VIEWS: 23 PAGES: 2 CATEGORY: Primary Care POSTED ON: 6/27/2013
Every small business can use a boost, especially your medical practice. Learn how to give your practice a competitive edge.
Attracting Clients to Your Medical Practice If you are a doctor with a medical practice, the odds are that you always appreciate new clients. It is a very competitive world in the medical industry, and it is one where the different competitors are always looking to find ways to get the upper hand. Search Engine Optimization One of the best ways for you to get an edge is to use an SEO firm to promote the practices website online. SEO is the process by which websites can be raised in the rankings of a web search in order to become more visible and attract more clients to your website. In modern society, most people will be looking for their new doctor’s office through the internet. Those who are interested in seeing a doctor or getting a new one will likely go online in order to find one and typically their search will not extend beyond the first page. Page Rank Here they will find the highest ranking doctors with their correlating websites and will be able to quickly go through the medical office’s information in order to make sure that the office will fulfill their needs. To put it simply, if you are a medical doctor you will want your practice to be on the first page of a Google search. When the site is listed on the first page, it will get far more attention than it would have otherwise. In fact, research has shown that the first page of a search result will get about ninety percent of any given volume of traffic who are looking for those terms or keywords, while the first few results will get the majority of that ninety percent. The first result shows legitimacy and competency to those who are interested, so they are far more likely to click through a higher ranked site than a website that is listed on page two or three of the search results. Link Building The goal of SEO is to work within these rules and to gain page rank through legitimate means. By creating content and submitting links back to your site online, the number of people visiting will increase and so will the overall effectiveness of the website itself. It is crucial to build a page rank through organic and natural means. Essentially, one wants to get their practice’s website where they desire on a web search without trying to cheat the system, as that will only result in severe penalty from search engines like Google and others. SEO work done for a doctor’s private practice or medical clinic is a prime way to increase the visibility of the medical office’s website and therefore attract more potential clients to the clinic. Doctors, nurses, and office managers can all benefit from learning more about healthcare communication and advertising through seminars, attending healthcare communication education courses, and participating in business workshops on advertising. When it all comes down to it, having SEO done for the practice is very much worth the investment. It makes it so that there are more people who can become interested in the services offered and who may become potential clients and sources of income. Photo Credit: MoneyBlogNewz, SEOPlanter, FindYourSearch via PhotoPin cc
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