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Global Online Ad Spending Market to 2016

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					Global Online Ad Spending Market 2012-2016


 TechNavio's analysts forecast the Global Online Ad Spending market to grow at a CAGR of 11.54 percent
over the period 2012-2016. One of the key factors contributing to this market growth is the increase in online
ad spending. The Global Online Ad Spending market has also been witnessing a shift from direct response
advertising to brand advertising. However, data security concerns could pose a challenge to the growth of this
market.
 TechNavio's report, the Global Online Ad Spending Market 2012-2016, has been prepared based on an
in-depth market analysis with inputs from industry experts. The report covers the market in North America,
Western Europe, Eastern Europe, Latin America, the APAC region, and the MEA region; it also covers the
Global Online Ad Spending market landscape and its growth prospects in the coming years. The report also
includes a discussion of the key vendors operating in this market.
 The key vendors dominating this space include AOL Inc., Facebook Inc., Google Inc., Microsoft Corp., and
Yahoo! Inc.
 Key questions answered in this report:
  What will the market size be in 2015 and at what will be the growth rate? What are key market trends? What
is driving this market? What are the challenges to market growth? Who are the key vendors in this market
space? What are the market opportunities and threats faced by key vendors? What are the strengths and
weaknesses of each of these key vendors?

table Of Content


1. Executive Summary


2. List Of Abbreviations


3. Introduction


4. Market Research Methodology
market Research Process
research Design
research Methodology


5. Scope Of The Report
market Overview

Global Online Ad Spending Market 2012-2016
product Offerings


6. Market Landscape
market Size And Forecast
6.1 Online Ad Spending Market Vs. Other Advertising Market
6.2 Five Forces Analysis


7. Market Segmentation
7.1 Global Online Ad Spending Market - Segmentation By Ad Formats In Online Ad Spend
search Ad Format
display Ad Format
mobile Ad Format
classifieds And Directories Ad Format
online Lead Generation Ad Format
e-mail Ad Format
7.2 Global Online Ad Spending Market - Segmentation By Revenue Model
cpc
cpi
hybrid Model
7.3 Global Online Ad Spending Market-segmentation By Industry


8. Geographical Segmentation


9. Key Leading Countries
usa
japan
uk
germany


10. Vendor Landscape


11. Buying Criteria


12. Market Growth Drivers




Global Online Ad Spending Market 2012-2016
13. Drivers And Their Impact


14. Market Challenges


15. Impact Of Drivers And Challenges


16. Market Trends


17. Key Vendor Analysis
17.1 Aol Inc.
business Overview
key Information
swot Analysis
17.2 Facebook Inc.
business Overview
key Information
swot Analysis
17.3 Google Inc.
business Overview
key Information
swot Analysis
17.4 Microsoft Corp.
business Overview
key Information
swot Analysis
17.5 Yahoo! Inc.
business Overview
key Information
swot Analysis


18. Other Reports In This Series

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Global Online Ad Spending Market 2012-2016
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Description: The Global Online Ad Spending market has also been witnessing a shift from direct response advertising to brand advertising. However, data security concerns could pose a challenge to the growth of this market. The key vendors dominating this space include AOL Inc., Facebook Inc., Google Inc., Microsoft Corp., and Yahoo! Inc.