Observations and Experience Economy by hcj

VIEWS: 10 PAGES: 10

									 Observations and
Experience Economy
       RM1
   Two dimensions create four realms of experience



                         Television                              Lecture




                         Art Gallery                              Acting in
                                                                  a play

                          X: Customer participation (Passive-Active)
(Pine & Gilmore, 1998)    Y: Connection btw customers & event (Immersion-Absorption)
The Experience Realms
                           ”worlds”

               ”pick up”
               ”surfing”




               ”go deeply into”
               ”diving”
The Experience Realms
The Experience Realms

                  Educational:
                  Absorbing the
                  events unfolding
                  while actively
                  participating
The Experience Realms

                  Educational:
                  Absorbing the
                  events unfolding
                  while actively
                  participating




                  Escapist:
                  Being”swallowed
                  up” while actively
                  participating
The Experience Realms

                  Educational:
                  Absorbing the
                  events unfolding
                  while actively
                  participating



  Estethic:
                  Escapist:
  Being
  ”swallowed      Being”swallowed
  up” but         up” while actively
  remaining       participating
  passive
The Experience Realms



            The
            Sweet
            Spot
Rich Experience
 ”The richest experience encompass
  aspects from all four realms”
 Centering around the ”sweet spot” in the
  middle of the framework
 You don´t want to select one and then
  stay in just one realm
 Set a stage by exploring the possibilities
  of each realm
   The Wheel of Experience
                                                  sense of hearing
                 sense of taste
                                                                 Entertainment
    sense of smell


                                                                          Learning

Sense of Sight



                                                                           Aesthetics

sense of touch


                                                                     Escapism


                                                          accessibility
                                  Participation

								
To top