Marseli Introduces Software Enhancements and New Predictive Behavior-Based
Analytics to Pipeline Insight Product
New Release Offers More Behavior-based Analytics, Flexibility, and Functionality; Deliver Strong
Sales Performance Improvement as Marketing and Sales Teams Seek Predictive Intelligence Based
on Sales Behavior.
Collegeville, PA, July 23, 2013 --(PR.com)-- Marseli, the marketing and sales performance insight
company, today announced a new release of its Pipeline Insight marketing and sales data mining and
reporting application for Salesforce.com. As revenue performance analytics continue to evolve, marketing
and sales teams are looking for greater visibility and predictability of behaviors that drive success and to
flag behaviors that might need course corrections.
"We work very closely with our customers to continually listen and learn as much as we can about their
ever-changing operations so that we can further advance their ability to improve revenue generation
performance," said Frank Donny, CEO and Founder, Marseli. "The majority of the new release comes as
a direct result of listening to not only our customers, but also our prospects, partners and analysts; which
is a direct result of our commitment to continual improvement.”
The most significant benefits of the new release include:
· Quota Management - enhanced quota management correlated to behaviors allows sales reps and
managers the insight they need to predict quota attainment and have leading indicators that flag potential
quota performance issues.
· Forecasting - the addition of a commitment tracking feature allows salespeople and managers to produce
their commit list (worst case, best case and likely) based on actual opportunity attribution for any given
period. Reduces the need for external report rollup that will eliminate user error and improve reporting
· Multi-sales process and revenue tracking - sales operations and reporting executives can now view
behaviors against multiple sales processes and revenue types, improving independent sales process
adoption and revenue performance.
· Renewal management - renewal tracking in a sales process creates havoc with the ability to measure and
manage deal volume and velocity. This new functionality allows salespeople to filter out these types of
opportunities for a much more valid measurement of sales process performance.
The new edition of Pipeline Insight is now available on the Salesforce.com AppExchange or by
contacting Marseli directly at firstname.lastname@example.org.
Marseli (www.marseli.com), is a behavior-based predictive marketing and sales process data mining and
reporting software company for business-to-business organizations. Companies of all sizes rely on
Marseli to unlock the critical insight in their marketing and sales processes and report it through a simple,
easy to use SaaS software platform called Pipeline Insight. Benefits to using Pipeline Insight include
improved time to revenue, increased deal win rates, improved forecast accuracy and higher returns on
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