Media Monitoring in Real Time - an African First
Data Driven Insight, a Johannesburg based company, is set to become one of the world’s leading
Media Monitoring Companies. DDI Africa has introduced a full monitoring service across all
editorial and advertising mediums. This means that clients can access editorial and advertising
coverage across Print, Radio, Television, Social Media and Online in near real time.
Johannesburg, South Africa, June 18, 2013 --(PR.com)-- “South Africa, in particular, requires a media
monitoring company that can offer immediate access to two things, advertising and editorial. This
monitoring has to extend across all media. It is with this vision in mind that DDI launched AdDesk and
NewsDesk,” says Tonya Khoury, MD of DDI Africa.
NewsDesk offers data from Print, Radio, Television, Social Media and Online News. This data is
searchable and using interactive analytical dashboards, NewDesk allows the client to immediately assess
the value and importance of the coverage received.
AdDesk allows the client, through interactive control panels, to see how their advertising is being
executed and what the rest of their market is offering to consumers. This service extends across Print,
Radio and Television and offers creative and spend data immediately.
In a fast changing market, monitoring media is now an art developed over many years and DDI is at the
cutting edge of the newest media technologies. Consumer behaviour is also changing, being influenced by
the availability of instant on-line information; the DDI algorithm takes every aspect of media monitoring
into account offering marketers rapid feedback on the effectiveness of the media choices they are
investing in. Using DDI's dashboard solutions, all the latest data is delivered via a single interface.
The DDI platform is acknowledged to be the fastest and most comprehensive service for media
monitoring in Africa and building on DDI's extensive experience, it is set to be a world beater in the
media monitoring market place.
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You can read the online version of this press release at: http://www.pr.com/press-release/496219