.0

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Description: NEW YORK--(BUSINESS WIRE)--On the heels of a White House commendation of the Interactive Advertising Bureau's (IAB) ongoing support of the many burgeoning industry initiatives to fight copyright piracy and counterfeiting, IAB has released the final version of the Quality Assurance Guidelines 2.0 compliance program (QAG 2.0), which provides brand safety assurances to advertisers that their ads will not appear next to inappropriate content, including pirated intellectual property. This new version
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