The Top 5 Embarrassing and Costly Proofreading Mistakes of all time

					My Top 5 Embarrassing and
Costly Proofreading Mistakes
         of All Time
                                     By Anthony Carter




             Anthony Carter is managing director of Carman Online Content Publishing.
For copywriting visit: http://cocp.co.uk – For proofreading: http://www.carmanproofreading.co.uk
Having a professional proofreading company check over your written work for errors is extremely
important, as spelling mistakes or grammatical mishaps can be embarrassing and costly.
Proofreading your own work is something that should generally be avoided, as I (Ed: today’s article
has been written by Gareth from our sister copywriting service) found out first-hand this week by
almost submitting an article related to musical festivals containing the line, ‘your festival bag and
willies are probably already in order…’ Obviously, the sentence should have read ‘your festival bag
and wellies are probably already in order…’

Luckily, Anthony at Carman Proofreading was there to pick up on the error, so I avoided the
embarrassment of seeing the wrong word published. If only the following top five embarrassing and
costly proofreading mistakes were as lucky…

1. Seasoning with a sour taste
Just one single word mistake can result in a disaster of epic proportions, as Australian publishing
company Penguin found out in 2010 with the publication The Pasta Bible. In a recipe for tagliatelle
with sardines and prosciutto, aspiring pasta chefs were left bemused by the instruction to season
pasta with ‘salt and freshly ground black people’. Uh oh! The error resulted in all 7,000 copies of the
cookbook being destroyed to the cost of $20,000, a PR nightmare and many red faces!

2. Come on baby, we’re going to Cyprus!
Back in 2006, Italian airline Alitalia realised the cost of not proofreading their numbers when a flight
from Toronto to Cyprus was mistakenly priced at $39 instead of $3,900 – a very tidy discount!
Naturally, the offer was too tempting for travellers to turn down and, by the time the error was
discovered, 2,000 people had booked up for flights. In the spirit of the customer always being right,
Alitalia was forced to honour the price and lost a reported $7.72 million in the process.

3. Sounds like a bargain
Electrical retailer Comet sadly went out of business last year; however, it must look back on mistakes
such as this and realise that they certainly didn’t help themselves. In 2002, shoppers on Comet’s
online store were able to take advantage of a great offer on an Aiwa hi-fi for the ‘has to be seen to
be believed’ price of £8.43. This was a massive reduction on the RRP of £89, but the item was not in
the sale, it was simply the victim of some poor proofreading that lost Comet a lot of money …



For the conclusion of this article, please visit: http://www.carmanproofreading.co.uk/the-top-5-
embarrassing-and-costly-proofreading-mistakes-of-all-time/




             Anthony Carter is managing director of Carman Online Content Publishing.
For copywriting visit: http://cocp.co.uk – For proofreading: http://www.carmanproofreading.co.uk

				
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posted:7/22/2013
language:English
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