Market Focus: Trends and Developments in the Bakery & Cereals Sector in Mexico

Document Sample
Market Focus: Trends and Developments in the Bakery & Cereals Sector in Mexico Powered By Docstoc
					Market Focus: Trends and Developments in the
Bakery & Cereals Sector in Mexico
Reference Code: CS1401MF
Publication Date: July 2013




                      © Copyright Canadean, 2013 This product is licensed and is not to be photocopied   1
    Contents


Country Context                                   • A young, relatively affluent group is growing in Mexico
                                                  • Food & Grocery growth will be concentrated in national chains
                                                  • Sweet Bakery & Cereals are key products Specialists can use to differentiate
                                                  themselves from large chains
                                                  • Increasingly urban and busy consumers are looking for convenience

Sector Analysis                                   • Breakfast Cereals, Energy Bars and Morning Goods are driving growth
                                                  • Cereal will increase in popularity as a breakfast meal
                                                  • The value of Bakery & Cereal categories are recovering from the 2009 currency
                                                  devaluation


Brands & Private Labels                           • A fragmented retail landscape has contributed to the low penetration of Private
                                                  Labels
                                                  • Private Labels are driving growth in Morning Goods and Breakfast Cereals
                                                  • Key brands by category

Packaging Insight                                 • Bread & Rolls’ high volume share is creating demand for Flexible Packaging
                                                  Bags and Sachets
                                                  • Rising consumption of Breakfast Cereals and Energy Bars will drive changes in
                                                  packaging demand by 2017

Future outlook – four key trends in Mexico’s      • Marketers can target more consumers, with more money
Bakery & Cereals sector                           • Consumers will continue to eat more cereal
                                                  • Convenience is a more important emerging trend than health
                                                  • Consumers will increasingly shop in supermarkets

Data Appendix & Summary Methodology


                             © Copyright Canadean, 2013 This product is licensed and is not to be photocopied                         2
       A young, relatively affluent group is growing in Mexico


    A large, young and rapidly growing population and rising living standards makes Mexico a key emerging market for consumer
    packaged goods companies. However, the rising price of staple foods has driven an inflation rate often in excess of the Mexican
    Central Bank’s target range of 2 to 4%, damaging the ability country’s young middle class’ to purchase packaged goods.


GDP Per Capita                                                                                               Population
                                   12,000                                                                                                       116   
				
DOCUMENT INFO
Description: Product Synopsis This report provides a concise overview of the Bakery & Cereals market in Mexico. After reading this report, you will understand the size of the market, the economic, demographic and behavioral trends which will drive its evolution, and the leading players within the market, allowing you to plan effectively for the future. Introduction and Landscape Why was the report written? This overview of the consumer and market dynamics of the Mexican Bakery & Cereals sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends which will drive growth in the coming years. What is the current market landscape and what is changing? Mexico’s growing population will drive strong future growth in Bakery & Cereal categories, particularly for staple foods such as Bread & Rolls and Morning Goods, which together account for almost half of the sector by value. However, the devaluation of the Mexican Peso in 2009 caused a substantial drop in the value of the Bakery & Cereals sector measured in US dollars, even as volumes increased. Improving economic conditions will drive growth in the sector’s value, though some categories have recovered faster than others. What are the key drivers behind recent market changes? A large, young and rapidly growing population and rising living standards makes Mexico a key emerging market for consumer packaged goods companies. However, the rising price of staple foods is damaging the ability of the country’s young middle class to purchase packaged goods. Meanwhile, convenience is of growing importance in Mexican food culture, as consumers look for quick and easy meals as a result of long working hours, the loss of women at home to cook meals as they enter the workforce, or as consumers replace traditional meal times with other leisure activities. What makes this report unique and essential to read? This report brings together co
BUY THIS DOCUMENT NOW PRICE: $1272 100% MONEY BACK GUARANTEED
PARTNER Canadean
Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight. By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed strategical decisions that are founded on robust and reliable data and market insights. We specialise in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy. Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.