Unit 3 Seminar
General Education, Composition
Unit 3 Reading
• Introduction to unit
• Schamberger, M. (1997). Elements of
quality in a qualitative research interview.
S. A. Archives Journal, 3925. Retrieved from
Academic Search Premier database.
• Interview Tips (posted in Doc Sharing)
• Research Resources (posted in Doc
• Invention lab: Analysis of Senate hearing
videos from Fred Rogers and Al Gore
• Seminar: Interview techniques and
• Tech lab (ideas for unit 7 IL presentation
revised for final): Creating websites
(Kaplan optimal resume website builder,
Google sites, Weebly, GoDaddy)
• No project due in unit 3
Purpose of Unit 3 Assignments
• Discuss what constitutes effective
• Review effective listening skills
• Prepare for the unit 4 project, which
includes a pre-interview worksheet and
discussion of 3 secondary sources
• What is the setting?
• What is the appearance of speaker?
• Is the speaker reading the speech from notes?
• Does the speaker have appropriate pauses and
make eye contact with audience? Use gestures?
• Does the speaker gear the speech to the intended
audience? How does the speaker attempt to
connect with the audience?
• How does the speaker emphasize specific points?
• Does the speaker have any annoying habits that
detract from the speech?
• Everything is written (or spoken) to someone for some
purpose. The email you send to your sister should be
written differently than a proposal you send to a
business client, and a speech delivered to a group of
second graders would differ from the President speaking
• Knowing the audience, purpose, and the context is
vitally important to good writing and speaking. Ask
– Why am I writing or saying this?
– Who is my audience?
– What am I trying to say?
Writing vs. Speaking
• Writing only uses • Speaking uses words,
words tone, gestures, facial
• Message must be expressions, posture,
clearly and correctly eye contact
written to convey • May be accompanied
ideas by visual aids (Power
• Demonstrate Point, etc.)
competence by using • Appearance is
Standard American important!
Unit 3 seminar
• Kaplan Library (see library presentation in
Doc Sharing, as well as video on library
• Google Scholar
• Newspapers and appropriate magazines
• What are the benefits of conducting an
• How do you determine what information
is useful and reliable?
• How would you choose an interview
How to Conduct an Interview
1. Select interview subject
2. Prepare for interview
3. Conduct interview
4. Follow up
Select Interview Subject
• Who would be a good source of
information for your subject?
• How well known is this person? Is this
person an expert on the subject?
• How do you locate this person?
• How do you request and schedule an
Preparing for an Interview
• Research your interviewee
• Establish a goal or purpose for the
• Prepare questions in advance
• Prioritize the questions
• Ask yourself: “What do I need to know?”
• Write a list of things you want to find out
• Write a list of research questions that will help
your interviewee discuss this information
• Avoid biased questions: “Don’t you think we
could improve campus parking by building
another parking garage?”
• Check the questions carefully to see if the
wording could be offensive to your interviewee
(“How to Conduct an Interview,” 2008).
Open and Closed-ended
Yes/no questions can be answered with a simple
yes or no. They may not be very productive or
elicit much information. These are “closed-
Ask open-ended questions when possible, which
allow the interviewee to explain, clarify and
defend an idea.
Yes/no: Will you support the new tax increase?
Open Ended: How will increased taxes benefit or
hurt local businesses?
During the Interview
• Be gracious and thank the person for his or her
• Respect this person’s time by being on time and
• Pay attention to what the person is saying and
use the opportunity to ask follow up questions
• Take notes or record the interview (with
• Stick to the subject but be flexible.
• When you interview or are the subject of
an interview, listening is a very important
• Look at your interviewee. We learn a lot
from a person’s facial expressions, tone,
posture, eye contact.
• How can YOU show you are listening and
• A follow up thank you note would be appropriate.
• Transcribe your notes as quickly as possible after the
• Give the interviewee an opportunity to review the notes
to be sure they are accurate.
Unit 3 seminar
FOR AN INTERVIEW SUBJECT
Unit 4 Project: Pre-Interview
• Describe the interviewee and reflect on why
this person would be helpful for your
• Discuss any research you have done on the
• Come up with three open-ended and three
closed-ended questions and discuss your
reasons for asking them
• Anticipate answers to questions
• Come up with additional questions
Selecting a Subject
• Topic: Banning smoking in public places
• Possible interviewee: Michael Siegel, a
professor at Boston University’s School of
Public Health and an anti-smoking
• How to find out information? Faculty
profile on BU website, internet search,
other interviews, search in KU Library for
articles written by subject
“His primary research interest is in the area of tobacco
control, focusing on secondhand smoke health effects,
exposure, and policies, cigarette advertising and
marketing practices and their effects on youths, and
evaluation of tobacco control policies and their impact
on youth and adult smoking behavior. His primary
teaching is in the areas of mass communication,
marketing, and public health advocacy. He is co-author
of a book, entitled Marketing Public Health: Strategies
to Promote Social Change, that grew out of his teaching
experience at the School. He has been active in
promoting smoke-free bar and restaurant policies
throughout the country and has served as an expert
witness in several major tobacco litigation cases”
(Boston University School of Public Health, 2010).
What questions • While Siegel is an anti-
might you have for tobacco advocate, he worries
Siegel? that researchers exaggerate
Closed-ended (yes/no) the impact of tobacco on non-
smokers’ health. An article
Do you believe smoking
published on Kansas
bans reduce the number Watchdog.org quotes Siegel
of smokers? regarding the relationship
between second-hand smoke
and heart attacks and third-
How have your public hand smoke. He feels that the
criticisms of claims about claims are “hysterical” and
dangers of second and
third-hand smoke affected pose a threat to reducing the
your own efforts to number of smokers (Soutar,
reduce smoking? 2010, para. 32).
Whom would you like to interview and
What questions would you like to ask?
What kind of information would you like to
get from the interview?
How will you arrange the interview?