UK Retail Occasions- Back to School 2012 by winaarkstore


									                 UK Retail Occasions: Back to School 2012
Aarkstore Enterprise (India), 13th June , 2013 :

Product Synopsis

This report provides an in-depth understanding of how consumers behaved over the main
Back to School period in 2012: what did they buy, why did they buy it and where did they
shop, are all examined. In addition, the report examines peoples opinions of retailers and of
what they are looking for when buying back to school products. The report is driven by
unique consumer data and interviews.

Introduction and Landscape
Conluminos Retail Occasions series helps you to understand how consumers are shopping
across the various events and occasions in the retail calendar. For each occasion we analyze
the results of a large consumer survey to understand whats happening and what it means
for you.

Key Market Issues

1. Understand whats being purchased
We explore what products people are purchasing for each of the key occasions and analyze
the penetration rates for key categories. A wide range of products are covered including
food, gifts, clothing and goods for the home.

2. Understand where its being purchased
We monitor which retailers consumers have visited for each of the occasions, what they
have used those retailers for and what they thought of them. We analyze retailer customer
share both overall and by product category.

3. Explore whats being spent
We examine how much people are spending and intend to spend across the various
categories and products and how this differs to previous years. We also look at total
household budgets for the various occasions.

4. Understand how people are celebrating
We take a broad look at what people are doing for the various occasions, how they intend to
celebrate them and how these things are influencing and affecting their retail and buying

5. Explore key issues by demographics
We analyze all of the above at an overall level but also provide a breakdown by key
demographics as well as by region. On a bespoke basis we can also isolate and explore
specific consumer segmentations.

Key Highlights

41% of consumers feel financially worse off this year compared to last. Despite this, 28.5%
spent more on Back to School this year. However they are still spending more cautiously,
taking time to seek out bargains and the best prices for their Back to School purchases.

Around 69% of consumers carried out research before buying Back to School items: parents
were spending more time this summer visiting stores and looking at offers online before
making any purchases.

Online has become a particularly important channel for researching Back to School
purchases with around a third of consumers looking at offers online before going on to
purchase school items.

The grocers have strong price-led propositions but they also excel at convenience and wide
choice, which helps them grab a significant amount of Back to school spend across the key
categories including uniforms, accessories and stationery

To read Full report please check the link:

Other Important Reports:

UK Retail Occasions: Valentines 2013

UK Retail Occasions: Christmas 2012

For More details please contact:

Aarkstore Enterprise

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