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The Basic Principles of Persuasive Writing by yurtgc548

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									The Basic Principles of
  Persuasive Writing
     Tips for Writing Your
Argumentative Research Paper
Persuasive writing is…

üWriting that sets out to influence or
 change an audience’s thoughts or
 actions
You are subjected to persuasion
everyday…
üFrom the time you wake up until the time
 you go to bed…
üWhen you turn on the radio, television,
 read the paper or a magazine…
üBuy a product or use a service, your
 choice has likely been influenced by a
 persuasive marketing ad.
 The point is that understanding persuasive
strategies can help you in two very important
                    ways:
 ü Knowing the strategies helps you analyze the
   ones other people are using to persuade you.
   This way, you can protect yourself when, for
   example, unethical marketers are trying to
   take advantage of you.
 ü Knowing the strategies helps you to choose
   which is the most effective way to persuade
   an audience.
How do we get others to accept
our point of view?
ü By appealing to their reason
ü By appealing to their emotions
ü By appealing to their ethics

AND…
ü Offer opinions (not for your RESEARCH
  paper)
ü Urge actions
ü Back up points with evidence
Appealing to Reason
ü Remember that an argument is an appeal to a
  person’s sense of reason; it is not a violent
  fight, dispute or disagreement. It is a
  measured, logical way of trying to persuade
  others to agree with you.
ü One critical thing to remember is that there are
  at least two sides to every issue. If you take
  the attitude that there is only one side--your
  side--you will quite likely alienate your reader.
   ü Examples: Statistics, Court Cases, Studies
On your own paper…

üThink of of an appeal to reason you have
 already found for your argument or one
 that you could use and write it down.
Appealing to Emotion

üThe logical appeal is certainly an
 extremely persuasive tool. However, our
 human nature also lets us be influenced
 by our emotions.
üOne way of evoking emotion in your
 reader is to use vivid images or
 language that is emotionally charged
  ü Ex: anecdotes, vivid images, details of the
    pain of certain procedures
On your own paper…

üThink of of an appeal to emotion you
 have already found for your argument or
 one that you could use and write it down.
  Appealing to our Good Character

üThe appeal to your ethics can occur on one or
 more of the following levels in any given
 argument:
  ü Are you a reasonable person? (willing to
    compromise/concede?)
  ü Are you authoritative? (knowledgeable?)
  ü Are you an ethical/moral person? (is argument
    ethically sound/morally right)
The ethical appeal…

üIs based on the audience’s perception of
 the speaker.
üDon’t overlook it! It can be the most
 effective of the three!
Elements of a good argument

ü Remember to identify any unfamiliar or
  uniquely used terms in your argument!
ü If you forget to define your terms, (or choose
  not to define them) you run the risk of
  alienating your audience or confusing them!
ü Ex: If you argue that teachers should
  “monitor” their students, the word monitor
  should be defined. What does monitor
  mean? Does it include looking through their
  registrar’s files? Reading through their
  notebooks?
To assess the validity of your paper…
Ask yourself the following questions:

ü Do I have enough evidence? (Is it sufficient?)
ü Will my audience believe my evidence? (Is it
  trustworthy?)
ü What are the assumptions built into my
  argument, and are those assumptions fair? (Is
  it verifiable?)
ü Does my conclusion follow logically from the
  claims I make?
For the remainder of class…

üPair up with the student in class who has
 the opposing argument. Discuss what
 each of you are planning on using as
 evidence for your topic. Look at/discuss
 the sources you have found and see if
 discussing what each of you have have
 gathered will help the other.
         Works Cited Page

All information on this PowerPoint was
  copied from the following website:
“The Basic Principles of Persuasive
    Writing.” UBC Writing Centre. The
    University of British Colombia, 8
    March 2010. Web. 23 March 2010.

								
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