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Value How diﬀerent demographics react to the What kind of content? emo1ons does your video spark? How does it compare to close compe1tors and industry? Welcome to Be On Impact Groundbreaking Scalable Latest computer Integrated with vision methods millions via online panels Unﬁltered Responsive Response Project turnaround No self repor1ng in days, not weeks Impact: Biometric Tracking COLLECTION TRACKING REPORTING People invited by Fully automated Impact report emails via leading 2D and 3D math models Dedicated video analysis panel providers Frame by frame analysis Benchmarking Choose to take part using collec1on soQware Counts only 100% quality Data analysed live Impact: Methodology Sample ‐ Overall Emo1ons Minimal nega1ve emo1ons throughout ess in h appin nt e trendengagem ng her asi Incre ans hig me Confusion is Happiness drops, dominant but video ends Happiness emo1on for ﬁrst with peak, leaving spikes and 45 secs, lowering viewers with aXrac1on dominates throughout strong impact Impact report: Overall Score This ad has very good overall performance. BeXer than 95% of ads. Overall score Impact report: AXrac1on and Reten1on This ad is above average at ge\ng aXen1on and very good at keeping it. ABracCon RetenCon Impact report: Engagement and Impact This ad has very good engagement and very high impact. Engagement Impact Engagement comparisons Gender Age Marital status 1 65+ (79.2%) Unknown (84%) Widowed (80%) 55-64 (65.8%) Female Single (79.2%) 45-54 (67.2%) (79.4%) Male Separated (98%) (79.5%) 35-44 (82.2%) Married (74.4%) 25-34 (87.5%) Domestic Partnership (79%) 18-24 (86%) Divorced (92.3%) Household income 1 Country CompeCtor Unknown (80.7%) United Kingdom Very low (94.4%) (78.4%) United States tre (80.3%) tre nd Very high (72.2%) nd Medium (77%) Low (80%) High (66.7%) 1 Only available in key markets, depending on local restric1ons Sample: Conclusions Confusion in the ﬁrst 45 seconds lowers This video aXrac1on. Happiness performs beXer spikes and remains than 95% Both sexes are dominant throughout of ads generally equally engaged, but diﬀer in certain parts of Compared with video The most engaged are Video A, it leaves aged 18‐34 of low or viewers with very low income, who higher impact are either single, divorced, separated or widowed Sample: Learning In order to get higher aXen1on, make sure that during the ﬁrst 8 seconds content has a rela1vely strong spike in happiness and surprise, avoiding confusion. To leave viewers with even stronger impact, avoid drops and make sure that the video ends with a spike.
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