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									             Delivery:

Attending to Eyes and Ears

                  Gary Nakamura
                ENG 307 / J. Zuern
   DELIVERY
Speak Slowly & Clearly
        DELIVERY: Overview
   Background on Delivery
   Oral Delivery
   Written Delivery
   Visual Rhetoric
   “Cyberrhetors”
                  Key Terms
 Speech versus Writing
   For ancient rhetors, spoken discourse more powerful
    and persuasive than written discourse; and
   Not fashionable to do ones own writing
   Modern rhetoric opts for a “set format” for
    compositions (style, grammar, etc.) where delivery is
    more in the arrangement and style of the discourse
 Gesture
   Persuasive facial or bodily movement
                Key Terms
 Punctuation
   Graphic marks used to represent features of
    spoken language in writing
     Background on Delivery
 Discourse was primarily composed to be
  spoken
   Voice, and gestures
               Oral Delivery
 Audience listens to the voice of the rhetor
  and watches the rhetor’s facial and bodily
  gestures
   Verbal Delivery: volume, tone, pace, and length
   Gestures: appropriate to the rhetorical situation
      Eye Contact
      Natural and Spontaneous
            Written Delivery
 Editing
   Last stage of the composing process
   Attending to the “ear” of the audience, making
    a discourse accessible and pleasant to read
            Written Delivery
 “Correctness Rules”
   Usage
      “the customary ways in which things are done
       within written discourse.”
      “the conventions of written English that allows
       Americans to discriminate against one another.”
               Written Delivery
 The rhetorical function of PUNCTUATION
    Marks that mimic pauses, stops, and connections of
     speech
 Internal Pauses
    Marks that appear inside punctuated sentences (339)
       Comma, semicolon, colon, dash
 External Pauses
    Punctuation used to mark the beginnings and ends of
     sentences (339)
       Capital letter, period, question mark, exclamation point,
        indentation (paragraphs, headers)
            Visual Rhetoric
 Ocular Demonstration
   “…when an event is so described in words that
    the business seems to be enacted and the
    subject to pass vividly before our eyes” (ad
    Herennium)
                 Visual Rhetoric
 Presentation
    How a manuscript looks
    Font types
       Serif type: more reader-friendly, traditional, formal
       Sans serif type: contemporary
       Certain fonts can be symbolically charged
           MEET HOLOCAUST SURVIVORS
           MEET HOLOCAUST SURVIVORS
           Meet Holocaust Survivors
              Visual Rhetoric
 Presentation (continued)
   Typeface and style:
      Stay consistent
      Recognize correlation of size to importance
                 Visual Rhetoric




 Picture theory
    Combination of pictures and text to portray a message or promote
     a product or service
             “Cyberrhetors”
 Canons of ancient rhetoric and New Media
 “Old Delivery Systems” and “New Delivery
  Systems”
 Bolter and Grusin:
   Remediation: replacing or combining an old
    delivery system with a new one
      News in the newspaper (old media) and the Web
       (new media)
       DELIVERY: Conclusion
   Background on Delivery
   Oral Delivery
   Written Delivery
   Visual Rhetoric
   “Cyberrhetors”

								
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