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BSAD 415 - Electronic Commerce

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					Midterm Review

       Chapter 1-3, 5, & 6




                             1
Ch -1 learning objectives

 Identify the components of E-
 Business
 Describe how E-Business fits into
 the traditional environment
 Explain the significant reasons
 why businesses enter into e-
 business


                                     2
Identify the components of e-
   business. (ch-1)
 Classified into the buy-side and sell-
 side built around the supply chain
 Other components include: Supply
 chain management, enterprise
 resource planning




                                          3
Identify the components of e-
   business. (ch-1)
 Underlying all these systems is
 business intelligence which involves
 the gathering of data useful for
 business strategy




                                        4
Describe how e-business fits into
 traditional business environment
 E-Business provides:
   A new sales channel
   A chance to streamline the supply chain
   Better productivity
     Faster time to market
     Lower costs
 Businesses often have to adopt new
 strategies that transform their
 business model
                                             5
More significant reasons why
businesses enter into e-business
 Increase sales (market reach)
 Improve customer service
 Reduce costs by streamlining the
 supply chain
 May be forced to due to competitive
 pressure
 Many of the security concerns have
 been addressed
                                       6
Chapter 02 – Business Models
and Strategies

 Define e-business models and strategy
 Describe how e-business models reflect
 strategy
 Identify the components of e-business
 models
 Identify and evaluate the e-business
 strategies followed by businesses
 Explain why e-business models and
 strategies are important to successful e-
 business
                                         7
Define e-business models and
strategy
 Model: The manner in which a
 business organizes itself to achieve
 its objectives
 Strategy: Actions a business takes to
 achieve its objectives




                                         8
Describe how e-business models
reflect strategy
 An internet based model involves the
 strategic use of the internet as a tool
 for implementing a business model.
 Nine generic web business models
 The business strategy is defined by
 the models or combination of models
 selected


                                           9
Identify the components of e-
business models
 The structure of the product or
 service
 Sources of revenue and related
 information flows that accompany the
 production process
 A description of the market and the
 stakeholders involved, and the
 benefits to the various stakeholders
                                    10
Identify and evaluate the e-business
strategies followed by businesses
 The strategy of a business is largely
 defined by its choice of the nine
 generic business models
 E-business strategies must be
 consistent with the rest of the
 business
   Must be integrated with the business as
   a whole
   Must be integrated with the IT strategy
                                             11
Why e-business models & strategies
are important to successful e-
business
 They identify how businesses will be
 viable in the long term
 The dot com bust was largely due to
 the fact that a number of businesses
 did not have viable business models
 for generating profits



                                        12
Chapter 03 – The Internet,
Intranets and Extranets
 Describe the Internet, its history, and its
 overall significance
 Describe how the Internet is appropriate for e-
 business
 Identify the components of the Internet
 Identify the relationship between the Internet,
 extranets and intranets
 Evaluate the situations in which the Internet,
 extranets and intranets are used for e-business
 strategies
 Explain why the Internet, extranets and
 intranets are important to successful e-
 business

                                              13
Describe the Internet, its history,
   and overall significance.
  Established by creating standard
  protocols that are used to transfer
  data from computer to computer
  Initially a defense project
  Invention of browsers made
  widespread use possible
  Is now the key enabler of e-business

                                         14
Describe how the Internet is
   appropriate for e-business.
 Gives business a platform
 independent means of establishing
 communications with partners or
 customers on a global scale
 Cost effective
   Infrastructure already exists




                                     15
Identify the components of the
Internet.
      TCP/IP
      HTML
      CGI
      HTTP
      web browsers
      XML


                                 16
Relationship between the Internet,
   extranets, and intranets.

  All make use of the same technologies
  Internet – worldwide network of
  networks
  Intranets – confined to an individual
  company
  Extranets – set up by individual
  companies, but involve external users

                                     17
Situations where the Internet, extranets
& intranets are used for e-business
strategies
 Internet – used for communication
 between a company and the rest of
 the world
 Extranet – Useful for conducting
 business with selected outside parties
 Intranet – Used to share information
 within a given company

                                       18
Why Internet, extranets, and
 intranets are important to
 successful e-business.
 The use of the Internet, extranets,
 and intranets widen the range of
 available strategies, enhancing the
 chances of strategic success.




                                       19
Chap 05 – Security and Controls

 Identify the Security Risks of Internet-
 based business
 Describe generally how e-business is
 made secure
 Identify the major components of
 security systems for e-business
 Explain the major issues in
 implementing good security
 Describe the significant types of
 security tools available
                                            20
Identify the security risks of Internet
-based business.
  The internet is a public network with a
  large number of users
  Much greater risk that unauthorized
  persons may access or change data
  Products available on the internet
  may be stolen by users



                                        21
Describe generally how e-business
is made secure
 Security policies and procedures
 adopted by a company
 Software with security features built-in
 An administrative structure that allows
 routine security checks to be carried
 out
   Setting access privileges
   Changing passwords
                                        22
Identify the major components of
security systems for e-business
 Firewalls
   Single point of access from the internet
 Encryption
   Data is unreadable without the key to
   decrypt it




                                              23
Explain the major issues in
implementing good security
 Appropriate resources must be
 allocated to maintaining security
 The tone regarding the adherence to
 a security policy within an
 organization is crucial
   Requires ‘buy in’ from both the staff and
   management of an organization


                                               24
Describe the significant types of
security tools available
 Logical
    Software that limits access to programs
    including network security that detects
    intrusions and viruses
 Physical
    Protects the network physically with
    doors, locks, guards, alarms, fences…



                                              25
Chapter 06 – Billing and Payment
Systems
 Describe the techniques for billing and
 payment over the Internet
 Describe how billing and payment techniques
 relate to corporate strategy
 Identify the advantages and disadvantages of
 these techniques
 Evaluate the suitability of billing and payment
 methods for various e-business scenarios
 Explain why many previous techniques have
 not succeeded
 Indicate the trends most likely to prevail in the
 future
                                                 26
Describe the techniques for billing
   and payment over the Internet.
 There are systems that look to
 emulate systems that already exist
   Digital cheques
   Various forms of digital cash
   Credit cards
     Using advanced security
 Electronic bill payment (e-post)
 Banking transactions (account
 balances…)
                                      27
How billing & payment techniques
 relate to corporate strategy.
 Billing techniques used by a company will
 vary depending on :
   The type of products the company sells
   Who its customers are
   The sales channel used
 If the customers are large regular
 customers EDI or digital cheques might be
 used
 If the customers are random customers
 coming to a site then credit cards or a
 system like PayPal might be used
                                             28
Identify advantages and
disadvantages of the techniques
 Depend on the qualities of the
 payment options
 Some of the qualities to consider:
   Anonymity
   Immediate transfer of value
   Credit risk to the vendor
   Portability for the consumer
   Acceptability

                                      29
Suitability of billing & payment
 methods for various e-business
 scenarios
 Suitability of a given method depends on:
   The business strategy
   The nature of the products
 The availability of an infrastructure is
 important:
   Mondex does not have broad support because
   of a lack of infrastructure
   On the other hand payment systems organized
   by the banks have gained acceptance
                                             30
Why many previous techniques
  have not succeeded:
 Security issues
 Lack of support from:
   Banks
   Consumers
 Inadequate infrastructure




                               31
Indicate the trends most likely to
    prevail in the future
  Billing and payment systems
  supported by the banks
    Already the most popular methods are
    those supported by financial institutions
  The use of PDAs to make payments
  using infra-red technology



                                                32

				
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posted:7/12/2013
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