Dairy Market in India 2013 by winaarkstore


									                           Dairy Market in India 2013
Aarkstore Enterprise (India), 17th June , 2013 : The new report, ‘Dairy Market in
India’, states that the Indian dairy market is experiencing rising demand due to various
driving factors which in turn is providing immense opportunities to manufacturers to grow
and operate in the market lucratively.

The Indian food and beverage sector is huge and highly competitive in nature. The industry
comprises of several sub-sectors such as fruits & vegetables, meat & poultry, dairy, marine
products, grains and consumer foods. Dairy Industry plays an important role in the socio-
economic development of the nation by generating huge rural employment as well as
providing cheap and nutritional food to the vast population. Though the dairy market in
India is dominated by the unorganized sector, the organized sector has shown remarkable
growth last few years.

The report provides a snapshot of the Indian dairy industry which has witnessed several
changes post ‘Operation Flood’ era. Dairy sector witnessed spectacular growth during 1971
and 1996 primarily due to integrated cooperative dairy development programmes conducted
by the National Dairy Development Board (NDDB). Moreover, after 1991, due to
liberalization and delicensing, private sector also started entering the market, which further
accelerated its growth. Major players of the Indian dairy market include Gujarat Cooperative
Milk Marketing Federation (Amul), Mother Dairy, Nestle India, Britannia Industries, Hatsun
Agro and Heritage Foods amongst others. In addition to this, a number of regional players
have also entered the market in the last few years thereby making the market more
competitive in nature.

There are certain factors that predominantly work towards enabling the sector to grow in
the likes of higher disposable income that aids in greater spending power by consumers,
rapid urbanization which leads to busy lifestyle and subsequent inclination of consumers
toward packaged food products and aggressive marketing campaigns by all the players to
break the product clutter and attract consumers toward their brand. In addition to these,
the other factors which are contributing towards rapid growth of the industry include
favorable demographics, fast expanding retail network, growth of user industries and rise in
bovine population.

For dairy products, quality standards laid by FSSAI have to be followed by the industry
players. Various government policies that have been formulated for the food processing
sector such as FDI, tax benefits and export promotions are applicable for the dairy category
as well.

To sum up, the Indian dairy industry is a stable market at present and has strong growth
potential in the future years.

To read Full report please check the link: http://www.aarkstore.com/reports/Dairy-

Other Important Report:

Construction Chemicals Market in India 2013
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