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Managing an Effective Investment Proposition - Bankhall Events

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					       Managing an Effective
       Investment Proposition



JULY 2012

        For adviser use only – not for use with clients
MANAGING AN INVESTMENT PROPOSITION FOR CLIENTS

Purpose of the Session
• Progress report
• Sense check
• Note swap

Focus of the Session
• Business benefits and risks
• Impact on the people within your business
• Client impact and reaction



2               For adviser use only – not for use with clients
SAMPLE FOR DISCUSSION

• 5 adviser firm
  - 2 office based
  - 3 “remote”
• No core ATR process
  - advisers free to follow own choice of tool
  - process often led by provider being recommended
• No “house” style for client charging
  - historically commission only
  - rarely fee based
  - rebate levels vary
       - from adviser to adviser
       - from client to client


              For adviser use only – not for use with clients
CAN ONE SIZE FIT ALL?


• How do you define the proposition?

• Pros

• Cons




             For adviser use only – not for use with clients
THE UNPROFITABLE CLIENT

• New or existing?
• Commercial dilemma:
  - true cost of ongoing support £750pa
  - AUM £75,000
  - 0.5% trail = £375pa
• Your options:
  - walk away
  - charge additional fee
  - adjust the frequency of support
  - change the investment arrangement




             For adviser use only – not for use with clients
CENTRALISED INVESTMENT PROPOSITIONS


• Use hand-off to your advantage

• Pros

• Cons




             For adviser use only – not for use with clients
IMPLEMENTATION CHALLENGES


• Timing

• The team

• The client




               For adviser use only – not for use with clients
THE SMALL PRINT




This presentation may contain certain “forward-looking statements” with respect to certain of
Prudential's plans and its current goals and expectations relating to its future financial condition,
performance and results.
By their nature, all forward-looking statements involve risk and uncertainty because they relate
to future events and circumstances which are beyond Prudential's control including among
other things, UK domestic and global economic and business conditions, market related risks
such as fluctuations in interest rates and exchange rates, the policies and actions of regulatory
authorities, the impact of competition, inflation, deflation, the timing, impact and other
uncertainties of future acquisitions or combinations within relevant industries, as well as the
impact of tax and other legislation and other regulations in the jurisdictions in which Prudential
and its affiliates operate.
As a result, Prudential's actual future financial condition, performance and results may differ
materially from the plans, goals, and expectations set forth in Prudential's forward-looking
statements.

"Prudential" is a trading name of The Prudential Assurance Company Limited, which is registered in England and Wales. This name is also used by
other companies within the Prudential Group, which between them provide a range of financial products including life assurance, pensions, savings and
investment products. Registered Office at Laurence Pountney Hill, London EC4R 0HH. Registered number 15454. Authorised and regulated by the
Financial Services Authority.

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