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Aarkstore Enterprise -Power Sports Market Report- 2012 Edition


									                 Power Sports Market Report: 2012 Edition
Aarkstore Enterprise (India), 19th June , 2013 : Power sports market is bifurcated into
off-road vehicles (ATVs & side-by-side vehicles), heavy-weight motorcycles, snowmobiles,
and personal watercrafts. ATV or All-Terrain Vehicles is a vehicle that travels on low-
pressure tires and is with a seat that is straddled by the operator. This vehicle is designed
to handle a wider variety of terrain, for the purpose of sports and is also used for camping
or hunting. The Side by Side is a small 2-person or 4 person four-wheel drive off-road

A motorcycle is designed for long distance travel, navigating congested urban traffic,
cruising, sport and racing, or off-road conditions. Six main categories of motorcycles
include: cruiser, sport, touring, standard, dual purpose and dirt bike. A snowmobile is a land
vehicle designed for winter travel on snow. These machines are designed in such a way that
they do not require a specific road or trail. There are mainly five types of snowmobiles:
entry level, performance, touring, mountain and utility. A personal water craft (PWC), also
called water scooter, is a recreational watercraft that the rider rides or stands on, rather
than inside of, as in a boat. On the basis of their method of operation and seating capacity,
the personal watercrafts are of the following three types: stand-up models, sit-down models
and multi-person models.

North America is the largest market for ATVs representing more than two-thirds of the
market. In North America, the US accounts for the largest share followed by Canada. Also,
in snowmobile segment, the US and Canada are the major regions globally accounting for
more two-thirds of the market share. In motorcycle segment, the sales in North America
improved after the global economic recession. The sales of PWC in the US have showed
improvement after undergoing a huge loss due to global economic recession.

The growth drivers for power sports market are increasing global GDP since improving
economic condition is encouraging people to spend more money on this market. Also
increasing urban population is driving the market. Major challenges faced by this market
include the increasing number of deaths and injuries taking place due to ATVs. The key
trends observed within the market include age and income of snowmobilers, price of
snowmobiles in North America and cost of PWC in the US.

The present report offers a comprehensive analysis of the worldwide power sports market.
The competition in the market is intense with few large players’ viz. Honda Motor, Yamaha
Motor, Polaris industries, Harley Davidson and Arctic Cat with major player being Polaris for
both ATV and Side-by-Side vehicle. The report also includes the company profiles of the
leading players in the market.

To read Full report please check the link:

Other Important Reports:

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