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SEX ROLES IN ECONOMY - ACS205_2_

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SEX ROLES IN ECONOMY - ACS205_2_ Powered By Docstoc
					UNIT 8
        STAYING
      COMPETITIVE



CANKAYA UNIVERSITY - OFFICE OF
BASIC AND ELECTIVE COURSES-
ENGLISH UNIT
                                 LISTENING




CANKAYA UNIVERSITY - OFFICE OF
BASIC AND ELECTIVE COURSES-
ENGLISH UNIT
compete(v):
 Word Formation : competition(n), competitor(n)
 Definition : if a company competes with another, it tries to get
   people to buy its goods or services
 Synonyms : competition =rivalry / competitor=rival
 Antonym :-
 Collocations : compete for/with/against

 Ex: They are competing with foreign companies for a share of
   the market.
 Ex: The Renault Clio competes against such cars as the Peugeot
   206.
 Ex:The price reduction is due to competition among suppliers
 Ex: Last year, Apple sold twice as many computers as its
   competitors.
           CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
                                                        The ability of a company to
competitive(adj) :                                         compete with others


Word Formation : competitiveness(n), competitively(adv)
Definition : trying hard to be more successful than other
  people or businesses
Synonyms : -
Antonym :
Collocations : highly/more/less/most competitive

Ex: Advertising is a highly competitive business.
Ex:The competitive market system also gives us a standard
  to compare the real-world economy.
Ex: New machinery has improved the company’s
  productivity and competitiveness.
         CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
rival(n) :
 Word Formation : rivalry(n)
 Definition : a person or organization that you compete
   with in sports, business, etc.
 Synonyms : competitor
 Antonym :
 Collocations : rivalry between, intense rivalry, chief rival

 Ex: She left her job and went to work for a rival company.
 Ex: McDonald’s is competing hard with its chief rival,
   Burger King.
 Ex: There has always been intense rivalry between the UK
   and the US.
          CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
profession(n) :                       The skill and high standards of behaviour
                                         expected of a professional person

Word Formation : professionalism(n)
Definition : a job that needs a high level of education and
  training
Synonyms : -
Antonym :-
Collocations : legal/medical/teaching profession, enter/go into/
  join a profession

Ex: Doctors are members of medical profession.
Ex: Some students enter the professions such as arts
  administration.
Ex: Keile was a real professional and had good relationships
  with her colleagues. Her competence and professionalism
  will be missed.
         CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
                                                        Done as a part of a plan ,
strategy(n) :                                             especialy in military,
                                                             business,etc.

Word Formation : strategic(adj)
Definition : a planned series of actions for achieving sth.
Synonyms :-
Antonym :-
Collocations : economic / business strategy

Ex: Everybody hopes that the government’s long-term
  economic strategy will work.
Ex: The company’s business strategy is compteting with its
  rivals and being the best in the sector.
Ex: We need to hava a strategic plan for education in the
  next century.
         CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
                                                           Official advice given to
recommend(v) :                                                    someone

Word Formation : recommendation(n)
Definition : to advice someone to do sth, esp because you have
  special knowledge of a situation or subject
Synonyms :-
Antonym :-
Collocations : recommend that, recommend doing,
  recommendation for

Ex: Doctors never recommend taking sleeping tablets
  regularly.
Ex: I recommend that you should get a professional help.
Ex: The committee has made several recommendations for
  improving standards at schools.
           CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
                                                           Someone whose job is
consult(v) :                                                 to give advice on a
                                                              particular subject

Word Formation : consultant(n)
Definition : to ask for information or advice from someone
  because it’s their job to know
Synonyms :
Antonym :
Collocations : consult sb about sth, consult with,
  management/financial consultant

Ex: An increasing number of people are consulting their
  accountants about the tax laws.
Ex: I have to consult with my lawyer
Ex:Even management consultants have a role in
  enviromental consulting.
        CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
recruit(v) :
Word Formation : recruitment(n)
Definition : to find people to work in a company, do a job,
  join an organization, etc.
Synonyms :-
Antonym :-
Collocations : -

Ex: We are not recruiting at the moment.
Ex:It’s getting more and more difficult to recruit
  experienced staff.
Ex: They’ve changed their recruitment policy, and they are
  conducting job interview now.
         CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
LISTENING
 1. What do you understand by the term “management
   consultant” ?
 Discuss the following questions in pairs:
 1.1. Why do you think companies might call in
   management consultants to advise them ?
   When they are in difficulty, possibly to advise on organizational planning, mergers
                                      and acquisitons.

 1.2. What experience and personal qualities do you think
   people might need to be successful consultants?
     They are often qualified accountants, they need excellent academic results and
           should be analytical ,objective , sensitive, and able to emphatsize.

               CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
LISTENING
 2. PART A: Note down the reasons Bill Watts gives for firms
   calling in a consultant.

 1. Their competitiveness has suffered, their market
    position is being challenged.
 2. ........
 3. Advice on acquiring or merging with another company
    or moving into a different market

 How closely do they match the ones you gave in 1 ?

           CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
LISTENING
 3. Listen to PART B and find answers to the questions

 1. quite intimidated
 2. In his late twenties.
 3. With suspicion- “like a man from Mars”
 4. Because he was trained in techniques that were often
   unknown in Britain and because they were experts in
   management theories and gathering market intelligence.
 5.Very closely, in order to gain their confidence in the
   outcome
CANKAYA UNIVERSITY - OFFICE OF
BASIC AND ELECTIVE COURSES-
ENGLISH UNIT
LISTENING
 4. In PART C Bill discusses the company’s “up-or-out”
   policy for its staff.
 What do you think it means?

 Listen and check your answer.

 If you are not asked to become a partner then you’re told to
    leave.



CANKAYA UNIVERSITY - OFFICE OF
BASIC AND ELECTIVE COURSES-
ENGLISH UNIT
LISTENING
 4. In PART C Bill discusses the company’s “up-or-out”
   policy for its staff.

 Listen again and answer these questions.

 1. What are the long-term prospects for consultants at
    McKinsey?
 2. Why is management consultancy is a high-pressured
    job?
 3. What are some of its compensations?
CANKAYA UNIVERSITY - OFFICE OF
BASIC AND ELECTIVE COURSES-
ENGLISH UNIT
LISTENING
 4. ANSWERS
 1. What are the long-term prospects for consultants at
     McKinsey?

 2. Why is management consultancy is a high-pressured
        job?

 3. What are some of its compensations?



CANKAYA UNIVERSITY - OFFICE OF
BASIC AND ELECTIVE COURSES-
ENGLISH UNIT
LISTENING
 6. Complete the sentences below by changing the word in
   italics into an appropriate form, as in the example.
 1. Commitment
 2. Competitiveness
 3. Rivalry
 4. Professionalism
 5. Strategic
 6. Recruitment
 7. Recommendations
 8. Intelligence
CANKAYA UNIVERSITY - OFFICE OF
BASIC AND ELECTIVE COURSES-
ENGLISH UNIT
                                 READING




CANKAYA UNIVERSITY - OFFICE OF
BASIC AND ELECTIVE COURSES-
ENGLISH UNIT
dominate(v) :
Word Formation : dominance(n)
Definition : to control someone of something or to have
  more importance than other people or things
Synonyms :
Antonym :
Collocations :

Ex: The industry is dominated by 5 multinational
  companies.
Ex: New Orleans dominated throughout the game.
Ex: Turkish Airlines dominates the airlines industry in
  Turkey.
         CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
consider(v) :
Word Formation :
Definition : to have a prticular opinion about sth or
  someone
Synonyms : think, perceive
Antonym :
Collocations :

Ex: The local authority considered that the school
  didn’t meet requirements
Ex: An increase in interest rates is considered unlikely.
Ex: She is considered to be one of the best pianists
        CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
rely(v) :
Word Formation : reliance(n)
Definition : to depend on sth else to live or exist
Synonyms : depend on
Antonym :
Collocations :

Ex: For its income, the company relies on a few new
  contracts.
Ex: An international company relies on agents to sell its
  products
Ex:
         CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
derive(v) :
Word Formation :
Definition : to come or develop from sth else
Synonyms : come from
Antonym :
Collocations :

Ex: People’s behaviours derive from basic beliefs.
Ex:
Ex:

        CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
inevitable(adj) :
Word Formation :-
Definition : impossible to avoid (=certain to happen)
Synonyms :-
Antonym :-
Collocations :-

Ex: A further crisis seems inevitable
Ex: Facial wrinkles are the inevitable result of aging.
Ex: It’s inevitable that he will find out her secret sooner
  or later.
         CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
integrate(v) :
Word Formation : integration(n)
Definition : to combine or work together in a way that
  makes sth more effective
Synonyms : combine
Antonym : -
Collocations : integrate with

Ex: Transport planning should be integrated with energy
  policy.
Ex: Bus and subway services have been fully integrated.
Ex:    In an increasingly integrated global economy,
  pronouncing a crisis is a risky game.
        CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
conviction(n) :
Word Formation :-
Definition : a very strong belief or opinion
Synonyms : opinion
Antonym :-
Collocations :-

Ex: Americans held the conviction that anyone could
  become rich if they worked hard.
Ex: Some people have a deep convinciton that marriage is
  for life.
Ex: He has strong convictions about the economic trends.
         CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
appointment(n) :
Word Formation : appointee(n)
Definition : an arrangement for a meeting
Synonyms :
Antonym :
Collocations :

Ex: I’d like to make an appointment to see the doctor.
Ex: It’s difficult to get an appointment on Monday
  morning.
Ex: Dennis had an early-morning business appointment
  with a client
        CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
bid(v) :
Word Formation :
Definition : to offer to do work or provide services for a
  specific price, in competition with other offers
Synonyms : offer
Antonym :
Collocations :

Ex: Three firms bid for the contract on the new building
Ex: Baxley International announced that it bid $11m in
  cash to acquire Los Angeles – based company.
Ex:
           CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
merger(n) :
Word Formation :
Definition : the joining of 2 or more companies to form a
  larger one
Synonyms : joining
Antonym :
Collocations : merger with /between/of

Ex: It was declared that a merger between two of the
  largest sortware companies were formed.
Ex: There has been a lot of talk about a merger with a
  leading bank.
Ex:
        CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
acquire(v) :
Word Formation : acquisition(n)
Definition : to get or gain sth
Synonyms :
Antonym :
Collocations :

Ex: The college acquired a reputation for very high
  standards.
Ex: In 1998 the business was acquired by a Dutch company
Ex: Robinson spent $20 million to acquire the symphony
  hall.
        CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
lucrative(adj) :
Word Formation :
Definition : letting you earn a lot of money
Synonyms : profitable
Antonym :
Collocations : highly lucrative

Ex: He inherited aAn increase in consumer demand has
  made sports shoes retailing a lucrative business. lucrative
  business from his father.
Ex: An increase in consumer demand has made sports
  shoes retailing a lucrative business.
Ex: Transferred from Barcelona to Naples, Maradona signed
  a highly lucrative 3-year contract.
         CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
revenue(n) :

Word Formation :
Definition : money that a busines earns over a period of
  time (esp from selling goods & services)
Synonyms : income
Antonym :
Collocations :

Ex: Nintendo’s estimated revenue totals $9 billion
  worldwide.
Ex: They expect to raise enough revenue to pay for their
  own activities.
Ex:
         CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
stagnant(adj) :
Word Formation :
Definition : not changing or making progress (continuing to
  be in a bad situation)
Synonyms :
Antonym :
Collocations : stagnant economy

Ex: A government is planning to revive the stagnant
  economy
Ex: Ticket sales have been stagnant.
Ex: The lack of an efficient railway system was a major
  factor to the stagnant economy.
         CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
leverage(adj) :

Word Formation :
Definition : influence that you use to make people do what
  you want
Synonyms : influence, power
Antonym :
Collocations :

Ex: Turkey has promised not to use its control of the rivers
  for political leverage.
Ex: As a result of the merger, the company has more
  leverage in the USA now.
Ex:
         CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
stall(n) :
 Word Formation :
 Definition :
 Synonyms :
 Antonym :
 Collocations :

 Ex:
 Ex:
 Ex:
         CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
READING
 1.

 What are the biggest drinks manifecturers in Turkey?

 How competitive is their promotion of their products?




 CANKAYA UNIVERSITY - OFFICE OF
 BASIC AND ELECTIVE COURSES-
 ENGLISH UNIT
READING
 2. Read the text about the rivalry between the world’s
   two biggest beer companies and answer the
   questions.

 1. Why can Anheuser-Busch claim to be the world’s
    most important brewer?
 2. How did the Belgian beer company Interbrew grow
    to become the world’s biggest brewer?
 3. Complete the table below comparing the two rivals.

 CANKAYA UNIVERSITY - OFFICE OF
 BASIC AND ELECTIVE COURSES-
 ENGLISH UNIT
READING
 2.ANSWERS
 1. Why can Anheuser-Busch claim to be the world’s
     most important brewer?
 Because it makes Budweiser, which is the world’s
     biggest-selling beer.
 1. How did the Belgian beer company Interbrew grow
     to become the world’s biggest brewer?
 It merged with Brasil’s AmBev, Latin America’s largest
     brewer.
 CANKAYA UNIVERSITY - OFFICE OF
 BASIC AND ELECTIVE COURSES-
 ENGLISH UNIT
READING
2.3. Complete the table below comparing the two rivals.

                                        Anheuser-Busch InterbrewAnBev

                                      Budweiser , Tsingtao            Stella Artois, Beck’s Brahma
Brands                                 __________________                  ________________
                         Dominance of US market; products sell
                                                                           World’s largest brewer by
                         in 80 markets; Budweiser brand;strong
Strengths                     __________________ of
                               balance sheet; clear lines
                                                                         volume; has global
                                                                    ________________ influence;
                                                                                  fast growth
                                        management
                           Stuck in the US market, overseas ventures
                                                                        May be growing too fast; hasn’t
Weaknesses                                                                   ________________
                                           __________________ integrated previous acquisitions
                             have been tentative, overreliance on
                                        Budweiser brand                                well
Geographical influence                     __________________                Belgium, Brazil, the
                                                                             ________________
                                     US, Mexico, China                     Netherlands, Canada, the
                                                                                UK, GErmany
READING

 3. Which firm is in the strongest position to contest
   domination of the world beer market?




 CANKAYA UNIVERSITY - OFFICE OF
 BASIC AND ELECTIVE COURSES-
 ENGLISH UNIT
READING
4. Match words from the text in the beginnings of
  sentences 1-5 with their endings a-e.

1. c
2.b
3.e
4.a
5.d

 CANKAYA UNIVERSITY - OFFICE OF
 BASIC AND ELECTIVE COURSES-
 ENGLISH UNIT
                   WORKBOOK

CANKAYA UNIVERSITY - OFFICE OF
BASIC AND ELECTIVE COURSES-
ENGLISH UNIT
consultancy(n) :
Word Formation : consultant (n)
Definition : a company that gives advice on a particular
 subject

Ex: They increasingly make revenue from research and
  consultancy services for commercial firms.
Ex: In 1985 he had set up a consultancy firm which
  advised the government on economic growth



        CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
stress(n)
Word Formation : stressful(adj)
expert(n)
Word Formation : expertise(n)




        CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
breakdown(n) :


Definition : the failure of a system

Ex: A sudden rise in oil prices could lead to a
  breakdown of the economy.
Ex: There has been a serious breakdown in relations
  between the two countries.




        CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
breakthrough(n) :

Definition : an important discovery

Collocations : major breakthrough

Ex: Scientists have made a major breakthrough in the
  treatment of cancer
Ex: With further funding, the research team hope to
  achieve a breakthrough.
Ex: Their findings led to a major technological
  breakthrough
        CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
high flier(n) :

 Definition : someone who is extremely succesful in his
  job or in school

 Ex: The company was once a high-flier in the disk drive
   business
 Ex: She was a high-flier in the class, so everyone used
   to ask for help before the exams.



         CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
backfire(v) :

Definition : if a plan or action backfires, it has the
 opposite effect to the one you intended

Ex: The company’s policy backfired when a number of
  employees threatened to quit.
Ex: His plan to get attention backfired, and instead of
  being promoted he lost his job.



        CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
go like clockwork :

Definition : to happen exactly the way you have
 planned

Ex: The concert went like clockwork
Ex:




        CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT

				
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