Wholesale Business Unit Strategic Plan 2012-2014

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					Wedding Statistics and Research
2013
Wedding Business Forecast
 Year   Est. Number   % Increase in #   Avg. Spend   Market Value      % Increase in
        of Weddings   of Weddings                                      Wedding
                      from Previous                                    Purchases
                      Year
 2010   2,096,000          Even         $26,542      $55,632,032,000         21%

 2011   2,081,100          Even         $25,631      $53,340,674,100         -4%

 2012   2,079,900          Even         $26,004      $54,085,719,600         1.3%

 2013   2,079,400          Even         $26,422      $54,941,906,800         Even

 2014   2,083,000          Even         $26,751      $55,722,333,000         1.4%

 2015   2,091,700          0.5%         $27,152      $56,793,838,400          2%

 2016   2,095,200          Even         $27,687      $58,009,802,400         2.2%

 2017   2,099,000          Even         $28,216      $59,225,384,000         2.1%
U.S. Weddings Overview

• Average U.S. Wedding Cost: $26,422
• Average U.S. Wedding Flowers: $1,636

Weddings in 2013
• No increase in number of weddings
• No increase in overall budget
Money Spent on Weddings
                                                     Attire &
                                                             Beauty Entertainment, $
                                                  Accessories, $ & Spa, $
                                                    1,582.00 123.00 1,187.00

                                                                        Flowers &
                                                                      Decorations, $
                                                                         1,636.00

                                                                         Gifts & Favors, $
                                                                               628.00
  Venue, Catering
    & Rentals                                                                  Invitations
    $11,138.00                                                                  $714.00




                                                                          Jewelry
                                                                          $3,807.00




                    Transportation, $                       Photography &
                                       Planner             Video $2,735.00
                        386.00
                                      $1,521.00
    Average Amount Spent on Flowers
    (Based on total Floral & Decoration budget)
                                                          Bout/Corsage,
           Reception Table
                                                            $123.00
           Centerpieces ,
              $323.00                                                     Bridal Bouquet,
                                                                              $132.00



                                                                                     Bridesmaid
                                                                                     Bouquets,
                                                                                      $161.00




   Reception
Flowers, $310.00
                                                                          Ceremony Floral
                                                                          Arrangements ,
                             Flower Petals,                                   $277.00
                                                Flower Girl
                                $84.00        Flowers, $79.00
Wedding Research
• Couples remain budget-conscious and are
  cautious of how money is spent
• Couples plan to use social networks,
  wedding/bridal shows and magazines as
  tools to find vendors for their wedding
• Couples are moderating costs by trimming
  their guest list
• Couples are moving away from “traditional”
  and “formal” weddings
Wedding Research

• 2013 wedding buzzwords: “Romantic,”
  “Fun,” and “Simple”
• Couples will travel an average of 53 miles
  from home for their wedding
• One-location weddings with unique venues,
  like museums, are on the rise
• Couples are willing to pay higher site fees
  for a unique and naturally beautiful location
Weddings by Month
          Month       Est. Weddings 2013

          January             2.5%
          February            2.5%
          March               4.9%
          April               7.2%
          May                12.1%
          June               15.3%
          July                9.3%
          August             11.5%
          September          14.1%
          October            12.5%
          November            5.0%
          December            3.0%
Wedding Colors
The 2013 top primary color themes include Blues and Purples. The colors with the biggest
increase will be Other, White and Reds. Colors with the biggest decrease will be Black,
Greens and Yellows. The following table shows the 2013 primary color themes couples want.

                               Color        2012        2013
                               Black        4.9%        3.0%
                               Blues        20.9%       20.0%
                               Browns       1.6%        1.6%
                               Champagne    3.5%        3.9%
                               Gold         1.4%        1.5%
                               Greens       11.5%       7.3%
                               Ivory        2.2%        3.4%
                               Oranges      3.7%        4.8%
                               Other        5.3%        9.7%
                               Pinks        10.0%       9.1%
                               Purples      18.4%       16.0%
                               Reds         6.3%        9.2%
                               Silver       1.4%        1.7%
                               White        3.7%        5.0%
                               Yellows      5.1%        4.1%


                  Source: 2013 U.S. Wedding Market Insight Report. The Wedding Report, 2012.

				
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