Social Media is the new Showroom If you haven’t seen the NBC News article ‘Millennials skip showroom, use social media for car-buying’ you should spend some time reading it now. It is a must to understand today’s car-buyers. There are some interesting stats provided by eBay that show the shift in consumers research when they are buying a car. 94% of millennial car buyers gather information online More than a third of consumers used their mobile device to do their research Only 13% of consumers preferred to visit an actual dealership This research shows if you’re not managing your ‘online showroom’ your less likely to have consumers visit your physical showroom. Read the article for yourself here and prepare to be amazed.
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