; Acxiom to Provide Direct-to-Consumer Marketing Solution for Wellmark, Inc
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Acxiom to Provide Direct-to-Consumer Marketing Solution for Wellmark, Inc

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LITTLE ROCK, Ark.--(BUSINESS WIRE)--Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company signed a full-scale direct-to-consumer marketing program with Wellmark, Inc., doing business in Iowa and South Dakota as an independent licensee of the Blue Cross and Blue Shield Association. Acxiom will help Wellmark assess, understand and execute within the consumer marketplace as it relates to their focus and innovation surrounding consumer engagement by providing data a

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