OK1984 Launches, Bringing A Cool-Girl Twist to Affordable
What happens when you merge years of industry experience with a team of hip Californian
Los Angeles, CA, July 10, 2013 – What happens when you merge years of industry experience
with a team of hip Californian designers? The result is simple; girls around the world get what
they’ve been asking for…access to jewelry that feels fresh & edgy, offering up a casual way to
make a statement without breaking the bank.
Who is the OK1984 girl? We like to think of her as the coolest girl in the room‚ pulling off
whatever wildly unique style that suits the mood. Her motto? Inspire and be inspired. Pile on
layers of spiked, chunky chains one day and swap to a simple lucky charm the next. Move
seamlessly from a wrist full of bohemian wrap bracelets for a super laid-back look to a stack of
punk rock bangles that will make you feel invincible. Always accessorize and always be you.
OK1984’s team of designers scour the globe, high and low, for creative influences to envision and
develop pieces that you won't find anywhere else— from the Rose Bowl Flea Market to the
Runways in Paris, OK1984 pieces incorporate details both edgy and sophisticated, casual and
bold, rock and refined. Their constantly evolving shop is stocked weekly with hand-designed
pieces created in Los Angeles, high-trend, high-quality jewelry that is super easy on your pocket.
Established this summer, the newly launched brand is already looking towards a seriously stout
premier season with collaborations by recording artist & fashion influencer Kreayshawn, unrivaled
assortments including everything from natural stone pendants to finely etched cuffs starting at
just $30, and a capsule collection of gift items that will both shock and wow, not to be outdone.
The OK1984 brand will offer a continuously expanding collection of wrap bracelets, cuffs, bangles,
cocktail rings, stacking rings, bib necklaces, pendants, studs and statement earrings ranging from
$9 - $130, all available directly at www.ok1984.com.
10 W. 33rd St.
NY, NY 10001