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Local Window & Door Retailer Launches Responsive Website to Better Service Growing Mobile Audience

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					Local Window & Door Retailer Launches Responsive Website to Better Service
Growing Mobile Audience

K.C. Company, Inc., Pella Windows & Doors Launches a New Responsive Web Design to Better
Serve Growing Mobile Audiences in Delaware, Maryland, Northern Virginia and Washington, D.C.
markets.

Beltsville, MD, July 03, 2013 --(PR.com)-- K.C. Company, Inc., Pella Windows & Doors, a locally
owned retailer of Pella window and door replacement products, launches its redesigned, fully-responsive
website today, in collaboration with Strategic America, the company's marketing agency, located in West
Des Moines, Iowa. The new website offers visitors an easy, yet robust overview of Pella replacement
window and door options on a platform that translates perfectly to any mobile smartphone or tablet
device.

“Beginning in 2012, we started to notice a substantial increase in traffic to the Pella Baltimore/Metro
Washington website being directed from mobile devices,” said Nathan Johnson, Vice President,
Marketing Services at Strategic America. “In less than 5 months, mobile traffic grew from just over 13%
of overall site traffic to 17.6% - nearly 1% a month! Approximately 50% of all search traffic comes from
a mobile device today.”

“We recognize that our customers connect with us in many ways,” said Brad Yourkavitch, Vice President
& General Manager of K.C. Company, Inc. “People are turning to tablets and smartphones when seeking
out information for their window and door replacement needs. Our new site is simple and easy to
navigate, especially if you are accessing it from a mobile device. This provides K.C. Pella an advantage
over many of our competitors in the Baltimore-Washington DC market.”

With the launch of the company's responsive website - PellaBaltimore-DC.com - K.C. Company hopes to
provide its web visitors with a pleasant, hassle-free user experience when researching products, accessing
current promotions and scheduling appointments.

Furthermore, K.C. Company expects to increase the amount of local content on the site in 2013, in order
to increase search engine optimization (SEO) and provide more visibility and relevant window
replacement information to the Delaware, Maryland, Northern Virginia and Washington, D.C. markets.

About K.C. Company, Inc., Pella Windows & Doors
For more than 80 years, K.C. Company, Inc., has provided exceptional value to homeowners in Delaware,
Maryland, Northern Virginia and Washington, D.C. Since 1964, K.C. Company has grown to one of the
largest independent and locally owned Pella retailers in the country. For more information, visit
PellaBaltimore-DC.com.

About Strategic America
Founded in 1980, Strategic America is a full-service, integrated marketing firm based in West Des
Moines, Iowa. For more information, visit StrategicAmerica.com

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Contact Information:
K.C. Company, Inc.
Dave Miglin
678.488.6809
Contact via Email
PellaBaltimore-DC.com


Online Version of Press Release:
You can read the online version of this press release at: http://www.pr.com/press-release/500870


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