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‘HTML5 for Digital Advertising 1.0’ Issued by IAB to Reduce Operational Costs & Simplify Cross-Screen Ad Creation

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‘HTML5 for Digital Advertising 1.0’ Issued by IAB to Reduce Operational Costs & Simplify Cross-Screen Ad Creation Powered By Docstoc
					
				
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posted:7/15/2013
language:Japanese
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Description: NEW YORK--(BUSINESS WIRE)--The interactive ecosystem has increasingly been turning to HTML5 ad code as a seamless solution to help traverse the complexities in scaling across various digital screens. To support this intensified use of HTML5, the Interactive Advertising Bureau’s (IAB) Ad Operations Council and Mobile Marketing Center of Excellence have published the final version of “HTML5 for Digital Advertising 1.0: Guidance for Ad Designers & Creative Technologists,” which addresses inhere
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