Preemptive Reputation Marketing is a Waste of Time by sairanaeem


More Info
									Preemptive Reputation Marketing is a Waste of Time

Every business needs preemptive reputation marketing according to Internet
Marketing Expert.

( -- June 18th, 2013) Birmingham, UK -- At a recent Internet
Marketing event in Birmingham City Centre, at the Britannia Hotel, industry
expert Brian Parnall was advised by an audience member that Preemptive
Reputation Marketing was a waste of time and money. The audience member
wishes to remain nameless, however, was very vocal on the subject.

He also said "This is just another way for you marketing companies to make
more money out of small business owners."

Parnall responded quite simply and said "Would you prefer to have people find
you and reviews about your business or not? We live in a day and age where
people search and read reviews about a business or product before they buy. If
there are no reviews or testimonials these people move onto another business."

The audience member challenged "Where's the proof?"

Parnall took a quick poll of the Birmingham audience by asking: "This is a
question to everybody, when buying online and faced with a product or service
with no reviews over a product or service with 12 positive reviews which would
you go for?"

Over 80% of the 100 strong audience said they would go with the product or
company with the positive reviews. The audience member whom made the
initial statement became a convert to the importance of reputation management
and brand building.

During the event Parnall described Preemptive Reputation Marketing as a hybrid
between reputation management and brand awareness. He advised that it is
important for businesses to be found online, have satisfied customers and news
stories talking about them. It enables the Internet searcher to build their own
impression of the business before they pick up the telephone or buy from them.

Parnall also advised that in 2012 Neilson Media Research conducted a study that
concluded that over 70% of Internet users trust online reviews. The study also
suggested that over 80% of people looking for reviews on a product, business or
service will move onto another if they can not easily find any reviews.

Parnall ended the presentation on why he believes that preemptive small
business reputation marketing works, concluding that Internet users must gain
trust and confidence in the provider, before they decided to buy.

Brian Parnall
DotComSecrets Birmingham
20 Clydesdale Road
West Midlands
B32 1DP
0121 422 0754

To top