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					Value


                     How
different

                     demographics

                      react
to
the

   What
kind
of
       content?

     emo1ons

    does
your

   video
spark?




                     How
does
it

                   compare
to
close

                   compe1tors
and

                      industry?

Welcome
to
Be
On
Impact



Groundbreaking
                Scalable

 Latest
computer

          Integrated
with

  vision
methods
          millions
via
online

                                 panels





  Unfiltered
                  Responsive

  Response
                Project
turnaround

No
self
repor1ng
          in
days,
not
weeks

Impact:
Biometric
Tracking





               COLLECTION
                    TRACKING
                 REPORTING


         People
invited
by
             
Fully
automated
             Impact
report

         emails
via
leading
     2D
and
3D
math
models
     Dedicated
video
analysis

          panel
providers

                                 Frame
by
frame
analysis
            Benchmarking

 Choose
to
take
part
using

      collec1on
soQware
       
Counts
only
100%
quality


         Data
analysed
live

Impact:
Methodology

 Sample
‐
Overall
Emo1ons




   Minimal

  nega1ve

  emo1ons

 throughout



                                                      ess

                                           
in
h appin nt

                                                     e
                                     trendengagem
                                  ng
 her

                              asi
                         Incre ans
hig
                           me


  Confusion
is
                                              Happiness
drops,

    dominant

                                                but
video
ends

                         Happiness

emo1on
for
first
                                             with
peak,
leaving

                         spikes
and

45
secs,
lowering
                                              viewers
with

    aXrac1on
            dominates

                        throughout
                            strong
impact

Impact
report:
Overall
Score

         This
ad
has
very
good
overall
performance.

                   BeXer
than
95%
of
ads.

          Overall
score

Impact
report:
AXrac1on
and
Reten1on

        This
ad
is
above
average
at
ge\ng
aXen1on

                 and
very
good
at
keeping
it.

             ABracCon
                RetenCon

Impact
report:
Engagement
and
Impact

           This
ad
has
very
good
engagement

                  and
very
high
impact.


            Engagement
              Impact

Engagement
comparisons


Gender
                                       Age
                                   Marital
status
1


                                                                     65+   (79.2%)                       Unknown (84%)

                                                                                                         Widowed (80%)
                                                                     55-64 (65.8%)
                              Female                                                                     Single (79.2%)
                                                                     45-54 (67.2%)
                              (79.4%)
                              Male                                                                       Separated (98%)
                              (79.5%)                                35-44 (82.2%)
                                                                                                         Married (74.4%)
                                                                     25-34 (87.5%)                       Domestic
                                                                                                         Partnership (79%)
                                                                     18-24 (86%)                         Divorced (92.3%)




Household
income
1
                           Country
                               CompeCtor


                          Unknown (80.7%)
                                                                   United Kingdom
                          Very low (94.4%)                                 (78.4%)
                                                                     United States             tre
                                                                                                    

                                                                           (80.3%)           tre nd
                          Very high (72.2%)
                                                                                             nd

                          Medium (77%)

                          Low (80%)

                          High (66.7%)




1
Only
available
in
key
markets,
depending
on
local
restric1ons

Sample:
Conclusions

                                                Confusion
in
the
first

                                                 45
seconds
lowers

   This
video
                                  aXrac1on.
Happiness

 performs
beXer
                                 spikes
and
remains

    than
95%
              Both
sexes
are
      dominant
throughout

      of
ads
             generally
equally

                        engaged,
but
differ

                         in
certain
parts
of

                                                      Compared
with

                                video


 The
most
engaged
are
                               Video
A,
it
leaves

  aged
18‐34
of
low
or
                                viewers
with

 very
low
income,
who
                                 higher
impact

    are
either
single,

  divorced,
separated

      or
widowed

Sample:
Learning


                                   In
order
to
get
higher

                                 aXen1on,
make
sure
that

                                 during
the
first
8
seconds

                                  content
has
a
rela1vely

                                 strong
spike
in
happiness

                                   and
surprise,
avoiding

                                         confusion.

        To
leave
viewers
with

        even
stronger
impact,

        avoid
drops
and
make

         sure
that
the
video

          ends
with
a
spike.


				
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posted:6/14/2013
language:English
pages:12