_Like Us on Facebook__ The impact of social networking by hcj


									DE-DC-MD ASFAA
November 8, 2011
   Why use social networking?
   How to use social networking
    ◦ Introduction to Facebook and Twitter
   Watching for trends
   Proper sharing for financial aid professionals
   Make connections
    ◦   Students
    ◦   Schools and/or departments at your university
    ◦   Financial aid offices at other universities
    ◦   Financial aid groups (i.e. NASFAA)
   Be proactive to combat confusion
    ◦ Deadlines
      FAFSA
      Scholarships
    ◦ Timing
      What are the most confusing times of year?
      Post tweets that could help in advance
    ◦ Faster than updating a web site!
   Watch trends
    ◦ What are financial aid professionals discussing?
    ◦ What are common themes among posts from
    ◦ What information is coming from DOE?
   People “like” your page         People “follow” you
   Your updates appear             Your tweets appear in
    on their “news feed”             their “timeline”
   Provide updates which           Provide short, timely
    can                              updates
    ◦ Vary in length                 ◦ 140 characters or less
    ◦ Contain readily visible        ◦ Usually link to longer
      photos and link previews         external content

FACEBOOK                         TWITTER
   Visit twitter.com
   Set up a new profile for your office
   Make it public
    ◦ If you make it private, no one will be able to see
      your tweets unless you allow them to follow you
    ◦ No sensitive info should be posted via Twitter, so a
      private profile should not be necessary
   Visit Facebook.com
   Create a profile for your office
   Use your profile to create a “Page”
    ◦ The profile is the “administrator” of the page
    ◦ Once the page is created, place a link to it on your
      office’s web site
   Topics
    ◦ A topic is “trending” if enough people tweet about it
      at the same time
    ◦ Search financial aid topics to see what groups are
      tweeting about
   Hashtags
    ◦ Users can label a tweet with a hashtag
    ◦ Use the # sign and the word you want to label your
      tweet with
   Facebook is less about popularity and more
    about sharing
    ◦ View reactions to your posts and comments
    ◦ People can leave comments all in one place
    ◦ NOTE: Do not worry if only a few people “like” your
      Few may like it, but far more may view it
      Some people may not want their friends to know they
       “like” a financial aid office!
   “Help me plz”
   “Why is tuition so high? How much is credit
    per hour? this seems kinda ridiculous!”
   “The state needs to get with it! Classes two
    weeks away and they still don't know how
    much they are going to be? Good grief!” –
    regarding yet to be released tuition rates
   Social networking is for informational
    purposes only
   Nothing can replace the guidance of a
    financial aid counselor.
   Every student’s need and financial aid
    package may be different
   Audience must know the difference between
    an online post and the actual advice of a
    financial aid professional.
   Before you share any information from the
    pages of other users read the content!
    ◦ Twitter: Copy a tweet by “retweeting”
    ◦ Facebook: Copy a post by “share”
    Just because you know a person or a group
    does not mean that you can automatically
    ensure the quality or accuracy of the content
    they share.
   Always check the links before you share them.
   Separate personal from professional!
   The office page is not a place for one staff
    member to post their personal opinions.
   A Twitter or Facebook page is an online
    professional presence scripted by a person
    within the office.
   Pick someone who:
    ◦ is NOT impulsive
    ◦ pays great attention to details
    ◦ has solid communication skills
   Do not have too many account users.
   Several people may have ideas or content to
    contribute but you want to send a consistent
   Interaction - Wall provides more real estate
    than Twitter for communicating with others.
   Privacy – If you want people to “like” your
    organization or group, you will have to create
    a public page so that people can find it.
   Content control – You control who can post
    on your wall.
   Depth of information –Keep it generic for the
    sake of privacy and compliance.
   Keep it short: Timely, short updates (140
    characters or less with links included).
   Make an introduction: Tweets can be used to
    introduce a topic and then lead readers to a
    page which has its content hosted elsewhere.
   Identifying trends: You can perform a real-
    time search to view what people are talking
   Dissemination: Quick way to share, less space
    for interaction.

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