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					     No Such Thing as TMI:
How to Create a Culture of Sharing
     HighEdWeb 2012 – @DonnaTalarico
                 #mcs1
Share it.




            Maybe?
         Why should we share?
 Better communication
 Accurate information
 Bigger audience
 More resources
 Different points of view
 Avoid duplication of efforts
 Prevent missed opportunities
 Protect brand messaging
Sharing Successes
 What has worked at E-town
   Website
   Social media
   Internal communication
 What we’ve learned
   Our audience
   Our content creators/website users
 How can these examples apply to you and your
  unique institution
Creating and Sharing Content
What gets shared and where.
           Sharability Quotient?
Create Content that Begs   Monitor What Receives
to Be Shared               Reponses
   Compelling                Insights
   Useful                    Analytics
   Memorable                 Retweets/Mentions
   Emotional                 Hashtag Use
   Funny                     Web Traffic
   Entertaining              Qualitative
   Good News/Pride
Who’s
 Your
Linda?

http://on.fb.me/NvsxFr
Linda Lokey is most definitely not
          “Low Key”!
     Find Content to Share
 What are others on campus producing that you can
  share/curate?
 What is happening on campus for which you can
  create content? Whose story can you tell?
 What are external people/outlets doing that you can
  share?
 Can you get on the agenda at department
  meetings?
 Let people know WHY they should share with you.
Ask and
Encourage…




http://bit.ly/Mh3fNM
… And You Shall Receive
Share
the
love
http://on.fb.me/NBVDXJ
Share the wealth




  www.bluevblue.com
Sharing … to the core




http://bit.ly/NQeJp8
Sharing …. a meal
A random
conversation with an
art professor led to:
 Local Sunday
  newspaper story
 Video footage for
  website
 As-it-happened
  social media
  coverage
 Facebook album
 Freelance
  photography for
  future view book
  use
Sharing … a moment
Newly redesigned
acceptance
packets invited
students to share
their moment…
Sharing … a tradition
We made some alums
hungry for a tasty tradition
Try Something New!
                 Instagram 30-day
                  photo challenge –
                  “First 30”
                 Students seemed into
                  Instagram; we
                  capitalized on that
                  trend
                 About 500 photos
                  shared!
                 Love how Instagram
                  ties into Twitter
Content-Sharing Tools
How can we share content? And make it easier to share?
         Make it Easy to Share
Where to Share      Sharing Tools
                       Sharing Icons
                      Social Media
                       Storify
                      Website
                       RSS
                      Partner Websites
                       CMS
                      Emailfeatures
                       Our phones!
                      Word of Mouth
                       To the left…
                      Make it fun!
   User-Friendly CMS = Sharing
 Does your CMS make it easy to create and share
  content?
 Tools we use within our CMS, OUCampus
   Snippets
   Assets
   SPIFs
   Photo Sharing
   Tagging
   Twitter integration
   Facebook Integration
   CMS Training
CMS & Social Sharing Features
Social Sharing in CMS cont’d




                          Voila!
Content Sharing in CMS - Assets
Content Sharing in CMS - Assets
                       Same info on Business
                    office website and Financial
                     Aid office website, but info
                         only created once!
Content Sharing CMS - SPIFs
Content Sharing SPIFs – Cont’d

                     Globally!




  Locally!
Content Sharing in CMS - Snippets
     Content Sharing on the Web
Create in One Place…   … Share on Another

                        RSS feeds on
                         department pages (news,
                         events)
                        Make profiles assets so
                         they can be shared easily
                         from one department to
                         another (ex: a student
                         double majors)
                        Social sharing buttons
                         embedded in news,
                         events, articles, etc.
                        Cross-promote on
                         affiliated sites (alumni,
                         athletics, etc.)
Creating the Culture
How can we get others to share with others and with us?
Share Knowledge & Empower Users
  Guide to Social Media

  CMS Training

  Content Workshops

  Employee Orientation

  New Student Orientation

  Cues and Reminders
   Before Campus Events
Blue Jays Were Made to Tweet
Lead by Example – Be Contagious
     Share on personal accounts

     Find allies

     Reciprocate

     Student ambassadors
               Share the Glory
 Give credit within post

 Storify it

 Internal kudos

 Social media
  blog
Resharing
                          Or, more specifically…
                          Three Main Points

 Make it easy to share    Learn what works for your
                            institution
 Ask people to share      Create “mini-promotions” to
                            rally engagement
 Create content that      Use your CMS to the fullest
  begs to be shared        Cross-promote, connect dots
                           Get more mileage from stories
                            and events
                           Find allies and empower users
                           Promote your successes
                           Gratitude!
Any Questions?
talaricod@etown.edu
@donnatalarico

				
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posted:6/19/2013
language:English
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