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IT Cosmetics' Bye Bye Redness™ Wins ICMAD 2013 Cosmetic Innovator of the Year Award

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IT Cosmetics' Bye Bye Redness™ Wins ICMAD 2013 Cosmetic Innovator of the Year Award Powered By Docstoc
					IT Cosmetics' Bye Bye Redness™ Wins ICMAD 2013 Cosmetic Innovator of the
Year Award

New York, NY, June 26, 2013 --(PR.com)-- Innovative Technology Cosmetics (IT Cosmetics), a leader
in the color cosmetics market, was recognized with the prestigious 2013 Cosmetic Innovator of The Year
Award in “Package Design Innovation” in the skincare face category for one of its newest
problem-solving products, Bye Bye Redness™ Neutralizing Correcting Cream.

The Independent Cosmetics Manufacturers and Distributors (ICMAD) Cosmetic Innovator of The Year
(CITY) Awards has been a gold standard in the cosmetics industry for years. The winning brands of
ICMAD's 2013 Cosmetic Innovator of The Year Awards represent the current best new breakout
products, packaging, and advertising campaigns in the industry. From cosmetics to package design, body
care to social media, each new innovation stood out above the rest this year. Winners were selected by
five renowned judges and experts from the beauty, design, and marketing industries. President of L'Oréal
Luxury Products Division and beauty industry leader, Carol Hamilton delivered the keynote address.

“To be acknowledged by our peers is such a huge honor,” says Jamie Kern Lima, Founder and CEO of IT
Cosmetics. “Bye Bye Redness is a product I am so passionate about, and am extremely proud of because
it's truly making a difference in so many women' lives, and to have it acknowledged at such a coveted
event is such a true honor.”

IT Cosmetics works with leading plastic surgeons to infuse cutting edge anti-aging technology into truly
innovative, high performance cosmetics. A favorite among celebrities and influencers alike, IT Cosmetics
Bye Bye Redness™ Neutralizing Correcting Cream formula completely erases red-toned skin
discolorations from rosacea, broken capillaries, blemished or irritated skin, and more. The truly
innovative formula suspends redness-cancelling pigments, into a nude-tone correcting crème that also
soothes sensitive skin. The innovative package design utilizes sleek lines, and a custom designed tray
which holds both the crème and custom-cut airbrush buffing brush for application.

About ICMAD CITY Awards:
ICMAD, the Independent Cosmetic Manufacturers and Distributors, created the coveted “Cosmetic
Innovator of the Year” prize nine years ago to recognize companies who are creating revolutionary new
skin, makeup, hair, and fragrance products and put them on even ground to compete with large
multinationals. The CITY Awards “Cosmetic Innovator of The Year” honors standout global products
that have advanced their categories and gives them a prestigious platform to launch to wider acclaim.

About ICMAD
The Independent Cosmetics Manufacturers and Distributors (ICMAD) is about members - its member
companies represent the diversity that makes the cosmetics industry so dynamic. ICMAD is proud of the
accomplishments of its members and is committed to providing the widest range of the most useful
services to help our members grow and succeed in this vibrant cosmetics industry.

About IT Cosmetics


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IT, which stands for Innovative Technology, is all about High Performance, Skin Loving, Problem
Solutions! Founder Jamie Kern, who suffers from Rosacea, Sparse Brows, Hyperpigmentation and
problematic-skin works hand-in-hand with a team of plastic surgeons to create innovative, high
performance products laser focused on solving women's beauty problems.




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Contact Information:
Behrman Communications
Casey Endo
212-986-7000 ext 124
Contact via Email


Online Version of Press Release:
You can read the online version of this press release at: http://www.pr.com/press-release/499658


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Description: Innovative Technology Cosmetics (IT Cosmetics), a leader in the color cosmetics market, was recognized with the prestigious 2013 Cosmetic Innovator of The Year Award in “Package Design Innovation” in the skincare face category for one of its newest problem-solving products, Bye Bye Redness™ Neutralizing Correcting Cream. The Independent Cosmetics Manufacturers and Distributors (ICMAD) Cosmetic Innovator
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