The Future of the Wine Market in Turkey to 2017

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The Future of the Wine Market in Turkey to 2017


Reference Code: AD193MR

Published: July 2013




      www.canadean-WinesandWine.com
                                                                                          The Future of the Wine Market in Turkey to 2017
                                                                                                                                             Published: July 2013




Table of Contents

        1.      Introduction................................................................................................. 8
        1.1       What is this Report About?................................................................................... 8
        1.2       Definitions ............................................................................................................ 8
        1.2.1     This report provides 2012 actual sales; while forecasts are provided for 2013 – 2017 ...... 8
        1.2.2     Category Definitions ............................................................................................................ 8
        1.2.3     Distribution Channel Definitions .......................................................................................... 9
        1.2.4     Price Segmentation Definitions ......................................................................................... 10
        1.2.5     Alcoholic Strength Definitions ............................................................................................ 10
        1.2.6     Volume Units and Aggregations ........................................................................................ 11
        1.2.7     CAGR Definition and Calculation ...................................................................................... 11
        1.2.8     Graphical representation of Brands ................................................................................... 11
        1.2.9     Exchange Rates ................................................................................................................ 12
        1.2.10 Methodology Summary...................................................................................................... 12
        2.      Turkey Wine Market Analysis, 2007–17 .................................................. 13
        2.1       Wine Value Analysis, 2007–17........................................................................... 13
        2.1.1     Overall Wine Market Value, 2007–17................................................................................ 13
        2.1.2     Wine Market Value by Category, 2007–17........................................................................ 15
        2.1.3     Market Growth Dynamics by Value – Wine, 2007–17 ....................................................... 17
        2.2       Wine Volume Analysis, 2007–17 ........................................................................ 18
        2.2.1     Overall Wine Market Volume, 2007–17............................................................................. 18
        2.2.2     Per-Capita Consumption - Wine, 2007–17 ....................................................................... 19
        2.2.3     Wine Market Volume by Category, 2007–17..................................................................... 20
        2.2.4     Market Growth Dynamics by Volume – Wine, 2007–17.................................................... 22
        3.      Turkey Fortified Wine Market Analysis, 2007–17 ................................... 23
        3.1       Fortified Wine Value Analysis, 2007–17 ............................................................. 23
        3.1.1     Fortified Wine Market by Value, 2007–17 ......................................................................... 23
        3.1.2     Fortified Wine Market Value by Segments, 2007–17 ........................................................ 24
        3.2       Fortified Wine Volume Analysis, 2007–17 .......................................................... 26
        3.2.1     Fortified Wine Market by Volume, 2007–17 ...................................................................... 26
        3.2.2     Fortified Wine Market Volume by Segments, 2007–17 ..................................................... 27
        3.3       Market Growth Dynamics – Fortified Wine, 2007–17.......................................... 29
        3.3.1     Fortified Wine Market Growth Dynamics by Value, 2007–17............................................ 29
        3.3.2     Fortified Wine Market Growth Dynamics by Volume, 2007–17......................................... 30
        3.4       Other Fortified Wine Analysis, 2007–17 ............................................................. 31
        3.4.1     Other Fortified Wine Market by Value, 2007–17 ............................................................... 31
        3.4.2     Other Fortified Wine Market by Volume, 2007–17 ............................................................ 32



                                                                                                                                                            2
 ©Canadean. This product is licensed and is not to be photocopied.                                                     Reference code: AD193MR
                                                                                   The Future of the Wine Market in Turkey to 2017
                                                                                                                                 Published: July 2013



       3.5       Port Wine Analysis, 2007–17 ............................................................................. 33
       3.5.1     Port Wine Market by Value, 2007–17................................................................................ 33
       3.5.2     Port Wine Market by Volume, 2007–17............................................................................. 34
       3.6       Sherry Wine Analysis, 2007–17 ......................................................................... 35
       3.6.1     Sherry Wine Market by Value, 2007–17............................................................................ 35
       3.6.2     Sherry Wine Market by Volume, 2007–17......................................................................... 36
       3.7       Vermouth Wine Analysis, 2007–17 .................................................................... 37
       3.7.1     Vermouth Wine Market by Value, 2007–17 ...................................................................... 37
       3.7.2     Vermouth Wine Market by Volume, 2007–17 ................................................................... 38
       3.8       Fortified Wine by Alcoholic Strength, 2007–17 ................................................... 39
       3.9       Fortified Wine Brand Analysis, 2009–12............................................................. 41
       3.10      Fortified Wine Distribution Channel Analysis, 2009–12 ...................................... 42
       4.      Turkey Sparkling Wine Market Analysis, 2007–17 ................................. 44
       4.1       Sparkling Wine Value Analysis, 2007–17 ........................................................... 44
       4.1.1     Sparkling Wine Market by Value, 2007–17 ....................................................................... 44
       4.1.2     Sparkling Wine Market Value by Segments, 2007–17 ...................................................... 46
       4.2       Sparkling Wine Volume Analysis, 2007–17 ........................................................ 48
       4.2.1     Sparkling Wine Market by Volume, 2007–17 .................................................................... 48
       4.2.2     Sparkling Wine Market Volume by Segments, 2007–17 ................................................... 49
       4.3       Market Growth Dynamics – Sparkling Wine, 2007–17........................................ 50
       4.3.1     Sparkling Wine Market Growth Dynamics by Value, 2007–17.......................................... 50
       4.3.2     Sparkling Wine Market Growth Dynamics by Volume, 2007–17....................................... 51
       4.4       Cava Wine Analysis, 2007–17 ........................................................................... 52
       4.4.1     Cava Wine Market by Value, 2007–17 .............................................................................. 52
       4.4.2     Cava Wine Market by Volume, 2007–17 ........................................................................... 53
       4.5       Champagne Wine Analysis, 2007–17 ................................................................ 54
       4.5.1     Champagne Wine Market by Value, 2007–17 .................................................................. 54
       4.5.2     Champagne Wine Market by Volume, 2007–17 ............................................................... 55
       4.6       Other Sparkling Wine Analysis, 2007–17 ........................................................... 56
       4.6.1     Other Sparkling Wine Market by Value, 2007–17 ............................................................. 56
       4.6.2     Other Sparkling Wine Market by Volume, 2007–17 .......................................................... 57
       4.7       Sparkling Wine Brand Analysis, 2009–12........................................................... 58
       4.8       Sparkling Wine Distribution Channel Analysis, 2009–12 .................................... 59
       5.      Turkey Still Wine Market Analysis, 2007–17........................................... 61
       5.1       Still Wine Value Analysis, 2007–17 .................................................................... 61
       5.1.1     Still Wine Market by Value, 2007–17 ................................................................................ 61
       5.1.2     Still Wine Market Value by Segments, 2007–17 ............................................................... 62
       5.2       Still Wine Volume Analysis, 2007–17 ................................................................. 64



                                                                                                                                                3
©Canadean. This product is licensed and is not to be photocopied.                                           Reference code: AD193MR
                                                                                   The Future of the Wine Market in Turkey to 2017
                                                                                                                                  Published: July 2013



       5.2.1     Still Wine Market by Volume, 2007–17 ............................................................................. 64
       5.2.2     Still Wine Market Volume by Segments, 2007–17 ............................................................ 65
       5.3       Market Growth Dynamics – Still Wine, 2007–17................................................. 66
       5.3.1     Still Wine Market Growth Dynamics by Value, 2007–17 ................................................... 66
       5.3.2     Still Wine Market Growth Dynamics by Volume, 2007–17 ................................................ 67
       5.4       Red Wine Analysis, 2007–17 ............................................................................. 68
       5.4.1     Red Wine Market by Value, 2007–17................................................................................ 68
       5.4.2     Red Wine Market by Volume, 2007–17............................................................................. 69
       5.5       Rose Wine Analysis, 2007–17 ........................................................................... 70
       5.5.1     Rose Wine Market by Value, 2007–17 .............................................................................. 70
       5.5.2     Rose Wine Market by Volume, 2007–17 ........................................................................... 71
       5.6       White Wine Analysis, 2007–17 ........................................................................... 72
       5.6.1     White Wine Market by Value, 2007–17 ............................................................................. 72
       5.6.2     White Wine Market by Volume, 2007–17 .......................................................................... 73
       5.7       Still Wine by Price Segment, 2007–17 ............................................................... 74
       5.8       Still Wine Brand Analysis, 2009–12.................................................................... 76
       5.9       Still Wine Distribution Channel Analysis, 2009–12 ............................................. 77
       6.      Appendix ................................................................................................... 79
       6.1       About Canadean ................................................................................................ 79
       6.2       Disclaimer .......................................................................................................... 79




                                                                                                                                     
				
DOCUMENT INFO
Description: Product Synopsis • The Future of the Wine Market in Turkey to 2017 is the result of Canadean’s extensive market research covering the Wine market in Turkey. • The report presents detailed data on the Wine consumption trends in Turkey, providing historic and forecast consumption volume and value at market and category level, alcoholic strength (Fortified Wine), price segment (Still Wine), brand share data and distribution channel data. • This report brings together Canadean Intelligence's research, modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for the Wine sales overall and to know which categories and segments are in the ascendency in the coming years. Introduction and Landscape • This report provides authoritative and granular detail of the Wine market in Turkey; and in doing so fills the gaps in marketers’ understanding of market trends and the components of change causing them. • Based upon extensive secondary research, this report provides comprehensive and granular insights that allows marketers to confidently update their strategic and tactical plans. Key Features and Benefits Detailed category coverage is provided, covering three product segments that include: Fortified Wine, Sparkling Wine, and Still Wine. Detailed product sales segmentation for volumes is provided, including brand data (2009-12) and distribution channel data (2009-12), at the product category level. Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future. Key Market Issues The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting Wine market in Turkey.
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Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight. By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed strategical decisions that are founded on robust and reliable data and market insights. We specialise in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy. Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.