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Elements and Principles of Design - rshs-idp - home

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Elements and Principles of Design - rshs-idp - home Powered By Docstoc
					Elements form the basic
vocabulary of visual design
        “ Are light waves absorbed

   or
            or reflected by everything
            around us
col     “   Reflecting - all light waves,
            color will appear white
        “   Absorbing - all light waves,
            color will appear black
        “   Visible Light Spectrum
            “ Red, orange, yellow, green,
              blue, indigo, and violet
        “Are three
          dimensional (3D)

F orm
          objects
        “ Two types of forms:
          “ Geometric
          “ Organic
       Common lines are:
line     Straight & Curved
         Thick & Thin
         Horizontal & Vertical
         Zig Zag
    pe   “Are two-dimensional
Sh a
          (2D) or flat
         “Two forms
             “   Geometric
             “   Organic
         “ Space is:
           “   Empty place
           “   Surface in


    ce
           “   Around a work of art
Sp a     “Positive space - refers to
           the area taken up by the
           object
         “ Negative space - refers
           to the area around the
           object
    ture
           Is the way the
tex

           surface feels when you
           touch it
          Is the lightness or
           darkness of a color

      e
Va lu     Values are
           classified as:
              Tones
              Tints
    Principles constitute the broader
structural aspects of the composition.
             Describes how artists
              create visual weight
             Symmetrical Balance –

        e
                both sides of an imaginary
    anc     
                centerline are the same
                Asymmetrical Balance –
                each side of the imaginary
Bal

                centerline is different yet
                equal
               Radial Balance - in which
                forces or elements of a
                design come out or radiate
                from a central point
example of symmetry
   examples of
informal balance
  or asymmetry
  The Great Wave off Kanagawa
              by
      Katsushika Hokusai




                                  Baby at Play
                                by Thomas Eakins
 examples of
radial balance
    use  d to
•
Is




                cont
   eate




                cont
cr
 vis u al in
       rest
  in te gn




                    ras
                     rast
   ad  esi




                        t
            •Is used to make
            certain parts stand out


       is
            and grab your
    has     attention
            •Focal point – is the
            place your eye is
emp

            drawn to first
            •Three Types:
                •By Location
                •By Contrast
                •With the Unusual
emphasis by
   location

  In the Dining Room
  by Berthe Morisot

    The young woman
          appears
  to be in the center of
       this painting.
    A lot of times, we
   naturally look in the
  center of the picture
first like we would with
   a photo or camera.
emphasis by
  contrast

Rembrandt. Self-Portrait
c. 1629. Oil on canvas.



   Rembrandt uses value
     contrast to create a
  focal point in this work.
   Only the head and the
 area immediately around
    it are painted in light
 values. The background
     sinks into darkness.
     emphasizing
with the unusual
       Time Transfixed,
            1939

   Artist: Rene Magritte
        (1898-1967)
         Surrealist


        By placing very
      unusual objects or
   impossible activities in a
    work, an artist can also
     create a focal point.
•Describes the size,
location or amount of
one object in a design
as compared to




                                       prop
                                       prop
                       Facial Proportion
another object
•Can be used to create
the illusion of depth




                                            orti
                                            orti
                   Body




                                                 on
                                                 on
                Proportion

              The basic rule of
                thumb is that
               the body is 7.5
                or 8 times the
              size of the head.
             •Are created by
             repeating lines,


         n
             shapes, or colors
    te r     •Two types:
                 
pa t
                     Regular
                    Irregular
                                 •   Refers to a regular
                                     repetition of
                                     elements of art to

                      thm
                                     produce the look
                   rhy               and feel of
                                     movement

Vincent Van Gogh, Starry Night
            •Is the
                    i
           elem imp res
                  ents         si on


    y
          work          of a         t hat a
                ing t o      desi g          ll
unit
         com            geth         n are
              plet e          er to
        • Qua
              lit y o
                      i mag
                             e
                                     form
                                            a
        onen
             ess f wholen
                                 ess o
                                        r
            •Refers to a way of
            combining elements in


     iety
            ways to achieve intricate
Va r        and complex designs

				
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