"Newest Uses for eMail Marketing"
ADventure Advertising Club of Toledo 2008-2009 Program Series Sponsor Buckeye TeleSystem March | 2009 Sneak Peek ACT Presents… Tuesday, March 10 Newest Uses for eMail Marketing Deadline to reorder ADDY Awards Contact Patty for more Information Andy Carlton, Elliance Inc. Ad Club Office will be closed The Toledo Club on March 11 and will reopen on March 17 , Wednesday March 18 11:30 Networking, 11:45 Lunch, 12:00 Program Wednesday, March 18 Monthly Luncheon Program Get customers. Vice President of eBusiness The Toledo Club Keep customers. Development: Andrew Carlton Speaker: Andy Carlton - Get more As Vice President of eBusiness Development, Elliance, Inc. customers. Andrew oversees the sales and business ventures at Elliance. He attains synergistic E -mail is one of the Friday, March 27 most cost-effective channel relationships with customers to lever- AdPIN and powerful market- age the ennect and Elliance brands, while Interstate Lanes ing tools available today facilitating long-term, mutually profitable but recipient preferenc- client exchange. Andrew uses his business 6:00-9:00 Andy Carlton es, standards and tactics expertise to direct clients toward maximum $125/5 person team eMarketing returns, decipher significant are evolving rapidly. Through real-world case studies, you’ll walk away with ideas that you eMarketing trends, and position customers March 27-28 to attain enduring business success. In his Fifth District Judging can apply to your clients’ business on how to use e-mail to increase conversions and glean years of experience with Elliance, Andrew March 27-28 in Louisville, KY established the company as the Inc. Inner powerful customer preferences and insights. Hear the integral role that e-mail can play in City award winner for two consecutive years Wednesday, April 8 your business growth and success through and as a Business 2.0 top web develop- Monthly Luncheon Program discussions of best practices, top strategies ment firm. As a respected business leader, The Toledo Club and affordable online tools. Andrew served on the International Business Speaker: Jen Stone, Google Marketing Association’s Board of Directors in the position of web strategy expert. Prior to Topics to be discussed: joining Elliance, he was an integral part of the • Learn how to use low cost email strategies to executive sales team at Nets, Inc./Industry Net, generate sales leads, repeat customers, and the first online business to business market- more frequent order place. During his employment, Andrew was • How email works with an overall advertising responsible for development and execution plan and strategy of the sales and marketing strategy, acquisi- • Discover what makes email campaigns tion, and solution delivery for C-level Fortune successful 500 customers. He has worked in supervi- sory roles with a large bank in Pittsburgh • See examples of high return campaigns and served as a marketing consultant for the Reservations Due: Monday, March 16 Centre for International Business in Cleveland, Students $15 / Members $20 Ohio. Andrew holds a Bachelor’s degree Non–Members/Guests $25 in Marketing from West Virginia Wesleyan Visit our website at www.adclubtoledo.org College. for more information. To make reservations, Call: 419-866-4199 or call Patty at 419.866.4199 or email: email@example.com email firstname.lastname@example.org 1 ADventure March 2009 www.adclubtoledo.org Angela Riddel President, Advertising Club of Toledo I ADventure, Advertising Club of Toledo would like to Studios open their studio to us as the 7230 Sawmill Run, Holland, OH 43528. offer hearty site for Collection and Judging, and Advertising rates available on request. congratu- Scott Greggory and Amy Scott voice the Contact Patty Schoepf lations to presentation. We cannot thank them the win- enough for their annual support of this Advertising Club of Toledo ners of the event. 7230 Sawmill Run 2009 ADDY I would also like to especially thank Holland, OH 43528 Awards, held 2020 Exhibits for the awesome display 419-866-4199 FAX 419-868-3746 Thursday, units and the many Ad Club volun- February 26 www.adclubtoledo.org teers who took time out of their busy at Owens schedules to hang the entries and ACT Editor: Community College. The quality of create such an attractive showcase Ed Rupley the work displayed was amazing—as of our members’ work. Thanks also to usual! In addition to those listed in the Bart Susor for his stage lighting and winners’ book, I would like to acknowl- stage dressing support and Mark Bellg edge a few other winners. Jerry Brown, ACT Officers: for photographing the event. I would for one, for acting as our impromptu an- Angela Riddel, President also like to recognize our host Owens nouncer for the evening after technical The University of Toledo, 419.530.2452 Community College and thank them and gremlins launched their attack on our Sara Shiels, 1st Vice President their staff for their support of our event Hart Associates, 419.893.9600 AV presentation.* over the last few years. It is greatly Michael Seay, 2nd Vice President Buckeye TeleSystem, 419.724.3872 When something like that goes wrong, appreciated. Greg Reece, Treasurer it is easy to forget how much went right. And saving the best for last, I want Flying Colors Press, 419.255.8255 Putting on an ADDY Awards event is to thank our Executive Director, Patty Sue Hague-Rogers, Ex-Officio no small task and includes many more 2020 Exhibits, 419.266.1010 Schoepf, for her tireless efforts on people than you may realize. On behalf behalf of our club. She handles more of the Ad Club, I want to extend a big, details and solves more problems than Executive Director: big thank you to all of those who helped we ever knew we had and keeps our Patty Schoepf, 419.866.4199 put on a great evening and to those board on track, year in and year out— E-mail: email@example.com who helped get us there. and all with a level of commitment, A round of applause goes to: CDM professionalism and personal devotion Board of Governors: Communications and Jeff Zawodny that consistently exceeds what anyone Craig Buschmann for the fabulous creative work on the could expect of her. Patty, you’re the Sheroian Associates, Inc., 734.854.5501 Dan Gallerno program, the call for entries and the best! invitations—both in print and online; Homewood Press for the great job on *DVD copies of the program are being Susan Gdowik R/P Marketing Public Relations, 419.241.2221 the printing; H.O.T. Printing & Graphics made and will be given to everyone Patrick Giammarco for the envelopes and additional print- who entered. Additional copies for The University of Toledo, 419.383.5376 ing; Off Contact Productions for the those who did not enter are available Erin Hirschfeld banners and backdrop; and MailWorks upon request. Erin Ink, LLC, 419.266.2542 Kathy Jex for mailing services. A couple of other Angela Riddel In-House Communications, 419.537.9004 behind-the-scenes folks I don’t want to President Judy McFarland forget are Phil Mariasy of Allied Media Advertising Club of Toledo Thread Information Design, 419.887.6801 Shane O’Neill Group for shooting the video for the Fruchtman Marketing, 419.539.2770 Silver Medal Award profile and for the Joe Pinciotti use of his editing facility; Steve Staffan UlrichPinciotti Design Group, 419.255.4515 of 7th Floor Media Group for additional Tim Speweik Mail Works II LLC, 419.725.6245 video support; and Shane O’Neill of Michael Temple Fruchtman Marketing for his help on Temple Development Company, LLC, 419.882.4904 the Silver Medal Award presentation. Jeff Zawodny Every year, Eric Eggly and PointSeven CDM Communications, 419.874.4399 2 ADventure March 2009 www.adclubtoledo.org silVeR MedAl AWARd ReciPieNt bill tAilfoRd 2009 Tailford Mitchell AddY AWARds best of shoW & judGe’s choice best of shoW: R/P MARKEtiNG PUbLiC RELAtiONs R/P Holiday Survival Kit judGe’s choice: LEsNiEWiCZ AssOCiAtEs Floyd’s Barber Shop - awarded by Kim Fujiwara LA Big Book - awarded by Greg Raft MAdhOUsE Madhouse Website - awarded by Rob Spademan A Gold AddY AWARd Goes to … 2020 Exhibits O-I iLLUMiNAtE Kamus, Keller, and Turpin iNtERRUPt MARKEtiNG Pilkington – NSG Group LEsNiEWiCZ AssOCiAtEs All Square, Inc. Automotive News Floyd’s Barber Shop Lesniewicz Associates – LA Big Book MAdhOUsE AIGA Toledo Madhouse Website The University of Toledo NORth BHP Billiton Doha, Qatar – Olympic Games (Brochure) Doha, Qatar – Olympic Games (Outdoor Board) Events New South Wales Helios Partners NORTH – Collateral & Self Promotion NORTH Website POiNtsEvEN iNC. Helios Partners R/P MARKEtiNG PUbLiC RELAtiONs R/P Holiday Survival Kit shEROiAN AssOCiAtEs iNC. Lake Erie Transit ULRiCh PiNCiOtti dEsiGN GROUP Homewood Press A complete list of winners is posted on our website www.adclubtoledo.org. Award winner booklets are available by contacting the ACT office at 419.866.4199 or emailing firstname.lastname@example.org CONGRAtULAtiONs tO ALL OUR WiNNERs! 3 ADventure March 2009 www.adclubtoledo.org 2009 Silver Medal Award Recipient William Tailford, Tailford Mitchell Nominated By: Sarah Helbig – Associate Creative Director, Tailford Mitchell unique brand naming approach (before industry. For the first time, a national foreign goods were “chic” to the mass frozen novelty product would have a market) and structural design work (a “themed” package and the products curved plastic tub rather than card- would be used to tell a “story.” For the board). He continued to work with the first time ice cream bars were sold na- Cool Brands Company for many years tionally that were shaped like Christmas to follow, focusing on advancing brands Trees with multiple colors of ice cream like Eskimo Pie, Yoplait Frozen Yogurt, used and a package design that told Chipwich and Weight Watcher’s frozen the story of what was inside. Today this novelty products. More recently, Bill may seem elementary, but no one had was involved with the initial develop- done it. This was revolutionary in the ment of locally established Vito’s Pizza. industry for both design and marketing If you have ever been inside a Vito’s strategy. This shift in both packaging location or attended a grand opening and product design had an undeniable C celebration, you know that Vito’s cares effect on the market. about more than the pizza. Working In general throughout his years as ontributions to His with a cross-generation of younger Company: a Designer and Creative Director in designers and account executives, the Toledo, Bill has always been supportive While I have known Bill team was able to blend the sophistica- Tailford for only a few years, of the designers he has worked with, tion of generations of design knowl- always willing to lend his opinions on since I relocated to Toledo, edge with a unique, fresh approach it seems that everyone I how to better their work. Countless de- and modern way of appealing to their signers have worked under Bill’s steady have met here has a story consumers. A successful solution for about Bill. I have heard his and endless insight over the years. the client was “delivered.” last name mixed with many Contributions to the others to form various company names Contributions to the General Community: over the years; Tailford Advertising Advancement of Advertising: Bill Tailford is a role model in many Arts, Tailford and Associates, Tailford In addition to what was mentioned ways, always giving back to those Cooper, Tailford Cooper Smith, Tailford above, though many people never knew around him. He has been heavily in- Associates, and finally — Tailford it, Bill put Toledo’s name on the map as volved with his home church, Westgate Mitchell. As a business leader and a design community. Throughout his Chapel, for many years. He raised his design mentor, Bill has touched the work in the 1970’s and on, he gained a family to be heavily connected to their lives and livelihood of his clients and number of clients in the New York City spirituality and religious beliefs and the design community of Toledo and area and throughout the East Coast. even supported these with business beyond. Because of these national contacts, as well. Most recently, Bill worked few people in Toledo knew of his great to art direct the branding of Origin Creative Ability: success. I’m sure I only know a small Throughout the years Bill has brought a Entertainment, a Hollywood movie portion of the great adventures Bill company working to promote and foster great level of design thinking to his own as had in his career, I have heard a work as well as to teams of designers start-ups of movies with pertinent and number of amazing stories. Bill worked approachable, morally based messages and business leaders he has worked closely with Vroman Foods at the time with. As one example, his design for to today’s youth. Beyond his regular when the freezer aisle was filled with church activities, Bill has supported the Fruzen Glad changed the way people standard colored and flavored pop- thought about the design of a mass youth of the Toledo community over the sicles and plain ice cream bars. During years as a member of “Young Life,” a commodity food — ice cream — and the winter months sales plummeted brought a new level of sophistication to Christian Youth Organization. annually. Working with Vroman, Bill the mass market. Fruzen Glad offered a developed a strategy that changed the 4 ADventure March 2009 www.adclubtoledo.org 5 ADventure March 2009 www.adclubtoledo.org Murphy’s Law Takes Big Prize at 2009 ADDY Awards By: Kathy Jex T he old adage about anything best efforts the pictures on the web site. This year’s that can go wrong will go wrong of the techni- program will definitely be remembered seemed to take over the multi- cal crew and and by more than just the winners this media audio-visual program at this everyone year. Congrats are due for a success- year’s ADDY award presentation. involved. ful and beautifully staged event, which The annual event drew nearly 300 en- Ingenuity was really fun despite the disruption by trants, members and guests to the ironi- and creativ- Murphy’s Law. cally named Audio Visual Classroom ity prevailed Center at Owens Community College on however, February 26. and we were Welcome The venue was wonderful with the ADDY entries displayed throughout the able to view most of the Silver Award Winner video presentation. Last year’s New Members! room and guests enjoyed the cocktails winner, Mark Luetke was there to Steve Israel and snacks as they strolled among the present the 2009 award to Bill Tailford, of Tailford Mitchell. Bill was unable to President displays. It was a great time to catch Your Secret Weapon – Marketing and up with old friends and colleagues, and accept due to an illness, but his son maybe do a little business while show- Matt was on hand to accept on his Communications ing off your best. There was the usual dad’s behalf. display of clever, beautiful and inspiring designs of all kinds and I am never dis- Past President Jerry Brown stepped up the plate and volunteered to read the New Member Profile appointed at the level of creativity and list of winners to the anxious crowd that marketing genius available here. was growing more restless by the min- Steve Israel O ute. Thanks to the beverage assistance riginally from Sioux City, Iowa, A terrific buffet dinner of Italian favor- Steve Israel worked as migrant TV ites kept everyone occupied and the of Greg Reece, Jerry went through the list of categories and winners to bring labor for many years, first in Sioux selection of pie and brownies satisfied City, then Ames, Iowa and later in everyone’s sweet tooth. But somewhere the event to a successful close. Moline, Illinois. It was in 1983 that between the successful party and the There were the usual “after-parties” he made the move to Channel 11 in Toledo. start of the show, our luck changed a at various local watering holes fol- Originally hired as Program Director at little. The scheduled multi-media pre- lowing the event, and the big winners WTOL-TV, it wasn’t long before Steve sentation that worked perfectly at dress walked out with big boxes full of ADDY became Director of Operations for the rehearsal failed to operate, despite the awards. Check out the full list and all TV station. But now, Steve is pursuing an exciting new venture! He’s returned to his roots, doing what he loves best; immers- ing himself in the creativity, the client contact and the just plain fun of hands-on advertising and public relations. Please welcome one of the newest members of the Advertising Club of Toledo, the boss at “Your Secret Weapon - Marketing and Communications,” Steve Israel. A full service merchant serving the greater Toledo and southeast Michigan areas for over 75 years. 734-266-3710 or 1-800-482-0556 6 ADventure March 2009 www.adclubtoledo.org E • INTERNET EO • PHON • VI • V ID DEO ET • PH ERN ONE O • PHONE • INT Solutions for • INTERNET • VIDEO • Bu si n R N ET • V I D E O es • INTE • VIDE O N E s • PH ET PHO ERN O T • IN • IN NE PH E VI D E TERN ET • VIDEO • PHON ON E ET • • INT TE R N ER N E T P H ONE • IN • V I DE O EO VI D E R NE T • PH O N E • IN T N.W. Ohio & S.E. Michigan Sandusky & Erie County www.BuckeyeTeleSystem.com 7 ADventure March 2009 www.adclubtoledo.org AdPin 2009 GUTTER BA L BALL BAL AL BA A CELEBRATION OF SO-SO BOWLING, COLD BEER AND PLASTIC TROPHIES! FRIDAY, MARCH 27 6-9 PM INTERSTATE LANES 819 LIME CITY ROAD $125/team (5 players per team) Includes: three games of bowling, shoes, and food (cash bar). Trophies will be awarded to 1st, 2nd, 3rd and “Best Effort” teams. Call Patty Schoepf at 419.866.4199 or email email@example.com Get more info: www.adclubtoledo.org 2009 Advertising Club of Toledo. 8 ADventure March 2009 www.adclubtoledo.org 9 ADventure March 2009 www.adclubtoledo.org Full Line Vehicle • Exterior Signage • POP • Dealership • Banner Enhance your company's image and build brand awareness with our wide variety of large format, full color Scotchprint® Graphics at Off Contact Productions. w w w. o ff c o n t a c t . c o m 419.255.5546 877-OCP-9727 10 ADventure March 2009 www.adclubtoledo.org What’s H.O.T.? New & Improved Our Website!Request estimates | Place orders | Upload files Tips & tricks | Services available Customer library with PDF history www.h-o-tgraphics.com H . O .T. P R I N T I N G & G R A P H I C S 2595 Tracy Ct | Northwood, OH 43619 | p 419.242.7000 | f 419.242.3299 F U L L S E RV I C E P R I N T I N G A N D G RA P H I C SO LU T I O N S ADventure 7230 Sawmill Run Holland, OH 43528