Aarkstore Enterprise - Licensed Sports Merchandise Market- Focus on the US _ Canada- 2012 Edition by winaarkstore


									Licensed Sports Merchandise Market: Focus on the US & Canada-
                        2012 Edition
Aarkstore Enterprise (India), 19th June , 2013 : Over the past few years, the sports
licensing business has emerged as one of the fastest growing sector in the overall licensing
business globally. Licensing of sports items includes logos, symbols, names of sports
organizations and team players. These items are owned by sports institutions that act as
licensors and lease the rights to use these properties to licensees on profitable terms. The
US and Canada represent the single largest market for licensed merchandise worldwide.

Sports licensing is dominated by MLB, NFL, NBA, NHL, and NASCAR in the US. Furthermore,
over 300 colleges and universities in the US are involved in collegiate licensing, as part of
which they market their rights primarily to the apparel market. After declining in 2009 and
2010 due to economic downturn, retail sales of licensed merchandise based on sports
leagues and events increased by 5.3% in the US and Canada in 2011.

Proliferation of social media such as Facebook and similar, blogs, YouTube, Twitter online
and mobile campaigns, and other interactive technologies have led to the growth of licensed
sportswear sales. E-commerce is becoming a popular distribution channel for licensed
products. A significant rise has been noticed in the women’s apparel segment due to rising
female sports fans. Licensors and licensees continue to look for new opportunities in under-
developed licensing markets like BRIC region (Brazil, Russia, India and China). The industry
is accompanied by high entry barriers and high risk of counterfeiting. Some of the major
retailers for licensed sports merchandise include Dreams Inc., GSI Commerce, VF
Imagewear, Reebok and Nike.

The present report offers an analysis of the global licensed merchandise market with focus
on the US and Canada. It also discusses key growth drivers, opportunities and major
challenges faced by the licensed merchandise industry. Apart from providing competitive
landscape, the report also profiles the major players in the market.

To read Full report please check the link: http://www.aarkstore.com/reports/Licensed-

Other Important Reports:

Global In Vitro Diagnostics (IVD) Market Report: 2012 Edition

Power Sports Market Report: 2012 Edition

For More details please contact:

Aarkstore Enterprise

Email: contact@aarkstore.com | customersupport@aarkstore.com
24/7 Online Support: (+91) 8149852585

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