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Emerging Opportunities in Croatia's Cards and Payments Industry- Market Size_ Trends by winaarkstore

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									    Emerging Opportunities in Croatia's Cards and Payments
  Industry: Market Size, Trends and Drivers, Strategies, Products
                   and Competitive Landscape
Aarkstore Enterprise (India), 17th June , 2013 :

Synopsis

The report provides market analysis, information and insights into Croatia’s cards and
payments market, including:
• Current and forecast values for each category of Croatia’s cards and payments industry
including debit cards, credit cards, prepaid cards and charge cards
• Comprehensive analysis of the industry’s market attractiveness and future growth areas
• Analysis of various market drivers and regulations governing Croatia’s cards and
payments industry
• Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and
prepaid cards used by various bankers and other institutions in the market
• Comprehensive analysis of consumer attitudes and their buying preferences for cards
• Competitive landscape of Croatia’s cards and payments industry

Summary

In terms of card in circulation, Croatia’s card payments channel recorded a CAGR of 4.13 %
during the review period (2008–2012). The total number of cards in circulation grew from
9.2 million in 2008 to 10.8 million cards in 2012. Over the forecast period (2013–2017), the
number is forecast to record a CAGR of 3.47%, rising from 11.3 million cards in 2013 to
13.0 million in 2017. Croatia’s economy is based largely on service sectors such as banking,
trade and tourism, which collectedly account for nearly 70% of real gross domestic product
(GDP) in the country. In 2009, Croatia’s overall economic activity decelerated due to the
global financial crisis which adversely impacted banking, tourism, exports and foreign direct
investment (FDI). Croatia will join the European Union (EU) on July 1, 2013, and the
country will receive the equivalent of nearly 4% of its total GDP through the EU Cohesion
Policy. This financial aid is expected to bring stability and investment to the country’s
economy over the forecast period, creating a healthy and favorable climate for the cards
and payments industry.

Scope

• This report provides a comprehensive analysis of Croatia’s cards and payments industry
• It provides current values for Croatia’s cards and payments industry for 2012 and forecast
figures for 2017
• It details the different macroeconomic, infrastructural, consumer and business drivers
affecting Croatia’s cards and payments industry
• It outlines the current regulatory framework in the industry
• It details the marketing strategies used by various bankers and other institutions
• It profiles the major banks in Croatia’s cards and payments industry
Reasons To Buy

• Make strategic business decisions using historic and forecast market data related to
Croatia’s cards and payments industry and each market within it
• Understand the key market trends and growth opportunities within Croatia’s cards and
payments industry
• Assess the competitive dynamics in Croatia’s cards and payments industry
• Gain insights into the marketing strategies used for selling various types of cards in
Croatia
• Gain insights into key regulations governing Croatia’s cards and payments industry

Key Highlights

• Croatia had a population of 4.4 million in 2012 with high levels of card penetration. Debit
cards had the highest penetration; with a penetration of 1.4 cards per person in 2008,
which increased to 1.7 cards per person in 2012. Over the forecast period, the figure is
projected reach 1.9 cards per person.
• In September 2012, OTP Banka in association with MasterCard PayPass launched
contactless payments for low-value transactions up to HRK100 (US$17.1). Similarly, PBZ
also started issuing and replacing old debit cards with contactless payment cards.
Contactless cards are expected to gain popularity over the forecast period and establish
themselves as a mainstream payment platform.

To read Full report please check the link: http://www.aarkstore.com/reports/Emerging-
Opportunities-in-Bulgaria’s-Cards-and-Payments-Industry-Market-Size-Trends-and-Drivers-
Strategies-Products-and-Competitive-Landscape-275670.html

Other Important Reports:

Emerging Opportunities in the Charge Card Market in Kenya: Market Size, Industry Drivers
and Consumer Trends

Emerging Opportunities in Bulgaria’s Cards and Payments Industry: Market Size, Trends and
Drivers, Strategies, Products and Competitive Landscape

For More details please contact:

Aarkstore Enterprise

Email: contact@aarkstore.com | customersupport@aarkstore.com
OfficePhone:(+91)2227453309
TelefaxNo:(+91)2224169996
24/7 Online Support: (+91) 8149852585
http://www.aarkstore.com/

								
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