UK Retail Occasions- Mothers Day 2013

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					                  UK Retail Occasions: Mothers Day 2013
Aarkstore Enterprise (India), 13th June , 2013 :

Product Synopsis

This report provides an in-depth understanding of how consumers behaved over Mothers
Day 2013: what did they buy, why did they buy it and where did they shop, are all
examined. In addition, the report examines peoples opinions of retailers and of what they
are looking for when buying Mothers Day products. The report is driven by unique consumer
data and interviews.

Introduction and Landscape

Conluminos Retail Occasions series helps you to understand how consumers are shopping
across the various events and occasions in the retail calendar. For each occasion we analyze
the results of a large consumer survey to understand whats happening and what it means
for you.

Key Market Issues

1. Understand whats being purchased
We explore what products people are purchasing for each of the key occasions and analyze
the penetration rates for key categories. A wide range of products are covered including
food, gifts, clothing and goods for the home.

2. Understand where its being purchased
We monitor which retailers consumers have visited for each of the occasions, what they
have used those retailers for and what they thought of them. We analyze retailer customer
share both overall and by product category.

3. Explore whats being spent
We examine how much people are spending and intend to spend across the various
categories and products and how this differs to previous years. We also look at total
household budgets for the various occasions.

4. Understand how people are celebrating
We take a broad look at what people are doing for the various occasions, how they intend to
celebrate them and how these things are influencing and affecting their retail and buying

5. Explore key issues by demographics
We analyze all of the above at an overall level but also provide a breakdown by key
demographics as well as by region. On a bespoke basis we can also isolate and explore
specific consumer segmentations.

Key Highlights

Met with much less resistance compared to occasions such as Valentines Day, the purchase
of products such as Mothers Day cards and flowers is viewed as very much an accepted
annual obligation; undertaken by a high proportion of shoppers. Indeed, a majority believe
the Mothers Day occasion to be an important one, with only a small proportion citing guilt
as a purchase motivator, highlighting the high buy-in into the occasion.

Nonetheless, almost a quarter of consumer said that they spent less on Mothers Day 2013
than the year previous; hardly surprising when considering that over a third consider
themselves to be worse off financially against a backdrop of squeezed disposable incomes
and rising living costs. Moreover, while a majority said that they spent roughly the same
amount, once high inflation - particularly on food - has been factored in, volumes have been
negatively impacted.

To read Full report please check the link:

Other Important Reports:

UK Retail Occasions: Valentines 2013

UK Retail Occasions: Christmas 2012

For More details please contact:

Aarkstore Enterprise

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24/7 Online Support: (+91) 8149852585

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