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UK Retail Occasions- Valentines 2013

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					                    UK Retail Occasions: Valentines 2013
Aarkstore Enterprise (India), 13th June , 2013 :

Product Synopsis

This report provides an in-depth understanding of how consumers behaved over Valentines
2013: what did they buy, why did they buy it and where did they shop, are all examined. In
addition, the report examines peoples opinions of retailers and of what they are looking for
when buying Valentines products. The report is driven by unique consumer data and
interviews.

Introduction and Landscape
Conluminos Retail Occasions series helps you to understand how consumers are shopping
across the various events and occasions in the retail calendar. For each occasion we analyze
the results of a large consumer survey to understand whats happening and what it means
for you.

Key Market Issues
1. Understand whats being purchased
We explore what products people are purchasing for each of the key occasions and analyze
the penetration rates for key categories. A wide range of products are covered including
food, gifts, clothing and goods for the home.

2. Understand where its being purchased
We monitor which retailers consumers have visited for each of the occasions, what they
have used those retailers for and what they thought of them. We analyze retailer customer
share both overall and by product category.

3. Explore whats being spent
We examine how much people are spending and intend to spend across the various
categories and products and how this differs to previous years. We also look at total
household budgets for the various occasions.

4. Understand how people are celebrating
We take a broad look at what people are doing for the various occasions, how they intend to
celebrate them and how these things are influencing and affecting their retail and buying
behavior.

5. Explore key issues by demographics
We analyze all of the above at an overall level but also provide a breakdown by key
demographics as well as by region. On a bespoke basis we can also isolate and explore
specific consumer segmentations.

Key Highlights
RISING CYNICISM TOWARDS VALENTINES
Almost a third of consumers said that they spent less this Valentines than the year previous.
Linked-to - and perhaps a by-product of - much more constrained financial circumstances is
a rising sense of cynicism surrounding the occasion. A high proportion of consumers place
very little personal importance to the occasion, with the majority believing it to be a waste
of money.

A SENSE OF SOCIAL OBLIGATION FOR THE OCCASION
Despite a high level of cynicism, over half of shoppers purchased at least one product for
Valentines. The occasion has evolved to the extent that consumers feel a sense of obligation
to purchase products, regardless of their personal level of apathy. This provides potential
opportunities for retailers that can successfully tap into these feelings; for example through
taking a different approach in marketing and fostering greater inclusion.

GUIDING PURCHASING IS IMPORTANT
With traditional last-minute purchasing remaining a key characteristic of Valentines
purchasing, successfully driving impulse purchasing through innovative, interesting ranges
can make all the difference. Almost one in five consumers feel under pressure to buy the
right thing yet almost a quarter find it difficult to purchase the right products.

To read Full report please check the link: http://www.aarkstore.com/reports/UK-Retail-
Occasions-Valentines-2013-257551.html

Other Important Reports:

UK Retail Occasions: Halloween 2012

UK Retail Occasions: Back to School 2012

For More details please contact:

Aarkstore Enterprise

Email: contact@aarkstore.com | customersupport@aarkstore.com
OfficePhone:(+91)2227453309
TelefaxNo:(+91)2224169996
24/7 Online Support: (+91) 8149852585
http://www.aarkstore.com/

				
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