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The Secret of Succeeding With Email Marketing

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					           The
Secret
of
Succeeding
With
Email
Marketing

                                                                             By
Matt
Bacak




Email
marketing
is
a
valuable
tool
utilized
by
Internet
marketers
everywhere.
If

you're
just
starting
out
with
email
marketing,
here
are
some
tips
to
help
you
along

the
way.



1.
First,
know
your
purpose.
Why
are
you
sending
out
emails?
Is
it
to
get
sales,

generate
leads,
build
relationships
or
increase
traffic
to
your
website?
If
you
don't

have
a
goal,
you're
doomed
to
fail.
When
you
know
the
goals
you
are
trying
to

achieve,
you
have
the
necessary
information
to
construct
your
emails
to
get
the

desired
results.



2.
Create
interest.
Get
your
subscribers
excited
about
what
you're
offering.
This
is

especially
important
if
you're
trying
to
get
sales,
generate
leads
or
increase
traffic
to

a
website.
Boring
emails
get
deleted.



3.
Send
to
the
right
audience.
If
you
send
emails
targeted
to
a
specific
group
of

people,
you'll
get
results.
Know
your
audience
and
email
them
things
they
care

about.
For
example,
don't
send
emails
about
lipstick
to
men,
send
it
to
women!




4.
Always
answer
this
question
‐
what's
in
it
for
me?
People
won't
care
about
your

emails
unless
you
tell
them
why
they
should.
What
is
so
great
about
what
you're

sending
them?
What
can
your
product
or
information
do
for
them?
These
are

questions
that
you
need
to
answer.



5.
K.I.S.S.
or
Keep
It
Simple
Stupid.
Don't
overwhelm
your
subscribers
with
lengthy

emails.
A
lengthy
email
may
never
get
read
because
people
just
don't
have
the
time.

Keep
your
emails
short,
sweet
and
to
the
point.



6.
Don't
go
over
40‐60
characters
in
width.
When
your
email
goes
over
that
amount

of
characters,
it
will
sometimes
cause
that
scrolling
bar
at
the
bottom
of
the
page.

People
don't
want
to
have
to
waste
time
scrolling
over
to
read
the
rest
of
your
email.

People
like
to
read
from
top
to
bottom,
not
across.




7.
Call
to
action.
Always,
always,
always
include
a
call
to
action
whether
it's
clicking

on
a
link
or
buying
a
product.



8.
Send
out
your
emails
in
HTML
and
Plain
Text.
This
is
so
very
important
because

some
email
providers
don't
allow
HTML
emails.
Imagine
putting
all
that
work
into

sending
out
an
email
that
someone
couldn't
read.




9.
Include
an
unsubscribe
link.
Don't
forget
this!
Don't
just
forget
to
include
it
but

make
it
easy
to
use.
The
last
thing
you
want
is
for
people
to
check
your
email
as

spam
because
they
can't
find
or
use
the
unsubscribe
link.



10.
Test
it
out.
Test
out
your
email
before
sending
it
to
your
entire
email
list.
You

want
to
make
sure
you
didn't
make
any
errors.
If
you
have
links
in
your
email,
test

those.




11.
Consider
using
an
autoresponder
if
you
aren't
already.
Autoresponders
make

email
marketing
very
easy.
You
can
set
up
emails
to
be
sent
out
at
a
certain
time

every
day,
every
other
day
or
every
week.
There
are
a
lot
of
options
to
choose
from

that
make
sending
out
emails
a
breeze.
If
you
aren't
already
utilizing
autoresponder,

I
strongly
urge
you
to
sign
up
for
one
today.



12.
Remove
bad
email
addresses.
When
you
get
notification
that
an
email
address
is

no
longer
active,
update
your
list.
Don't
waste
your
time
sending
to
people
who

aren't
getting
your
emails.



13.
Send
often.
Once
you've
compiled
your
email
list,
send
often
to
ensure
that
your

subscribers
don't
forget
you.
How
often
you
send
is
up
to
you
but
you
want
to
stay

fresh
in
their
minds
so
keep
that
in
mind
when
planning.




Don't
let
yourself
get
forgotten.



There
are
many
strategies
to
making
money
on
the
internet,
but
nothing
makes

sense
unless
you
have
a
big
list.
Email
Marketing
is
the
most
profitable
way
to
make

money
on
the
internet.
When
you
build
a
list
of
hot
and
hungry
prospects
you

control
your
future.
Discover
how
to
use
the
internet
and
turn
your
computer
into
a

cash
gushing
machine.
Sign‐up
right
now
for
Matt
Bacak
's
FREE
online
newsletter

to
find
out
how
to
do
exactly
that
‐
Go
here:
http://www.promotingtips.com



Article
Source:
The
Secret
of
Succeeding
With
Email
Marketing


				
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Description: Email marketing is a valuable tool utilized by internet marketers everywhere. If you're just starting out with email marketing, here are some tips to help you along the way.