Docstoc

MARKET PLANNING

Document Sample
MARKET PLANNING Powered By Docstoc
					 Locating Various
Business Information

 The Ohio State University South Centers
 Business Development Network
    Locating Various
    Business Information
   To Provide Information and Educational
    Resources on Starting and Expanding a
    Business.
   Decision Making Tools on Resources
    that are available.
   Develop Reference of Resources that
    are available on the Internet.
Locating Various
Business Information
   What did you like about a specific
    Website?
   What kind of information was given?
   How could that information assist with
    the business.
  CASH FLOWS
Business Information

 The Ohio State University South Centers
 Business Development Network
    CASH FLOWS
    Business Information
    To Provide General Information on
     developing a Cash Flow Projection Sheet.
    To Understand the Layout of the Cash Flows.
    To List the Various Expenses and the Income
     Needed to Meet Expenses Each Month.
    To Develop a Budget of Expenses and a
     Requirement of Sales.
CASH FLOWS
Business Information
   Discussion on Employees with all of the taxes
    and Contract Work.
   Discuss of Loan Payments and the Quick
    Ratio of 1.2 to 2 times on the Net Profit.
   Discuss Number of Sales Needed in Meeting
    all of the Monthly Expenses.
   Discuss How Financial Institutions Use this
    Cash Flows as the Basis for Loans.
Personal Financial
    Statement
Business Information
 The Ohio State University South Centers
 Business Development Network
    Personal Financial Statement
    Business Information
    To provide general information on developing a
     Personal Financial Statement.
    To understand Assets, Liabilities and Net
     Worth.
    To list various Assets values, Liabilities Values
     and calculate Net Worth.
    To encourage individuals to keep an updated
     Personal Financial Statement available in the
     course of business.
Personal Financial Statement
Business Information
   Facilitator discusses the some specific
    Assets as listed on the Second page:
       House or Building
       Property
       Office Equipment
       Vehicles
       Inventory
       Accounts Receivables
     Personal Financial Statement
     Business Information
   Facilitator discusses the some specific
    LIABILITIES as listed on the Second page:
      •   Mortgages on Houses, buildings and or Properties.
      •   Any Federal, State, City or personal Liens on any items of
          the owner.
      •   Long-term and short term debt on equipment, Vehicles or
          personal items.
      •   Credit Cards not necessarily assigned to a specific item.
      •   Loans on Insurance Policies, Retirement or Savings.
      •   Legal Obligations such as Back Alimony, Back Tax, Back
          Accrued Interest on Loans, Delinquent Accounts and
          Medical Bills.
    Market Planning
     GOALS AND OBJECTIVES

    WHAT IS IT




MISSION STATEMENT     OBJECTIVES

                             OUTLINE




   GOALS              EVENT OUTLINE
     Market Planning
     WHO ARE MARKETERS

MARKETING MANAGER            PLANNERS


MOTIVATORS                COMMUNICATORS



ACCOUNTANT                   SALES STAFF



  ADMINISTRATIVE       RESOURCE MANAGER
Market Planning


    WHO YOU ARE



IMAGE         SEEN BY
GIVEN         OTHERS
Market Planning

CUSTOMERS WE SERVE
         Market Planning

          WHO DO YOU SERVE?


   Who Are They?

   Why Do They Need You?

   How Can You Help Them?

   When Will They Need You?

   What Do They Expect You To Do?
      Market Planning

WHAT IS YOUR MISSION?
Why do you Exist?


WHAT IS YOUR VISION?
What Emotions do you want to give off?



WHAT IS YOUR SLOGAN?
If you died today, what would you want on the Tombstone?
Market Planning
Some examples
   Market Planning

   PSYCHOGRAPHICS


COLORS EMIT EMOTIONS
Market Planning
 PROFILING




   BEHAVIORS OF CUSTOMERS
       ARE A LOT DIFFERENT
   THAN CHARACTERISTICS OF
         YOUR CUSTOMERS.
    Market Planning




LETS TALK
 ABOUT
PROFILES
Market Planning




         THANK YOU
   Market Planning

   PSYCHOGRAPHICS


COLORS EMIT EMOTIONS
     Market Planning
CHECK OUT OTHER’S IMAGES
 Write down the Names of Six Companies, then go to the
         Internet and see what images are portrayed

    1
    2
    3
    4
    5
    6
     Market Planning

YOUR STRENGTHS
    1
    2
    3
    4
    5
    6
     Market Planning

YOUR WEAKNESSES
    1
    2
    3
    4
    5
    6
     Market Planning

YOUR OPPORTUNITIES
    1
    2
    3
    4
    5
    6
     Market Planning

YOUR THREATS
    1
    2
    3
    4
    5
    6
        Market Planning

        BEHAVIORAL PSYCHOGRAPHICS

What do Want Your IMAGE To Be?
       1
       2
       3
       4
       5
       6
Market Planning

2.2.1 GEOGRAPHIC
Market Planning

2.2.2 DEMOGRAPHICS
Market Planning

2.3 MARKET NEEDS / TRENDS
Market Planning

2.6 CRITICAL ISSUES
Market Planning

3.1 POSITIONING
Market Planning

3.2 SERVICES & PRODUCTS
Market Planning

3.3 PRICING
Market Planning

3.4 PROMOTION
Market Planning

4.0 FINANCIAL INFORMAITON
Market Planning

4.1 SALES FORECASTS
Market Planning

4.2 EXPENSE FORECASTS
Market Planning

4.3 BREAK-EVEN ANALYSIS
Market Planning

5.0 CONTROLS
Market Planning

5.1 MILESTONES
Market Planning

5.2 CONTINGENCY PLANNING

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:0
posted:7/2/2013
language:English
pages:46