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Eating habits Land consumption Meat consumption WWF Powered By Docstoc
					   STUDY




 2011




Eating habits Meat consumption Land consumption




MEAT EATS LAND
Imprint

Published by          WWF Germany, Berlin
                      September 2011

Authors               Harald von Witzke, Steffen Noleppa, Inga Zhirkova

Editors/Coordination Tanja Dräger de Teran, Thomas Köberich/WWF Germany

Contact               tanja.draeger-deteran@wwf.de

Design/Layout         Thomas Schlembach/WWF Germany
      Contents

      Summary                                                                                      5

1.    Problem definition and objectives                                                            9

2.    Eating habits in Germany: A brief history                                                  13

3.    Meat consumption and health                                                                20

4.    Meat consumption and the demand for feed                                                   23

5.    Agricultural trade and virtual land trade by the EU and Germany                            28

5.1   Methodological concept for the assessment of virtual land trade                            28

5.2   Agricultural foreign trade and virtual land trade by the EU and Germany                    32

5.3   Virtual land imports resulting from soya imports                                           38

5.4   Virtual land imports resulting from the trade in meat                                      50

6.    Our meat consumption’s “footprints” in terms of agricultural land and soya                 56

      WWF recommendations, demands, and activities                                               63

      References                                                                                 70




                                                                                   Meat Eats Land | 3
Summary
          What does our meat consumption have to do with the cutting down of tropical rainfo-
          rests in Latin America or with the destruction of the Brazilian savanna, the Cerrado?
          How much soya is being imported into the EU and Germany? Which countries does
          the soya come from and how large is the EU’s and Germany’s “land footprint” in those
          countries to satisfy the demand for soya? What, if anything, is soya doing in cattle, pig
          and poultry feed in the first place? How much soya are we actually consuming when
          we are eating chicken or pigmeat? What size is the “land and soya footprint” of each
          German person eating the average amount of meat of approximately 60 kg per year
          and what size is the total “footprint” for Germany? What size is the “land and soya
          footprint” of a pork roast, a grilled sausage, or a hamburger?

          This study, as commissioned by WWF, addresses the above questions. Based on
          the concept of “virtual land trade” it analyses the agricultural trade flows of the EU
          and Germany and converts them into land areas required for the production of the
          agricultural commodities in question, e.g. soyameal or wheatmeal.
          If the EU’s total agricultural trade is assessed in this manner and converted into land
          areas it is obvious that the EU engages in the large-scale virtual importation of land;
          in other words, it utilizes land outside of the Communities borders. In the years of the
          last decade, more than 30 million ha were involved, of which 20 million ha are located
          in South America. This is roughly equivalent to the combined land areas of Hungary
          and Portugal.

          In the 2008-2010 period, Germany’s share in this “virtual land trade” comprised
          almost 7 million ha, or almost 25 % of the total virtual land trade by the EU, which
          roughly equates to an area the size of Bavaria. Of these, 4.4 million ha were in South
          America. Compared to the years prior to this period, Germany’s contribution to the
          EU’s agricultural trade and virtual land trade has increased significantly. Germany’s
          own agricultural area comprises approximately 17 million ha. Given a virtual land
          grab of 7 million ha, this means that Germany utilizes additional land outside of the
          EU equating to more than 40 % of its own agricultural land base. One agricultural
          commodity in particular is responsible: the production of soyabeans alone accounts
          for 40 % of Germany’s virtual land grab.

          In 2008-2010 the EU imported on average approximately 35 million tonnes (Mt) of
          soya and soya products (including 13 Mt of soyabeans, more than 21 Mt of soyabean
          meal and 380.000 tonnes of soyabean oil). Soyabeans are further processed into
          soyabean oil and soyabean meal. Soyabean meal is used almost exclusively to feed
          livestock. About 88 % of net imports of soyabeans and soyabean products originate
          in South America, primarily in Brazil and Argentina. At 6.4 Mt, Germany’s share in
          these net imports and thus its share in total EU foreign trade in soyabean products is
          very significant.




                                                                                   Meat Eats Land | 5
If one calculates the area required to produce the imported soyabean products, the
resulting total hectarage, i.e. the soyabean land footprint, is very large. Between 2008
and 2012 the EU, on average, utilized an area of almost 15 million ha, 13 million ha of
which are located in South America. Of these, 5.5 million ha are located in Argentina
and 6.4 million ha in Brazil. Considering the total area used for soya production
in these two countries, it is obvious that the EU “claims” a very significant share of
these areas. Of the 17 million ha of agricultural land used for soyabean production in
Argentina, 33 % produce soya for the EU. The figure for Brazil is approximately 30 %,
of a little under 22 million ha in total. If these 15 million ha were to be transferred to
Germany it would mean that about 90 % of the country’s agricultural area would be
producing soyabeans.

But at 2.6 million ha, Germany’s land grab resulting from soyabean imports alone is
significant and equates to the land area of e.g. Mecklenburg-Western Pomerania, one
of Germany’s federal states. Germany’s “soya footprint” in Brazil alone is 1.6 million
ha or the size of its federal state of Schleswig-Holstein.

Germany imports 6.4 Mt of soyabean products, resulting in a production footprint
of 2.6 million ha. How is soya used in Germany? The bulk of it, i.e. soyabean meal,
is fed to livestock. Germany’s total annual consumption of soyabean meal is 4.6 Mt.
The bulk of this is fed to pigs and poultry: soyabean meal comprises 30 % or more of
the concentrate feed used in these sectors. For example, it takes almost 1 kg of soya –
together with other feedstuffs used to make up an “average” feed ration – to produce
1 kg of poultrymeat, 650 g soyabean meal for 1 kg of pork and “only” 230 g for 1 kg of
beef. Soyabean meal generally plays a lesser role in the feeding of ruminants.
In addition to soyabean meal, an oil can also be extracted from soyabeans; this is
used both for human consumption and as a biofuel.

However, the large “soya footprint” is not simply due to the utilization of soyabean
meal as a livestock feed. It is due to every one of us. The Germans love their meat.
Meat in general, and pork in particular, is often found on German dinner tables,
despite the fact that for health reasons both the German Nutrition Society (DGE) and
the international World Cancer Research Fund (WCRF) recommend to halve meat
consumption. But compared to 1950, meat consumption has doubled and compared
to 1850 is has quadrupled. At the same time, alternative protein sources have largely
been pushed aside: While the average person would have eaten about 20 kg of pulses
such as peas, beans and lentils per year, only about 0.5 kg are being consumed today.
This compares to consumption levels of 56 kg of pork, 19 kg of poultry, 13 kg of beef
and 1 kg of sheepmeat. The “production footprint” thus caused is substantial: it stands
at more than 1.000 m² per person per year, or significantly more than 8 million ha for
the German population in total, which equates to more than half of the agricultural
area available in Germany. The “soya footprint” alone is 230 m² per person – the size
of a tennis court. To look at it another way: To satisfy the German people’s hunger
for meat within the country’s own territory would require an area of 19.000 km², the
total size of Rhineland-Palatinate, to be planted under soyabeans.

Looking at individual traditional or typical dishes, such as pork roast, hamburger or
grilled sausage, the enormous “area footprint” becomes even more evident: The area
needed to produce these dishes is largely determined by the amount of meat they
contain, i.e. between 50 and 90 %. A hamburger served with French fries and a salad
for example has an “area footprint” of about 3.6 m², with the meat being responsible
for almost 3.4 m² of this.




6
Clearly the area footprints of our overall highly meat-based diet are very large. Given
that the land requirements for our meat consumption have a direct impact on land
use in other countries outside of Europe, and in Brazil and Argentina in particular,
each and every one of us should be conscious of our responsibilities with regard to
resource protection. The cutting down of tropical rainforests and the ploughing up of
grasslands as a consequence of the expansion of agricultural lands result in signifi-
cant impacts on climate and biodiversity.

In South America for example almost 4 million ha of forests are still being destroyed
every year, 2.6 million ha in Brazil alone. While these figures are lower than those
recorded in the 1990s they clearly are still much too high and soya-based livestock
production plays a major role in this ongoing destruction. If we do not manage to
moderate our consumption of livestock-based foods, and meat in particular, this
process is very likely to continue. We need a more conscious approach to eating meat.
This would not only benefit the environment and species diversity and would
decrease the amount of production area required, it would also be very beneficial for
health reasons.

Further research is needed on eating habits and their successive modification. Many
questions need to be answered: What would be the impact on land consumption of
changes in dietary patterns in Germany? What would be the consequences on the
demand for feedstuffs such as soya and on foreign trade? What would be the impact
of changing eating habits on virtual land consumption and on land use, for example
with respect to tropical rainforests and the Cerrado in South America? What would be
the positive effects in terms of the greenhouse gas balance? These and other questions
will need to be assessed further to the study report which is documented below. They
denote what further steps are required, steps the WWF and the authors of the study
are ready to take.

As a next step, WWF is planning to develop a number of scenarios with respect to
changes in eating habits as well as food waste. In particular, the question will be
addressed as to how certain types of diets impact on virtual land grab and on the
production of greenhouse gas emissions.



                                                         Tanja Dräger de Teran/WWF




                                                                         Meat Eats Land | 7
The Cerrado, the Brazilian savanna, is one of the most biodiverse savanna regions on earth. But this ecosystem is being dest-
royed at a rapid pace. By 2008, 47 % of the Cerrado had already disappeared, primarily as a result of the expansion of grazing
land and soyabean cropland. There are no signs of this trend being broken.
1 . Problem definition and objectives
                  Land area needed for global livestock production

                  Over the past twenty years meat consumption has increased in all the regions of the
                  world except for Africa. While in the industrialized countries meat consumption
                  has shown only a slight increase, albeit coming from a high level, the increases in
                  developing and emerging countries were considerable (FAO, 2010). There has been a
                  corresponding rapid increase in meat production over the past decades. Global
                  meat production more than quadrupled between 1961 and 2009 from just over 70
                  million tonnes (Mt) to almost 300 Mt (FAO, 2011). And this trend does not seem to
                  be abating (FAO, 2010).

                  That is the situation. So where is the problem? To begin with, livestock-based foods
                  require a much greater area for their production, i.e. grassland and arable land for
                  feed production, than plant-based foods. Already about a third of the land area
                  worldwide is used in one way or another to produce livestock. This makes livestock
                  production the largest land use by far in terms of area, and the trend is still upwards
                  (FAO, 2010). The expansion of grassland and tillage land use for the production of
                  feedstuffs is therefore also an important factor in global land use changes.




                  Destruction of natural habitats as a result of livestock production

                  The cutting down of tropical rainforests for the purposes of creating pastureland or
                  arable land for feed production is one of the most momentous land use changes. The
                  impact can be dramatic, with serious repercussions for i.a. the climate, the regional
                  water regime and regional species diversity. Livestock production has meanwhile, in
                  addition to logging, been identified as a main driver of the decline in species diversity
                  in the tropical rainforests of Latin America and the Brazilian Cerrado (i.a. Baines &
                  Jones, 2010; FAO, 2010; Gibson et al., 2011; Sleeswijk et al., 2010).

                  A further impact of the expansion of agricultural land use is that deforestation and
                  the conversion of natural grasslands to arable land release large quantities of the
                  greenhouse gas carbon dioxide (Searchinger et al., 2008; Tyner et al., 2010). Indeed,
                  global land use change contributes to climate change to a greater extent than the
                  global industrial production or global transport (e.g. Stern, 2007; WEF, 2010).




                                                                                            Meat Eats Land | 9
The role of the EU

The EU Member States, and thus also Germany, are part of the problem. The EU
in general and Germany in particular have become major net importers of specific
agricultural commodities such as soya. Witzke & Noleppa (2009, 2010) as well WTO
(2010) for example have concluded that the EU is the world‘s largest net agricultural
importer after China and Japan. And there are no indications that there will be any
significant changes to this situation in the near future. The challenges connected
to this issue are all too powerful, such as the persistently high demand for biofuel,
changing consumer preferences in the EU and in other industrial as well as
emerging countries, or the drop in productivity increases in European farming
(Kirschke et al., 2011).




Agricultural trade and virtual land trade

The growing trade in agricultural commodities is further associated with an in-
creasing virtual trade in e.g. workers, water, and land for the production of those
commodities. With respect to agricultural commodities and agricultural trade, the
land factor is key. For example, if Germany imports a certain quantity of soya from
Brazil, its production requires arable land in Brazil. One could say, Germany “gains”
arable land while Brazil “looses” arable land in the sense that it can no longer utilize
this resource for domestic purposes. What takes place therefore is a virtual export of
arable land from Brazil to Germany.




Aims of the study

Full meat counters and supermarket shelves necessitate competitive production.
However, production only operates at full force if a continuous supply of feedstuff
and other agricultural commodities is guaranteed. Against this background, the key
questions to be addressed in this study are as follows: How much land area is needed
in total to produce the agricultural commodities imported by the EU? How much
land area is needed to satisfy the EU’s demand for soya for livestock feed? Which
countries have land resources to produce these feedstuffs? And how big is the “land
and soya footprint” of meat, or in other words, how much land does, for example, a
pork roast take?




10
Report structure

With a view to answering the above questions, the report is structured as follows:

» Chapter 2 shows how Germany feeds itself today and how dietary preferences have
  developed over time. Particular consideration is given to the consumption of meat
  and meat products.

» Chapter 3 examines the health implications of our eating habits, especially with
  respect to the consumption of livestock-based foods.

» Chapter 4 looks at the connections between meat consumption and the demand
  for feedstuffs. Which types of feed and what quantity of feed crops are needed to
  satisfy our demand for meat products?

» Finally, Chapter 5 examines agricultural trade in Germany during the past decade
  and draws comparisons with the EU as a whole. The focus is on the following
  questions: How can we quantify the virtual land trade associated with agricultu-
  ral trade, i.e. the utilization of agricultural land outside of the EU and Germany
  respectively? How can we calculate land consumption required for the production
  and consumption of foods? Particular consideration is given to individual prime
  trading regions, such as Brazil and other South American nations, as well as to the
  soyabean trade.

» Chapter 6 provides concrete data on land consumption, i.e. the “land and soya
  footprint” of meat consumption in Germany and concludes with brief pre-
  liminary results.

The present study is indeed only an initial part of a more comprehensive project.
Later in the project the methodology will be expanded with a view to developing a
number of scenarios with respect to changes in eating habits as well as food waste. In
particular, the question will be addressed as to how certain types of diets impact on
virtual land grab and on the production of greenhouse gas emissions.




                                                                        Meat Eats Land | 11
On average, every person in Germany consumes 88 kg of meat per year, including 56 kg of pork, 19 kg of poultrymeat, and 13 kg
of beef (Fefac, 2010). Legumes such as beans, peas or lentils which are an alternative protein source to meat have almost sunken
into oblivion with the average person consuming just about a pound per year.
2. Eating habits in Germany: A brief history
                                             What is the annual per capita food consumption in Germany?


                                             Currently, approximately 57 million tonnes (Mt) of food (excl. beverages) are consu-
                                             med in Germany (BMELV, 2011), equating to 700 kg per inhabitant per year or close to
   Figure 2.1: Per capita food               2 kg per person per day. While these figures have remained more or less stable for the
                consumption
            in Germany, 2009
                                             last decade, they say nothing about the specific eating habits of the German populati-
                        (in kg)              on. The only fact that can be taken from these figures is that the German population
  Source: Own illustration after
                                             has “enough” to eat. The actual status of per capita food consumption in Germany is
               BMELV (2011).                 shown in Fig. 2.1.



                                                                                                                                                              120.3
                            120

                                                                                                                                                                                                                                 103.4
                            100
                                                   88.3                                                                                             90.7                               88.2

                             80

                                                                          62.1
                             60
                                                                                                                            47.3

                             40                                                                                                                                                                                                                        33.8


                             20                                                                                                                                                                              15.7
                                                                                                      5
                              0
                                                        ts                   cts                      es                         ts                       s       i   t                     ts                   cts                  cts                  cts
                                                   uc                   du                      uls                         uc                      ble       Fru                      uc                   du                   du                   du
                                         p   rod                   ro                      ,p                         rod                g   et a                                rod                   ro                   ro                   ro
                                      al                        op                  an
                                                                                       s
                                                                                                               ar
                                                                                                                  p
                                                                                                                                      Ve                                  at
                                                                                                                                                                             p                      hp                   yp                   yp
                                 re                      t at                  be                          g                                                     Me                          Fi s                  air                  air
                            Ce                     Po                     e,                      Su                                                                                                          hd                   rd
                                                                   R ic
                                                                                                                                                                                                          s                   he
                                                                                                                                                                                                      Fre                  Ot



                                             Figure 2.1 shows that the average person in Germany consumes roughly equal
  57 million tonnes of                       amounts of cereal products (88.3 kg) and meat products (88.2 kg). These quantities

food are consumed in                         are exceeded by the amounts of fresh dairy products consumed (103.4 kg) or total
                                             dairy products, and also by vegetables (90.7 kg) and fruit (120.3 kg). Potato products
Germany: 700 kg per                          (60.6 kg) and sugar products (47.3 kg) are of comparatively lesser importance. Con-

  inhabitant, 2 kg per                       sumption of beans and pulses, for example, are lower still. These are not separately
                                             depicted in the chart but they are an alternative protein source to meat. According to
      person per day.                        DGE (2008) the per capita consumption of this food group now stands at significantly
                                             less than 1.0 kg per year.




                                                                                                                                                                                                                                 Meat Eats Land | 13
                                 Beef, pork and poultry –
                                 How much meat is consumed in Germany?
                                 The total per capita meat consumption and the relative shares of the different types of
                                 meat are given in Fig. 2.2.


                  Figure 2.2:
Per capita meat consumption
           in Germany, 2009
                (in kg and %)

Source: Own illustration after                                              2.5
              BMELV (2011)
                                                                     21.1


                                                               1.0
                                                                              %      61.3
                                                                14.1
                   Pork          54.1
                   Beef          12.4
   Sheepmeat/goatmeat             0.9
           Poultrymeat           18.6
    Other meat products           2.2

      Total consumption          88.2
                                   kg




                                 The figures show that pork dominates, accounting for 60 % of the meat consumed in
                                 Germany. One fifth of all meat consumed is poultry, ranking higher than beef. All
                                 other types of meat are relatively insignificant.



Pork accounts for

      60 %
         of the meat
        consumed in
            Germany




                                 14
                                How have our eating habits changed over time?

                                Food consumption is never static. It is an indicator of eating habits which dynamically
                  Figure 2.3:   develop in different directions and are impacted upon by a number of factors.
        Change in per capita
 consumption of selected food   Fig. 2.3 shows the development of per capita consumption in Germany for the most
         groups in Germany,     important food groups over the past six decades. Data up to 1990 refer to the former
           1950-2005 (in kg)
                                Federal Republic of Germany (Western Germany), data after 1990 refer to the re-
          Source: DGE (2008)    unified Germany.

  Meat (all), pork                                               Potatoes and vegetables




  Cereal products                                                Fresh dairy products




                                Fig. 2.3 clearly shows the different trends for different food groups. The dramatic
                                increase in meat consumption from the 1960s until the early 1990s is evident. Since
                                then meat consumption first decreased and then stagnated, albeit at a high level.
                                This trend is largely attributable to the consumption of pork. The consumption of
                                fresh dairy products decreased into the 1980s and has since seen a slight recovery.
   There has been a             Cereal products saw a similar, albeit somewhat more pronounced, decline and

dramatic increase in            recovery. Potato consumption however has continued to decline since the 1950s. In
                                1950 per capita consumption stood at 200 kg, three times as much as today.
meat consumption in
  Germany since the             The consumption of beans and pulses saw a particularly dramatic decline:
                                While the average person consumed just under 2 kg of beans and pulses per year at
             1960s.             the start of the 1960s (Teuteberg, 1979), consumption had dropped to 0.5 kg
                                by 2006 (DGE, 2008).




                                                                                                       Meat Eats Land | 15
                                   Who ate more meat:
                                   Our parents and grandparents or ourselves?
                   Figure 2.4:     As this study focuses on meat consumption, the following Fig. 2.4 will address the
Per capita meat consumption in
   Germany, 1950-2009 (in kg)
                                   developments with regard to this food group over the past few decades and draw
                                   attention to a methodological peculiarity.
  Source: Own illustration after
                  BVDF (2011)




                             60


                             50


                             40


                             30


                             20


                             10


                              0
                                   1950          1975         1985         1995         2000         2005          2009



                     Total         A comparison of Figures 2.1-2.3 with the chart above shows that there is a discrepan-
                     Pork
                     Beef
                                   cy of almost 30 kg between the different figures for meat consumption. This is due
             Poultrymeat           to the fact that Fig. 2.4 only accounts for the consumption of meat that was actually
      Other meat (Innards,
             Sheepmeat)
                                   eaten and does not consider meat fed to pets, bones, and other waste products that
                                   arise in industrial or domestic processing and food preparation. Moreover, industrial
                                   uses have also been deducted (BVDF, 2011).

                                   According to the BVDF (2011) figures, meat consumption in Germany more than
                                   doubled between 1950 and 2009 with the most significant increase between 1950 and
                                   1975. At present, there would appear to be a slight decline or a stagnation in demand.
                                   Pork consumption almost tripled between 1950 and 2009. Only poultrymeat shows a
                                   continuous increase from close to zero to 11 kg by 2009. This trend would appear to
                                   be continuing. Beef and pork consumption actually peaked in 1975 and 1985 respec-
                                   tively. At those times, Germans consumed c. 3 kg more pork (1985) and almost 7 kg
                                   more beef (1975) than at present and total meat consumption peaked in 1985 at 66 kg
                                   compared to the current 60 kg. Innards have declined in importance. Sheepmeat and
                                   other meats continue to be of minor importance in Germany




                                   16
                                     Meat consumption quadrupled in 160 years
                                     Figure 2.5 completes the picture by showing the development of meat consumption in
                                     Germany since 1850.


                      Figure 2.5
    Per capita meat consumption                                                                             90
  in Germany, 1850-2010* (in kg)                                                                                       88

Source: Own illustration after von                                                                79
 Alvensleben (1999) and BMELV
         (2011); * 2010: estimate


                                                                               53

                                                                     45
                                                            38
                                                                                         35
                                                  29

                                        21




                                       1850      1870      1890     1910      1930      1950     1970      1990       2010



                                     The figures show that the average German now eats four times as much meat as in
                                     1850 and twice as much as 100 years ago. For comparison, the per capita consumption
                                     of beans and pulses in 1850 stood at 20 kg, i.e. roughly the same quantity as meat
                                     consumed at the time (Teuteberg, 1979)! The only three breaks in the otherwise con-
                                     tinuous upward trend were evident following the two World Wars in the 20th century,
     We now eat four                 and during the past few years.

  times as much meat                 The figures show that the average German now eats four times as much meat as in
       as in 1850 and                1850 and twice as much as 100 years ago. For comparison, the per capita consumption

     twice as much as                of beans and pulses in 1850 stood at 20 kg, i.e. roughly the same quantity as meat
                                     consumed at the time (Teuteberg, 1979)! The only three breaks in the otherwise con-
       100 years ago.                tinuous upward trend were evident following the two World Wars in the 20th century,
                                     and during the past few years.

                                     In Germany today, effectively any food item one might desire is available in sufficient
                                     quantity and quality. The situation was different during the 18th and early 19th
                                     centuries when people suffered from periodic food shortages and famines on the
                                     territory that is Germany today. Sufficient and adequate nutrition was not possible
                                     under those circumstances (von Alvensleben, 1999). One consequence of mass poverty
                                     in pre-industrial and early industrial Germany was that diet was largely determined
                                     by subsistence demand rather than by discretionary demand (Abel, 1986). In other
                                     words: People ate what was available.

                                     Following industrialization, a slow but accelerating change in dietary patterns ensued.
                                     Before this, plant-based products, especially bread, potatoes, and gruel were the only
                                     or the main staple foods for wide sections of the Germany population, resulting in
                                     malnutrition, especially a lack of protein and fats. According to Teuteberg (1979),




                                                                                                            Meat Eats Land | 17
                       the consumption of animal-based products increased however by 50 % between 1850
                       and 1910. In the period of 1895-1910 alone the consumption of meat and dairy pro-
                       ducts increased by approximately one third, signifying a profound change in dietary
                       preferences towards animal proteins and fats. This was made possible by the change
                       in economic circumstances of broader strata of the German population.

                       As has been mentioned above, the consumption of meat products has risen steadily
                       ever since, with the trend having been interrupted only in the aftermath of WWI and
                       WWII (von Alvensleben, 1999). Falling food prices meant that German households
                       were able to spend a continuously decreasing share of their income on food.

                       Based on the sentiments of the population itself it would be fair to say that roughly
                       since the late 1950s food security in Germany has been ensured. Since the 1960s
                       the typical German diet has been dominated by a combination of meat, potatoes
                       and vegetables. Additionally, there has been a significant internationalization of the
                       “cuisine”. Following the hunger years subsequent to WWII people were finally, and
                       literally, enjoying the entire range of food items that are out there.

                       A further important determinant that has contributed to the developments in terms
                       of dietary choices in Germany since the 1960s has been the “time factor”: On the one
                       hand a “ketchup culture” developed which freed up ever more time that could be used
                       in other ways, while at the same time cooking became a form of socializing, such as
                       with barbecues. Both these developments further promoted meat consumption as well
                       as the consumption of processed foods.

                       As economic factors became less significant, other determinants took their place in
                       driving dietary choices. This process has accelerated yet again over the past two deca-
                       des: Consumers have become more environmentally conscious and cultural trends as
                       well as ethical and in particular health considerations nowadays strongly determine
                       food preferences.




88 kg
                 At    How do we compare to the EU?

                       Finally, a comparison of per capita meat consumption in Germany and the EU as a
                       whole shows that at 88 kg, meat consumption in Germany ranks above the EU
                       average (82 kg) (Fefac, 2010). The EU country with the highest meat consumption is

  per year Germans     Denmark (111 kg). In terms of consumption of pork there is a particularly marked dif-
                       ference between Germany (56 kg) and the EU average (41 kg), while Spain tops the list
consume more meat      with 63 kg. In contrast, despite an overall increase in the past, Germans eat relatively

   than the average    little poultrymeat, well under the EU average of 23 kg. Only the Italians consume less
                       poultry (18 kg) than the Germans (19 kg) (Fefac, 2010). To conclude:
         EU citizen.   The Germans love their meat. Meat in general, and pork in particular, is often found
                       on German dinner tables.




                       18
Germans eat twice as much meat as is recommended by nutritionists. Excess meat consumption is damaging to people’s health.
It increases the risk of cardiovascular disease, cancer, and type 2 diabetes.
3. Meat consumption and health
                       In many countries meat is consumed on a daily basis and not only in Germany but
                       basically in all industrialized countries it is consumed in large quantities (Berndsen
                       2005, McAfee, 2010). Judging by the DGE recommendations or by those of the
                       international World Cancer Research Fund (WCRF), far too much meat is being eaten

 Germans eat twice     in Germany and the EU as a whole. The 2008 National Nutrition Survey for example
                       concluded that the average German adult consumed more than 120 g of meat per day
 as much meat as is    (MRI, 2008). The survey also found gender-specific differences, with men eating

  recommended by       significantly more meat than women. The DGE however recommend an average of
                       64 g per person per day (Dieckau, 2009) and the WCRF recommends 71 g per adult
      nutritionists.   (WCRF, 2007). So Germans eat twice as much meat as is recommended from a
                       nutritional standpoint.



                       Meat provides valuable components
                       of a balanced diet
                       DGE and WCRF consider high meat consumption to be linked to health risks. These
                       risks will briefly be outlined below, without however neglecting to say that meat is
                       indeed an important and valuable component of a balanced human diet. Meat is a
                       high-nutrient-dense food and primarily provides easily digestible proteins as well as
                       important amino acids, vitamins and trace elements. Especially the iron contained in
                       meat – which is more easily absorbed than that contained in plant-based foods – as
                       well as selenium, folic acid, zinc, various B vitamins and vitamin A all contribute to
                       the overall health of the human body (i.a. Cosgove, 2005; Ferguson, 2010; McAfee,
                       2010). Moreover, pure muscle tissue is low in calories and fat (BfR, 2009).



                       But too high a level of meat consumption is also at
                       the root of massive health risks
                       The health risks of high meat consumption are primarily due to the level of animal fat
                       ingested at the same time – and saturated fatty acids in particular – and to the way
                       the meat is prepared. In terms of health risks, the focus of attention is primarily on
                       red meat and on meat processing involving smoking, marinating or salting (McAffee,
                       2010; Micha et al., 2009; MRI, 2008). In this context, health risks are divided into
                       three main groups:

                       » cardio-vascular diseases, i.e. illnesses affecting the heart and the vascular system,
                            such as coronaries, strokes and myocardial infarcts;

                       » oncological diseases, including colon cancer and cancer affecting other organs of
                            the digestive tract;

                       » Type 2 diabetes.
                       The fat content of meat products and the high proportion of saturated fatty acids in
                       particular are decisive factors with respect to cardio-vascular illnesses.
                       Fatty meat raises cholesterine levels and generally increases the probability of weight
                       gain. Obesity in turn places a burden on the cardio-vascular system (Spiller, 2008;
                       WCRF, 2007).



                       20
                       Many epidemiological studies list red meat such as beef, lamb and pork as well as
                       processed meat as risk factors for cancer (i.a. Boeing, 2004; Demeyer, 2008; Fergu-
 Studies report that   son, 2010; WCRF, 2007). Approximately 80 % of all colon cancer cases are considered

     many cases of     to be due to diet and life-styles involving high levels of meat consumption (i.a. Willet,
                       1995, BfR, 2009 and WCRF 2007).
   colon cancer are
due to a high intake   Thirty to forty percent of cancers could be avoided purely by adherence to dietary
                       recommendations. In other words: those who eat less meat and compensate for the
           of meat.    essential nutrients they thus miss out on by eating more fruit, vegetables, beans and
                       pulses as well as wholemeal products, significantly reduce their risk of serious illness.

                       The association between meat consumption and Type 2 diabetes has only lately been
                       given attention in health research. Micha et al. (2010) and Pan et al. (2011) have
                       concluded from recent meta-analyses that in particular the consumption of processed
                       red meats, i.e. cured ham and sausage/cold cuts, is associated with higher incidence
                       of Type 2 diabetes. For example, the consumption of an additional 50 g of sausage/
                       cold cuts is considered to increase the risk of Type 2 diabetes by 25-40 %. Conversely,
                       the substitution of such a portion with, for example, nuts, low-fat milk or whole-meal
                       products reduces the risk of contracting Type 2 diabetes by 16-35 % (Pan et al., 2011).



                       Meat consumption and lifestyle must
                       be assessed together
                       Even though the association between meat consumption and health risks is evident, a
                       reduction in meat consumption or a complete shift to lean meat products is certainly
                       not the silver bullet for maintaining good health. Generally the illnesses outlined
                       above are not mono-causal.

                       McAfee et al. (2010) for example emphasize that simply by not eating meat one does
                       not lower the risk of cancer, just in as much as meat itself is not the root cause of the
                       illness. Rather, the fat content of the meat causes health problems (Corgrove et al.,
                       2005) and also the way the meat is processed, possible additives (e.g. salts, smoke)
                       and what else is used in its preparation (Micha et al., 2010).

                       High meat consumption must be looked at in conjunction with an overall “unhealthy”
                       life-style due to lack of exercise and so forth. A varied whole-food diet containing a
                       moderate amount of meat is a key to better health (BfR, 2008; WCRF, 2007).




                                                                                                 Meat Eats Land | 21
In Germany, 60 % of all cereals and 70 % of all oilseeds are fed to livestock – primarily to pigs and chickens but also to beef. The
main feed crops are wheat, soya, oilseed rape and maize.
4. Meat consumption and the demand for feed crops
                 How much feed and what types of feed are consumed in
                 Germany?
                 Germany’s high meat consumption is associated with a high consumption of livestock
                 feed. This is particularly true for cereals (e.g. wheat, feed grain maize, barley) and
                 oilseeds (e.g. oilseed rape, soya and sunflowers) as well as green feed for ruminants
                 (e.g. grass, maize silage, cereals for whole-crop harvesting). Initial indications of
                 feed consumption in Germany can be obtained from the feed industry (DVT, 2011)
                 according to which more than 70 million tonnes (Mt) of cereal equivalent (CE) were
                 fed to livestock in the 2008/2009 marketing year. One CE is equivalent to 100 kg of
                 cereals. More than 30 Mt CE of these were fed as grass and green feed or feed straw.
                 27 Mt came from cereal crops while just over 12 Mt CE were derived from other crops,
                 primarily oilseed crops, and to a minor extent also from root crops such as potatoes
                 and sugarbeet.




                 Where does the feed come from?

                 Of the 70 Mt CE, 58.6 Mt CE are produced domestically. The bulk of this is grass
                 and green feed or cereals; oilseeds are secondary. Additionally, about 5.3 Mt
                 CE of cereals and 6.3 Mt CE of other feed crops, mostly based on oilseed crops,
                 are imported annually. Overall about 17 % of livestock feed is imported.
                 However, for oilseed crops the imported share exceeds domestic production
                 for feed purposes.

                 Forage is primarily produced on more than 4.7 million ha of permanent grassland,
                 4.0 million ha of which are meadows and pastures (the bulk of the remainder, i.e.
                 0.6 million ha, are seasonal alpine pastures), and on approximately 2.5 million ha of
                 arable land on which green feed crops are grown (BMELV, 2011). Therefore more than
                 7.2 million ha of the total of 17 million ha of Germany’s agricultural area are used for
                 the production of grass and other forage. Expressed in quantities, the feed grown and
                 harvested for livestock includes more than 32 Mt of feed from meadows and pastu-
                 res, 73.5 Mt of maize silage, and a further 7.0 Mt of other green feed crops including
                 cereals, legumes and grass ley. This feed is almost exclusively produced and exclusively
                 consumed domestically. The situation is different for concentrate feeds, i.e. primarily
                 straight cereals and the usually industrially produced compound feeds. More than a
                 quarter of concentrate feeds are foreign imports (DVT, 2011).




                                                                                         Meat Eats Land | 23
        60 %
   of all cereals and
                                   What proportion of cereals and oilseeds are fed to livestock?




        70 %
                                   According to DTV (2011), in the German agricultural sector 60 % of all cereals and
                                   70 % of all oilseeds are fed to livestock. However, there are significant differences
                                   between individual cereal and oilseed crops.


   of all oilseeds are             The FAO (2011) figures give a more detailed breakdown. They show how much of the
                                   domestic consumption of individual crop types are used for feed, food, and other
    fed to livestock.              purposes respectively. Figure 4.1 shows the breakdown for 2007, the latest year for
                                   which comparable data are available.


                     Figure 4.1
     Utilization of agricultural    Crop                  Used as feed            Used as food            Other uses
  crops as feed, food, and for      Cereals
  other purposes in Germany,
                    2007 (in %)     Wheat                      51                     35                      14
Source: Own calculations after      Grain maize                67                     20                      13
                  FAO (2011)
                                    Barley                     75                       0                     25
                                    Oats                       68                     26                       6
                                    Rye                        52                     30                      18
                                    Oilseed crops
                                    Soya                       79                      19                      2
                                    Oilseed rape               69                       5                     26
                                    Sunflowers                 60                     40                       0
                                    Oil palm                   20                      10                     70



                                   According to the above figures between 50 % and 75 % of cereals are fed to livestock.
                                   The proportion of barley used as feed is particularly high. But also more than half of
                                   the wheat harvest is devoted to feeding livestock. As practically 100 % of the oilseed
                                   meal is used as feed (FAO, 2011), the overall proportion of oilseed crops used for
                                   feed purposes is very significant, varying from 60 % of the sunflower crop to 80 %
                                   in the case of soya. Oil palms however play a minor role for the livestock industry in
                                   Germany; they are primarily of importance for their oil which serves other purposes,
                                   in particular for the production of biofuel.




                                   24
                                   How are concentrate feeds composed and what are they used for?

                                   It is worth taking a closer look at the importance of individual cereal crops and oil-
                                   seeds used for feeding in Germany. Any quantitative analysis however would stand on
                                   shaky ground as farmers do not only feed industrially produced compound feeds but
                                   also on-farm produced feeds. The extent of the latter is not recorded in the statistics.
                                   Indications of the composition of compound feeds, of which approximately 22 Mt are
                                   used annually in Germany, are given by DVT (2011). According to their figures, 16.6
                                   Mt of cereals and oilseeds go into the production of compound feeds, representing 80
                                   % of the ingredients. How these 16.6 Mt are composed can be seen in Figure 4.2.


                     Figure 4.2
Composition of the cereal and
oilseed fractions of compound
      feeds in Germany, 2010

Source: Own calculations after                                                      4
                  DVT (2011)                                               14               26




                                                                      21
                                                                                        %
                                                                                                 11



                   Wheat                                                            24
                   Maize
            Other cereals
                    Soya
            Oilseed rape
      Other oilseed crops




                                   What is striking is that wheat still holds a dominant position, comprising more than
                                   a quarter of the total quantity. Soya comes second with more than a fifth of the total
                                   quantity, equating to more than 3 million tonnes of soyameal or press cakes. Other
                                   crops play a minor role.

                                   The DVT (2011) figures also show the categories of animals to which the compound
                                   feeds are fed. These figures are visualized in Fig. 4.3. Note the high proportion of
                                   feeds used for pig production.


                    Figure 4.3
     Manufactured compound
         feeds in Germany by
     livestock category, 2010
     (in million tonnes and %)
                                                                                    3
Source: Own calculations after                                                  9
                  DTV (2011)
                                                                                             29

                                                                      16

                                                                                    %

                       Pigs         9.4
        Cattle incl. calves         6.4
        Fattening poultry           3.5                                             43
            Other poultry             2
          Other livestock           0.7

                      Total         22
            million tonnes        Mio. t




                                                                                                           Meat Eats Land | 25
                                   What is the composition of concentrate feeds for different
                                   livestock categories?
                                   More detailed information on the importance of individual feed crops for the various
                                   livestock categories can be obtained from data on average feed consumption per unit
                                   of livestock product or data on daily feed rations. However, such an analysis is fraught
                                   with difficulty as there are no average reference values for feed requirements or
                                   standard rations. Feed needs, ration formulation and consequently feed consump-
                                   tion are strongly dependent on the age, breed, production technology, performance
                                   capacity, and location of the animals.

                                   It is therefore not surprising that for the various livestock enterprises different
                                   authors quote widely varying figures for average total concentrate feed consumption
                                   (per unit of animal product) and for the different components, in particular soya
                                   (see i.a. Schuler, 2008; Sleeswijk et al., 2010; Baur, 2011; van Gelder et al., 2008;
                                   Waldroup, 2011).

                                   Own calculations using real production quantities for the livestock products listed
                                   below (see BMELV, 2011) have shown that the average consumption values determi-
                                   ned by van Gelder et al. (2008) most realistically represent actual feed consumption
                                   in Germany. Figure 4.4 gives the average concentrate feed consumption in Germany
                                   by feed component. The figures are based on the specific proportions of individual
                                   feedstuffs (cereal to oilseed ratio) in compound feeds as calculated by Roningen et al.
                                   (1992) in a global context, adjusted in a temporal context in order to, for example, take
                                   account of the continuously increasing significance of soya in livestock feeding.


                    Figure 4.4
Concentrate feed consumption        Livestock      Wheat        Grain        Other     Soyameal       Other        Total
            in Germany by feed      product                     maize       cereals                  oilseeds
       component for different
          livestock enterprises     Beef            417          351          601         232           68        1.669
    (in g/kg livestock product)

     Source: Own calculations
                                    Pork            611          543        1.120         648          472        3.393
 after van Gelder et al. (2008),
Roningen et al. (1992) and von
      Witzke & Noleppa (2010)
                                    Poultry-        526          394          736         967            5        2.628
                                    meat
                                    Milk             48           44           77           21          11          202

                                    Eggs            492          394          935          551          89        2.460




Soyameal accounts                  The average share of soyameal is particularly high, both in absolute (in g/kg
           for more                livestock product) and relative terms, in pig and poultry production: Soyameal makes

   than 30 % of the                up almost 30 % of concentrate feeds used in pig production and even more than
                                   one third in the production of poultrymeat. Almost 1 kg of soya is used, in addition
  concentrate feed                 to other feedstuffs, to produce one kilogram of poultrymeat. In contrast, with only

     used in poultry               little more than a 10 % share soya plays a more minor role in concentrate feeds for
                                   ruminants, not least because for physiological reasons large amounts of
        production.                green feed must be included in ruminant nutrition and entered into the input-
                                   output calculation.




                                   26
Compound feeds usually consist of wheat, maize and other cereals. The oilseed components tends to be dominated by soya. In
Germany, 4.6 million tones of soyameal are fed to livestock every year – primarily to pigs and chickens. For example, almost 1
kg of soya is needed in addition to other feedstuffs to produce 1 kg of poultrymeat.
5. Agricultural trade and virtual land trade by the EU and Germany
                   5.1 Methodological concept for the assessment of virtual
                   land trade
                   How much land outside of the national borders is utilized to satisfy the domestic
                   consumption of agricultural commodities from abroad? To answer this question. this
                   study applies the concept of “virtual land trade”. The concept and the methodology
                   used will be discussed in more detail below.




                   The concept of trade in virtual inputs such as water

                   The following analysis is based on the concept of trade in virtual inputs which was
                   first put forward by the British geographer J. A. Allan (1993; 1994) and was initially
                   used to calculate the water consumption of production and transport chains for ag-
                   ricultural commodities. Simply put. the basic idea is this: Producing goods generally
                   requires water. While real water is not traded between countries. water used for the
                   production of goods can be measured and considered as virtual water if the goods in
                   question are traded internationally (Hoekstra. 2003; Hoekstra & Hung. 2003).




                   Virtual land trade

                   Similar to water, virtual land can be defined as the amount of land needed per unit
                   of agricultural commodity. If one tonne (t) of an agricultural product is traded a
                   certain hectarage (ha) of land is traded virtually along with it. To give an example,
                   if Germany imports soya from Brazil, then Brazilian arable land had earlier been
                   utilized to produce the soyabean crop. The arable land itself is not imported but its
                   output is. In this manner, Germany extends its own arable land resource onto Brazil’s
                   territory. Brazil in turn “looses” this arable land as it can not use this resource for
                   domestic purposes. Therefore, a virtual export of arable land from Brazil to Germany
                   takes place. A conversion of agricultural trade flow into virtually traded agricultural
                   land, expressed in hectares, is given in the following sections...




                   Step 1: Analysis of international agricultural trade flows

                   International agricultural trade flows are the starting point of the analysis. Relevant
                   data are contained in the available agricultural trade statistics. However, these are
                   based on different internationally agreed standards. One of the most widely used clas-
                   sifications is the Standard International Trade Classification (SITC). This standard
                   classifies goods based on the degree of processing and thus distinguishes i.a. between
                   agricultural primary products, first stage processed products (from mills. abattoirs
                   etc.), and final retail products (e.g. flour, pasta, butter, yoghurt, sausages, tinned
                   foods, beverages containing sugar, etc.). Using this standard it is possible to assign
                   products subjected to varying degrees of processing back to the original primary
                   product (Ximing & Fukao. 2010), in this instance to the agricultural production of




                   28
crop plants. Whether the product in question (e.g. soyameal) originated in an
agricultural production chain (e.g. production of cooking oil) or is a by–product of
an industrial process (e.g. residues from the production of biofuel from soya) is
immaterial.

In a first step. the import and export flows for the years 2001 to 2010 for both
Germany and the EU were documented. The analysis covers foreign trade with
individual world regions. Some countries are listed separately. These are in particular
Brazil. Argentina and Paraguay. in keeping with the aim of this study of assessing
the meat–soya issue. The analysis thus highlights certain regions. The data are taken
from Eurostat (2011).




Step 2: Conversion of traded goods into agricultural primary
products
In a second step, the trade volumes listed in the statistics are converted into quanti-
ties of agricultural primary products. There are certain complexities and difficulties
with this step:

» The conversion is easy for primary products such as wheat or soya as the traded
  quantity generally equals that of the primary product.

» The conversion is more complex for products such as flour: For example, 1 t of
  wheat roughly yields 0.75 t of wheat flour. with conversion factors differing slightly
  between different sources in this particular case (FAO (2001), FAO (2010). USDA
  (1992) and USDA (2011)). In other words, 1.0 t of imported standardized wheat flour
  is roughly equivalent to 1.33 t of standardized wheat produced in the exporting
  country. All cereals, oilseeds and their derivatives can be treated in this manner.
  Principally the same process can also be used for all other product groups (such as
  oils. canned fruit and vegetables as well as fruit and vegetable juices) derived from
  primary crops.

» Finally, the conversion of livestock products into primary crops used to produce
  the required livestock feed is even more complex. Firstly, a distinction must be
  made between live animals, those that have already been slaughtered, and pro-
  cessed animal products. To give an example, only 56 % of the live weight of beef
  cattle remain in the dressed carcass and a further 16 % must be subtracted to
  calculate the weight of the boneless meat for human consumption (CIV. 2011; USDA.
  1992). In other words. if a country imports 1.0 t of beef carcasses this is equivalent
  to 1.72 t of live cattle in the exporting country.




Step 3: Conversion of agricultural primary products into the
required land area
This third step in the analysis represents the actual conversion of agricultural prima-
ry products, traded either directly or indirectly in the form of processed products into
virtually traded land. To this end, regional exports and imports are weighted using
regional yield data and converted into area equivalents.




                                                                        Meat Eats Land | 29
In this context, the application of regional yield data can have interesting effects.
For example, it is possible that a country is a net exporter of a particular agricultural
primary product while the land area needed would indicate an import situation, as
illustrated by the following example: Let us assume that Region A exports 12 t of
wheat into Region B and also imports 10 t of wheat from Region C, resulting in a net
export of 2 t. Assuming further that in Region A typically 8 t/ha are harvested, the
wheat grown on a total of 1.5 ha is thus exported. And if the yield level in Region C is
only 5 t/ha. Region A is importing 2 hectares worth of wheat. The net export balance,
expressed in tonnes, thus becomes a net import balance if the land area is considered
in the calculation. In the example given here, the result is a net import of wheat from
an area of 0.5 ha.




 In this context. two special challenges of the analysis warrant some further explanation:


   Agricultural products and especially refined of the analysis
A•note on methodology: Special challengesprocessed products are not normally traded
   at the same point in time as the harvested primary products. A decision must therefore
   be made as to which of the yield data should be linked to which of the trade data. Due to
   a lack of standardized statistics and pertinent scientific analyses in this field a pragmatic
   approach was taken which also served to level out different harvest times in the northern
   and southern hemispheres respectively: The foreign trade in any year is assessed using
   the relevant regional yields in the year prior. The data are generally taken from FAO (2011).


 • Joint products pose another challenge. Oilseeds for example have different uses, yielding
   both oils and their processed products as well as protein–rich meals and their refined pro-
   ducts. It would be incorrect to completely relate both product groups to the original oilseed
   crop and apply the relevant conversions. A simple example can illustrate the problem: 1 t
   of oilseed rape can be processed into c. 0.6 t of meal and 0.4 t of oil. Let us assume that
   Germany exports both the 0.6 t of rapeseed meal and the 0.4 t of rapeseed oil. Using the
   mode of calculation described so far. 1 t of oilseed rape each would have been exported for
   both the meal and the oil respectively. This is of course not the case since both these joint
   products were derived from the one ton of primary product. Not 2 t but 1 t was exported.
   Therefore, appropriate corrections of the equivalents for joint products derived from certain
   agricultural primary products must be made in order to calculate the actual (weighted)
   quantity of the agricultural good in question drawn on in the foreign country. The same
   applies to imports and also to other oilseeds. It also applies to dairy products as cheese.
   butter and milk powder are joint products of the processing of raw milk.




30
Special features of the analysis

The following five features of the analysis warrant a special mention. given that
the procedure as outlined above is largely similar to the methodology used by
Witzke & Noleppa (2010) but at the same time has substantially been developed
and expanded upon:

» As was mentioned above. foreign trade data for 2009 and 2010 have also been
  included. These foreign trade data are recorded for a variety of global regions
  and countries.

» The product range considered here was extended from 240 to 270 tradeable
  goods.

» For improved comparability with the EU. Germany’s foreign trade with
  partners outside of the EU was included in the analysis. Imports by other
  EU Member States which normally are directly re–exported to Germany are
  assigned to the countries in which the goods originated.

» Feed consumption rates for the production of livestock products were re–de-
  fined in order to be able to allow for the integration of the areas of grassland
  needed.

» Improvements in productivity outside of the farming sector. such as in the
  milling industry. were also included in the analysis.
                                    5.2 Agricultural foreign trade and virtual land trade by
                                    the EU and Germany
                                    Does the European Union generate a trade surplus
                                    or not?
                                    According to figures recently published by the European Commission. The EU is the
                                    world’s leading exporter of agricultural commodities and at the same time the world’s
                                    biggest importer of agricultural primary products and their processed products (DG
                                    Agri. 2011). According to the calculations the EU had an agricultural trade surplus
                                    of approximately EUR 6 billion. Fig. 5.1 shows however that such figures should be
                                    treated with caution as other institutions provide widely divergent figures for the EU’s
                                    agricultural trade balance.


                    Figure 5.1
         EU agricultural trade
     balances as published by
          different institutions            –31
 Source: Own illustration after
DG Agri (2011), Eurostat (2011)
              and WTO (2011)



                                                                                                   –4.4




                                                                                                                  6



                                   -35      -30       -25       -20       -15      -10        -5          0      5         10

The EU is the world’s
                                                                        EUR bn


    leading exporter                Eurostat (2011), in contrast to the European Commission, shows an EU trade deficit.
     and importer of                According to the Eurostat agricultural foreign trade figures the EU was a net importer

         agricultural               in 2010 with a trade deficit of EUR 4.4 billion and according to the WTO (2010) the
                                    EU’s agricultural foreign trade deficit was even as high as EUR 31 billion. These
       commodities.                 enormous discrepancies in the statistics merit critical attention as they might not be
                                    entirely void of political intent.




                                    32
The statistics game:
What is or is not considered agricultural trade?
There is an explanation for the differences between the statistics. in that they are
based on different definitions as to what constitutes agricultural goods. While the
European Commission excludes some chapters of the WTO definition from their
definition of “agricultural products” (cf. DG Agri. 2011). the WTO base their figures on
their own “WTO International Trade Statistics” (cf. WTO. 2011). Eurostat (2011) also
base their figures on the WTO standard but notably exclude the chapter “Oilseeds” as
well as some other chapters such as “Animal or vegetable fats”. This largely explains
the huge differences between the Eurostat and WTO (2011) figures discussed above.

The present study seeks to integrate. in as much as possible. all tradeable products
that are based on agricultural primary products. The following analysis does not
only include the “classic” agricultural trade categories SITC0 and SITC1 as used by
Eurostat (2011). i.e. ‘Food and live animals’ as well as ‘Beverages and tobacco’. but also
SITC22 (Oil seeds and oleaginous fruits). SITC 263 (Cotton textile fibres). SITC 268
(Wool). and SITC4 (all animal and vegetable oils. fats and waxes). In this context. the
inclusion of the oilseeds category and their use for feed and fuel (plant oils) demonst-
rates how too narrow a definition of agricultural trade can yield very different results.

In contrast to WTO (2011) the present study does not include wood and wood pro-
ducts and fish and fish products respectively in its analysis. Undoubtedly. due to their
feed requirements. aquaculture industries also have an impact on the development of
agricultural land use and their significance in terms of foreign trade continues to in-
crease. However. robust statistics on these particular agricultural goods are presently
not yet available.




                                                                         Meat Eats Land | 33
                                     Germany accounts for a quarter of the EU’s enormous
                                     net land imports
                      Figure 5.2     As outlined above, the approach used in this study is to convert quantities
     Virtual land use by the EU
       and Germany outside of
                                     (in tonnes) of traded agricultural goods into land areas required for their production.
 the EU territory resulting from     Individual trade flows are thus standardized. The result is a net trade balance for
       agricultural trade (in ha)
                                     virtually traded land, the development of which over the past decade is shown in
   Source: Own calculations and      Figure 5.2.
illustration after Eurostat (2011)


                               40

                               35


                               30


                               25


                               20


                               15


                               10


                                5


                                0
                                          2001                                 2005                                    2010

                       EU
                   Germany
                                     The graphic clearly shows that in most years of the past decade the EU’s net virtual
                                     land imports amounted to 30 million ha. However, in recent years it has been possible
                                     to somewhat reduce this virtual land use, with net virtual land imports lowered to
                                     slightly above 26 million ha in 2010. This improvement in the virtual land trade
                                     balance is primarily due to good crop yields in the EU, especially in the cereals sector.

                                     The trend in Germany has been similar. albeit at a different level: Following a steady
                                     increase in net land trade from 4.7 million ha in 2001 to 8.1 million ha in 2007, there
                                     has been a decrease down to 6.4 million ha by 2010. Over the past two years. Germa-
                                     ny therefore accounted for almost 25 % of the EU’s virtual land trade with countries
                                     outside of the EU. In 2001 this figure was much lower at 14 % which shows that
                                     Germany’s significance for EU agricultural trade has increased considerably.




                                     34
                                              Where do the imported areas come from? –
                                              Mostly from Brazil and Argentina!
                       Figure 5.3             Figure 5.3 illustrates the regional origins of the virtually traded land. It shows the net
Virtual net land trade by the EU
 and Germany with the various                 land trade balances for the major world regions.
      world regions, 2008-2010
                    (in million ha)

   Source: Own calculations and
illustration after Eurostat (2011)




                                 0




                                -5




                               -10




                               -15




                               -20

                                                          ca                       ca                    ia
                                                                                                                                 f r ic
                                                                                                                                          a                      ic a                    EU   CI
                                                                                                                                                                                                   S             nia                          or l
                                                                                                                                                                                                                                                     d
                                                   er i                     er i                    As                                                     Afr                    c l.                      ea
                                              Am                       Am                                              rt   hA                         n                        ex                     Oc                           th   ew
                                     or t
                                          h                     ut h                                                No                             ara                       pe                                                  of
                                 N                         So                                                st /                             ah                        ro                                                  st
                                                                                                        Ea                         b-S                           Eu                                                    Re
                                                                                                 dl e                        Su
                                                                                             d
                                                                                        Mi
                       EU
                   Germany

                 Argentina
                    Brazil
                 Paraguay
     other South American
                 countries




                                                                                                                                                                                                                 Meat Eats Land | 35
                                      What is evident from the figures are the similar structures in the EU and Germany
                                      respectively and the major significance of South America for the net balance of the EU
                                      and Germany in terms of virtual land trade. In this region alone the EU and Germany
                                      “use” a net of 20.0 and 4.4 million ha respectively. No other world region features as
                                      strongly in this type of trade. Africa takes second place by a wide margin with a net
                                      4.2 and 1.1 million ha “used” by the EU and Germany respectively. Given the special
                                      significance of South America. individual countries on this continent merit a closer
                                      look (see Figure 5.4).


                       Figure 5.4
         Virtual net land trade by     Region                            EU                               Germany
       the EU and Germany with                                       million ha               %          million ha              %
    South America and selected
countries on the South American        Argentina                          –7.13               25             –0.81               12
            continent, 2008-2010
                                       Brazil                            –9.59                33             –2.33              34
    Source: Own calculations and
 illustration after Eurostat (2011)
                                       Paraguay                          –0.90                 3             –0.17                3
                                       other South American              –2.38                 8             –1.10              16
                                       countries
                                       World total                      –28.78               100             –6.88             100



                                      The breakdown by country shows that one third of the land (almost 10 million ha)
                                      “used” by the EU outside of Europe as a result of agricultural trade lies in Brazil while
                                      7 million ha or a quarter are located in Argentina. and close to 1 million ha or 3 %
                                      in Paraguay. Looking at the figures for Germany, the relative shares for Brazil and
                                      Paraguay are similar while Argentina is slightly less significant. In turn, other South
                                      American countries play a relatively greater role for Germany’s virtual land trade.



                                       Excursus: Land area comparisons


                                       Land area comparisons demonstrate the dimension and extent to which other countries’
                                       agricultural areas are used. For example. the area “occupied” by the EU in other parts of the
                                       world amounts to almost 29 million ha which roughly equates to the territory of Italy (Eurostat.
                                       2011). The land area used in Brazil is roughly the same size of the territory of the country to
                                       which Brazil has many historical ties. i.e. Portugal. Even Germany’s land grab is considerable
                                       by comparison at 6.88 million ha which is almost the size of Bavaria. At 2.33 million ha. the
                                       net area “occupied” in Brazil almost equates to Denmark’s agricultural area and exceeds that
                                       of the Netherlands.


                                       A comparison with Germany’s own agricultural area illustrates the extent to which Germany
                                       “adds” land from outside its own borders: Germany’s own utilized agricultural area compri-
                                       ses 16.9 million ha (BMELV. 2011). Given a virtual land grab of just under 6.88 million ha.
                                       Germany thus utilizes more than an additional 40 % outside of the EU over and above its
                                       own agricultural land base in order to satisfy its demand for agricultural primary products
                                       and processed products.




                                      36
                                     Germany’s significance in terms of virtual land trade in the EU has already been
                                     highlighted. Germany alone accounts for almost a quarter of current virtual land
                                     imports from countries outside of the EU. For comparison. Germany’s share of the
                                     EU’s territory and population amount to a mere 8 % and 16 % respectively. Figure 5.5
                                     shows that Germany’s percentage share in the EU’s net land trade balances for many
                                     agricultural commodities is disproportionately high compared to its shares in the
                                     EU’s area and population.

                     Figure 5.5
  Virtual net land trade by the       Crop/livestock category           EU              Germany        Germany v. EU (in %)
EU and Germany for individual         Wheat                            1.97               0.46                     24
    agricultural commodities,
     2008-2010 (in million ha)        Grain maize                     –0.88             –0.13                       14
   Source: Own calculations and       Other cereals                    0.92               0.17                      19
illustration after Eurostat (2011)
                                      Rice                            –0.44             –0.09                       19
                                      Potatoes                         0.08               0.00                       3
                                      Legumes                         –0.58             –0.16                      27
                                      Sugar crops                     –0.45             –0.02                        4
                                      Fruit                           –0.95             –0.42                      44
                                      Vegetables                      –0.03             –0.03                      82
                                      Soya                           –14.69             –2.58                       18
                                      Palm                            –2.09             –0.55                      26
                                      Oilseed rape                    –1.91             –0.44                      23
                                      Other oilseeds                  –3.36             –0.51                       15
                                      Cocoa                           –2.96              –1.12                     38
                                      Coffee                          –3.20             –1.08                      34
                                      Tea                             –0.31             –0.12                      38
                                      Tobacco                         –0.34             –0.04                       11
                                      Cotton                          –0.70             –0.19                      27
                                      Beef                            –1.24             –0.27                      22
                                      Pork                             1.84               0.25                      14
                                      Poultrymeat                      0.19             –0.04                    n. d.
                                      Sheepmeat                       –1.08             –0.15                       14
                                      Eggs                             0.04             –0.03                    n. d.
                                      Milk                             1.42               0.17                      12


                                     The particularly high rate of virtual land use by Germany compared to the EU as a
                                     whole can be explained with the country’s imports of tropical crops such as coffee,
                                     cocoa and tea as well as legumes, fruit, oil palm products and cotton. But also the
                                     shares of wheat and other cereals as well as soya, oilseed rape and beef are high,
                                     especially in relation to Germany’s share in the EU population (and thus its share of
                                     end consumers).

                                     Figure 5.5 shows two other details of the analysis of agricultural trade and virtual
                                     land trade with respect to the EU and Germany:

                                     » The EU shows a negative land trade balance for 17 of the 24 product categories
                                       assessed; only for wheat and other cereals, pork and milk are there any significant
                                       positive balances. The situation for Germany is largely similar.

                                     » Soya holds a prominent position. It accounts for approximately half of the EU’s and
                                       40 % of Germany’s net land imports respectively.



                                                                                                             Meat Eats Land | 37
                                     5.3 Virtual land imports due to soya

                       Figure 5.6    Figure 5.2 visualized the net development of total virtual land trade for all the
 Virtual land use by the EU and
     Germany outside of the EU
                                     agricultural commodities analysed. Similarly, Figure 5.6 shows the course of the EU’s
          territory resulting from   and Germany’s virtual net land trade resulting from the trade in soya and its pro-
  agricultural trade in soya and
            soya products (in ha)
                                     cessed products since the start of the new millennium.

   Source: Own calculations and
illustration after Eurostat (2011)


                               16

                               14

                               12

                               10

                                8

                                6

                                4

                                2

                                0
                                          2001                                  2005                                     2010

                       EU
                   Germany
                                     Figure 5.6 shows that the EU has “occupied” a fairly constant amount of arable land
                                     abroad around the 15 million ha mark under soya crops. In 2010 however virtual land
                                     imports due to soya reached an historically high level at just under 17 million ha.
                                     The results of our own calculations are higher than those given by Bickert (2011) who
                                     arrived at a figure of 13 million ha. This is largely due to the fact that the author only
                                     considered “raw product” and based his calculations not on regional but on global
                                     yield data. The equivalent figures for Germany fluctuate around the 2 million ha mark
                                     with a similar recent increase.




                                     38
A second note on methodology: Uses of soyabeans and soya products


To obtain a better understanding of Figure 5.6 it is important to know that not just soya (i.e.
soyabeans) but also its processed products soyameal and soyabean oil were included in
the calculations. In this context, Figure 5.7 shows the quantities of soya and soya products
consumed in the EU and Germany and also the purposes for which they were used. These
figures are the latest available data, i.e. for the year 2007, as published by FAO (2011).


Figure 5.7
Domestic consumption of soyabeans and soya products in the EU and Germany,
2007 (in million tonnes)


 Product         Domestic           EU                             Germany
                 consumption
                                    absolute        %              absolute        %
 Soyabeans       Total                   16.11          100.0            3.42          100.0
                 – Feed                   1.20             7.5           0.00             0.0
                 – Food                   0.04             0.3           0.02             0.2
                 – Processing            14.71           91.3            3.41           99.8
                 – Other                  0.15             0.9           0.00             0.0
 Soyameal        Total                   34.01          100.0            4.62          100.0
                 – Feed                  33.77           99.3            4.50            97.3
                 – Food                   0.00             0.0           0.00             0.0
                 – Processing             0.00             0.0           0.00             0.0
                 – Other                  0.23             0.7           0.12             2.7
 Soyabean oil    Total                    2.75          100.0            0.43          100.0
                 – Feed                   0.23             8.4           0.00             0.0
                 – Food                   1.97            71.7           0.42            97.1
                 – Processing             0.01             0.5           0.00             0.0
                 – Other                  0.53           19.3            0.01             2.9


Source: Own calculations and illustration after FAO (2011)



The figures demonstrate that only small quantities of actual soyabeans are used as livestock
feed, much less for human consumption. Soyabeans are generally processed if they are not
already imported in processed form. The processed products are meals and oils. The total
consumption of soyabean meal stands at 34 and 4.6 million tonnes for the EU and Germany
respectively. These meals are almost exclusively used for feeding livestock.


In contrast, most soyabean oil imported into or manufactured in the EU is used for human
consumption. Soyabean oil is indeed one of the most consumed vegetable oils in Germany
and it is a major component of many margarines, mixed oils and mayonnaise. However, total
demand for soyabean oil is well under 10 % of that of soyabean meal.


For the EU more so than for Germany the figures show that soyabean oil is also used for
other purposes aside from food and feed. The FAO (2011) information in this respect is not
entirely clear but there would appear to be a link with the demand for biofuels.




                                                                                Meat Eats Land | 39
                                 How much meal and oil do soyabeans yield?

                                 For a better understanding of Figure 5.7 and of the impacts of the different types of
                                 uses on the land area required for soyabean production a few notes on methodology
                                 are needed at this point. Soyabean meals and oils must always be considered in
                                 relation to the original soyabean crop, i.e. they must be reconverted. Generally it
                                 can be said that meals and oils are available from soyabeans in a 4 to 1 ratio. Certain
                                 technical processes are used to separate these two major components. The industry
                                 term for these processes is “crushing”. It yields approximately 0.73 tonnes of meal and
                                 0.18 tonnes of oil per ton of soyabeans (CBOT, 2008). Residues (primarily hulls) and
                                 technical losses, e.g. due to the drying process, account for the remainder. Figure 5.8
                                 illustrates this breakdown...


                Figure 5.8
      Mass proportions of
soyameal (48-52 % protein),
          soyabean oil and
         other components
             of soyabeans                                                       2
                                                                            7
Source: Own illustration after
               CBOT (2008)
                                                                     18


                                                                                %

                                                                                       73


         Soyabean meal
           Soyabean oil
                  Hulls
                 Other




                                 It should be pointed out that often a conversion factor of 0.8 is applied to calculate
                                 the ratio of soyabeans to soyabean meal (cf. i.a. FAO 2001; FAO 2010; USDA 2011).
                                 This factor would appear to be linked – for historical reasons – to soyabean
                                 meal with a 42 % protein content. Such meals still contain the soyabean hulls but
                                 their use as feedstuff is on the decline. Nowadays typically meals fed have protein
                                 contents of 48 % or even as much as 52 % and are thus more nutrient and energy
                                 dense (Baines und Jones, 2010) – a major determinant of this oilseed’s superiority
                                 as a livestock feed component. We have therefore applied a conversion factor of
                                 0.73 instead of 0.8 for soyabean meal. The conversion factor for soyabean oils
                                 is not affected.




                                 40
                        A third note on methodology: What is the land footprint of meal, oil, and soyabeans?


                        Key to the consideration of traded processed products for the purposes of drawing up
                        balance sheets of acreages are the weight ratios. For each ton of oil there are approximately
                        four tonnes of meal. In calculating the tonnages therefore meals are entered into the balance
                        sheet at 80 % and oils at 20 % of the crop acreage. The following example describes the
                        approach in more detail.


                        In 2010 Germany imported as much as 2.4 million tonnes (Mt) of soyabean meal from Brazil
                        but only 10,000 tonnes of soyabean oil (Eurostat, 2011). Converted into soyabean crop
                        these imports equate to roughly 3.3 Mt and 55,000 t of soyabeans respectively. Applying
                        the 80 % and 20 % weightings we arrive at a total of 2.64 Mt soyabean equivalents from
                        soyabean meal and oils. Given the latest crop yield figure of 2.64 t/ha (FAO, 2011) this
                        equates, as it happens, to exactly 1.0 million ha of cropland. To this figure we must add the
                        area of land needed to produce the imported unprocessed soyabeans: Germany imported
                        1.1 Mt of soyabeans from Brazil which were produced on 0.42 million ha of land. Therefore,
                        in this example, Germany virtually “occupied” approximately 1.42 million ha of land in Brazil
                        in 2010.




                       Following this approach (please also refer to the earlier notes on methodology) it
                       was possible to calculate the EU’s and Germany’s virtual land imports due to soya by
                       region as shown in Figure 5.9 as an analogy to Figure 5.3.




      One tonne of
 soyabeans yields
about 0.73 tonnes
 of soyabean meal
   and 0.18 tonnes
             of oil.




                                                                                                      Meat Eats Land | 41
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                Figure 5.9      0
     Virtual net land trade
  by the EU and Germany
    with the various world
            regions due to
           soyabeans and
       soyabean products,
 2008-2010 (in million ha)     –1

              Source: Own
           calculations and
 illustration after Eurostat
                      (2011)

                               –2




                 EU
             Germany           –3

            Argentina
               Brazil
            Paraguay
other South American
            countries
                               –4




                               –5




                               –6




                               –7




                               –8




                               –9




                               –10




                               –11




                               –12
                         The figures show that in 2008–2010 the EU on average imported a net area of 14.7
                         million ha as a result of foreign trade in soya and soya products. Of these virtual
                         land imports 12.9 million ha originated in South America alone, while 1.6 million ha
                         came from North America. The EU re–exported a small proportion of these imports
                         but at just over 0.1 million ha these exports are insignificant. The German situation
                         is similar: The total net imports of soya crop land from outside of the EU amounts
                         to just under 2.6 million ha. As outlined earlier in this report, this equates to about
                         18 % of the EU imports. The German imports also predominantly originate in South
                         America with 2.2 Mt having been grown on that continent.




   In 2008-2010 the
       EU on average
imported a net area
of 14.7 million ha as
 a result of its trade
    in soya and soya
           products.



                                                                                                 Meat Eats Land | 43
                                 How much soya and how much of the crop land originates in the
                                 individual South American countries?
                                 Similar to the section on virtual land trade, this section is to highlight the special si-
                                 gnificance of individual South American countries. Figure 5.10 shows the average net
                                 quantities of soyabeans, meal and oil imported annually (2008–2010) from Argenti-
                                 na, Brazil and Paraguay respectively, and as a proportion of total (global) imports.


                 Figure 5.10
     Net imports of soya and      Region               EU                                 Germany
    soya products by the EU                                 million t            %             million t            %
 and Germany from selected
 countries in South America,      Soyabeans
                  2008-2010
                                  Argentina                     0.15              1               0.00               0
Source: Own illustration after
            Eurostat (2011)
                                  Brazil                        7.68             58               1.50              45
                                  Paraguay                     1.33              10               0.26               8
                                  Other South                  0.29               2                0.19              6
                                  American countries
                                  World total                 13.34             100               3.33            100
                                  (ex. EU intra.)
                                  Soyabean meal
                                  Argentina                   11.86              55                0.71             23
                                  Brazil                       8.92              42               2.60              83
                                  Paraguay                      0.10              0               0.00               0
                                  Other South                  0.01               0               0.00               0
                                  American countries
                                  World total                 21.43             100                3.12           100
                                  (ex. EU intra.)
                                  Soyabean oil
                                  Argentina                    0.29              76               0.06            n. d.
                                  Brazil                       0.26              68               0.02            n. d.
                                  Paraguay                     0.01               3               0.00            n. d.
                                  Other South                  0.01               3               0.00            n. d.
                                  American countries
                                  World total                  0.38             100              –0.02            100
                                  (ex. EU intra.)



                                 The figures show that Brazil is the EU’s and Germany’s foremost trading partner
                                 in terms of soyabean imports. In contrast, Argentina tops the ranking for imports
                                 of soyabean meal into the EU but not into Germany. Both countries are roughly of
                                 equal importance in terms of soyabean oil imports. With regard to soyabean oils it is
                                 interesting to note that both the EU and Germany export significant quantities of
                                 the processed product. The South American countries’ shares in the total EU net
                                 trade and the undefined percentage shares in German foreign trade can not be
                                 explained in any other way. EU Member States do indeed export more than 300,000 t
                                 (net) of soyabean oils to Africa and the Middle East; Germany alone exports
                                 123,000 t or roughly 150 % of the quantity it imports from South America, into this
                                 region (Eurostat, 2011). This distortion must be considered in the interpretation of
                                 Figure 5.10.




                                 44
                                    These tonnages, in conjunction with the conversions outlined earlier in this report and
                                    in the notes on methodology, result in the figures given in Fig. 5.11 which explicitly
                                    highlight the significance of Argentina, Brazil and Paraguay in terms of the EU’s and
                                    Germany’s virtual land use in these countries compared to their global land ‘take’.


                      Figure 5.11
 Virtual net land trade by the EU    Region           EU                                 Germany
          and Germany resulting                         million ha               %         million ha                %
     from trade in soya and soya
          products with selected     Argentina              –5.47               37             –0.34                13
      South American countries,
                       2008-2010     Brazil                 –6.43               44             –1.59                61

      Source: Own calculations
                                     Paraguay               –0.80                5             –0.16                 6
                and illustration     Other South            –0.17                1             –0.11                 4
          after Eurostat (2011)
                                     American
                                     countries
                                     World, total          –14.69              100             –2.58               100



                                    Figures 5.11 and 5.9 demonstrate Brazil’s outstanding importance in the soya trade
                                    for both Germany and the EU as a whole. But their trade with Argentina also results
                                    in the utilization of a considerable acreage. In contrast, Paraguay and the other South
                                    American countries are of minor significance.




             In terms
   of the soya trade,
           Brazil is of
         outstanding
  importance to both
the EU and Germany.




                                                                                                           Meat Eats Land | 45
                        Excursus: Land area comparisons


                        The 2.6 million ha of virtually traded global soya crop land that can be ascribed to Germany
                        are roughly equivalent to the areas of the German federal states of Brandenburg or Meck-
                        lenburg–Western Pomerania respectively. The land area ‘imported’ from Brazil is the size of
                        Schleswig–Holstein’s territory, and Germany’s soya trade with Argentina occupies an area no
                        less than the size of Berlin.


                        A comparison between the calculated virtual land trade by the EU and Germany that is due to
                        soya and the acreage under soya in the originating countries as given by FAO (2011) shows
                        that the EU in one way or the other – i.e. resulting from the imports of soyabeans, soyabean
                        meal or oil – “occupies” more than 30 % of the soya crop land in each of the three countries
                        listed. The same comparison for Germany shows that the country uses more than 7 % of
                        Brazil’s soya crop land and “only” 2 % of that of Argentina.




                       To summarize the discussion to this point: Soyabeans and their processed products are doubly
                       significant. While this crop type drives forward both agricultural trade and virtual land trade, soya
                       is undoubtedly also of major importance for the feed industry and in turn for livestock production.




        Soya and its
processed products
  drive forward not
   only agricultural
      trade but also
 virtual land trade.




                       46
Excursus: Soya cropping threatens biodiversity hotspots*


Soya is one of the most important crop plants in the world and the area under soyabeans
is rapidly growing. Between 1960 and 2009 alone, soyabean production increased almost
tenfold (from approximately 27 million tonnes (Mt) to just under 230 Mt). This increase is also
reflected in the expansion of soya crop land from 24 million ha in 1960 to almost 100 million
ha in 2009. Since 1970 soyabean cropping has seen the highest growth rates compared to
other crop plants.


Originally valued mainly for its oil and use in human food as an alternative protein source to
meat, since the 1970s increased soya cultivation has been driven by meat production itself –
through its widespread use as an ingredient of livestock feed. 80% of soya is used for animal
feed worldwide.


With the increase in soya cropping, global trade in soya products also expanded. However,
the soya export market is dominated by only a small number of countries. In 2010, more
than 93% of global soya exports came from just four countries: the US, Brazil, Argentina and
Paraguay. Imports were somewhat less concentrated, but still dominated by two principal
buyers: China and the European Union (37% and 28% respectively).


The growing soya trade has led to an ongoing drastic expansion of soya crop land in South
America. This becomes a problem in particular when the expansion of cropland results in the
destruction of natural ecosystems or displaces existing land uses which in turn then intrude
into previously untouched ecosystems. The destruction of the ecosystems has far–reaching
consequences not only in the regions affected, e.g. for their water regime, but is felt far
beyond. The soya boom results in a drastic reduction of regional biodiversity and also
impacts on the climate as in the course of the conversion large quantities of GHG emissions
are released.


In Argentina, the expansion of soya cropping (with approximately 17 million ha under
soyabeans in 2009) affects, for example, the Chaco dry forests as well as the cloud forests.
The Argentinean cloud forests are amongst the most highly endangered terrestrial ecosys-
tems on earth. In Paraguay (with approximately 2.6 million ha under soyabeans in 2009) only
fragments of the Atlantic rainforests remain. Brazil grows soyabeans on 22 million ha – the
largest soya cropping area by far. This area doubled in the past 12 years alone, seriously
affecting for example the Brazilian Cerrado and, indirectly by displacing livestock systems
more so than directly, the Amazonian tropical rainforest.


Though not as well known as the Amazonian rainforest, the Cerrado, the central Brazilian
savannah, is one of the most biodiverse savannah regions on the planet. The Cerrado is
characterized by its diverse range of habitats and high species diversity, resulting in it being
considered one of the global biodiversity hotspots. This unique ecosystem is under enor-
mous pressure. By 2008, some 47% of the natural vegetation of the Cerrado had been lost.
Primarily it had made way for agriculture with the expansion of soya cropping being the main
culprit. Average deforestation of the Cerrado runs at a little over 14,000 sq km per year and
there is no end in sight.


*Source: WWF 2011: Soya and the Cerrado: Brazil’s forgotten jewel. WWF UK.




                                                                                Meat Eats Land | 47
Virtual land trade1 resulting from German soya imports Ø 2008 – 2010


      REST OF
    STH. AMERICA
         0.11
         M HA
                                     BRAZIL
                                   1.59M HA
                       PARAGUAY
                          0.16
                           M HA                     (equiv. to area of German
                                                     State of Hesse)

              ARGENTINA
                0.34
                   M HA



                                                             1.09 M T
                                                              SOYA* (P. A.)
                                                            0.38 M HA
5.34 M T
SOYA* ( P. A.)
*Soya equivalents




2.2 M HA
SOUTH AMERICA

                                                                                                                    HOW SOYA
                                                                                                                      IS USED
REST OF THE WORLD:
                                                                                                                         79%
                                                                                                                           FEED

                                                                                                                        19%
                                                                                                                         FOOD

                                                                  Source :
                                                                 FAO 2007
                                                                                                                           2%
                                                                                                                   OTHER USES
1 By importing agricultural commodities, Germany “occupies” agricultural lands required for their production which are then no longer
  available domestically. The land is “virtually imported” together with the crop.
                                 5.4 Virtual land imports resulting from the trade in meat

                                 It is not just soya that is being imported for further processing, as a feedstuff and
                                 ultimately for the purposes of meat production. Meat itself is an important
                                 commodity. It will be discussed in this section. Figure 5.12 shows the traded
                                 quantities of beef, pork and poultrymeat – representing the meat types most common-
                                 ly eaten in the EU – and compares these traded quantities with domestic production
                                 figures. The figures are based on the latest available FAO (2011) data and refer to the
                                 year 2007.


                Figure 5.12
          Meat production,        Meat type                     Production                Exports                  Imports
          meat exports and        EU
 meat imports by the EU and
  Germany (in 1,000 tonnes)       Beef                               8.2                      2.8                      3.1
Source: Own illustration after    Pigmeat                           22.7                      7.8                      6.7
                 FAO (2011)
                                  Poultrymeat                       10.9                      3.5                      3.2
                                  Germany
                                  Beef                               1.2                      0.4                      0.3
                                  Pigmeat                            5.0                      1.6                      1.2
                                  Poultrymeat                        1.1                      0.4                      0.6




                                 It is obvious from the figures, at first glance, that in the EU and Germany much greater
                                 quantities are produced than traded internationally. But the gross figures for traded
                                 quantities are quite significant, both on the export and the import sides. Indeed, in net
                                 terms the EU imports beef and Germany shows net imports of poultrymeat.




                                  Excursus: How to standardize different meat products


                                  The foreign trade figures given in Fig. 5.12 represent the sum of all traded meat independent
                                  of its condition, be that fresh, frozen or sometimes even dried, with or without bones. There
                                  is also quite a significant international trade with live animals, including trade by the EU and
                                  Germany. The calculations needed for this study thus require a standardization of the
                                  figures. To this end, all traded meat products are given as slaughter weights and, if required,
                                  are converted into weight categories. The following examples demonstrate the approach
                                  taken.


                                  A beef animal with a live weight of one metric ton yields a 560 kg carcass (CIV, 2011). This
                                  weight includes bones but not normally innards. Where boneless meat is traded, a further
                                  weight loss of up to 30 %, depending on meat type, must be considered in the calculation
                                  (USDA, 1992, FAO, 2002) in order to standardize back to the carcass weight including
                                  bones.




                                 50
Beef and poultrymeat from South America also result in land
imports

As a result of the standardization to a uniform carcass weight, as outlined in the
above excursus, our own calculations yield trade balances that may differ from those
of the FAO (2011). Figure 5.13 shows these net trade balances for the most important
meat types in the EU and Germany. Moreover, Figure 5.13 reveals the actual origins
of the meat. It is important to note that the figures are averages of the years 2008–
2010 and that the figures for Germany again refer “only” to trade with trade partners
from outside the EU to allow for improved comparability.

It is obvious that the EU is a net importer of beef and a net exporter of pigmeat and
poultrymeat. However, a more detailed assessment of the data shows that the foreign
trade with South America in particular stands out from the rest: Massive quantities of
beef and poultrymeat are imported from that part of the world. Similarly, Germany is
a net importer of beef, pigmeat and poultrymeat from South America while its overall
trade balance with all trade partners outside of the EU is positive.

Brazil and Argentina are again the main actors, as of the total of 362,000 tonnes of
beef imported into the EU from South America, Brazil and Argentina account for
176,000 and 106,000 tonnes respectively. The situation with regard to poultrymeat
is similar: Brazil accounts for 381,000 tonnes and Argentina for 16,000 tonnes of the
regional balance of 412,000 tonnes net imported into the EU. The same pattern holds
true for German imports, albeit at a lower overall level.

At a trade volume of a few million tonnes, meat as a commodity may appear relatively
insignificant compared to other commodities but that is not so. For example, 412,000
tonnes of chicken meat from South America, at an average broiler carcass weight
of 1,100 g, are equivalent to approximately 375 million broilers or three times the
German national flock (Destatis, 2011; DVT, 2011). Similarly, 362,000 tonnes of beef
from South America at an average carcass weight of 342 kg (Rindermastberatung,
2011) translate into just under 1.1 million beef cattle or as many cattle as are kept in
Schleswig–Holstein, a German federal state with high comparative advantages for
beef production.




                                                                        Meat Eats Land | 51
              Figure 5.13     Region                     Net exports (+) / Net imports (–)
 Net trade balance of the                                        Beef                  Pigmeat     Poultrymeat
EU and Germany for beef,
                              European Union
pigmeat and poultrymeat,
              2008–2010       North America                       –12                        48          1
        (in 1.000 tonnes)     South America                     –362                          0      –412

  Source: Own illustration    Asia                                 20                  1.064           –18
    and calculations after    Middle East/North Africa             48                         6       188
          Eurostat (2011)
                              Sub–Saharan Africa                   14                        111      244
                              Europe (ex. EU)                    108                     107            72
                              CIS                                 113                    692          303
                              Oceania                            –29                         51          0
                              Rest of the world                     0                         3          1
                              Total                              –99                   2.081          378


                              Germany
                              North America                       –10                    –44            –1
                              South America                      –111                    –20         –149
                              Asia                                 06                    238           –5
                              Middle East/North Africa             19                        02          7
                              Sub–Saharan Africa                   –1                        26         13
                              Europe (ex. EU)                      90                   –105            12
                              CIS                                  48                    414           128
                              Oceania                              –5                        –1          0
                              Rest of the world                     0                         0          0
                              Total                                37                    510             6




                             52
What is the land footprint of this meat?

The traded quantities are anything but “small” for yet another reason: Together with
the traded meat, there is additional virtual trade in soya and other feedstuffs with the
land area these require for their production.



 Excursus: How can the land area required for meat production be calculated?


 When calculating the virtual trade flows of agricultural land resulting from livestock
 production two issues are of significance.


 • In contrast to the plant–based products where yield data can be used for conversions, it is
   not possible for livestock–based products to simply infer the land area required from data
   on production or foreign trade. Such a conversion would need to be based on average feed
   rations for each of the world regions considered here. Obtaining such data is not without
   difficulty.


 • Even for Germany it proved quite difficult to calculate average concentrate feed rations
   (cf. comments earlier in the text). Things become even more complex when – in particular
   for ruminants – the green feed component must be considered as well as feedstuffs such
   as sugar beet pulp, molasses, legumes etc. that are fed across the entire spectrum of
   livestock categories.


 This area of research has been fairly neglected, with few systematic studies and a great deal
 of uncertainty overall. For the calculations here we used feed ration data for concentrate
 feed mixtures (cf. comments earlier in the text) – for which average values could also be
 determined as described for the rest of the world outside of the EU – and the results of a
 meta–analysis by de Vries & Boer (2010) who compared a total of 16 studies with respect to
 individual assessment methods and different countries. As a result, the following figures can
 be given for land use per kg livestock product:


 • Beef: 27–49 m2.
 •   Pigmeat: 9–12 m2.
 •   Poultrymeat: 8–10 m2.
 •   Milk: 1–2 m2 and
 •   Eggs: 4–6 m2.


 Schlatzer (2010) uses a similar rationale and the estimates given by Leescher et al. (2011)
 are also broadly similar.




Comparing the findings and data on land requirements for livestock production
(see Excursus) with the authors’ own inferred concentrate feed rations (cf. Chapter 4)
and assuming that (a) in the EU overall and in Germany in particular feed efficiency
is relatively high, and (b) important beef exporting countries predominantly utilize
grasslands, the resultant notional land requirements for Germany, the EU, and
outside of the EU are given in Fig. 5.14.




                                                                                 Meat Eats Land | 53
                      Figure 5.14
    Notional area of land needed     Livestock product   Germany (EU)   outside of the EU
  to produce one unit of livestock   Beef / sheepmeat        27.0             49.0
product in Germany / the EU and
      outside of the EU (in m2/kg)   Pigmeat                  8.9              12.1
  Source: Own illustration based     Poultrymeat              8.1               9.9
                  on information
      by de Vries & Boer (2010)
                                     Milk                     1.1               2.0
     as well as Schlatzer (2011)     Eggs                     4.5               6.2
The impact of traded meat on the land area required is significant and has already
been shown in Fig. 5.5: With its trade in beef the EU virtually imported more than
1.4 million ha net on average in the years 2008–2010. The trade in sheepmeat also
resulted in virtual land imports. If this virtual land trade is set–off against land
exports, especially those resulting from pigmeat exports, the “imported area”
decreases to “only” 0.58 million ha.

Figure 5.13 shows that, when the total trade of all countries (outside of the EU) is
considered, Germany is a net exporter of beef, pigmeat and poultrymeat. However,
applying the land requirements given in Fig. 5.14 it becomes evident that Germany
is a net importer of virtually traded land for the production of beef and poultrymeat.
Only in the pigmeat segment there is a virtual net export of land. This does not
however alter Germany’s overall negative land trade balance with respect to meat:
Considering the sum total of all meat types (livestock categories), Germany virtually
imports agricultural land at a level of 210,000 ha (cf. Figure 5.5). This is equivalent to
the territory of the federal state of Saarland or the total area of the three city states of
Berlin, Bremen and Hamburg.
6. Our meat consumption’s “footprints” in terms of agricultural
   land and soya

                                Chapter 5 has shown that the foreign trade of the EU and Germany in meat and meat
                                products drives quite a significant amount of land consumption outside of the EU.
                                The area of land needed increases significantly if one considers the fact that not only
                                meat but also numerous feed crops such as soya are being imported in massive
                                quantities in order to supply domestic producers of meat and meat products
                                (cf. Chapter 4). Moreover, in Chapter 2 it was shown that Germany has a relatively
                                high per–capita meat consumption, and in Chapter 3 the potential negative health
                                impacts of same were outlined.

                                Similarly, there are negative impacts in terms of land consumption. The more meat is
                                consumed the more negative the virtual land trade balance. This leads to the question
                                of the “footprint” of our own meat consumption: What is the responsibility of each
                                individual person in Germany in terms of the consumption of agricultural lands both
                                in Germany and abroad? What are the consequences in terms of soya production?

                                These questions can be answered by calculating the actual “footprint” of our meat
                                consumption. Additionally, the analysis of the footprint of certain well–liked and
                                often consumed German dishes can be useful.



                                Per capita meat consumption in Germany requires 1000 m² of
                                agricultural land
                                To recall the findings of Chapter 2: The per capita meat consumption in Germany
                                stands at 88 kg per year, including approximately 13 kg of beef, 56 kg of pork, 19 kg
                                of poultrymeat and 1 kg of sheepmeat. If we multiply these quantities with the land
                                areas needed for their production in Germany (as given in Fig. 5.14), the figures given
                                in Fig. 6.1 result, showing the land area each one of us “occupies” on average just for
                                our annual meat consumption.


                  Figure 6.1
    Annual land consumption      Livestock product                   Area of land             Proportion (in %)
      per person in Germany                                          needed (m2)
               resulting from
           meat consumption      Beef                                        351                            34
                                 Pigmeat                                     498                            48
    Source: own calculations
                                 Poultrymeat                                 154                            15
                                 Sheepmeat                                    27                             3
                                 Total                                     1.030                           100




                                56
                        The table shows that each person in Germany “occupies” almost exactly 1000 m²
                        of land. Ten people need just over one hectare and the 82 million inhabitants of
                        Germany thus need more than 8 million ha of land just to satisfy their demand for
                        meat and meat products. A few comparisons can be useful to visualize these rather
                        abstract figures:

                        » At more than 16 million ha, the total utilized agricultural area in Germany
                          (Destatis, 2011) is twice as large as the area required to satisfy meat consumption.
                          In other words: Domestically there are only 2000 m² of agricultural land available
                          per person for food production, i.e. for meat and milk, fruit and vegetables, cereals,
                          oilseeds, root crops and legumes.

                        » At the global level, a similar area, i.e. 2000 m², is the amount of land per person
                          that must in future meet all food needs (Doyle, 2011).

                        » In contrast, the land area needed to satisfy the consumption of plant–based foods
                          is much smaller. Even foods that are consumed in relatively high quantities in
                          Germany, such as wheat (annual per capita consumption of 85 kg) or potatoes
                          (61 kg) (BMELV, 2011), together require for their production less than half the
                          amount of land needed to produce beef alone as per the above calculations.




      The 82 million
      inhabitants of
      Germany need
more than 8 million
   hectares of land
just to satisfy their
  demand for meat.




                                                                                                 Meat Eats Land | 57
                           To satisfy our appetite for meat the entire territory of Saxony
                           would need to be devoted to soya cropping

                           The figures given in Fig. 6.1 include soya. However, it is also possible to account
                           separately for soya as shown in Fig. 6.2. Here, the soyameal feed consumption of
                           232 g/kg beef or sheepmeat, 648 g/kg pigmeat and 967 g/kg poultrymeat have been
                           converted into soya and then divided by average yields based on the latest available
                           figures on production and foreign trade structures. According to these calculations,
                           229 m² of soya cropland are needed to satisfy the average per capita meat
                           consumption in Germany.


             Figure 6.2
   Annual soya cropland     Livestock product                  Area of land needed (m2)            Proportion (in %)
consumption per person      Beef                                            12                                    5
    in Germany resulting
 from meat consumption      Pigmeat                                       143                                    63
Source: own calculations    Poultrymeat                                     73                                   32
                            Sheepmeat                                        1                                    1
                            Total                                         229                                100



                           At first sight that does not seem to be all that much. However, a comparison illustrates
                           the actual dimensions: An area of 229 m² is about the size of a tennis court (260m²).
                           82 million Germans “occupy” just under 19,000 km² of soya cropland just to satisfy
                           their appetite for meat. This is roughly equivalent to the territory of the federal states of
                           Saxony or Rhineland–Palatinate respectively.




                                                 LAND AREA NEEDED FOR
                                                 GERMAN MEAT CONSUMPTION
                                                 (IN MILLION HA)
                                                                       MEAT CONSUMPTION PER
                                                          4.07            PERSON IN 2009
                                                                                   (IN KG)
                                                          1.26
                                    8.42
                                                                                                          PORK
                                                                                    39.0
                                                          2.87
                                                          0.22                                     11.0          POULTRY



                                                                                                                      BEEF
                                                                                                    8.5
                                                                                             2.0
                                                                                                      OTHER MEAT




                           58
                             The meat component of our meals “costs” the most land

                             Meat is the core ingredient in many dishes and the question arises as to how much
                             land is needed to produce a typical meal. The question as to how much of this area of
                             land needed is due to the meat or the soya used to feed the meat–producing livestock
                             is of particular interest. By way of example, we will examine the four meat dishes
                             below using typical recipes serving four people:

                             » Roast pork with red cabbage and potato dumplings (800 g pork roast, 1 kg red
                               cabbage, 300 g apples, 600 g carrots, 2 bread rolls of 50 g each, 250 g flour, 200 g
                               onions, 100 g carrots, 100 g oil, 125 ml red wine, 100 ml cream, 50 g sugar, 1 egg.
                               (Not included in the calculation: Nutmeg, salt, pepper, marjoram, gravy thickener,
                               juniper berries, vinegar)

                             » Hamburger with French fries and salad (400 g beef, 40 g oil, 4 bread rolls of 55 g
                               each, 100 g ketchup, 200g lettuce, 150 g tomatoes, 150 g cucumber, 50 g onions,
                               400 g potatoes. (Not included in the calculation: Salt, pepper, share of
                               deep–frying oil)

                             » Chicken curry with rice (300 g chicken breast, 150 g sweet pepper (capsicum),
                               150 g leeks, 100 g carrots, 100 g onions, 125 ml cream, 250 g rice, 40 g oil.
                               (Not included in the calculation: Curry powder, salt, pepper, stock)

                             » Grilled sausage served with a bread roll (400 g pork, 100 g beef, 4 bread rolls of 50 g
                               each, 100g mustard. (Not included in the calculation: Salt, pepper, caraway, yeast)

                             For comparison a meat–free dish was also included in the calculations: Pasta with
                             tomato sauce; four servings as above. 1200 g tomatoes, 600 g pasta, 200 g onions,
                             40 g oil. Not included: Herbs, pepper and other spices.

                             To calculate the land areas needed for each of the five dishes, the quantities of the
                             individual ingredients were assessed on the basis of average yields, weighted by
                             domestic and non–domestic origin respectively of the agricultural commodities
                             available in Germany.

                             Fig. 6.3 shows three different land area requirements for each of the dishes: Firstly
                             the area of land needed to produce all the ingredients used in the dish, secondly the
                             area of land needed to produce the meat component alone, and thirdly the specific
                             area of land needed to grow the soya used to produce the meat component.


                Figure 6.3
      Area of land needed
                              Dish                    Total area needed    o/w area needed for     o/w area needed
        to produce typical                                                   meat component            for soya
meat dishes (in m2/person)
                              Roast pork                    3.12                  2.23                   0.66
 Source: own calculations     Hamburger                     3.61                  3.38                   0.11
                              Chicken curry                 1.36                  0.76                   0.38
                              Grilled sausage               2.26                  1.96                   0.35
                              Pasta & tomato                0.46                  0.00                   0.00




                                                                                                      Meat Eats Land | 59
                                 While the selection of dishes is a random one and does not claim to be representative
                                 there are some interesting differences as well as commonalities:

                                 » The figures show that of the five examples the hamburger with French fries and
                                      salad needs the most land per person, even more than the typical German Sunday
                                      dish of roast pork with red cabbage and dumplings.

                                 » However, the area of land needed for soya is highest for the pork roast, followed by
                                      the chicken dish. This is due to the high proportion of soyabean meal in the average
                                      feed rations for non–ruminants as outlined earlier in this report.

                                 » The following holds true for all the meat dishes: The proportion of the area of land
                                      needed which is caused by the dishes’ meat component is greater than that of all the
                                      other ingredients. In all examples it is greater than 50 % and it can even be greater
                                      than 90 %.

                                 » In contrast, the vegetarian dish needs significantly less cropland for its production
                                      and no soya cropland at all.




Area of land needed for some typical dishes

   Hamburger with French fries and salad                                       Roast pork with red cabbage and potato dumplings
              (100 g beef)                                                                       (200 g pork)




                  94 %                                                                             72 %
                                                     Pasta with tomato sauce


                                                                                                 3.12 m 2
                3.61 m    2


                                                                                       Grilled sausage with a bread roll
                                                                                            (100 g pork, 25 g beef)
   Chicken curry with rice and vegetables
               (75 g chicken)                              0.46 m 2
                                                                                                   87 %
                     56 %

               1.36 m 2                         Proportion of total area needed due to MEAT      2.26 m 2

                                 60
Conclusions and outlook

The area footprints of our overall highly meat–based diet are very large. This
statement is quite generally applicable, but particularly so with regard to the
traditional German dishes. In the introduction to this study it was pointed out that
land use changes such as the cutting down of tropical rainforests and the ploughing
up of grasslands resulting from extensive livestock production can have serious
repercussions for i.a. the climate, the water regime and biodiversity. Every one of
us should be conscious of our responsibilities with regard to resource protection as
the conversion of natural areas into agricultural land is likely to continue into the
future. As the world’s human population is expanding and changing eating habits
push global demand for food to ever higher levels (Kirschke et al., 2011) this will
be difficult to stop. The growing demand for food comes together with the equally
rising demand for biofuels. Both result in increasing pressure on land as a
resource which at a global level can very likely not be offset by yield increases
(Kirschke et al., 2011).

The result would be massive land use changes. In South America for example
almost 4 million ha of forests are still being destroyed every year, 2.6 million ha
in Brazil alone (FAO, 2011). While these figures are lower than those recorded in
the 1990s they clearly are still much too high and strongly soya–based livestock
production in South America for export purposes plays a major role in this ongoing
destruction (cf. Steinfeld et al., 2006). If we do not manage to moderate our
consumption of livestock–based foods, and meat in particular, this process is very
likely to continue.

Given that meat is a nutritious food, these concerns should not be taken as an
appeal to completely abstain from meat products in favour of a vegetarian diet.
We do however need a more conscious approach to eating meat. It is important to
realize that excessive meat consumption has repercussions both for one’s health
and for the environment. Moreover, lower meat consumption would positively
impact on Germany’s and the EU’s agricultural foreign trade net balances.

Further research is needed on eating habits and their successive modification.
Many questions need to be answered: What would be the impact on land
consumption of changes in dietary patterns in Germany? What would be the con-
sequences on the demand for feedstuffs such as soya, and on foreign trade? What
would be the impact of changing eating habits on virtual land consumption and on
land use, for example with respect to tropical rainforests and the Cerrado
in South America? What would be the positive effects in terms of the greenhouse
gas balance? Further work on this project will focus on these and other questions.
WWF consumer recommendations

               The “area footprint” and the “soya footprint” of our strongly meat-based diet are very
               large and have negative repercussions for the environment. Moreover, at an average
               of 88 kg of per person and year we would also be well advised to reconsider our meat
               consumption levels from a health point of view. The German Nutrition Society (DGE)
               recommends a level of 300-600 g per week which is significantly less than half of
               what is currently being consumed. A healthy and balanced diet in which vegetables
               and cereal products are more frequently substituted for meat can thus make an
               important contribution to both our health and to the protection of rainforests and
               other species-rich ecosystems.

               Furthermore, the WWF recommends that when consumers buy meat they do so more
               consciously and buy meat that is produced with the least environmental impact.
               Generally this includes meat produced to the standards of the EU Organic Regulation,
               the organic farming associations and the Neuland producer association as well as
               “pastured meat” from livestock kept on pasture year-round.

               It is the view of the WWF that key criteria for “good” meat are as follows:

               » In the production of feedstuffs the use of chemical nitrogen fertilizers is not
                 permitted. The aim should be that material and energy cycles are closed to the
                 greatest extent possible.

               » In the production of feedstuffs the use of synthetic plant protection products is not
                 permitted.

               » In the production of feedstuffs the use of genetically modified crop plants is not
                 permitted.

               » Livestock management fulfils the animals’ welfare requirements. This includes
                 i.a. that the animals enjoy sufficient space for movement throughout the year and
                 have access to pasture / outdoor runs year-round. Fully slatted houses are not
                 permitted.

               » Painful procedures may only be carried out under anaesthesia and with pain
                 treatment. Moreover, practices such as for example tail-docking or tooth-cutting
                 in pig production, as they are frequently used in conventional livestock production,
                 are prohibited.

               » The use of conventional medication is only permitted in exceptional cases. Preventi-
                 ve use of antibiotics and the use of antibiotics for fattening are prohibited. Similarly,
                 synthetic growth promoters and production enhancers must not be used.

               » Cattle, sheep and other ruminants spend much of their time on pasture and their feed
                 consists largely of green feed (grass, hay, silage, clover) (“pastured meat”).

               » Live transports of livestock should not exceed a duration of four hours.

               For further information please see: www.wwf.de/themen/landwirtschaft/




                                                                                          Meat Eats Land | 63
WWF’s agricultural policy demands

                 In the context of the current Common Agricultural Policy (CAP) reform process
                 WWF has developed a vision calling for a fundamental reorientation of the CAP.
                 The proposed future “Common Environmental and Rural Development Policy”
                 (CERP) is based on the principle that public money should only be used for the
                 provision of public goods. These public goods include for example the preservation
                 of biodiversity, the protection of soils, and the protection of water resources. Finan-
                 cial support should be paid to those farmers who provide these goods to the benefit
                 of society at large and who rigorously implement the principles of sustainability.
                 Moreover, WWF calls for renewed support for the production of feedstuffs within the
                 EU in order to have alternatives to soya at hand. Such changes in the policy
                 environment would significantly contribute to improved sustainability in meat
                 production in the future.

                 » From 2021 onwards European farmers should no longer receive direct payments.
                   In order to qualify for premia, any farmer must implement clearly defined
                   measures. For example: Establish riparian zones beyond legal requirements; adhere
                   to ambitious crop rotations; devote 10 % of the holding’s agricultural area
                   to conservation measures; protect grasslands.

                 » Investment support for farmers must be subject to environmental impact
                   assessments.

                 » No investment support for the construction of large-scale livestock production
                   units.

                 » The enormous nitrogen surpluses in regions with high livestock densities must be
                   radically reduced. To this end there should be a significant reduction in stocking
                   rates (linking livestock production to available land area).

                 » European funding should be more strongly devoted to supporting ethologically
                   sound livestock management systems.

                 » In the future, support should only be directed at farmers who actively support
                   nature conservation, environmental protection and animal welfare in the context
                   of their work.



                 For further information please see: www.wwf.de/themen/landwirtschaft/




                                                                                        Meat Eats Land | 65
WWF activities in the areas of meat production and feedstuffs

                  “Farming for Biodiversity”

                  The farming sector in Germany continues to be the main driver of biodiversity loss.
                  However, in contrast to “conventional” farming, methods used in organic farming
                  can have a positive impact on biodiversity. The aim of the project is to systematically
                  build on this potential with a view to preserving and enhancing biodiversity. In
                  cooperation with the Biopark organic producer association and the Mecklenburg-
                  Western Pomeranian Ministry of Agriculture, the Environment and Consumer
                  Production the WWF has developed a concept that will allow for the future
                  integration of biodiversity criteria into the Biopark organic production standards.
                  Mecklenburg-Western Pomerania will serve as a pilot region. Each of the Biopark
                  certified farms are to implement species and habitat protection measures on 10 % of
                  their holdings. Approximately 280 farms with a combined area of about 68,000
                  hectares will be included in the project. Due to the Biopark farms’ production
                  structures the focus will be on livestock management. Support for the maintenance
                  of heritage livestock breeds will be part of the project.



                  For further information please see: www.wwf.de/themen/landwirtschaft/




                  Cooperation with Danone: Conversion of milk production
                  to GM-free milk and increased production of domestic feed crops

                  The aim of this cooperation is to convert Danone’s largest dairy plant, in Ochsenfurth,
                  to GM-free milk production. To this end the dairy cows are to be fed GM-free soya
                  and increasing proportions of domestically produced feed crops. The creamery is
                  associated with 520 farm holdings and total milk production is at a level of 94,000
                  tonnes (94 million kg).

                  Two-step conversion process:

                  » As a first step, imported GM-free soya is to be substituted for the genetically
                    modified soya.

                  » The second step involves is increasing substitution of domestically produced feed
                    crops for imported feedstuffs.



                  For further information please see: www.wwf.de/themen/landwirtschaft/




                                                                                           Meat Eats Land | 67
Annex
The EU’s land consumption by region and for selected agricultural primary products. 2008-2010 (in million ha)


                     Wheat         Grain maize      Feed-grade          Soya            Oilpalm       Oilseed rape   Other oilseeds
                                                      cereals
North America        –0.93            –0.01             0.01            –1.59            –0.01            –0.08           0.25

South America          0.01           –0.80              0.10          –12.87            –0.08            –0.01          –0.72

of which

Brazil                0.00            –0.53             0.05            –6.43            –0.01            –0.00           0.03

Argentina            –0.00            –0.20            –0.04            –5.47            –0.00            –0.01          –0.72

Paraguay             –0.00            –0.06             0.00            –0.80             0.00            –0.00          –0.02

Asia                  0.45             0.04              0.17           –0.20            –1.99             0.01          –0.64

Middle East/          2.45              0.14            0.40             0.08             0.00            –0.09          –0.54
North Africa
Sub-Saharan            1.01            0.03              0.16            0.06            –0.13             0.00          –0.11
Africa
Europe (excl.         0.30            –0.08              0.14           –0.01             0.04             0.06           0.25
EU)
CIS                   –1.13           –0.21            –0.07            –0.16             0.08            –1.41          –1.89

Oceania               –0.18            0.00             0.01             0.00             0.00            –0.40           0.04

Rest of the           0.00             0.00             0.00             0.00            –0.01             0.00          –0.00
World


Total                  1.97           –0.88             0.92           –14.69            –2.09            –1.91          –3.36




Germany’s land consumption by region and for selected agricultural primary products, 2008-2010 (in ‘000 ha)


                     Wheat         Grain maize      Feed-grade          Soya            Oilpalm       Oilseed rape   Other oilseeds
                                                      cereals
North America         –145              –29               55            –529                 0             –30             –17
South America           15             –121              –20           –2.199             –40                   –4         –88
of which
Brazil                   0             –100                2           –1.588               –3                   0          –9
Argentina               –2              –19              –19            –345                 0                  –4         –58
Paraguay                 0               –1                0             –156                0                   0          –8
Asia                   137               –2               32               –5            –477                    1        –288
Middle East/           369                6              127               48                0                   0         –30
North Africa
Sub-Saharan            262                5               10               15              –42                   0         –18
Africa
Europe (excl.           82               13               25                9                5              193              1
EU)
CIS                   –256                1              –50               78                5            –375             –67
Oceania                  0                1               –5                0                0            –221               0
Rest of the              0                0                0                0                0                   0          –2
World


Total                  464             –126              172           –2.583            –549             –436            –510


EU–27                    0              –83             –278              493               55            –419           –333


Total + EU             464             –208             –106           –2.090            –493             –855           –843
                                                                   * All primary products, not just those shown here


Coffee/cocoa   Tea/tobacco   Legumes    Beef   Pigmeat   Poultrymeat       Sheepmeat           Milk           Tot a l*

   0.59          –0.02       –0.42     –0.06    0.04        0.00             –0.00            0.08            –2.18

  –2.03          –0.18       –0.05     –1.78   –0.00       –0.41             –0.07            0.09          –20.00



  –0.78          –0.13        0.00     –0.86    0.00       –0.38             –0.00            0.00            –9.59

   0.01          –0.02       –0.03     –0.52    0.00       –0.02             –0.03            0.00            –7.13

   0.00          –0.00       –0.00     –0.01    0.00        0.00              0.00            0.00           –0.90

  –0.77          –0.15        0.00      0.05    0.95       –0.05              0.01            0.32            –2.52

    0.12          0.06        0.05      0.13    0.01        0.15              0.01            0.52             3.60

  –4.81          –0.20       –0.00     –0.02    0.10        0.20              0.01            0.23           –4.22

   0.35          –0.20        0.00      0.28    0.09        0.06              0.00            0.03             1.38

   0.41           0.04       –0.16      0.30    0.62        0.25              0.00            0.24            –2.98

   0.02           0.00       –0.00     –0.14    0.05        0.00             –1.04           –0.09            –1.80

  –0.05          –0.00        0.00     –0.00    0.00        0.00              0.00            0.00            –0.05




  –6.17          –0.65       –0.58     –1.24    1.84        0.19             –1.08            1.42          –28.78




                                                                   * All primary products, not just those shown here
Coffee/cocoa   Tea/tobacco   Legumes    Beef   Pigmeat   Poultrymeat       Sheepmeat           Milk           Tot a l*

    176            –6          –38      –51     –57           –1                 0             –41            –774
   –966           –59           –5     –584     –25        –147                 –5              22          –4.413
                                                                                                                  0
   –306           –38            1     –104        0       –126                  0                0         –2.329
      0            –8           –5     –306        0         –14                –1                0           –807
      0              0           0       –5        0           0                 0                0            –173
   –454             12         –31       17      193         –8                  0             173            –907
     38             47          –3       52        2           5                 0             121              721

 –1.274           –53            1      –24       21          11                 0             111          –1.095

    –45           –116         –11      219    –201            1                 3            –379            –284

    327             18         –73      128      316        104                  0             187              315
     32              1           0      –29       –2           0             –146              –20            –406
    –32              0           0        0        0           0                 0                0            –35



 –2.198          –156         –160     –272      247        –36               –147             174          –6.878


    589            64            0      451       –7        –96                  5             188               42


 –1.609           –92         –160      179     239        –132              –142              362          –6.836
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             picture credits: Cover: iStock, 4 Agrarphoto, 8 Adriano Gambarini/WWF Brazil, 12 Agrarphoto,
             14 Agrarphoto, 19 Steve Morgan/WWF-UK, 22 Agrarphoto, 27 Andrzej Matoga/WWF, 30 Agrar-
             photo, 31/38/41/43/45/46 Peter Caton/WWF, 52 iStock, 54–55 Anton Vorauer/WWF, 57 WWF,
             61 photodisc [M], 62 Bernd Lammel/WWF, 64 WWF, 66 Agrarphoto



             72
Meat Eats Land | 73
  Approximately one third of the Earth’s surface is
  used for livestock production, and this figure is
  on the increase.
                                                                                                                 100%
                                                                                                               RECYCLED
                                                Land use pressure
Land requirements
                                                Roughly half of the EU’s and Germany’s
                                                virtual “land imports” are due to a sin-
                                                gle product, namely soya. 80 % of it is
                                                fed to livestock. The EU’s soya imports
The EU’s annual virtual                         contribute to the pressures exerted on
“land imports” equate to                        natural ecosystems, especially in South
the total areas of Hungary,                     America.
Portugal, Denmark and the
Netherlands taken together.
Germany’s virtual “land
imports” from outside of
Europe equate to 40 % of its
own agricultural area.




                                                                                           Eating habit
                                                                                           Nowadays the Germans eat
                                                                                           twice as much meat as in
                                                                                           1950. Nutritionists recom-


     Meat consumption
                                                                                           mend a significant reduction
                                                                                           in meat consumption. Those
                                                                                                                          © Copyright from WWF International ® Trade mark from WWF International • Status: 10/11




                                                                                           who follow that advice eat
     In Germany, our meat consumption                                                      healthier and help the
     leaves an “area footprint” of more than                                               environment as well.
     1.000 m². The footprint of our potato
     consumption is only 15 m². The satisfy
     our appetite for meat the entire area of                                                Please Support the WWF!
     Saxony would need to be turned into                                                     Spendenkonto 2000
     soya cropland.                                                                          Bank für Sozialwirtschaft
                                                                                             BLZ 550 205 00




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