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NSR Broadband Compendium BIRD

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					                   Broadband Access for Innovation
                   and Regional Development




SYNTHESIS REPORT
SYNTHESIS REPORT - NSR Broadband Compendium



    Preface
    It is out of question that there is an increased need for
    providing rural areas with broadband technologies and
    for strengthening their position compared to urban
    agglomerations and metropolises by competitive and
    effective proposals.

    The project “Broadband Access for Innovation and Regional
    Development” (BIRD) started in November 2005 in order
    to demonstrate the importance of broadband access for
    innovation, performance and development of rural regions.
    It ran under the Interreg IIIB North Sea Region Programme.

    The project’s target is relevant to rural areas all over the North
    Sea Region (NSR): However different approaches already
    exist in the NSR depending on state broadband policies
    and local awareness of the problem. Moreover there are
    innovative solutions to the problem in some regions mostly
    based on activities on local level which can be transferred
    to other NSR-regions. Hence the exchange of experience in
    a trans-national context contributed to the development of
    innovative broadband strategies and created synergies.

    Thus the trans-national approach created added value in
    contrast to purely national initiatives. In order to share
    experiences several activities were carried out during project
    runtime, e.g. best practices were collected and analysed.
    Based on the findings case studies were implemented.
    This synthesis report compiles all experiences and findings
    gained through the BIRD project. It describes the present
    state, gives recommendations and formulates as well future
    steps needed. Not merely the involved regions established
    competencies in terms of broadband technologies, but
    rather other regions can profit from the work done during
    the project and the results achieved.

    The partners thank all involved institutions, regions
    and stakeholders for their support. BIRD is setting new
    benchmarks in the broadband scenery and may be used as
    a blue print for other regions.

    We hope that our contribution was instrumental.




    Tim Brauckmüller,
    Project Manager
    BIRD Project




                                                                         
SYNTHESIS REPORT - NSR Broadband Compendium


Broadband Access for Innovation and Rural Development - Synthesis Report

Preface ......................................................................................................................................................................... 

.        Introduction to the BIRD project .................................................................................................................... 3
1.1       The need for broadband access .......................................................................................................................... 3
1.2       Project objectives ................................................................................................................................................ 3
1.3       Structure of the BIRD project .............................................................................................................................. 4
1.4       Project partnership.............................................................................................................................................. 4
1.5       Overall achievements and outcomes of BIRD project ........................................................................................... 6

.        Best Practices.................................................................................................................................................... 7
2.1       Task Force Development ..................................................................................................................................... 7
2.2       Connected Neighbourhood Forum...................................................................................................................... 8
2.3       Involvement of citizens and stakeholders by open space conferences and workshops .......................................... 9
2.4       Broadband on industrial sites ............................................................................................................................ 10
2.5       East of England Production and Innovation Centre (EPIC) .................................................................................. 11
2.6       Regional broadband network............................................................................................................................ 12
2.7       GIS based database of broadband needs .......................................................................................................... 14
2.8       Take-up broadband strategy in regional strategic plan ....................................................................................... 15
2.9       Competence Development – Project for clusters of SME’s ................................................................................. 17
2.10      Local Community Heritage Store....................................................................................................................... 18
2.11      E-education and the labour market ................................................................................................................... 19
2.12      e-Me - your assistant managing broadband services.......................................................................................... 19
2.13      Consultation on UK Next generation Broadband ............................................................................................... 21
2.14      E-commerce portal “Meetingpoint Wermland” ................................................................................................. 22
2.15      Networking Djursland - lessons learned from developing an ICT-society ............................................................ 23
2.16      Artogather – how to motivate students in art education ................................................................................... 24
2.17      CDMA450 - a low frequency radio based broadband solution in Värmland ....................................................... 25
2.18      Regional Economic Strategy .............................................................................................................................. 26
2.19      Inter-municipal e-Collaboration / Application sharing between Municipalities .................................................... 27
2.20      Digital Content Marketplace ............................................................................................................................. 29
2.21      Rural Internet at 1/3 of City Prices ..................................................................................................................... 30
2.22      The community Triangle - Success factors for leading purposeful communities .................................................. 32
2.23      Djursland International Institute of Rural Wireless Broadband (DIIRWB) ............................................................. 33
2.24      Broadband access based on fibre connections ................................................................................................... 35
2.25      E-courses for Teacher Training ........................................................................................................................... 36

3.        Case studies.................................................................................................................................................... 37
3.1       Knowledge management in regional contexts................................................................................................... 37
3.2       iDTV - publishing city news on an interactive television platform ....................................................................... 39
3.3       Norfolk Open Link ............................................................................................................................................ 41
3.4       Use and Learning in a Co-design Setting: e-Me infrastructure ........................................................................... 42
3.5       Regional IT-strategy for Health Care in Värmland............................................................................................... 44
3.6       TV over Rural Wireless Infrastructures ............................................................................................................... 46
3.7       Public Private Partnership concerning broadband access on local level ............................................................... 48
3.8       Community Network Groningen ....................................................................................................................... 49

4.        Recommendations ......................................................................................................................................... 5

5.        Conclusions .................................................................................................................................................... 53





                                                           SYNTHESIS REPORT - NSR Broadband Compendium



. Introduction to the                                             In this context the project “Broadband Access for Innovation
                                                                   and Rural Development” (BIRD) was initiated and strived
   BIRD project                                                    for an improved access of SMEs and society in general to
                                                                   information and communication technologies (ICT).
. The need for broadband access
Broadband networks are estimated to be the infrastructure
of the knowledge based society and economy. Accessibility          . Project objectives
of the data highways is a key precondition to enable regions       So as to cope with the described situation, strategies and action
to prepare themselves for the information age and enable           plans for widespread, exhaustive broadband implementation
them to implement state of the art innovation strategies.          and accessibility in rural areas were developed within the
                                                                   BIRD project. The project started in November 2005 and was
Insufficient access to high speed internet and lack of bandwidth   finalised in June 2008.
at reasonable prices are hindering the adaptation of rural
regions especially to the information society and economy.         The project was a strategic project oriented on survey,
Enterprises and inhabitants of such areas are disadvantaged        exchange of experience and expertise on broadband
in comparison to those in urban agglomerations. The                implementation. The specific project objective was:
political goal of a polycentric and balanced development           • to exchange experiences between the regions and to
in all regions of the EU is contravened by the actual policy           discuss, to develop and implement strategies in order to
of telecommunication suppliers towards rural areas. The                enhance broadband access and usage.
production based more and more on technical solutions in
industry reduces the competitiveness of enterprises in rural       This overall objective comprises the following sub-goals:
areas without sufficient data connection: Today enterprises        • to analyse the present situation concerning broadband
are faced with a must to use the internet, because exchanging          in the North Sea Region and carry out a stock-check;
information with partners and cooperating companies is             • to describe best practices in broadband implementation
in many cases only possible by email or by access via the              (to identify and to describe cheap and reliable technical
internet. Enterprises that are not using this technique or who
                                                                       solutions);
have no access to high-speed internet-connections will fall
                                                                   • to create a consumer friendly and effective fast internet
behind.
                                                                       access in rural areas;
Jobs in rural areas are in danger; unavoidable displacement        • to identify, develop and describe new services and
of industries would lead to desertification. Therefore                 products related to local development based on enhanced
inexpensive broadband access is an important tool for the              broadband access in rural areas;
further development of rural spaces. Quality of life could         • to develop, discuss and implement strategies for
be enhanced a lot with better communication offers, since              promoting broadband access as well as use
they enable quick and easy contact with companies, and             • to develop adequate implementation strategies for such
between people and families; access to any information;                technical solutions;
direct use of services in and beyond the region (for example       • to build up broadband competences in technology and
delivery services); and open possibilities for tele-working. The       usage as a prerequisite for further development;
regional economy can be strengthened and displacement of
                                                                   • to integrate broadband strategies into the local
companies or workforce can be avoided. The educational
                                                                       development policy portfolio.
options can be improved by delivering content through e-
Learning. Companies, workforce, private households and
                                                                   The project was objective-oriented and intended on direct
local administrations could profit and are also target-groups
                                                                   impacts on the local development in the participating
of this project.
                                                                   regions. A strong emphasis was given on the social and
                                                                   economic cohesion. The BIRD project envisaged to close
The general challenges and aims are in this context:
                                                                   the accessibility gap to cheap broadband services between
• Local enterprises must overcome the lack of
                                                                   urban and rural areas since cheap broadband access has a
    competitiveness resulting from their remote locations          high potential for the further development of rural areas.
    and be linked to Research and Development networks;
• Better communication between local authorities                   The strategic approach helped to sensitize decision makers
    should allow job sharing in citizen related services (e-       as well as regional and local stakeholders. By involving
    Government) and help save resources in local budgets           them in discussions and by letting them participate in
    through cooperative web-based solutions;                       the development process, their awareness was raised for
• Life in rural and semi-rural areas will be more attractive;      possibilities and advantages of broadband usage as well as
• Desertification will be reduced through better                   for developed business models. The BIRD project addressed
    communication lines enabling tele-working and                  national authorities, regional and local entities deciding on
    permanent access to external information sources;              local strategies as well as the North Sea Commission.
• Community life will be enriched by cheap communication
    possibilities to civil society.

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SYNTHESIS REPORT - NSR Broadband Compendium


Moreover the transnational approach created an added value       5. Dissemination of project results
compared with purely national initiatives.                       • Dissemination of the Compendium;
To share experiences with other partners and to promote joint    • Exchange of findings to other regions (PR and
further development of innovative local broadband strategies         promotion);
in a transnational cooperation help to create synergies and      • Information on website about activities and results.
to avoid inventing the wheel twice.


                                                                 .4 Project partnership
.3 Structure of the BIRD project                                The success of a project stands or falls with the project
BIRD was implemented as a strategic project which was
                                                                 partners. Therefore various, cross-sectoral partners were
oriented on exchange of experiences, survey, and expertise
                                                                 integrated ranging from private (users and businesses) to
(such as best practices, case studies) on broadband
                                                                 public (municipalities and regional authorities) to education
implementation. Therefore internal communication and
                                                                 (project partners). The project partnership reflects the
external dissemination of project findings played an essential
                                                                 fact that the addressed problems are relevant to nearly
role. Following communication tools were applied:
                                                                 all rural areas in the North Sea Region in spite of different
• project website as a common documentation                      levels of broadband infrastructure development. Therefore
    and communication platform based on a content                the partnership was composed of 10 partners from the
    management system that served simultaneously as              seven countries around the North Sea which contributed
    library of Best Practices;                                   their knowledge and experience. BIRD is based on a close
• regional cross-sectoral work groups that involved local        cooperation of partners indicated on the map.
    authorities, partners from the education system, the
    business sector, technical experts and NGOs;
• experts meetings, study trips and video conferences;
• international conferences where Best Practices on
    regional broadband development were presented and
    discussions on stocktaking results and on possible
    strategies for further development were hold;
• PR and promotion, e.g. print materials such as flyer,
    regional press releases.

The project consisted of five main phases:
1. Implementation
• Technical implementation of the internet-platform;
• Implementation of the Think Tank - a group of experts
    evaluating the findings and assisting in setting up of
    recommendations.

2. Stocktaking:
On the basis of a common methodology:
• Description and analysis of the present state and
    strategies in the different regions.                         Due to the strategic approach of the project also vertical
                                                                 partnership was envisaged and was realised by involvement
3. Analysis and Comparative study:                               of regional authorities and umbrella organisations like
Formulation of a comparative study containing a collection       chambers of commerce which are covering a broader
of:                                                              geographical area. The chosen project partnership forms are
                                                                 an excellent base for trans-national exchange of experiences
• best practices;
                                                                 and know-how transfer between the partner regions and
• local case studies;
                                                                 fulfil all requirements to deliver the expected results.
• impacts of broadband usage;
• advantages of the better-served areas;                         Landkreis Osterholz - Germany
• compairison of strategies.                                     The county of Osterholz is located on the border to the city
                                                                 of Bremen therefore it equals a transition area from urban to
4. Recommendations for Broadband strategies:                     rural area. It is characterised by a high share of commuters
• Formulation of recommendations for effective broadband         but on the other hand as well by a weak industrial and
    implementation (strategies, technical approaches,            business structure. Since 2007 it is an objective one area.
    business and operation models);                              With the foundation of ProArbeit kAöR that focused on the
• Description of the expected effects and impacts on             integration of business and employment promotion and of
    spatial level for the NSR.                                   the NETZ Centre for innovative technologies Osterholz, its


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                                                          SYNTHESIS REPORT - NSR Broadband Compendium


profile is concentrated on economic regional development          East of England Development Agency (EEDA) – Great
by promoting technologies. Here the lack of broadband             Britain
turned always out as crucial factor and hindered regional         EEDA represents the central government but has a regional
development. The county of Osterholz started an initiation        board. EEDA is responsible for regional development and
in order to overcome this lack and was therefore involved in      regeneration as well as social inclusion. It supports sub
four other projects that dealt with broadband and innovative      regional partnerships like “Shaping the future for delivery”
technologies.                                                     that has identified nine sectors favourable for economic
                                                                  growth – i.e. ICT. It has an ICT Strategy group with Norfolk
Noorderpoort College Groningen (NCG) - Netherlands                represented.
The NCG is a regional education centre for general,
vocational and adult education and continuing professional        EU Vest / Sydvestjysk Udviklingsforum - Denmark
development which is based in 11 locations throughout the         Because of a restructured administration the original project
Northern part of the Netherlands. The college is specialised      partner EU Vest was displaced by Sydvestjysk Udviklingsforum.
in technique, business services, hotel business, tourism and      Sydvestjysk Udviklingsforum serves as regional development
food; health care and social work; adult education and            agency on behalf of five municipalities in the South West
secondary education. The ICT innovation centre belongs            part of Denmark – i.e. the municipalities of Esbjerg, Fanø,
to the NCG and gives advices to the sector in terms of ICT        Tønder, Vejen and Varde. The region offers 120.000 jobs
applications for learning and teaching. It develops e-learning    mainly in the public service, industry and handicraft as well
materials, web-based trainings etc. By being part of the          as trade and tourism. Sydvestjysk Udviklingsforum focuses
BIRD project the institution focuses on strengthening of          on developing projects, fundraising, development of
their competencies and contributing to the development of         competence centres and tourism activities. Through the BIRD
innovative broadband services.                                    project Sydvestjysk Udviklingsforum was envisaging to focus
                                                                  on the municipalities strategies towards broadband as a tool
Intercommunale Leiedal - Belgium                                  to secure growth and development also in remote areas. High
Since 1960 the inter-municipal development agency Leiedal         speed broadband, thus, might be available in the region in
is in charge of the regional development in Kortrijk region in    general but the municipalities have to put special attention
Belgium. In the Kortrijk region a low unemployment rate of        on rural areas in order to secure a balanced development in
3.5% exists. Strengths can be found in the sectors textile,       the entire region.
wood, fishing and furniture, business services, mechanical
engineering and wholesale trade and distribution. Leidal          Noerre Djurs Computer-Boevl - Denmark
agency is regarded as the extension of the associated             DIIRWB is based on the small peninsula Djursland in Denmark
municipalities of the region. Therefore its tasks are the         and is an expert in establishing and running landscape.
organisation of inter-municipal consultations, the promotion      net. The institute built up competencies in education and
of local authorities’ interests in the regional committee         support of students regarding wireless broadband networks.
for social-economic development and the development of            The training comprises the following fields: organisation,
regional projects. Leiedal agency is interested in the BIRD       administration, equipment, netbuilding, webbuilding,
project in order to set up a regional strategy and business       support and administration of servers and routers. DIIRWB
model and to bring forward several projects such as broadband     pursue the purpose to further develop Djursland in a good
connectivity for municipalities or interregional network with     IT-society. Therefore DIIRWB entered into a partnership with
Lille (France) or the development of new governmental and         16 renowned institutions. DIIRWB contributed to the BIRD
health care services.                                             project by being a member of the Think Tank group and by
                                                                  sharing its experiences.
Norfolk County – United Kingdom
The East of England region comprises six counties where           University College of Borås - Sweden
Norfolk is one part. This region is characterised by large        The University College of Borås (UCB) is a modern college
rural areas to North and East but in South and West the           with six departments. UCB manages educations in Library
overspill of London is considerable. This region is one of the    and Information Studies, Business and Informatics, Fashion
fastest growing regions in the United Kingdom. Therefore          and Textile Studies, Behavioural and Education Sciences,
the unemployment rate is under 3%. But in contrast to             Engineering and Health Sciences. UCB has 11 800 students
other counties of East of England Region Norfolk has lowest       and 600 employees and is part of the international research
earnings in region reflecting the significance part-time and      community of higher education. Research is focused on
seasonal working in traditionally important sectors (agri/ food   application and relevance for working life. Its profile is to
processing/ tourism). Norfolk has its strengths in a number       provide professional education and research relevant for the
of key sectors such as offshore, media, financial services and    professions. Additionally UCB has received very favourable
tourism. But Norfolk is always at the end of the queue for        evaluations from The Swedish National Agency for Higher
ICT infrastructure.                                               Education.




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SYNTHESIS REPORT - NSR Broadband Compendium


Länsstyrelsen Värmland - Sweden                                   .5 Overall achievements and outcomes of
Värmland is a region in the north of Lake Vänern in Sweden.           BIRD project
The county administrative board of Värmland is in charge of
the regional development. It became member of the project         During three years of project runtime a considerable number
in order to prepare a future project and expected to become       of results and outputs have been produced: starting with the
new incentives in terms of innovative actions in Värmland         practice-oriented analysis and the description of the present
in order to enhance effective use of broadband in specific        situation, the identification of best practises, implemented
areas.                                                            case studies through to the final synthesis report.

Stavanger University - Norway                                     In order to identify best practices and case studies and
The University of Stavanger, Norway, is located in a region       describe them in a standardized way, a methodology has
where most companies are forming a strong and diverse             been developed. The work carried out so far at an EU-level
oil and gas cluster. Therefore research and development is        can be taken into consideration in order to avoid double
focused on the oil and gas industry. These circumstances entail   work and to allow benchmarking with other European
that quality of life and infrastructure have to be adopted to     regions. Case studies of regional broadband implementation
international relations and be suitable for foreign residents.    have been carried out in each participating region. Based
The University of Stavanger has about 8000 students and           on research and trans-national exchange of experience the
1000 administration, faculty and service staff. The University    project partners have developed realistic strategies which
is organized in three Faculties and also includes two national    can bridge the broadband gap in yet underserved areas and
centres of expertise.                                             they have made showcases available for others to learn from.
                                                                  The regional broadband strategies were worked out on the
                                                                  basis of prevailing conditions and have been implemented to
                                                                  differing degrees.

                                                                  Project partners were able to develop and improve their
                                                                  competencies and acted as multipliers or disseminators. The
                                                                  findings as well as outputs have been shared with other
                                                                  regions and will be shared with more regions, also outside
                                                                  the North Sea Region. As one of the major dissemination
                                                                  tool serves the website (www.bird-project.eu). Further
                                                                  dissemination was realised by a number of local and regional
                                                                  publications and workshops as well as the final project
                                                                  compendium. The synthesis report describes the present
                                                                  state and the steps needed to implement and use broadband
                                                                  internet services. Therefore it is likely to foster exchange of
                                                                  experiences and good practises. The regions involved as well
                                                                  as other regions adapting the strategies will profit from the
                                                                  work done during the project and the results achieved.
                                                                  The project even had a political impact: several partners
                                                                  have influenced policies and planning guidance on various
                                                                  levels. These range from municipality to regional/county up
                                                                  to federal state/national level. Further on there are hopes
                                                                  that the new definition of broadband will be incorporated
                                                                  on EU level. Therefore recommendations for an increased
                                                                  broadband implementation and use at the NSR level, regional
                                                                  level and local level have been developed and are used to
                                                                  raise awareness of stakeholders at each mentioned level.

                                                                  A Think Tank of experts from all participating regions has
                                                                  been implemented to accompany the project, to evaluate the
                                                                  findings and to assist the set up of the recommendations. The
                                                                  new definition of broadband was another result achieved by
                                                                  the Think Tank activities.





                                                          SYNTHESIS REPORT - NSR Broadband Compendium



. Best Practices                                                 .. Methodology and implementation
                                                                  The county of Osterholz built a steering committee including
                                                                  all sectors of public administration. The idea was not merely
In general best practices are methods and techniques that
                                                                  to find solutions to open up broadband connections but
have consistently shown results superior than those achieved
                                                                  also to follow the sustainability approach. At the same time
with other means, and which are used as benchmarks to
                                                                  an expert group was found which consisted of members of
strive for.
                                                                  economy and/or business development. These two groups,
                                                                  the steering committee and the expert group, also featured
The stocktaking and benchmarking of good examples served
                                                                  common members. Thus the interchange was realised easily.
as a basis for project advancement as to case studies and
                                                                  Finally the Think Tank of the BIRD project complemented this
recommendations.
                                                                  interaction, whose ideas were brought back into the expert
                                                                  group.
The choice of regional Best Practices was dedicated to the
following aspects:
                                                                  These three workgroups succeeded to the following tasks:
• Technical Solutions;                                            1. Steering group
• Administrative & Operation Models (especially PPP                   a) Defines the target concerning quantity
     models);                                                              and quality;
• Awareness Raising;                                                  b) Takes responsibility for project planning
• eCommunity-solutions (incl. the resp. operation models                   and steering.
     and feasibility studies);
• Broadband based new Services & Applications;                    2. Expert group
• Funding and Implementation Strategies.                              a) contributes expert knowledge;
                                                                      b) contributes background knowledge, e.g. as
The identification of best practices and making these available
                                                                          to special issues or regional topography;
on the portal www.bird-project.eu was an important project
                                                                      c) has multiplier functions for the citizens.
output. Therefore a methodology has been developed on
how to describe best practices in a standardized way. The
examples found have been documented as interchangeable            3. Think Tank
best practices. The work carried out so far at an EU-level can        a) discusses the future approach;
be taken into consideration in order to avoid double work             b) estimates the basic development;
and to allow a benchmarking with other European regions.              c) creates innovative ideas;
Whereas short overviews of the identified best practices are          d) gives advices to the steering group.
following, detailed information about best practices can be
found at www.bird-project.eu.                                     Whereas these groups are typical for organising the work in
                                                                  a project, the implementation and combination of all three
                                                                  approaches of work groups is atypical. The three mentioned
. Task Force Development                                        work groups can be extended by a Task Force. This Task Force
                                                                  consists of single members of all three work groups. They
.. Background and summary                                      should have practical experiences concerning the addressed
The development of a Task Force is an approach to combine         problem. Furthermore they have to work methodically to
knowledge from different subjects. This results in a team         accomplish the objectives and to solve the problem. By this
that is able to act much more efficient as to developing and      a powerful project group is founded that is able to act and
permuting projects.                                               react interdisciplinary.

When new strategies are to be implemented, questions              Implementing the different workgroups caused the risk that
about practical realisation and about continuous work             the aims get unclear. With regard to the definition of the aim
process always raise in order to accomplish objectives. Often     it was necessary to initiate the steering group. Recognizing
not all parties concerned are sure of project targets or there    that being a decision-maker does not necessarily mean to be
is a general lack of acceptance. In particular concerning         an expert was important to be able to activate the think tank.
the implementation of broadband numerous stakeholders             During the discussions between regional actors and external
are involved and several concerns have to be considered.          service providers the expert group acts as a mediator. At
Here administration, economy, private households,                 last the decision was to choose a hybrid made of studies
regional planning, local affairs, investment, services as         and regional experts who are ought to produce the wanted
well as appropriation are concerned. One single person is         result. It became clear that such workgroups always have to
able neither to overlook all areas at large nor to know all       be borne by persons and organisations and that the belief
about regional specifics. Therefore the implementation of         of individuals can tip the scales of strategic decisions. During
broadband networks is a very good example for the need of         the initiation and the ongoing work of the groups it was
a Task Force.                                                     important to keep the transparency of the information up.
                                                                  Using this information the Task Force is able to realise the
                                                                  given tasks.

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SYNTHESIS REPORT - NSR Broadband Compendium


..3 Recommendations and conclusions                               . Connected Neighbourhood Forum
Although there is no explicit necessity to constitute all
workgroups for every situation it is still a powerful resource of   .. Background and summary
know-how. The Task Force is able to act independently from          A research carried out as part of the DC10+ response
political restraints and approach a problem from a neutral          to OFCOM, the East of England Economic Strategy and
position and from different points of view. Especially in terms     the Norfolk Open Link project have shown that in depth
of implementing broadband networks heterogenic Task                 understanding of local demand and opportunities for
Forces, consisting of service providers, local government, end      broadband is a key way to support its development. The
users and other interested parties, seem to be successful in        DC10+ sponsored Connected Neighbourhood Forum (CNF)
order to reach the set goals. Nevertheless it is very important     has been investigating the best way to generate this and
that all parties agree to work together. Due to the BIRD project    how to use it effectively with local charters and demand
the Task Force was developed and meanwhile became a Best            assessment tools.
Practice example. During the implementation phase the way
of working is important for future development.
                                                                    .. Methodology and implementation
A very special highlight of this Best Practice is that the German   A number of the DC10+ members – Norfolk, Hull,
federal government and relevant ministries picked up the            Manchester, Milton Keynes and Nottingham, have been
idea to found a Task Force. This federal Task Force fortunately     active in developing local broadband initiatives. As part
still is focussed on the issue “area-wide Broadband access”.        of this common issues arose including the difficulty in
By being a member of this Task Force the BIRD-Project is able       demonstrating demand to persuade telecommunications
to exert influence on the national strategy of the mentioned        companies to invest. At the same time local research was
issues. Furthermore the BIRD-Project can forward information        showing potential demand in new industrial, commercial
in this context to the committee and the superior steering          and residential developments and regeneration schemes
group. The “Initiative D21” meanwhile established the               but there is no clear commercial or regulatory incentives
“Deutsche Breitbandinitiative” (German Broadband-Initiative)        for development companies to provide these and telco’s are
and is now forming the think tank for this consortium of Task       unwilling to invest in speculative infrastructure.
Force and the steering group.
                                                                    The Connected Neighbourhoods Forum was developed by
An expert group does not exist at the moment. Anyhow, the           the DC10+ group and the Broadband Stakeholder Group
strategic development of the broadband competence centre            to pull together analysis tools and techniques to identify
by the BIRD-Project is currently under discussion on federal        demand in a way that can support investment and to lobby
level and it is very probable that it will be established. The      government and industry to collaborate and support local
achievement will be that the BIRD-Project and its European          level investment.
project partners can take influence on national strategies
and decisions.                                                      Linked to this the DC10+ group and the department for
                                                                    Communities and Local Government’s Digital Inclusion
                                                                    Team have been developing and Digital Inclusion Mapping
..4 Further information                                           service to pull together information from Public, Private and
Contact:                                                            Academic organisations on broadband availability, take up,
ProArbeit kAöR                                                      need and demand and present it in GIS map format to assist
Osterholz-Scharmeck - Germany                                       in this process.
Tim Brauckmüller
brauckmueller@bcc-ohz.de                                            So far the CNF has developed a draft charter to be signed by
                                                                    local and central government, developers, telco’s and local
                                                                    stakeholders for new or redevelopment areas to build in a
                                                                    broadband infrastructure and jointly market this to business
                                                                    and residents alongside the development of public sector
                                                                    service delivery, learning etc via that network. This has been
                                                                    signed off by the steering group which includes telco’s and
                                                                    central government as well as local authorities, NGO’s and
                                                                    academic experts. The next task for the group is to develop
                                                                    a methodology and tools to map and forecast demand.
                                                                    In Norfolk this will build on the INTERREG funded LoG-IN
                                                                    project and its ability to map information down to a local level
                                                                    and will incorporate information from the Digital Inclusion
                                                                    Mapping Project (due to be live June 08) as well as local
                                                                    socio-economic, land use and business activity information.
                                                                    The group and its online forum are also being used to debate
                                                                    issues raised by the BIRD project.



                                                           SYNTHESIS REPORT - NSR Broadband Compendium


..3 Recommendations and conclusions                              method is the forthrightness in content and formality. Every
A clear understanding of local potential demand is a crucial       participant can open new topics and build a workgroup
weapon in encouraging broadband development. The                   where projects get worked out. In the end all results were
Connected Neighbourhood Forum offers a template to enable          collected and evaluated by the initiators of the whole project.
local authorities to do this work and work in partnership.         A steering committee takes care to implement the results.

                                                                   While for the first conference www.breitbandtage.de experts
..4 Further information                                          from different states and a wide interregional participation
Contact:                                                           were necessary, for the second conference (T-day) other
Norfolk County Council                                             incentives were useful. Both conferences were aimed on
Norfolk – United Kingdom                                           the application of broadband and innovation in the region
Tim Anderson                                                       so that particularly in the second event the effects of the
tim.anderson@norfolk.gov.uk                                        demographic change were indicated.



.3    Involvement of citizens and stakeholders
       by open space conferences and
       workshops

.3. Background and summary
Even before the EU services directive had to be applied
in the public administration some communities realised
the benefits of e-government and an integrated local
development. Integrated in the context of the BIRD Project
includes the implementation of broadband in all areas and
at the same time taking innovation into account. Keeping
in mind that especially in rural areas providers of services of
public interest have to be supported with IT for economical
                                                                   While for the first conference European and national experts
reasons and furthermore sustainable solutions have to
                                                                   came to a small county in a rural area to help the local people
be found, instruments had to be created to allow citizen’s
                                                                   and develop trust in this project, for the second conference
participation.
                                                                   the participation of the senior citizen’s advisory board and
                                                                   the inter-generation-house was a big highlight. The voluntary
The integration of citizens in the planning process of their
                                                                   participation of associations, clubs and experts was a special
region is as much important as their ideas. The permanent
                                                                   highlight.
integration of all groups and key actors is important for the
building up and the sustainability of an e-society. This project
                                                                   Especially during the preparation of the first conference risks
shows how it is possible to involve very diferent groups with
                                                                   and benefits had to be explained often. Concerns about the
a high number of people in in workshops.
                                                                   size and the expected results, the own capability (see the
                                                                   organizer www.broadband-days.com) and the affordability
                                                                   had to be constantly removed. After finishing the conference
.3. Methodology and implementation
                                                                   the continuous future approach was discussed. Especially
A wide participation process was chosen for the problem
                                                                   after the second conference the organiser, the city of
mentioned above. This approach should bring the following
                                                                   Osterholz-Scharmbeck, developed sustainable workgroups
benefits:
                                                                   without any further financial means.
1. Coming up with new ideas for the future utilisation
    of the internet and a broad engagement with topic
    innovation;
2. Strengthening the acceptance of going into the topic of
    future development and knowledge society;
3. Checking own ideas;
4. Initiation of sustainable working groups and networks
    on single topics on regional and trans-regional level.

To achieve a broad participation process and enough freedom
for ideas the approach of “Open Space” was used. Open
Space is a method to moderate discussions with a high count
of participants (70-1000). A characteristic attribute of this


                                                                                                                                 
 SYNTHESIS REPORT - NSR Broadband Compendium


                                                                          .4 Broadband on industrial sites

                                                                          .4. Background and summary
                                                                          Since 1960 the inter-municipal organization Leiedal is
                                                                          developing industrial sites in the region of Kortrijk, Belgium.
                                                                          During the last 5 decades Leiedal achieved to realize many
                                                                          new industrial and business sites. One of the main focuses of
                                                                          Leiedal is to guard the quality of those sites by for instance
                                                                          determining the quality of architecture, facilitating the
                                                                          maintenance of green areas and implement a long-term and
                                                                          durable strategy for the site.

                                                                          The Evolis business park is a new 80 ha industrial site which
                                                                          is now being developed. The focus of this business park is
 In both cases the approach of Open Space was applied methodologically.   to attract high quality new businesses to the region. The
                                                                          park is being developed with respect to the surroundings as
                                                                          well as to the environment and serves as a new standard for
 .3.3 Recommendations and conclusions                                    sustainability.
 Open Space conferences have not necessarily to be carried
 out with more than 1,000 participants – the most important               Because Leiedal is always looking at extra benefits for the
 aspect is participation of the citizen. To make this happen              businesses which settle in the industrial sites, possibilities
 incentives have to be created. Furthermore, the participation            were investigated to implement a government owned
 of experts and local decision makers that listen to the needs            broadband network on Evolis since the park wants to attract
 of the community and have its trust has to be secured.                   innovation-driven companies that create a significant added
                                                                          value. This broadband network is an extra advantage of the
 The realisation of such events creates self-confidence among             Evolis business park and is included in the marketing strategy.
 the organisers and develops acceptance for the issue. It is              The new network will help to attract new businesses that
 recommended to integrate the press at an early stage and not             need a high capacity network.
 to forget the evaluation of the events. The conferences are
 just a kick-off – the networks and working groups that result            Evolis Business Park has been acknowledged by the Flemish
 from them should later be supported by the administration                Government as the reference for business parks (top quality
 (e.g. rooms, discussions or through decisions). If this does             project award).
 not happen after making a conference the trust and good
 mood in the community can change into disappointment.
                                                                          .4. Methodology and implementation
                                                                          Leiedal investigated different possible scenarios to implement
 .3.4 Further information                                                broadband networks on the industrial site of Evolis. Each
 Contact:                                                                 scenario has been discusses with different stakeholders such
 ProArbeit kAöR                                                           as other business sites (Port of Ostend), broadband providers
 Osterholz-Scharmeck - Germany                                            (Belgacom and Telenet) and field specialists (e.g. Hans
 Tim Brauckmüller                                                         Witdouck, director market management EMEA for Cisco,
 brauckmueller@bcc-ohz.de                                                 video technology group).

                                                                          Active model:
                                                                          In this model the developer of the industrial site offers
                                                                          infrastructure and services on this infrastructure. The
                                                                          developer thus acts as a telecom provider who offers both the
                                                                          ‘hardware’ and the applications that use this infrastructure.
                                                                          For Leiedal this model had to many disadvantages because
                                                                          we had to ask for a Telecom permit to act as a telecom
                                                                          provider and we should have to set-up a private or public-
                                                                          private partnership to follow-up the technological evolutions.
                                                                          The business model that had to be used was too difficult to
                                                                          complement our existing models.

                                                                          Passive model:
                                                                          This model makes it possible to only provide the infrastructure
                                                                          and allow providers to determine the application services.
                                                                          This model offers advantages to all partners in such a project.


0
                                                          SYNTHESIS REPORT - NSR Broadband Compendium


The companies can still choose their own provider, without        .4.4 Further information
having to dig. The providers do not need to invest in a full      Contact:
broadband network.                                                Intercommunale Leiedal
                                                                  Leiedal - Belgium
Evolis Case – mixed model:                                        Bob Bulcean
For the Evolis Business Park, Leiedal used a mixed model          bob.bulcaen@leiedal.be
to offer as much possibilities to the providers as to the
companies.

The main Telecom provider Belgacom will invest in their own       .5    East of England Production and
fibre network. Leiedal will implement a fibre network as                 Innovation Centre (EPIC)
well, which will be made available to the other providers at
a low price.                                                      .5. Background and summary
                                                                  The East of England has traditional strengths in TV, video
Both networks will be placed at the same time. Initially,         and creative industries generally. However the decision by
Leiedal will place waiting tubes and inflate fibre as soon as     the Independent Television Company (ITV) to withdraw
other providers want to use fibre connections. The Leiedal        TV production and commissioning from regional centres
network will be made fully redundant so companies can use         threatened to undermine this sector and risked individuals
different connection points and different providers.              and companies moving to London or Manchester where the
                                                                  industry is now concentrated.
This approach for the implementation of broadband on
Evolis is being transferred into a business model. The funding    In particular the regional TV industry based around the Anglia
of the network has been covered, but this new approach still      TV service and studios in Norwich were vulnerable as Anglia
needs to be communicated with the businesses that want            supported hundreds of jobs in other companies and freelance
to settle at Evolis. Together with those companies, Leiedal       staff as well as the 300 they employed directly. At the same
will investigate what other possible applications can be used     time Digital Switchover of TV services offered opportunities
on the broadband network, such as internet access, CCTV           for SME’s to offer programmes via this medium and iptv but
and Telepresence. Investigations will be realised whether it is   this needed rentable facilities in order to prosper.
possible to implement new shared services as data centres or
shared telepresence facilities for video conferencing.
                                                                  .5. Methodology and implementation
                                                                  The initial approach was to work with Anglia TV and ITV to
.4.3 Recommendations and conclusions                             try and find a private sector consortium to buy the Anglia
By investigating the existing broadband models on industrial      TV studios in Magdalen Street and keep these operating
sites and the possibilities for a government owned network,       as resource for the local independent sector and visiting
the board of Leiedal got convinced that the implementation        production companies. However none of the consortia were
of a broadband network on an industrial area needs to be          able to develop a viable business plan to pay back the cost
done.                                                             of acquiring the premises and equipment as well as provide
                                                                  running costs.
The main lessons learnt are the following:
• The implementation of the network is an extra benefit           After a feasibility study EEDA decided to provide a grant to
    and helps to attract new businesses that need a high          Norfolk County Council to buy the building and convert it to
    quality broadband connection and the possibility to           a combination of production studio facilities, media learning
    connect to different providers on a redundant network.        centre run by the Norfolk School of Art and Design and SME
• Not all businesses see the advantages, but once they            incubator centre. The centre is now fully open and operating
    hear about the different possibilities, they see this as a    with a three year sustainable business plan which minimises
    necessity.                                                    further public sector investment (outside of HE and FE
                                                                  subsidised training).
• Which model to be used depends on the existing
    infrastructure and service providers. For each business
                                                                  The centre is now open and delivering training. A number
    park, this situation has to be investigated. Sometimes it     of visiting productions such as BBC’s Question Time have
    might be better to offer both infrastructure and services.    used the centre (which would otherwise have been lost
    Technical and business consultants will need to be            to Norwich) and five SME’s are now leasing space in the
    consulted.                                                    building including some which may have located outside of
• The conclusions of this study were not the results of an        the county is facilities had not been available. The space is
    intensive and costly study, but they were mainly results      also being put to other uses such as events and conferences
    of conversations with different stakeholders.                 in order to optimise income including hosting the Norfolk
                                                                  Creative Sector Awards which recognise and encourage
                                                                  SME’s in the sector.


                                                                                                                               
 SYNTHESIS REPORT - NSR Broadband Compendium


 Some of the SME’s are developing content for IPTV and Digital       . Regional broadband network
 TV channels as well as broadcast TV which will stimulate
 broadband services and EPIC are partners in the INTERREG            .. Background and summary
 IVB project e-clic which was recently approved to develop           The rapid growth of data traffic, ever increasing data volumes
 skills, content and product in a triple helix co-production         and online applications has made broadband a crucial
 approach with the private sector.                                   requirement for companies, schools, health centres and
                                                                     (local) governments. The business sector requests greater
                                                                     bandwidth. This demand has become almost as important
 .5.3 Recommendations and conclusions                               as the need for industrial terrains or as a solid transport
 In order to build demand for broadband it needs to have             infrastructure.
 good quality content. In order to avoid damage to the local
 Creative sector there need to be good quality affordable            A solid broadband infrastructure can be an important
 regional facilities to produce this or the sector will migrate to   incentive attracting companies to our region. Obtaining a
 major urban areas such as London and Manchester.                    solid infrastructure cannot be done by banking on existing
                                                                     providers. These providers must be stimulated to expand
 The EPIC studio development has shown that collaboration            their existing infrastructure. Another issue is the verification
 between public, private and academic sectors can produce            of the need for investments in public or private-public
 viable ways of ensuring these facilities are kept or developed      infrastructure. This can be an important impulse for new
 within a region.                                                    providers, attracting them to built an own infrastructure or
                                                                     an opportunity for companies to exchange data without
                                                                     passing by a public network as the internet.
 .5.4 Further information
 Contact:                                                            The creation of an own regional network certainly has
 Norfolk County Council                                              potential surplus values for the different actors in the
 Norfolk – United Kingdom                                            region. The technological solutions are available, but certain
 Tim Anderson                                                        questions concerning content must be solved before the
 tim.anderson@norfolk.gov.uk                                         project of an own network can be set in motion.

                                                                     This best practice is an extract of the conclusions of a study
                                                                     created by Dolmen in June 2008. The study is a result of
                                                                     preliminary meetings between Leiedal and the municipalities,
                                                                     other stakeholders and Dolmen.

                                                                     Together with municipalities, schools, businesses, broadband
                                                                     institutes and a consultant, Leiedal investigated the different
                                                                     possibilities to implement a regional broadband network.


                                                                     .. Methodology and implementation
                                                                     The study had two goals for our region:
                                                                     1. Create the basis for a regional broadband strategy
                                                                         • Vision on the future of broadband;
                                                                         • Analyse broadband needs and issues;
                                                                         • Define the role of government.

                                                                     2. Make a proposal for the creation of a regional broadband
                                                                        network. This network should help the 12 municipalities
                                                                        and attract new businesses.





                                                          SYNTHESIS REPORT - NSR Broadband Compendium


..3 Recommendations and conclusions                             What are the potential applications on a regional network?
                                                                  • Who will build the network?
A Regional Broadband Strategy                                     • Aim for a complete public network in hands of local and
Advice : Formulate a strategy together with all the actors         other governments?
in the region - considering the ways of attracting companies      • Aim for a public/private cooperation?
by offering broadband access. Possible stakeholders are           • Appoint a provider?
RESOC, federations of employers, local governments, etc.          • Can we provide public broadband infrastructure on
                                                                    (new) industrial terrains?
Advice : Set a powerful signal to existing providers that
more investments in broadband connections via fibre are           Advice 7: Initiate projects concerning “bundling of
needed in the region. The key question is how to encourage        demands” - It needs to be possible to encourage existing
these providers. The existing duopoly makes it virtually          providers to bring great capacity to new industrial terrains in
impossible for new providers. Moreover the providers are          the planning phase. Companies that will locate on this terrain
very reticent when it comes to their network.                     can support this demand. In this way these requests will gain
                                                                  in importance because the provider has direct benefit (new
Advice 3: Ask public providers to open up their network for       customers) and probably even more companies in the near
companies - Belnet, with its gigantic capacity, is the Belgian    future. The placement of fibre can be done with reduced
national research network that provides high-bandwidth            costs when combining with the placement of electricity, gas,
Internet connection to Belgian universities, colleges, schools,   etc.
research centres and government departments. If companies
could join Belnet, they would not only benefit from the           Advice : Try to make an inventory of the existing networks
capacity but also from the existing cooperation between           - In this region a widespread fibre infrastructure is already in
other actors in the Belnet network.                               place, among which a lot of public networks as Eandis, Elia,
                                                                  Fluxys, B-telecom. This infrastructure can be used creating a
A Regional Network                                                new network.
Advice 4: Analyse which applications build a solid base to
invest in a regional network - Make an analyses of possible       Advice : Make a business model - Taking into account the
shared services, cost restraining measures, exchange              above mentioned advices, all possible solutions to create a
opportunities, etc. For example it is possible to use a           regional network; public, public/private or private should be
common data centre as a centralised data repository or for        investigated.
the centralisation of municipal applications. Verify if an own
regional network could be of interest for emergency services.
In case of disaster it might be necessary to use own networks     ..4 Further information
instead of the too busy public networks.                          Contact:
                                                                  Intercommunale Leiedal
Advice 5: Aim at the construction of an independent fibre         Leiedal - Belgium
network - This technology offers currently the highest            Bob Bulcean
possible speed and has the ability to increase speed with         bob.bulcaen@leiedal.be
the same infrastructure for future technologies. Further on
a cable network does not lead to interference (in contrast to
wireless technologies).

Advice : Determine the role of the local government -
Cities and municipalities have a role in delivering permits to
Third Parties. For example: If the electricity network needs
adjustments, local government can organise that a bundle
of fibre cables are put next to the new electricity cables. The
biggest cost concerning fibre is the placement and not the
“building material”. Municipalities could also enforce the
placement of glass fibre cables as a prerequisite when a new
building area is developed.




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 SYNTHESIS REPORT - NSR Broadband Compendium


 .7 GIS based database of broadband needs                          The first step of the implementation was to analyse the
                                                                    needs of the present and the future with the help of a
 .7. Background and summary                                       questionnaire. This also helped identifying the level of detail
 In Germany there is barely detailed and specified information      and the possibilities of a broad survey. An online version of
 on possibilities of broadband coverage available. By the           such a poll is e.g. on www.bcc-ohz.de. An essential aspect
 “Breitbandatlas” (broadband atlas) of the German Federal           and result from this survey is that there is a relation between
 Government a first step was taken to compile data and to           the need of broadband and the topographic conditions. The
 identify regions that are not connected. This broadband            idea to show the results of the poll in a topographic map
 atlas showed that the topographic conditions, influencing          is obvious. At the same time the gathered date provided
 the implementation of broadband, are very heterogeneous.           the opportunity to bring out the demand of broadband
 Even more surprisingly was the fact that the status quo            graphically. To manage these numerous data an efficient tool
 considering the coverage is even lower than estimated.             was necessary.

 The answer to the problem was supposed to be a mix of              The Interreg IIIB North Sea Region project LOGIn allocated
 different technologies as well as the attempt to strengthen        at that time a web based GIS system. The project was partly
 and to boost the economic rivalry. On regional level this          financed by the European Union. Because the GIS application
 strategy malfunctioned because calculations of profitability       was web based there was the possibility to integrate its data
 for providing broadband networks could not be made, mainly         at other web sites (www.login-project.net).
 because the demand was not exactly to be identified. On
 one hand the following points are essential for calculating
 profitability, on the other hand these initial values are hard
 to capture.

 •   Geographic
 •   Social
 •   Political
 •   Attitude
 •   Availability of Knowledge

 Nevertheless the project’s target was to develop an “Atlas of
 broadband needs” based on GIS data.


 .7. Methodology and implementation
 The county of Osterholz identified the problem of a lack of        After it turned out that these tools proofed to be very helpful
 broadband connections very early. By supporting founders of        for further planning processes it was tried to enter more
 businesses in the area of wireless networks a few solutions        data.
 could be reached. Anyhow, just this kind of help often clarified
 how important it is to make a mixed calculation especially in      It was also tried to find more simple forms of planning.
 rural areas to make sure the system runs economically. In          It turned out that e.g. with the help of Google Earth it is
 many cases this could only be guaranteed if small and middle       possible to plan the linear distance and altitude information
 sized enterprises, private households and public utilities got     (these can be gathered with standard GPS devices and route
 together and attached to a network.                                planners) between public buildings, radio antennas and
                                                                    other relevant points in the landscape properly.
 It turned out that the following dimensions have to receive
 attention in equal measure:                                        The idea of a GIS database of broadband needs is quiet an
 • Potential of demand                                              important for the implementation of broadband in a „market
 • Topographical conditions                                         competition“ it allows a quantified view of needs.
 • Already installed infrastructure

 The bottom line is that an exact analysis had to be                .7.3 Recommendations and conclusions
 conducted. The regional decision makers (mayors and district       We recommend the implementation of a regional atlas of
 administrators) decided to use a planning approach where           broadband needs. It is important to involve the regional
 multiple subprojects should solve the problem of missing           actors in an early stage as well as make explanations to the
 broadband connections. A major action was to conduct a             citizens involved. The use of a web-based system and in a
 comprehensive survey resulting in a report where the need          simple way of Google also helps to quickly display the results
 of broadband and the possibilities are documented. We will         of the survey and to process them easily.
 call it “Atlas of broadband needs”.



4
                                                          SYNTHESIS REPORT - NSR Broadband Compendium


.7.4 Further information                                         Phase 1: Examination of the existing situation
Contact:                                                          In 2005 the research bureau Memori (part of the Catholic
ProArbeit kAöR                                                    technical university of Mechelen) organised an online
Osterholz-Scharmeck - Germany                                     questionnaire in the Kortrijk region.
Tim Brauckmüller
brauckmueller@bcc-ohz.de                                          Through this questionnaire the researchers analysed:
                                                                  • The presence of ICT in businesses and organisations;
                                                                  • The professional use of ICT;
                                                                  • The impact of ICT on businesses and organisations.
. Take-up broadband strategy in regional
    strategic plan                                                The questionnaire was aimed at reaching businesses,
                                                                  educational constitutions and local governments. All these
.. Background and summary                                      organisations where contacted via e-mail. The below listed
In December 2006 RESOC South-West-Flanders defined                points highlight some remarkable conclusions from the
the draft strategic plan for the Kortrijk region 2007-2012.       questionnaire.
Resoc South-West-Flanders is a regional organisation with
representatives of government, employer organisation,             Presence of ICT
employee organisation and other regional semi-public              The presence of ICT is not restricted to the amount of ICT
organisations.                                                    hardware and software. The ICT skill of employees and
                                                                  organisation and the engagement of the management are
The strategic plan contains ambitions and targets in              important parameters. The questionnaire turned out that
the domain of economy, welfare, quality of living and             the presence of a written ICT-plan is of crucial importance.
education.                                                        Organisations with an ICT-plan often have a fixed ICT budget
                                                                  and more often have skilled ICT employees.
As result of the ICT-route and the BIRD project three broadband
strategies were included in the draft plan. These are in line     Use of ICT
with the recommendations of the Steering Committee of the         Here are some findings of the professional use of ICT:
BIRD project.                                                     • The internet is mainly used passively: inquiries for
                                                                      information and use of services are used much more
The broadband goals in this strategy are:
                                                                      than delivering own services or information;
• By 2009 100% of all businesses should be online;
                                                                  • The commercial impact of the internet was not recognized
• By 2012 80% of all citizens should be online;
                                                                      much. E-commerce was not used often.
• By 2012 50% of all retired citizens should have access
    and use regional broadband e-care platform services.

These goals will be monitored continuously by RESOC. This
best practice describes the strategic importance of the ICT
route project that was used to initiate the broadband goals.
Because of the BIRD project these goals were then included
in the regional strategy.


.. Methodology and implementation
In 2005 and 2006 Leiedal started the study “ICT-traject
voor de streek Kortrijk” (ICT route for the Kortrijk region).
This study questioned what actions are needed to improve
the adoption of new information and communication
technologies (ICT) in the region.                                 Extract of the study „Investigating the Importance of Internet

The projected consisted of three phases:
                                                                  Impact of ICT
1. Examination of the existing situation: What is the level of
                                                                  Just like the internet mobile applications, such as mobile
    ICT use and offer in the region?                              phones, often play an equal important role in providing
2. Drawing the desired state in the future. What is the ICT       information, in delivering services and in buying and selling
    vision for the region?                                        products and services.
3. Describe the necessary steps: What are the actions
    needed to achieve the objectives?




                                                                                                                                   5
 SYNTHESIS REPORT - NSR Broadband Compendium


 The use of internet and of mobile applications has however      As result of the BIRD project three broadband strategies
 low impact on the communication between different               were included in the draft plan. These are in line with the
 governments.                                                    recommendations of the Steering Committee of the BIRD
                                                                 project.


                                                                 ..3 Recommendations and conclusions
                                                                 The conclusions of the ICT route project formulated in phase
                                                                 three combine 13 goals for the region:
                                                                 1. By 2009, 100% of the businesses should be online by
                                                                     the use of a broadband connection;
                                                                 2. By 2010, 80% of the citizens is online: either by
                                                                     broadband internet, iDTV, mobile device etc.;
                                                                 3. By 2012 all governmental and semi-public organisations
                                                                     are connected via a secure electronic network;
                                                                 4. By 2009, a free wireless network is available in all public
                                                                     locations;
 Impact of internet and mobile applications                      5. By 2010 each citizen and company has its own “glass
                                                                     file” within their government, by the channel of their
 Conclusions                                                         choice. A “glass file” is a personal page with an overview
 • The use of ICT in the region of Kortrijk was                      of their running services and applications;
    below average.                                               6. By 2010 the citizen and company can make use of online
 • The region was an early adaptor rather than a trendsetter.        governmental services;
    The region does well, but not excellent.                     7. The local government shall, by 2010, actively offer the
                                                                     services to the citizens and companies they are entitled
 Phase 2: Formulation of a vision and objectives                     to;
 The results of the survey conducted in phase one were used      8. By 2010 the municipal websites in the region will have
 as input for phase two. A brainstorm meeting served as kick-        27.500 registered users and 6.000 registered businesses.
 off of this phase.                                                  These users will add information themselves;
                                                                 9. By 2012 the local governments in the region will as much
 Input from the region                                               as possible and in accordance with privacy and security
 Two target groups were invited to attend the brainstorm             regulations offer the existing information by making use
 meeting: organisations that answered the questionnaire and          of image databases, map material, business databases,
 the board of a regional ICT organisation called ‘open Net’.         etc…;
 Some ICT guidelines for the region were presented.              10. By 2012 local governments will offer the infrastructure
                                                                     to consult and save local and regional information;
 Conclusions by the participants:
                                                                 11. By 2009 the municipalities will have electronic desks that
 • The importance of ICT in creating a creative and attractive
                                                                     make use of the electronic instruments (glass file, etc.)
    region;
                                                                     and provide a personalised and pro-active service;
 • The objectives of the Kortrijk region should be set higher.
                                                                 12. By 2012 50% of the senior citizens in the area will be
    The region should achieve to be a trendsetter instead of
                                                                     connected to a digital health care network;
    a follower.
                                                                 13. By 2012 the local governments will make use of citizen
 Critical succes factors:                                            input to make up their policy plans.
 • Mental sponsoring by the (regional) policy;
 • A holistic approach should be achieved;
                                                                 ..4 Further information
 • Durable guidance of teachers and
                                                                 Contact:
      education organisations.
                                                                 Intercommunale Leiedal
                                                                 Leiedal - Belgium
 Input from the academic world and European best practices       Bob Bulcean
 In a workshop there was a reflection on the use of ICT-         bob.bulcaen@leiedal.be
 monitoring and the link with the ICT vision.

 In December 2006 RESOC Zuid-West-Vlaanderen defined
 the draft strategic plan for the Kortrijk region 2007-2012.
 The strategic plan contains ambitions and targets in the
 domain of economy, welfare, quality of living and education.



                                                        SYNTHESIS REPORT - NSR Broadband Compendium


.    Competence Development – Project for                     Back office - project team
       clusters of SME’s                                        The action plans should be balanced in order to be not too
                                                                academic but to guarantee good quality. Therefore concrete
.. Background and summary                                    examples, stories and anecdotes should be presented for a
Most of the small and medium sized enterprises (SME’s)          more powerful and entertaining approach. Recording the
are usually focused on production and have no resources         meetings gives better possibilities to remember and recreate
available for competence development measures. A key            afterwards the stories and conversations. Furthermore it is
competence is nowadays the use of broadband services. In        important that the action plan is written from the company’s
order to overcome the absence of competence a possible          perspective in order to make them feel like the action plan
strategy for SME’s is to join competence development            is theirs.
projects which enable SMEs for the application and use of
broadband services and give the opportunity to learn from       Consultants should spend half of their working time in the
each other in these purposeful communities.                     company so as to improve quality since a closer contact to
                                                                employees can be made and more opportunities to collect
                                                                stories and anecdotes in order to include in the action plan
                                                                can be provided. It is extremely important to employ the
.. Methodology and implementation
                                                                right personnel for the consultant role. The person should
The School of Business and Informatics at the University
                                                                have experiences from relatively manufacturing and have
College of Borås (UCB) have in financial cooperation with the
                                                                non-academic background.
European Social Fund (ESF) run three assembled competence
development projects for SMEs in the region. The purpose was
                                                                Priority and decision meetings with company’s management
to give individuals a chance to develop their competencies to
                                                                An open-minded management could learn a lot from the
match the demands of today working life and to establish
                                                                employees since the employees often have the absolutely best
relationships between the university and companies in the
                                                                knowledge about the customers’ needs and organizational
region. Researchers from university performed interviews
                                                                weaknesses etc.
and analysis in order to identify the competence gap. Built
on these findings the program of competence development
                                                                During the project it is the task of the researchers and
was designed and implemented. The results were evaluated
                                                                consultants to sensitize the management and to call attention
and a network for exchange of experiences between the
                                                                to an important issue the employees want to be discussed.
companies was set up.
                                                                In terms of organizational changes or competence
                                                                development the management should be granted enough
Each company selected a project coordinator who led and
                                                                time for assessment and for decision making. Consultants
coordinated the project. The project coordinators were
                                                                could support more honest and relevant discussions in
members in a competence network. They were offered get-
                                                                management meetings. A conference could be a good way
togethers including lectures and discussions as to current
                                                                to bring together managements from different companies
topics e.g. leadership, change of management etc. During
                                                                and to force them to spend time on the prioritizing process.
the projects Microsoft’s Solution Sharing Network (SSN)
platform has been used for handling all information and
much of the internal communication.                             Bringing SME’s together in a competence network
                                                                Positive feedback was expressed on the network
                                                                activities. Even if such meetings have low priority in many
                                                                organisations, the project coordinators who attended the
..3 Recommendations and conclusions
                                                                meetings were almost always satisfied with the outcomes.
Analysis and development meetings
                                                                The project coordinators should have enough mandates to
It is very important to build a relaxed relationship so as to
                                                                lead the development project forward. At the same time the
employees feel comfortable during the meetings. In the
                                                                management should support their project coordinators and
beginning the employees should be met in their familiar
                                                                take a proactive interest in their new ideas and innovations.
working environment since in the company’s conference
                                                                The network could effectively be used for establishing valuable
rooms they tend to be silent and reserved. In their working
                                                                contacts between UCB and the regional companies.
area employees can describe and demonstrate how they
work and talk on common problems, hold-ups etc. The
                                                                Equipment
questionnaire should be adjusted to each company and
                                                                Participants have requested the opportunity to share
its goals. Moreover it should be formulated by a neutral
                                                                documents and information about meetings, about new
person in order to guarantee an objective view. Through the
                                                                business opportunities and to communicate electronically with
questions employees were inspired to reflect innovatively
                                                                other members. Solutions like SSN could give an appropriate
common topics concerning e.g. IT, internal routines, working
                                                                infrastructure and offer participants the opportunity to have a
environment and environment. Therefore it is essential that
                                                                larger influence on the project’s events. But the SSN platform
each employee attends at least two analysis meetings because
                                                                is often unfamiliar to many coordinators; therefore it should
in the second meeting new thoughts and opinions often will
                                                                be demonstrated in the beginning, as well as to encourage
be shared, whereas the first meeting serves as incentive to
                                                                coordinators to use the platform as the main distribution
review the working situation and company’s goals.
                                                                channel for information in the project.

                                                                                                                              7
 SYNTHESIS REPORT - NSR Broadband Compendium


 Overall conclusions                                               The work was managed PRINCE2 under a county board of
 A mixture of funding from external funds and from company         stakeholder bodies. The service aims to be commercially self
 investments seems to be the best alternative when performing      sufficient apart from core hosting costs of £5k for 5 years.
 competence development projects. Funding, even if it does
 not cover all expenses, is a good motivating factor, especially
 for small companies.

 In the future competence development projects can be
 advertised to SME’s by presenting success stories from the
 previous participants. In the very beginning the status-quo of
 a company, expectations on the project and desired outcomes
 have to be clear. The decision makers should participate in
 the early meetings and attach importance to the project. The
 role of the consultants can vary from company to company.
 It is also important that the employees know the role of the
 consultants.

 Development project should be followed up some time after         Webpage of the web-based Community Heritage Store
 finalisation since visible effects like increased motivation,     (www.localchs.co.uk)
 better atmosphere, increased confidence from customers,
 economical effects can be achieved.
                                                                   .0.3 Recommendations and conclusions
                                                                   The project successfully attracted people from the Age of 55
 ..4 Further information                                         to 80 to use the internet – many of whom had never used
 Contact:                                                          the web or even a computer before.
 University College of Borås
 Borås – Sweden                                                    The key lessons were:
 Olov Forsgren                                                     • Older people need a hook of a topic they are interested
 Olov.Forsgren@hb.se                                                   in to persuade them to use the internet;
                                                                   • Community web sites are best set up via local workshops
                                                                       to establish editorial groups and need support in how to
                                                                       run a group as well as how to use the technology.
 .0 Local Community Heritage Store

 .0. Background and summary                                     .0.4 Further information
 Cultural content relating to Heritage was identified as a         Contact:
 large area of potential demand in relation to over 55’s who       Norfolk County Council
 were otherwise less likely to use the internet. Norfolk County    Norfolk – United Kingdom
 Council successfully bid for funding from the department          Tim Anderson
 of Communities and Local Government to develop a Local            tim.anderson@norfolk.gov.uk
 Community Heritage Store where local people could upload
 archive material – photographs, sound files, documents and
 film – and share this with others in their local community or
 across the globs.

 This Best Practice provides a model for developing demand
 and content at the community level The project was successful
 and won its category in the e-Innovation national project and
 the Pride of the Region award for the East of England.


 .0. Methodology and implementation
 Project Managers UKVillages developed the website on
 the basis of Lotus Notes platform and ran a series of five
 workshops with around 200 local people in the fen area
 of West Norfolk to make them aware of the system, learn
 how to use it, and set up local editorial groups to create
 archives.





                                                           SYNTHESIS REPORT - NSR Broadband Compendium


. E-education and the labour market                             . e-Me - your assistant managing
                                                                        broadband services
.. Background and summary
The use of broadband technology for educational purposes           .. Background and summary
in combination with companies and organisations needs              Today students, as many other groups of citizens, are
a well thought-out approach. In designing this project             offered, indeed required to use, a rapidly increasing number
members were aware of the technical possibilities and the          of e-Services. They range from school and course sites to
learning methods but there were also other stakeholders            interactions with authorities as well as companies offering
involved. One had to take into account the special needs of        student discounts. This forces students to remember a
the companies and organisations playing an important part          multitude of user IDs, passwords and login procedures. On
in this project. The experiment started in 2002 and since then     top of this students are often provided with special email
has been continued. The project attracted a number of other        accounts for courses and educations. Many students have
Regional Education Centres from all parts of the Netherlands       four or more different email addresses. Consequently a lot of
and from Denmark as well.                                          time is spent on logging in to different mail systems, trying
                                                                   to find passwords and links to various sites. While these
                                                                   types of problems are not only restricted to students but are
.. Methodology and implementation                              rather experienced by larger groups of citizens, the project
Welgeleghen is a project, which prepares students for              have focused students because they are in the process of
entering the labour market. The target group are students          developing skills to deal with communications and schedules
of social work and social pedagogy at the age of 17-25 or          in the process of becoming adults, and are therefore both
older. It is based on the idea of interactive learning in a nice   reflective and open to change.
surrounding, that is why this online tool is designed as
a small own with a number of facilities. The tool can help         Technically e-Me can be conceptualized as an IT-artifact for
students in many ways: they can find general information           integrating different information services. e-Me is running
on their study, information where to find work placements,         on servers that are connected to internet and mobile phone
cases and tasks to solve, job offers from private or public        networks 24/7 and acting on behalf of its user. At this
companies, a library, the daily newspapers etc.                    version the main access to the e-Me is through a website,
                                                                   while the e-Me is also using text messaging by using the
                                                                   mobile phone to communicate with its user. The different
..3 Recommendations and conclusions                             critical functionalities of e-Me has been divided into several
A project like Welgeleghen fulfils the needs of the students       areas such as the individuals interaction with the e-Me, the
as well as of the labour market. All the information available     core functionalities of e-Me as such, e-Me interaction with
on Welgeleghen does not only prepare the students for their        other e-Me’s, e-Me interaction with the information society,
later professions, it also brings them in direct contact with      and e-Me interaction with single service providers as well as
the companies. While new methods are provided for self-            with match-making organizations.
directed learning, at this interactive site a lot of information
is available on practical work situations. The direct links with
the companies create low threshold approach and prevents           .. Methodology and implementation
students form wrong expectations                                   It is not always easy to know where a project originates but
                                                                   a reasonable point for the e-Me story is a series of meetings
Welegeleghen was developed in 2002 and has improved                between Intel, LADOK, University College of Borås (UCB) and
its functionalities continuously. Because of the various           Calistoga Springs Research Institute (Calistoga) on future e-
possibilities and ways of learning or getting information,         services in higher education. Choosing the Students as the
it serves as main site for our students to get contacts, to        “Client”, when thinking on the next generation e-services,
fulfil tasks, to be in discussion with each other or with their    led to the idea of a personalized “electronic home space”.
teachers, to apply for a job or work placement. It is, in fact,    VINNOVA granted funds for a pre-study. In the pre-study
useless to describe it. You have to try it out yourself            more than 20 students were engaged and three basic Co-
                                                                   Design Scenarios were developed.

..4 Further information                                         During this initial work a number of organizations were
Contact:                                                           approached using the networks of the participants. The
Noorderpoort College Groningen, Netherlands                        Co-Design Scenarios were used to discuss the concept with
Groningen - Netherlands                                            them. The resulting application was backed up by more than
Angelica Kaus                                                      ten partners. In the application the partners stood for 50 %
a.kaus@noorderpoort.nl                                             (which was required by VINNOVA) of the finance of the
                                                                   whole project.




                                                                                                                                
 SYNTHESIS REPORT - NSR Broadband Compendium


 In the following more than 40 students were engaged in               ..3 Recommendations and conclusions
 workshop on Stockholm, Borås and Barcelona for the                   A critical success factor of Network Innovation is to bring
 Co-Design Approach. In these workshops the original                  many differing people, interests and perspective into an
 assumptions for the project were verified and the original           innovation process, still focusing the client/customer/citizen.
 Co-Design Scenarios were interactively developed together            This report presents a few challenges to traditional Project
 with the students into ten completed stories on the students’        Management; in particular this concerns:
 ideal future electronic services.                                    • the ability to manage projects with an unknown outcome.
                                                                          Innovation projects more or less by definition start with
 These Co-Design Scenarios have been used in the work with                unclear or unknown outcome;
 partners. Many partners engaged in the project as they were          • the ability to centre innovation on the client/customer/
 interested in learning about what students wanted the future             citizen. Even in organizational projects, to focus
 to be like. A number of partner workshops have been held to
                                                                          customer needs is a challenge. When project includes
 discuss various consequences and possibilities for partners,
                                                                          multiple organizations, this challenge becomes even
 where the Co-Design Scenarios were viewed as a “market
 survey”. The strong centering on the students as clients of              more dramatic;
 the e-Me allowed partners to focus and to take an outside            • the ability to reconcile conflicting interests. Multi
 view of their organizations.                                             organizational innovation has to encompass multiple,
                                                                          often conflicting interests.
 The re-examinations of assumptions were critical for many
 partners, who initially regarded the e-Me as a far reaching          In order to get this environment working it is crucial that the
 futuristic idea, but then started to see it as a viable concept.     students got the feeling that the e-Me became their concern.
 These discussions resolved many perceived conflicts and have         To foster such feeling a number of crescendos, such as new
 already led to several joint business ventures. For instance         releases, were used in order to ensure continuous attention
 LADOK, CSN, Mecenat and the students unions have                     towards e-Me. These releases were results of student-initiated
 developed a joint e-service for verifying if a person really is an   discussions held among a number of different stakeholders.
 active student, a service now being used both by companies           The students were also stimulated in distributing usage
 offering students discounts and authorities. The Co-Design           situations to each other that they had experienced when the
 Scenarios allowed these partners to examine the potential            e-Me would be of benefit to use as well as identifying new
 use of such collaboration between commercial actors and              usage situations that could be of use.
 government entities normally perceived to be dangerous and
 difficult.                                                           Future research should focus on:
                                                                      • Co-Design Scenarios as requirements specifications in
 The developed scenarios were verified by a questionnaire                 relation to “traditional” IS development methods;
 sent to 16.000 students in Sweden and more than 3.200                • How iterative, scalable processes like the Co-Design;
 answers were sent back. In the questionnaire the students            • Approach can be used to give structure to the early phases
 were asked to rank different kinds of e-services that would
                                                                          in project that are often not covered in contemporary
 be preferred. These kinds of results were brought into the
                                                                          project management;
 partner workshops and were an important incitement for
                                                                      • How the Co-Design Scenarios can be further developed
 ensuring an interest from the partners.
                                                                          to even better support the re-examinations of stakeholder
 During fall 2006 an e-Me pilot prototype was developed,                  assumptions.
 using the standard IS development methodologies RUP and
 DSDM and in Jan 07 approx. 120 students from University
 College of Borås were invited in the projects as co-designers,       ..4 Further information
 using the pilot e-Me in their daily work. This prototype covered     Contact:
 some core services, such as mail aggregation, calendar,              University College of Borås
 contact management, archives and mood management.                    Borås – Sweden
 The pilot test have recently been concluded and the results          Olov Forsgren
 point out that even this tiny version of the e-Me is sufficient      Olov.Forsgren@hb.se
 to be of great value to the students. Therefore a group of
 partners has already started to invest in a realization of the
 e-Me concept.




0
                                                           SYNTHESIS REPORT - NSR Broadband Compendium


.3 Consultation on UK Next generation                            Its key recommendation was the production of “digital
     Broadband                                                     masterplans” which would enable public and private
                                                                   sectors to plan based on real understanding of current
.3. Background and summary                                      and future demand and give a clear justification for public
Prior to the introduction of ADSL services, Broadband only         sector intervention where there is market failure. This is
existed in major urban areas in the UK. Virtually all rural        being developed further as part of the DC10+ Connected
areas and most small and some medium sized cities had no           Neighbourhood Forum which Norfolk is a member of.
broadband services at reasonable cost. Initially ADSL only
rolled out to medium and small cities and coverage in rural        EEDA led the response to OFCOM on behalf of all of England’s
areas was patchy or non existent. After pressure from central      Regional Development Aqencies and their joint response is
government, action such as the East of England’s Demand            also on the BIRD website. Their conclusions were also that
Broadband Campaign and direct action in Wales, Scotland            a new model needs to be developed to encourage private
and some parts of England, industry responded by rolling           sector investment including the creation of Infrastructure
out at least ADSL to 98% of the population. However there          Companies with a universal service obligation for broadband
are still “not spots” in parts of rural areas such as Norfolk,     which would put telecoms infrastructure on a par with Water,
and urban areas still have higher average speeds available         Gas, and Electricity as public utilities with a consequent longer
than smaller cities and rural areas.                               term (20-30 years as opposed to 5) investment structure.

There has been national debate in the UK about the need for        OFCOM are now consulting on regulation to make new
next generation high speed broadband – speeds in excess of         residential and industrial developments broadband ready as
10mb per second. The Broadband Stakeholder Group report            part of planning rules.
“Pipe Dreams” identified that roll out would be similarly patchy
unless there was firm action by government, regulators and         The work was managed via the PRINCE2 variant adopted
industry and OFCOM, who regulate telecommunications,               by DC10+ on the Huddle shared workspace supervised by
issued a consultation document in the winter of 07/08 on           the Next generation Broadband work stream and the DC10+
the best way to achieve this.                                      board. The main technology used was the Huddle Shared
                                                                   workspace platform.

.3. Methodology and implementation
Norfolk County Council is a member of the DC10+ network            .3.3 Recommendations and conclusions
which has at its core the 10 regional finalists of the Digital     The evidence developed for the DC10+ response is a useful
Challenge competition. It also works closely with the East of      base when looking at Broadband roll out across Europe as
England Development Agency (EEDA) in a number of ways              well as in the UK. Key recommendations for Europe would
– as a sub regional economic partnership, as the deliverer         be:
of key projects such as Norfolk Open Link, Digital Content         • Both public and private sector need accurate information
Marketplace and EPIC and as a member of the regional ITC               on current and future demand in order to make
strategy group. It also managed the Demand Broadband                   investment decisions;
competition for EEDA with their PR agency.                         • A definition of acceptable levels of service is needed but
                                                                       this may be at two levels: the minimum universal service
As part of this work it co-ordinated the responses from the            level which is likely to be on excess of 10mps, and a
DC10+ group and the Regional Development agencies to                   local level which should be sufficient to meet potential
give a consistent response to OFCOM and worked with                    local need and demand for the next 5-10 years based on
DC10+ on lobbying ministers on the issue.                              commercial, residential and public sector needs;
                                                                   • Broadband should be an essential public utility in the
Manchester Digital Development agency commissioned
                                                                       same way gas, electricity, water and basic telecoms are;
Clicks and Links to draw together the DC10+ response to
OFCOM. Norfolk and other DC10+ members contributed                 • Local authorities should take the lead in mapping local
their experiences in projects like Norfolk Open Link including         demand and working with private sector companies
legal issues faced and some of the solutions. This report              including developers to draw up a digital blueprint.
concluded that access to high speed internet was vital not
just to urban areas but also rural ones like Norfolk from
the point of view of not only economic development but             .3.4 Further information
also social inclusion (people in rural areas suffer double         Contact:
deprivation because of physical isolation), sustainability         Norfolk County Council
(the ability of broadband to reduce travel by businesses and       Norfolk – United Kingdom
citizens in rural areas) and the development of new public         Tim Anderson
and private sector content and services.                           tim.anderson@norfolk.gov.uk




                                                                                                                                   
 SYNTHESIS REPORT - NSR Broadband Compendium


 .4 E-commerce portal “Meetingpoint                                The main impact of the project Meetingpoint Wermland is
      Wermland”                                                      that the project will:
                                                                     • increase IT-skills and e-strategies;
 .4. Background and summary                                       • make SMEs understand the advantages of e-business
 The main aim of the project ‘Meetingpoint Wermland’ is to               and help them identify their e business opportunities;
 increase knowledge of e-commerce and stimulate as well              • assist SMEs in implementing their transformation towards
 as promote e-commerce development in the region. The                    e business;
 Chamber of Commerce’s involvement in the e-commerce                 • be a link between customers and their suppliers;
 area is built upon the persuasion that this new technology          • provide a regional resource to generate electronic
 helps to make Wermland a better place for business to                   invoices.
 thrive.
                                                                     Because Meetingpoint Wermland can offer knowledge,
 When it comes to strengths, weaknesses, future opportunities        experience and resources, Wermland’s operations save both
 and threats, strengths that derive from e-solutions are saving      time and money since e-commerce is more cost-effective even
 time and cost-effective. In addition, better internal control,      for smaller and medium-sized companies and municipalities
 simpler routines for archiving, and greater flexibility with the    who cannot finance or carry out e-commerce projects. In
 help of e-solutions result. Weaknesses can arise because it         terms of benefits to business, e-invoices save time.
 can be difficult to reach standard solutions since there are so
 many market forces that wish to earn money on e-invoices for        The Wermland Chamber of Commerce will continue
 example. It also demands certain competency and changed             developing Meetingpoint Wermlandland and working
 routines. E-solutions for business provide great possibilities      toward finding wide range user solutions so that as many
 to reorganise operation and modernise the company’s way             vendors as possible can use the Meetingpoint Wermlandland
 of working. One e-solution can lead to several e-solutions,         portal despite their volume of invoices, their business system,
 and e-solutions give the company opportunity to expand.             or the size of their company. It is hoped that Värmland will
 Long range threats to e-solutions can arise from the inability      be a forerunner in Sweden in terms of development and
 to standardise solutions, and in turn, a huge jungle of e-          cooperation within e-commerce, and that, in the future,
 commerce solutions can grow forth. A lack of competency             emphasis will be placed on operative project management,
 may also constitute a threat, just as excessive expenses may        allowing the actors involved to bear the costs of technical
 also be a threat.                                                   investment to a greater extent. The Chamber of Commerce
                                                                     will, in the future, act as the intermediary for effective and
 The portal, ‘Meetingpoint Wermland’ in short, is a digital          flexible e-commerce for all Värmland’s trade and industry. By
 toolbox filled with services for sending and receiving              December 2007, it is hoped that 350 business relationships
 electronic invoices, where companies and municipalities can         between senders and receivers of e-invoices via the Chamber’s
 operate e-commerce. The work invested in Meetingpoint               portal will exist.
 Wermland has been extremely successful and the project has
 been noted both nationally and internationally for its positive     Currently Meetingpoint Wermland has 100 suppliers that
 yield. Among other things, Meetingpoint Wermland has                regularly send electronic invoices to 8 of the municipalities in
 been named the best example of e-commerce in Europe.                Värmland. (12 municipalities in total + the County Council in
                                                                     Värmland) Meetingpoint Wermland is a regional resource for
                                                                     businesses and municipalities to generate electronic invoices
 .4. Methodology and implementation                               in a format that the recipient’s system can process. The
 Portalen Handelsplats Wermland offers a range of services           portal currently supports electronic invoicing in accordance
 designed by the Wermland Chamber of Commerce to                     with the Single Face to Industry (SFTI) standard.
 permit the cost-effective exchange of electronic messages,
 including invoicing, ordering, certification and procurement.
 It is a joint e-commerce portal for municipalities, purchasers      .4.3 Recommendations and conclusions
 and suppliers. It furnishes all participants with suitable tools,   Never underestimate the need for knowledge and competence
 training and project support. The portal meets the needs and        in SMEs. The technique is not the problem when switching to
 expectations faced by businesses, both large and small, in          electronic invoicing, but the pedagogic change in behaviour.
 the area of e-commerce.                                             The companies must realise why they should send invoice
                                                                     electronically and how to do that whereas the receiver must
 Our objective is to promote e-commerce between                      also realise these advantages. There are many fantastic
 municipalities and businesses, whether large, medium-               solutions offered on the market but few understand how
 sized or small. The portal strives to be the first place that a     to use them. A small company prefers to talk to somebody,
 municipality or business will turn when it wants to engage          somebody who can help them practically at the keyboard.
 in e-commerce – in other words, it is a regional hub for            It is important that this type of development is purposefully
 exchanging electronic messages.                                     driven forward and that a particular entity actively works
                                                                     to stimulate, promote, and influence e-commerce in the
                                                                     region. The Värmland Chamber of Commerce seeks to make



                                                            SYNTHESIS REPORT - NSR Broadband Compendium


”the Meetingpoint Wermland portal” the natural choice               .5. Methodology and implementation
when a business or a municipality wants to start electronic         Experiences gathered during the development of the
commerce; that it will be the regional hub for e-commerce.          DjurslandS.net turned out the little results that were
Positive examples and good effects make it possible to              produced through the involvement of national, regional and
involve more businesses and there are great gains to be             local political level as well as of business sector. Therefore
made from coordination, both for Värmland businesses and            the board of the Computer-Support-Community decided
for businesses outside the county. The concept can even             to concentrate on other partnerships. On the one hand the
transfer to other actors, both national and international,          Computer-Support-Community entered into a partnership
with great advantage.                                               with project partners in rural areas in Baltic Sea Region
                                                                    within Baltic Rural Broadband Project. On the other hand the
                                                                    Computer-Support-Community formed a multi-branched
.4.4 Further information                                          local project for ICT-development of Djursland and invited
Contact:                                                            institutions on Djursland to become a partner in order to
Länsstyrelsen Värmland                                              realise following goals:
Värmland – Sweden                                                   • IT-, support- and self-help workshops and resource
Katarina Nordmark                                                        centres with necessary ICT facilities and Internet café;
katarina.nordmark@s.lst.se                                          • Providing cheap computer equipment and passing on
                                                                         renovated recycled hardware;
                                                                    • Training in use of PC and Internet for children, adults,
                                                                         elderly and professionals;
                                                                    • Internet corners in homes for elderly and training of the
.5 Networking Djursland - lessons learned                              staff to be able to help;
     from developing an ICT-society
                                                                    • Training in building and running an ICT-infrastructure
                                                                         and its e-community services;
.5. Background and summary
                                                                    • Providing cheap radio-, antenna- and net gear as well as
The “Networking Djursland” project has been of vital
                                                                         innovative cheap local solutions;
importance for the ongoing development of the rural society
on the peninsula Djursland into a mature e-community.               • Internet-access via fibre or satellite from relevant central
With its 16 partial and synergetic ICT-projects the project              points to rural areas;
covered all the necessary aspects of ICT in a rural context and     • Wireless backbone-links from the central fibre access to
facilitated its inhabitants to do well in the global ICT-society.        rural central points;
At the end of 2004 the Computer-Support-Community on                • Wireless point to point links from rural central points
Djursland created the DjurslandS.net and its 10 wireless                 to remote central points and wireless access from
area networks. Then it became very clear that all boards                 households, institutions and firms to the relevant central
of the wireless area networks were as much occupied with                 points;
the processes of establishing, extending and running the            • High speed Wireless links from remote business areas to
infrastructure of the wireless landscapenets and connecting              relevant central points;
new users, as there was a need to form a project on other
                                                                    • Community news and service portal with daily local
necessities concerning ICT to create a well-functioning rural
                                                                         news, free e-mail and free homepages;
ICT-society on Djursland. The arrangement of the DjurslandS.
net was the first major step to counteract the ICT-marginalizing    • Extra portal-service 1: Web-platform linking all local
of Djursland. But more steps would be necessary to secure                homepages;
the ICT-competences of the population of Djursland and the          • Extra portal-service 2: E-learning platform for local
participation in an e-community for the region.                          households, institutions and firms;
                                                                    • Extra portal-service 3: Free VoIP, Video-phony and Local
                                                                         TV within the community net;
                                                                    • Extra portal-service 4: Web-platform with cooperative
                                                                         tools for local businesses;
                                                                    • Nesting facilities for new ICT-businesses, developing
                                                                         services for rural e-community like documentation of the
                                                                         history of the rural community.

                                                                    During project period from summer 2005 until the end of
                                                                    2007 all 25 top-level institutions supported and collaborated
                                                                    with the Computer-Support-Community in order to realize the
                                                                    above mentioned objectives for the Djursland community.

                                                                    The democratically elected board of the Computer-Support-
                                                                    Community on Djursland appointed a project leader for each


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 SYNTHESIS REPORT - NSR Broadband Compendium


 of the above mentioned partial projects and formed working         . Artogather – how to motivate students
 groups with relevant representatives from the partner                   in art education
 institutions. Decisions were taken within each working
 group on how to proceed towards the goal. Several business         .. Background and summary
 and institutions in remote areas have secured their future         Dropping your analogue course material at an ICT-specialist
 existence since they have been wirelessly connected. They          with the request to make a digital version will not work. A field
 act now as an example for other businesses and institutions        test with this method had no results. Even when the material
 in similar situations. The regional and local news service         was split into different kinds: information, instructions and
 on the Djursland-portal has been developed, and different          tests, the results were not satisfying to the teacher. On the
 relevant services for the inhabitants of Djursland are in the      other hand, if you let a teacher work in an electronic learning
 process of being evolved and added.                                environment without a lot of support, he will probably stop
                                                                    after uploading the course-schedule and some documents
                                                                    (photos and text).

                                                                    If you want to make use of broadband technology for
                                                                    educational purposes you need to be aware of the technical
                                                                    possibilities and the learning methods. Thus it always needs
                                                                    a technician and a pedagogue / teacher to produce new
                                                                    learning material. This is one example for pupils with low
                                                                    level education.


                                                                    .. Methodology and implementation
                                                                    Artogather is an educational project which Noorderpoort
                                                                    College set up together with the Groninger Museum and
                                                                    The Biblionet, a consortium of libraries in the region North
                                                                    Netherlands. Broadband facilities make it possible that
                                                                    students can take their first steps into art education. This is,
                                                                    by the way, meant for students with a low grade education,
 .5.3 Recommendations and conclusions                             who have never really been in contact with arts and therefore
 The staff of the Computer-Support-Community was the                need a special approach to enhance their interest. Artogather
 main driving force in the daily work in order to realise each of   is an online educative graphic adventure game, which offers
 the partial projects. The process was designed for educating       youngsters a challenging way of edutainment and stimulates
 the staff in order to become professionals of the Djursland        their interest in the diverse expressions of art.
 International Institute of Rural Wireless Broadband. By this
 approach sustainability for all of the projects after the end      As it is built up as a game, which takes into account the
 of project period can be ensured. It is also important that        natural curiosity of children, it is called a “discovery tour”
 the staff believes in the objectives of the project for the        round the different subjects of art. Interaction therefore
 Djursland-community and not in temporary funding.                  plays a great role: while going through the site with your
                                                                    cursor, you will soon find out that it gets a different shape, as
 The Networking Djursland project has created and                   soon as there is something to find out, or another direction
 strengthened partnership within the region – leading to a          to go etc. Every time the cursor changes its shape from a
 shift in focus from simply the establishment of broadband          finger to an eye, you will be able to find something new.
 access towards a more content based approach – establishing        Only after having found the right object and having placed it
 of services and content within the region and enhancing the        in the inventory list, you can continue your way through the
 quality of broadband access.                                       site and discover more interesting things. The whole world
                                                                    of art is at your doorway, architecture, fashion, sculpturing,
                                                                    painting, design etc. You just have to walk in.
 .5.4 Further information
 Contact:
 Djursland International Institute of Rural                         ..3 Recommendations and conclusions
 Wireless Broadband                                                 E-education fulfils the needs caused by new learning methods.
 Djursland - Denmark                                                E-learning can be used when time and distance is a barrier.
 Bjarke Nielsen                                                     E-learning must be joined to a practical work situation. At
 teaching@DIIRWB.net                                                least the e-course provider must know something about the
                                                                    background of the students.

                                                                    Making choices now can result in making you invest in a
                                                                    system which will be used only in the future. That could


4
                                                         SYNTHESIS REPORT - NSR Broadband Compendium


mean bad support no updates etc. Really well-organised           .7. Methodology and implementation
learning environments are still rare. The use of an electronic   During the last two years, Region Värmland has actively been
learning environment must be strictly supervised by the          working to support the development of modern and advanced
management.                                                      infrastructure to allow all citizens to have broadband access
                                                                 to internet available. Different technologies have been used,
Doing e-courses is tiring. A quiet, well-structured desktop      but the traditional xDSL technology has not been possible to
is pleasant. Everything on the desktop must be functional.       implement to everyone in the county due to the rural nature
It must be possible to stop and continue the course at any       of large parts of the County of Värmland and the high cost
time.                                                            associated with expanding the xDSL network.

The content is only a small part of the time needed to develop   Region Värmland decided in November 2006 that Nordisk
e-courses. Much time is taken by direction, choreography         Mobiltelefon is to supply broadband internet access using
and graphic design. This means that other teacher skills are     the CDMA450 mobile network technology. The advanced
needed. The teacher can ask support but he has to manage         CDMA450 network is based on the American 3G technology
the process himself. A 5-day course will help the teacher in     CDMA2000 and combined with the low frequency, 450
his new role. Testing and modification also takes some time.     MHz, provides a superior coverage in large rural areas.

                                                                 The network will not only solve the problem of broadband
..4 Further information                                       to everyone by the initial mobile broadband service. Based
Contact:                                                         on the same network investment, it is also possible to get
Noorderpoort College Groningen                                   public safety voice and data communication, 3G with rural
Groningen - Netherlands                                          coverage, and of course telephony in remote areas. These
Angelica Kaus                                                    applications often require subsidies or similar if dedicated
a.kaus@noorderpoort.nl                                           networks are built for each application.

                                                                 CDMA450 therefore stands out as a remarkable, cost
                                                                 efficient and reliable solution for advanced communication
.7 CDMA450 - a low frequency radio                             in both rural and urban areas.
     based broadband solution in Värmland
                                                                 It is important to point out that the bandwidth in the CDMA
                                                                 450 network is dependent on the distance to the base station,
.7. Background and summary
                                                                 but it is the only solution that delivers bandwidth of more
In recent years the municipalities in Värmland have actively
                                                                 than 0,5Mbit/s in combination with coverage throughout
worked at taking advantage of the opportunities offered
                                                                 the whole region.
by broadband technology and started the joint project ”IT
Värmland”. The goals of the project are to contribute to
economic growth, the development of businesses and an
increase in job opportunities. Joint broadband expansion
has been ongoing among Värmland’s 16 municipalities and
an absolute basic condition is that each business has access
to a broadband Internet connection. For a number of years
ago the discussion centred on providing broadband, today
the discussion focuses on business not being able to survive
without broadband.

The County of Värmland offer today broadband access to
the internet everywhere and to all citizens in the whole
County of Värmland (geographical area). This is unique in
                                                                 The roll-out of the low frequency radio based broadband
Sweden and probably in Europe since it is the first region
                                                                 solution CDMA 450 in Värmland started in December
ever to actually achieve the vision that all people shall have
                                                                 2006 and after six months the whole geographical area
broadband access to the internet, allowing all people to take
                                                                 was covered. In using existing infrastructure and without
an active part in the new IT society.
                                                                 building a single new site the deployment has been very fast
                                                                 and the whole geographical County of Värmland has today
                                                                 broadband access available.




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 SYNTHESIS REPORT - NSR Broadband Compendium


                                                                  . Regional Economic Strategy

                                                                  .. Background and summary
                                                                  The English Regional Development Agencies are tasked
                                                                  with providing a framework for economic and physical
                                                                  development within their regions.

                                                                  Within the East of England there are disparities between
                                                                  growth centres such as Cambridge, the M25 fringes of Essex,
                                                                  Hertfordshire and Bedfordshire, and the more rural areas.
                                                                  Within the rural county of Norfolk there are also disparities
                                                                  between the economy of the Greater Norwich Area and the
                                                                  rest of the county.

                                                                  There are strong engines of growth in the ICT, creative,
                                                                  engineering, energy and financial services but the benefits
                                                                  of this are not evenly spread and some areas risk decline.
                                                                  There are also growth pressures and key growth spots in
                                                                  housing and these needs to be planned to be sustainable
                                                                  economically, environmentally and socially.

                                                                  Because of the nature of the region’s economy and
                                                                  geography, availability of Broadband, and encouragement
                                                                  to sectors using that, are key to regional success.

                                                                  This Best Practice provides a model for integration of support
                                                                  for broadband development with economic, spatial and
                                                                  social planning at a regional level.
 CDMA 450 coverage in Värmland


 Nordisk Mobiltelefon has chosen to offer all municipalities      .. Methodology and implementation
 in Värmland coverage, which is more cost-effective than          To refresh the Regional Economic Strategy and broaden it
 covering single municipalities. A great advantage of CDMA        to include social and environmental issues, EEDA carried out
 450 frequency is the possibility to provide a good service       a year long consultation process including discussions with
 where people live and work.                                      sub regional economic development partnerships such as
                                                                  Shaping Norfolk’s Future, key stakeholders in public, private
                                                                  and third sectors, extensive socio-economic research and a
 .7.3 Recommendations and conclusions                           series of workshops and discussions.
 The purpose of the project is to show municipalities that it
 is possible to cover an entire landscape region with extreme     The draft strategy has been published and is currently out
 difficult nature, forests and mountains, in a rural area, with   for consultation. Once this has been finalised it will cascade
 wireless broadband.                                              out though the spatial planning framework, the activities
                                                                  of regional organisations and the sub regional economic
                                                                  development partnerships, funding decisions by EEDA,
 .7.4 Further information                                       regional and central government, programming documents
 Contact:                                                         for EU regional funding and the sustainable community plans
 Länsstyrelsen Värmland                                           of local strategic partnerships.
 Värmland – Sweden
 Katarina Nordmark                                                The strategy has strong elements of support for broadband
 katarina.nordmark@s.lst.se                                       roll out within the region and support for ICT and Creative
                                                                  Industries. This includes support for the East of England
                                                                  Production and Innovation Centre (EPIC) and Digital Content
                                                                  Marketplace (DCM) projects, support for SME’s in effective
                                                                  use of ICT and broadband, and a framework for developing
                                                                  Connected Neighbourhoods and local broadband and wireless
                                                                  initiatives as well as continued lobbying on government and
                                                                  the private sector for investment in broadband.





                                                         SYNTHESIS REPORT - NSR Broadband Compendium


..3 Recommendations and conclusions                           . Inter-municipal e-Collaboration
A robust regional economic, social and environmental                  Application sharing between
strategy is needed to encourage broadband development                 Municipalities
which meets the needs of the whole area. This needs to be
built into action plans and strategies at every level in order
                                                                 .. Background and summary
to be effective.
                                                                 The current situation clearly shows that Värmland is on
                                                                 the cusp of great challenges where savings must be made
                                                                 in a number of areas. Population statistics show that the
..4 Further information                                       percentage of taxpayers and employed people is diminishing,
Contact:                                                         that the number of elderly is on the rise, and that large
Norfolk County Council                                           numbers of municipal employees will retire in the near future.
Norfolk – United Kingdom                                         At the same time citizens will be expecting more service and
Tim Anderson                                                     accessibility in line with the vision of a 24/7 governmental
tim.anderson@norfolk.gov.uk                                      authority (e-Government).

                                                                 The purpose of the project ‘Inter-municipal e-Collaboration’
                                                                 is to share applications and services and to handle, manage
                                                                 and operate a system in one municipality, instead of three
                                                                 municipalities, which would increase the competence and
                                                                 save money regarding the operation of IT systems.

                                                                 The project is interesting from a transnational perspective
                                                                 and will show that it is possible for small municipalities to go
                                                                 together and use the same IT systems and communication
                                                                 links.

                                                                 Project goals:
                                                                 • To establish a high-speed broadband connection
                                                                     between the contributory municipalities (Torsby, Sunne
                                                                     and Hagfors);
                                                                 • To establish a communication link to a common Internet
                                                                     Service Provider (ISP) and a communication link to a
                                                                     common supplier of an ASP-service for our staff offices;
                                                                 • To setup and install six different IT systems that the three
                                                                     municipalities use today, to be an installation at one of
                                                                     the municipalities instead of three separate installations
                                                                     at each of the municipalities;
                                                                 • To establish a common network between the three
                                                                     municipalities concerning security. The project will
                                                                     investigate whether it is possible to setup a mirroring
                                                                     between each of the local networks at each municipality.
                                                                     (The cost for this is falls outside the Baltic Rural Broadband
                                                                     project;
                                                                 • Learn how an administration of common IT systems best
                                                                     will be done;
                                                                 • Share our experiences from this project to other
                                                                     municipalities inside or outside Sweden.




                                                                                                                                  7
 SYNTHESIS REPORT - NSR Broadband Compendium


 .. Methodology and implementation                                 •   Redundancy (see point 4);
 The project is today running even better than expected.               •   Each municipality will have two independent
 Torsby, Sunne and Hagfors municipalities have established                 firewalls, including IPS-systems;
 solutions that well responds to the project goals listed above.       •   In-building patch and protection of the VM-Ware
 The implementation of the e-application sharing has been                  system where the classified server is hosted;
 performed in seven steps.                                             •   E-ID card for improved security, double authenticate
                                                                           and single sign on;
                                                                       •   Security education for the users.
 1. The first step in the project was to establish a high
    speed broadband connection between the contributory
                                                                   7. The last step is to share the experiences from inter-
    municipalities of Torsby, Sunne and Hagfors.
                                                                       municipal e-collaboration with other municipalities inside
                                                                       and outside Sweden.
 There is a broadband connection installed from the supplier
 Teracom. The capacity is 100 Mbit/s. Each municipality uses
                                                                   In regular meetings Torsby, Sunne and Hagfors are sharing
 their own firewalls inside the common network.
                                                                   their work with other municipalities in Värmland. They have
                                                                   also been invited to two separate conferences in Stockholm
 2. The second step was to use the same connection to an           this year, where a presentation on the project has been
    ISP service and to a common supplier of an ASP service         conducted. The municipalities have also given presentations
    for our staff offices.                                         to interested partners in the project Baltic Rural Broadband.

 A common connection to the Internet (ISP) is used in order to
 save money (the provider is TeliaSonera). The connection will     ..3 Recommendations and conclusions
 have a capacity of 100Mbit/s. The municipalities are using a      Many areas of municipal operations show a cooperative
 special VPN connection beside the private (KSB-net). It is a      potential within IT. The greatest areas of cooperative
 service from the supplier Teracom called Trans-IP and it has      potential in Värmland are GIS (Geographic Information
 a separate fast Ethernet access port. This communication          Systems), telephone services, the 24-hour governmental
 is a switched line from Hagfors to Torsby and from Sunne          authority, distance education, electronic commerce, and IT in
 to Torsby, and Torsby is responsible for all routing against      health care. The strengths of inter-municipal e-collaboration
 Internet.                                                         are time saving, cost effectiveness, more operational safety
                                                                   and less vulnerability. Organizational profits surface in the
 3. The third step was to setup and install six different IT-      form of increased quality, improved routines and services,
    systems that the three municipalities use today.               and more attractive services due to increased specialization.
                                                                   Finally, better utilization of personnel resources, increased
 4. Step four was to establish a joint network between the         knowledge and experience exchange, as well as the shift in
    three municipalities concerning security. The project will     IT personnel from generalists to specialists reduces the need
    se if it is possible to set up mirroring between each of the   to buy services from external consultants. Earlier projects
    local networks at each municipality.                           focusing on the development of e-services in the municipalities
                                                                   have clearly uncovered the need for cooperation. A well-
 The technical solutions have been identified and procurement      functioning broadband net is another condition for successful
 has been done. The three joint municipal systems are mirrored     cooperation, while other prerequisites include standardised
 to a fourth site, where the same equipment has been built         systems in the municipalities and the need for municipalities
 up.                                                               to be of comparable size with approximately the same
                                                                   economic resources. In addition, success can be supported
 5. The fifth step is to learn how an administration of joint IT   by the confidence and willingness to take new steps which
                                                                   originate from discovering examples of well functioning inter-
    systems best will be managed.
                                                                   municipal e-collaboration in the form of coordinated IT-based
                                                                   services. Positive personal relation between the involved
 So far the municipalities have documented experiences from
                                                                   partners is also important so that constructive dialogue and
 each installation and they are discussing how this will be
                                                                   a clear willingness to cooperate is demonstrated and clearly
 managed in the future. This work will go on.                      outlined in a defined manner.

 6. Another main system (a Social Care system) has been
    identified for application sharing. This is one of the most    ..4 Further information
    important systems in each municipality and is classified as    Contact:
    a secret system. Therefore the security demand increases.      Länsstyrelsen Värmland
    This is a 24/7 system. The system will be installed week 43    Värmland – Sweden
    this year. It turned out that security has to be improved      Katarina Nordmark
    on five different levels, which will be performed during       katarina.nordmark@s.lst.se
    the autumn this year.


                                                           SYNTHESIS REPORT - NSR Broadband Compendium


.0     Digital Content Marketplace                               IPR, metadata and sustainability. The service will be actively
                                                                   marketed from summer 2008.
.0. Background and summary
The digital content sector is one of the fastest growing ones      The work has also built links with Digital Switchover work
in the world and provides high level of GDP growth. However        within DC10+ to make sure the content can be delivered via
the marketplace for SME’s in getting digital content to            Digital TV over broadband links once this is available from
market is variable. There is also no easy way for public sector    2010. It also links to EPIC studios and work on supporting
bodies to put their digital content in the field of culture into   new SME’s to set up in the sector including spin off from the
the marketplace to allow the private sector to use it for value    Norfolk School of Art and Design students.
added products and services.
                                                                   The work was managed PRINCE2 under a regional board
Digital Content Marketplace (DCM) was designed to address          o0f stakeholder bodies. The technology used was based
this gap and provide a level playing field for SME’s, community    on a proprietary platform developed by Cambridge Digital
content providers and the public sector to offer content for       Imaging Ltd.
sale on the same terms as larger companies.

                                                                   .0.3 Recommendations and conclusions
.0. Methodology and implementation                              It is too early to fully assess the success of DCM but
Work was commissioned by EEDA via Norfolk County                   indications from the initial research and ongoing discussions
Council in 2006 to identify if the proposition above was           with the creative sector are good. CDI have also had success
correct. More than 100 companies and organisations were            with single company sites including the Pathe News and ITN
consulted across the region.                                       and the Ministry of Defence are interested in offering their
                                                                   content from the Imperial War Museum in the same way.
The key conclusion was that there were lots of innovative
companies developing innovative content in the fields of           In order to stimulate demand for broadband it is essential
media, computer games and software, learning materials,            to have good quality interesting content for residential users
tourism and cultural industries and large public sector            and provide an opportunity for the creative sector to both
repositories of cultural content in these areas but there was      buy and sell digital content. DCM is one way of achieving
no single marketplace where this could be traded. There            this.
are sites where such content can be offered for free, and
single sector trading sites (such as that for computer games
landscapes and 3D graphic templates) but the lack of a             .0.4 Further information
single, secure, simple trading environment was inhibiting          Contact:
cross sector supply chain development. Creating such a site        Norfolk County Council
would open up new trading opportunities. However it was            Norfolk – United Kingdom
important that any such site should be priced in the same way      Tim Anderson
as private sector sites, should be economically sustainable        tim.anderson@norfolk.gov.uk
without public sector investment after initial development,
and should be linked to other economic development activity
supporting the key sectors and supply chain development.
It also needed investment by the public sector in “Anchor
tenant” key content to kick start use.

EEDA then commissioned Norfolk County Council as project
managers to procure a private sector partner to develop a
site which could be jointly marketed via existing regional
organisations like Screen East (for the media sector), East of
England Multimedia Alliance (EMMA – for games, software
and other creative sector content) and Museums Libraries
and Archives East of England (public and third sector cultural
bodies).

Cambridge Digital Imaging successfully tendered to develop
the proprietary platform, including some investment of
its own, and this should be in place by the end of June
2008. A number of public and third sector bodies has been
commissioned to provide core content including the East
of England Film Archive and some SME’s have agreed to
provide their content via the platform to test issues including


                                                                                                                                
 SYNTHESIS REPORT - NSR Broadband Compendium


 .     Rural Internet at /3 of City Prices                     the experiences gathered from the first testing steps of
                                                                   establishing and running of the Noerre-DjurS.net.
 .. Background and summary
 The Danish Djursland is a sparsely populated rural area and       During 2001-2002 the county had established a fibre cable
 comparably underserved. In the year 2000 when Bjarke              between its hospitals and had secured that it would also pass
 Nielsen as the founder of the then 8 year old Computer-           by the town halls of the eight municipalities of Djursland.
 Support-Community of Djursland took the initiative to             The Computer-Support-Community made a contract with
 establish the DjurslandS.net, the social and cultural level had   the county, a fibre traffic company and a provider of Internet
 degraded since many years: the daily newspaper “Djursland”        traffic. High speed fibre glass accesses were then available in
 and the regional hospital as well as the ferry to Copenhagen      the municipalities’ town halls and offered the opportunity to
 have been closed. The educational level and the income level      deliver wireless Internet access to remote areas. A plan for
 were low. Furthermore the house prices were the lowest in         roll-out was agreed. Since May 2003 more than 300 central
 the country and unemployment rate was the highest. The            connection nodes have been established. Several hundreds
 plans of the telemarket for roll out of broadband were not        of local experienced volunteers run these central connection
 considering 25 % of the rural households on Djursland.            nodes. Therefore almost everyone on Djursland can get a
 Djursland was not invited to be part of the modern society -      wireless connection at prices much cheaper than comparable
 a very threatening situation for the population of Djursland.     ADSL-service in the Danish cities.
 Economic calculations apparently stated that investments for
 broadband access in remote areas per 1 household are equal        The democratically elected board of the Computer-Support-
 to investments for broadband connectivity of more than 50         Community on Djursland decided and worked out the
 households in urban areas. The DjurslandS.net experiment          establishment of the DjurslandS.net and of all its 10 local
 showed that the same investment for establishing an ADSL          branches of organisation. This included to set the objectives,
 connection in one remote rural household, in the hands of         development of the ordinances, practical implementation of
 local volunteers, delivers wireless broadband to more than        the democratic rules of conduct, and the hard work of both
 150 rural households, institutions and businesses. This           founding the Broadband Union DjurslandS.net, campaigning
 became reality on the rural peninsula Djursland in Denmark        for members and developing all the organisational as well as
 - an area of 50x60 km. Here more than 300 antennas that           all the physical methodologies of the DjurslandS.net. When
 amplified overlapping wireless nodes provide broadband            the physical manifestation of the landscapenet culminated
 access of 4 to 10 megabits/sec both down- and upstream            20 engaged individuals was employed with different tasks
 in distances up to 5 km from each node. This technique            at the centre, based on all kinds of legal arrangements with
 offers equal access to the global ICT-society to 1/4 of the       the local public administration. Of those who needed salary
 82.000 inhabitants. In contrast to urban areas this approach      only 1/3 of one salary was paid directly by the economy of
 is decisively cheaper.                                            the DjurslandS.net.



 .. Methodology and implementation
 In spring 2002 research, experiments and analysis turned
 out that the only possible affordable technology was the
 standardized and therefore mass-produced and hence very
 cheap WiFi equipment. By bridging wirelessly huge distances
 in rural areas, expenses related to the long physical distances
 of an ordinary rural ICT-infrastructure can be minimised or
 even effaced.

 The Computer-Support-Community was directly responsible           Private loans were needed for the necessary investments.
 for establishing the broadband access in the area of Noerre       The equipment at the first 4 fibre gateways were established
 Djurs municipality in the framework of a project that was         in the beginning of 2003, with all together 10 megabit per
 part-financed by EU. The wireless test-network – the Noerre-      second downstream and 10 megabit upstream, for about
 DjurS.net - gave broadband access to 484 test-households in       100.000 Euros, and the expenses for running this backbone
 10 villages and 1 remote landscape.                               were also about 100.000 Euros per year. So the wireless
                                                                   infrastructure had to be expanded very fast in order to get
 The first test of medium distance link was carried out in         users connected and to collect money.
 summer 2002, followed by test of connecting households. At
 the end of 2002 equipment for outdoor long distance point         To deliver bandwidth throughout the infrastructure the IEEE
 to point connection over 8 km had been tested successfully,       802.11b standard was fixed first, which however could not
 thus knowing that building the DjurslandS.net wireless IT-        deliver enough bandwidth through the backbone links,
 infrastructure was just a matter of applying our knowledge        where the main traffic would appear and be spread from.
 again and again everywhere all over the peninsula. In spring      They became bottlenecks. The new standards promised
 2003 50 volunteers from all over Djursland were teach             to be good. However, as the first approved new standard
                                                                   (IEEE.11g) was eventually tested in real life, it was actually


30
                                                           SYNTHESIS REPORT - NSR Broadband Compendium


a setback at the long distance backbone links. And the
other new standard (IEEE.11a) was not to be approved in
acceptable time.

The masterplan was now broken, and alternatives were
needed to keep up the necessary growth in the number of
users. New negotiations with several telecom companies
led to a contract that allowed applying 2 megabit ADSL-
connections in 60 villages for collective use, as a supplement
to the too low bandwidth. The expenses for those extra
ADSLs was not originally budgeted, and turned out to
temporally stop the pay back of loans. This situation went on
for more than a year before the a-standard were released for
outdoor use. In May 2004 the a-standard equipment could
deliver 5 times more bandwidth than the b-standard, at an 8
km long link. Gradually the b-standard equipment have been
exchanged on all links in the wireless infrastructure and closed
almost all the ADSL, and the 10000 Euros a month ADSL-
expense could now gradually be used for paying back loans
and depth. But with this high-tension economical experience
for more than a year in the back-mirror, a strong local wish
for decentralisation and self dependency in smaller units had
been caused, so even though the future looked untroubled,
the original Broadband Union DjurslandS.net organisation, as
seen below, was in the spring of 2005 decentralised into 10
independent organisations that runs each their area-network.
6 of these are working closer together in the umbrella
organisation which the Broadband Union DjurslandS.net at
that occasion was transformed into.


..3 Recommendations and conclusions
The lessons learned on Djursland are that rural broadband -
instead of being impossible to get commercially, being about
50 times more expensive than city broadband – actually
can be provided at 1/3 of the average city prices. It will
however not be possible without organising the potential
voluntary work provided by the rural locals themselves. This
is motivated by the local individuals own interest to get
good internet connection but will also have the benefit of
enhancing ITC-competences in a broader spectrum. First
of all by roll out broadband access to rural areas that was
not else covered. Secondly by creating a community, where
the use of broadband evolves. The build up of a voluntary
based organisation is not trivial however, and many pitfalls
exist. Advices or guidance from institutions like the Djursland
International Institute of Rural Wireless Broadband, who has
systematized the DjurslandS.net experience into instructive
knowledge, would be very helpful.


..4 Further information
Contact:
Djursland International Institute of Rural
Wireless Broadband
Djursland - Denmark
Bjarke Nielsen
teaching@DIIRWB.net




                                                                                                     3
 SYNTHESIS REPORT - NSR Broadband Compendium


 . The community Triangle - Success factors                      •   Workshop on collaborative projects, at WM-data. 10
      for leading purposeful communities                                people, IS industry people and researchers;
                                                                    •   The developed model were finally criticized and refined
 .. Background and summary                                          by interviews during 2007 with ten leaders of successful
 Purposeful communities serve as a driver for regional                  community projects, in the sense of having many active
 broadband use. Communities for regional development are                participants.
 considered as an important tool. They exist in a wide range
 of time, purpose, activity and in many other contexts. The         The model below is our attempt to summarize the most
 difference between projects and communities is getting             important success factors expressed as pragmatic heuristics
 blurred: many communities have moved from online chat              in a model with three main dimensions.
 forums to having as well defined goals and processes like
 projects. At the same time projects today are increasingly
 including many organizations, not only the client
 organization and a consulting firm. This makes it difficult
 to control projects in the traditional way, since responsibility
 is spread out among contractors. Therefore many projects
 may be regarded as “purposeful communities”. Some
 communities can be compared with a “meta project”, where
 people share experiences and results from different projects.
 Its participation in these communities is often motivated
 because people are involved in a particular project, where
 experience is needed or generated. A common experience
 from work with communities is that there exist many
 challenges and obstacles that have to be managed in order
 to be successful. This project summarized experiences
 from a set of communities for regional development and
 conceptualized the results in a framework, the community
 triangle, pinpointing three important dimensions to consider       The Purposeful Community Triangle: Three important considerations for
 for deriving purposeful communities.                               making a community work


 .. Methodology and implementation                              A leadership with high credibility in the subject is needed
 The method of the paper is a qualitative study where               to lead the participants in the right direction, manage the
 practitioners have been engaged in interviews and                  cultural processes and to make sure that relevant content
 workshops to create common knowledge on managing                   can be found.
 purposeful communities. The approach has been to develop           • Initially it is the content that brings people to a specific
 “pet-theories” – easy to remember and effective heuristics             community. Thus, there has to be some common
 that can be easily picked up by practitioners when they want           purpose that not only needs to be in congruence with
 to start up or manage purposeful communities. This report              the professional role of the participants, but also be
 is based on workshops with pioneering practitioners from               inspiring for them as well.
 a number of cases in various cultures and with support of          • Additionally, the community should have some sort
 different supporting technologies. In chronological order the
                                                                        of process that the participants can understand and
 process can be described with the following main activities:
                                                                        suits the way they would like to interact. Face-to-face
 • Workshop as to experiences of the SME-community in
                                                                        meetings and networking activities create trust which
      the Sjuhärad region;
                                                                        is important to get the process started. Language, IT
 • Solutions Sharing Network EMEA Summit, hosted by
                                                                        platform, support and rules governing the contribution,
      Microsoft, ca 50 people with practical experiences from
                                                                        creation and sharing of “knowledge” for the community
      organizing online communities;
                                                                        are other concerns that need to be considered within the
 • Workshop on community management at the
                                                                        process.
      International Society for Systems Sciences, There were
      about 20 people from different fields and nations;
                                                                    This model is designed to be of practical use to people
 • From these workshops a tentative model of important              trying to form and manage a successful knowledge sharing
      heuristics for success was derived. This model was then       community.
      validated in two subsequent workshops.;
 • Workshop on successful collaborative partnerships in
      European R/D programs, ca 150 mostly experienced
      practitioners;




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                                                               SYNTHESIS REPORT - NSR Broadband Compendium


..3 Recommendations and conclusions                                 .3 Djursland International Institute of Rural
It is our strong belief that the intellectual world is shifting from        Wireless Broadband (DIIRWB)
thinking of knowledge as more or less exact depictions of
reality into a mood of thinking of knowledge as more or less           .3. Background and summary
useful views or solutions - impacting different stakeholders           Djursland International Institute of Rural Wireless Broadband,
in different ways. In this new mood of thinking it will be             DIIRWB, was developed to generate and share experiences
important to design more effective arenas for discussing               and knowledge on how rural areas all over the world
and exchange of such useful views. Those arenas are called             realistically can bridge the technological and social divide
arenas for purposeful communities.                                     and become equal participants in the global ICT-society.
Some important first advises have been found how to                    Based on the experiences gathered from the construction
manage such purposeful communities. The work done is                   of wireless landscapenet around Djursland since 2002 the
just a scratch on the surface on a much bigger issue. It is            Networking Djursland project was formed in order to create
possible to imagine a future where communities are the                 a well functioning rural ICT-society on Djursland as a role
main organizational form. There are many indications of                model. Within Networking Djursland project there was the
such a development.                                                    intention to establish DIIRWB as a teaching institution for
                                                                       people who want to bridge the broadband gap.
In addition people, at least in the western world, are beginning
to add more and more perspectives when designing their life            The idea behind is to experience, collect and share the kind
style. Environmental concerns, social responsibility in a global       of ICT-knowledge that enables rural areas to overcome the
world, the needs of their own families and so forth.                   broadband gap. That requires first of all cheap enough ICT-
                                                                       infrastructure as well as ICT-competences. DIIRWB aims at
Therefore the “community” phenomenon is likely to grow                 training of teachers and trainers so a spreading of knowledge
and the ability to manage and take part in such will be of             is ensured and fast expansion of broadband access in rural
increasing importance. The presented community triangle is             areas can be promoted.
considered a useful approach to this.
                                                                       As part of the partnership of the Baltic Rural Broadband
                                                                       Project the constitution for the Institute was funded by the
..4 Further information                                             European Union as well as by the Aarhus County.
Contact:
University College of Borås                                            As a result of DIIRWB’s involvement in international activities
Borås – Sweden                                                         DIIRWB has been invited to speak on both conferences: “VII
Olov Forsgren                                                          Infopoverty World Conference” in 2007 and “VIII Infopoverty
Olov.Forsgren@hb.se                                                    World Conference” in 2008. Furthermore Madagascar,
                                                                       Zambia and Liberia will probably follow the example of
                                                                       Djursland as a first outcome. DIIRWB was also invited to take
                                                                       part at the exhibition at the EU conference “Bridging the
                                                                       Broadband Gap” in Bruxelles in spring 2007.


                                                                       .3. Methodology and implementation
                                                                       Through the direct involvement of the DIIRWB team in the
                                                                       realization of the 16 synergetic Networking Djursland projects
                                                                       and in their continuation and through partnerships with
                                                                       hundreds locals and partners around the world, experiences
                                                                       and the knowledge are kept alive regarding on how ICT
                                                                       issues important to rural population are best handled. These
                                                                       circumstances can be regarded as the dynamic background
                                                                       of the teaching by DIIRWB.

                                                                       The democratically elected board of Computer-Support-
                                                                       Community Djursland is responsible for DIIRWB, but in
                                                                       day-to-day business the crew acts independently and is
                                                                       coordinated by an appointed manager.




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 SYNTHESIS REPORT - NSR Broadband Compendium


 The main impact of the teaching of DIIRWB, based on its          .3.3 Recommendations and conclusions
 crew’s practical local involvement, has been multi-fold:         The establishment of DIIRWB must be considered of great
 1) Hundreds of people living in rural areas have been trained    importance – at national and international level to share the
     how to handle computers, IT and Internet at 7 remote         experiences from building the huge rural wireless network
     locations around Djursland;                                  on Djursland. At a regional level one major point is that the
 2) Recycled equipment from among others DjurslandS.net           qualified staff will keep focusing on keeping and developing
                                                                  ICT-competences inside the rural Djursland area, - as a
     has been renovated and used for landscapenet projects
                                                                  counterbalance to the market driven development of ICT-
     in poor rural areas in Ghana and in Laos. Remote real-
                                                                  infrastructures and services which tends to broaden the
     time teaching was applied in the Ghana so that local         broadband-gap.
     rural population learned how to establish and run their
     own wireless infrastructure;
 3) Volunteers from other parts of the world as well as from
     other parts of Denmark and locals have been trained          .3.4 Further information
     in setting up and running landscapenets the Djursland-       Contact:
     way. Projects in Ghana and Laos have been continued in       Djursland International Institute of Rural
     Brabrand, Vesthimmerland, Vestjylland and Greenland.         Wireless Broadband
     New project have been started in Madagascar, Zambia          Djursland - Denmark
     and Liberia;                                                 Bjarke Nielsen
 4) All kind of ICT-related problems are considered by            teaching@DIIRWB.net
     teachers of DIIRWB in the computer-support workshops
     around Djursland;
 5) Cheaper network facilities that allow higher speed and
     function in more stable way have been found to the
     benefit of all wireless landscapenets;
 6) This has developed the basis of handling local Net-TV
     service etc.;
 7) The regional and local news section on the Djursland-
     portal has been developed. Different relevant services for
     the inhabitants of Djursland are in the process of being
     evolved and added. Such services will be needed in every
     rural community and the know-how will be shared.

 A crew of about 12 daily working people, halftime and
 fulltime, where only a few were paid by the project, have
 been striving to fulfil the project objectives of Networking
 Djursland and through this generate the knowledge for
 DIIRWB. This has been going on together with a lot more
 volunteers, who only participated when they had the needed
 time and interest.

 The experiences and resulting knowledge have been
 structured and organized into 9 necessary disciplines which
 are now taught to other rural people who need to bridge the
 broadband gap.




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                                                          SYNTHESIS REPORT - NSR Broadband Compendium


.4 Broadband access based on fibre                              The municipality expects that the demonstration project will
     connections                                                  result in a better knowledge as to the vast possibilities proper
                                                                  infrastructure provide. They hope to be able to increase
.4. Background and summary                                     settlement and to attract new companies and entrepreneurs.
The Municipality of Vejen in Denmark is one of 98 large           Furthermore the network is seen as a mean to ensure
municipalities and has been formed as part of the structural      development in rural areas as well.
reforms in Denmark effective in 1st January 2007. It is located
on the South West Jutland; it has 42.000 inhabitants. The
municipality of Vejen has been working with broadband             .4.3 Recommendations and conclusions
infrastructure and access to broadband for a number of years.     Especially rural areas can benefit from having access to
They have participated in projects and they have formed           broadband, and although, broadband more or less is available
a strategy which shall ensure access to high speed fibre          throughout Denmark, it is important to stimulate the demand
connections in the entire municipality by 2012. Therefore         for broadband in general. Therefore it is important that the
they entered into an agreement with two power companies,          municipality focuses on creating demonstration projects in
which will provide the necessary infrastructure.                  order to demonstrate the possibilities and to market the
                                                                  municipality as a .net municipality. Finally, the municipality
                                                                  should continue to develop new services to citizens and
.4. Methodology and implementation                             companies in order to improve conditions of life in general.
Vejen realised that the broadband discussion often is divided
in two, as follows:
• Infrastructure (fibres, cables, ADSL, wireless etc.) and;       .4.4 Further information
                                                                  Contact:
• Usage and content.
                                                                  Sydvestjysk Udviklingsforum
                                                                  Esbjerg - Denmark
The municipality is focusing on infrastructure. They are
                                                                  Erik Dam
focusing on fibres, in that they have a goal to provide 100
                                                                  eda@svuf.dk
Mbit/s to all companies and households in the municipality
by the end of 2012. Syd Energi (local power company and
partner in the project) is providing access to the network for
content suppliers in a broad perspective (the municipality,
phone companies, travel agencies, financial institutions etc.)
By the end of 2012 all households, institutions and
companies will have access to broadband via fibres (100
Mbits connection up and down). The private partners (power
companies) are responsible to establish and to finance
the network. The municipality is responsible to spread
information and to develop services that can be adapted on
the network. Furthermore the partners together agree and
work on development projects in order to demonstrate why
access and usage of broadband is important.

The municipality and Syd Energi have entered a project with
a minor area of the municipality where they will work on
content issues. Other partners are the Danish Institute of
Rural Research and Development (IFUL) (www.sdu.dk/iful)
and Knowledge lab (www.knowledgelab.dk). The idea of the
project is to demonstrate the possibilities towards different
target groups:
• Local citizens. TV portal with local information, interactive
    communication, entrepreneurship, better access to
    public services etc.;
• Companies. Flexibility in work. New communication
    tools. Better access to public services etc.




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 SYNTHESIS REPORT - NSR Broadband Compendium


 .5 E-courses for Teacher Training                                before you finish the complete subject with all information
                                                                    and tests.
 .5. Background and summary
 Education and Training will be one of the most creative fields     It is pleasant when the course keeps records about what you
 for broadband services and products. New ways of learning          already did and supports you with that the next time you
 are often discussed, but teacher training organisations and        start up the course. Especially with tests this is convenient.
 universities have hardly changed their curricula for the future    There are often tests with more than 60 questions. Then it is
 profession of a teacher. To prevent drop out and to motivate       nice you can stop half-way and finish it later. You normally
 pupils, teachers have to get used to apply much more               start with a piece of theory before you make a test.
 education services supported by fast internet connections.
 At the same time, a new field of research in pedagogy must         Added games are in general rather simple. You move your
 be established at a larger scale: Learning and teaching by use     figure over a path with the mouse. On your way you run
 of broadband technology.                                           into good and bad items. Sometimes you must collect things
                                                                    for later use. Sometimes you must solve a problem before
                                                                    you can continue. With the Play station, Xbox and Nintendo
 .5. Methodology and implementation                              technology in mind the game must be of high quality to be
 In making use of broadband services and products in                taken seriously by the students.
 education, there is still a lot to do. Without broadband
 technology in education and training the process will be lost.
 One example: With fast internet access it takes about 20           .5.4 Further information
 seconds to download a video e.g. to demonstrate a learning         Contact:
 situation. For students with analogue internet access, adding      Noorderpoort College Groningen
 movies or animations to courses has consequences. File type        Groningen - Netherlands
 “.avi” (uncompressed) takes 1Mb memory for 8 seconds of            Angelica Kaus
 movie. Then it will take about 7 minutes to download a 15-         a.kaus@noorderpoort.nl
 minute video clip, which would result in a highly impatient
 and de-motivated student. So broadband in education
 & training is also a medium to motivate students and to
 stimulate a quick learning process.

 Guidelines for e-course development:
 • Start simple, dress up later;
 • Keep desktop quiet with a clear overview;
 • Only use functional animations;
 • Be convinced it is challenging before adding a game;
 • Use well readable fonts: Verdana, Arial (14 Pts);
 • Cut the information, test etc. in small parts.


 .5.3 Recommendations and conclusions
 A clearly structured desktop is important. Sometimes it is
 made unclear on purpose. Searching with your cursor you
 will find your way through a virtual world. In that case it
 doesn’t bother you when it is not structured because it
 makes it more exiting. Unfortunately there are also courses
 which are made not clearly structured in a non functional
 way. In the appendix is an overview of different desktops
 with comments.

 Some courses are supported by music. In the beginning
 this is nice, but after a while it is annoying and it influences
 your concentration, especially when music is programmed
 as a loop and is repeated all the time. On the other side no
 sounds at all are also noticed in a negative way.

 The number of levels you can go down should be limited to
 two levels. This saves you from loosing your way. It is very
 annoying when you are caught into the net. This means that
 you can go down one level but you cannot go up a level


3
                                                         SYNTHESIS REPORT - NSR Broadband Compendium



3. Case studies                                                  topic was only discussed in a few municipalities. However,
                                                                 in the federal-wide discussion there was already established
                                                                 an awareness of this issue, and it was predictable that this
A case study is a documentation of a specific real-life
                                                                 discussion would be going on much longer.
situation or imagined scenario. This is used as a training
tool for students or trainees who are encouraged to analyze
                                                                 The county of Osterholz could strengthen its role as
the prescribed cases and present their interpretations or
                                                                 a pioneer in an interregional context by initiating the
solutions.
                                                                 conference for which experts from all over Europe and from
                                                                 all over Germany could be won as speakers. Because such
Case studies of regional broadband implementation have
                                                                 a conference was the first of its kind in Germany and, what
been carried out in each participating region. By implemented
                                                                 is even more, was held in a rural area the regional actors
local case studies new experiences were gathered within
                                                                 could gain recognition (please also see best practices “Open
the BIRD project. These have been documented and made
                                                                 Space – Conferences”). After the successful conference and
available in order to spread to rural areas. Here summaries of
                                                                 the resulting press work the rural area of Osterholz was
all eight case studies are comprised but further information
                                                                 able to strengthen its role as a know-how holder which was
can be found at the project website www.bird-project.eu.
                                                                 accompanied by political lobby work. The implementation of
                                                                 a competence circle “broadband” to work out and establish
                                                                 a broadband competence centre (neutral expert mediator
3.    Knowledge management in regional                          between municipality and internet service providers) was
       contexts                                                  another big milestone. (www.bcc-ohz.de).

3.. Background and summery                                     The competence circle “broadband technology” should be a
Broadband and innovation belong together and meanwhile           working group of internet service providers and consultants
have also reached the understanding of regional decision         from the state of Lower Saxony, which are committed to an
makers. For a long-term implementation particularly when         open information policy and develop solutions for the rural
it comes to strengthening the competition in the market,         area through cooperation (see also the best practice “task
practical regional attempts as well as interregional strategic   force building”).
developments are to be considered.
                                                                 Through this circle of competence and the addressing
Within the meaning of the BIRD project it was important to       of potential members it was in exchange possible to gain
strategically accompany the Broadband Competence Centre          membership in different working groups at federal level. In
of the county of Osterholz from the project idea all the way     addition to the European Think Tank which supported this
to the implementation.                                           project with new ideas as well as the competence circle
                                                                 broadband technology which contributed with a solution
The broadband competence centre of the county of                 on expert level, it was also possible to initiate a strategic
Osterholz, today known as the “Lower Saxony broadband            management. For this the federal plans were incorporated.
competence centre”, was at the beginning just an idea. Today     To make the gathered information usable it was necessary
it stands not only for a wide coverage of broadband but also     to implement a knowledge management because it was
for the adjustment of regional competition to technological      quickly evident that the personnel needs for the coordination
advancements. There were several initiatives necessary to        function otherwise would have been too high.
realise a complete concept to create a recognised broadband
region – a region of broadband excellence.                       Especially the following tools were used:
                                                                 1. An information portal able to clearly sort information into
The rural area of Osterholz have been presented at the Annual        user groups and make them accessible through Web 2.0
Congress of the Initiative D21 and mentioned as a best               services. The system was not fully used – a partial version
practice amongst all German-wide strategies by the German
                                                                     is now available under www.bcc-ohz.de;
Association of Towns and Municipalities, the German council
                                                                 2. A geographic information system to identify the needs
of regions and the German Ministry for Economics during a
press conference.                                                    and infrastructure plans (see best practice GIS-system, as
                                                                     well as LOGIn-Project.net);
                                                                 3. A ticketing system. A ticketing system was already used
3.. Methodology and work process                                   in the project ICTsforSMEs (Interreg IIIB - North Sea
The launch of the broadband competence centre is based on            Region) which allowed problem reporting via e-mail
a variety of negotiations and discussions ultimately realised        and sorting out these problems in different stages of
through political pressure. However, the background idea             importance. The advantage here is a transparency for
of networking was the crucial element for the successful             the users and for those posing a question as well as for
implementation. The idea of a broadband competence                   the problem solver, which also could be an external.
centre was discussed with local, regional and national               Further information is available at www.ictsmes.net (ICT
decision makers under the scope of solving the problem of            Support Centre- available only in a German version).
the last mile for the economy. At this stage in Germany the


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 SYNTHESIS REPORT - NSR Broadband Compendium


 The implementation of a customer relationship management          And in order to abolish the digital divide it is also necessary
 system for process visualisation failed for financial reasons.    to effectively examine the topic – because broadband
 The idea to solve this through a document management              connections are already being installed for providing services
 system failed as well. The advantage of the applied systems       of public interest, and this is presumably just the beginning of
 was mainly the ability to combine everything and make it          the digital development. It is important to recognise that the
 accessible through a web-based system. Such a system              planning and structuring of information is a responsibility on
 makes the highest degree of flexibility possible as well as it    official local and regional level. The e-society or knowledge-
 considers sustainability and maintenance issues.                  society in its genuine meaning can only be achieved through
                                                                   respective cooperation on all levels of development.
 After the implementation was successfully achieved the
 thematic competence of the rural area of Osterholz was
 once more underlined through the application in the T-City        3..4 Additional information
 competition. The German Telekom was looking for a “future         Contact:
 city” in Germany where a maximum of 114 million EURO              ProArbeit kAöR
 for broadband infrastructure and services could have been         Osterholz-Scharmeck - Germany
 invested. The BIRD project acted as the project manager on        Tim Brauckmüller
 behalf of the county of Osterholz for the strategic development   brauckmueller@bcc-ohz.de
 as the T-City (www.t-city-osterholz-scharmbeck.de).

 Supported by the BIRD think tank a participation process
 was started in the city of Osterholz-Scharmbeck, which
 generated ideas and visions and led to a regional strategy.
 The application for T-City was a mixture of know-how,
 innovative ideas and business models to develop a regional
 strategy, not only in the urban area, but in the whole region.
 Already at the beginning of the process it quickly became
 clear that the city of Osterholz-Scharmbeck could be the only
 candidate in Lower Saxony to reach the finals among other
 applicants (best 10).

 This also contributed to a positive external view of competence
 and acceptance of the broadband competence centre which
 not only acted as a mediator, but also as a future agency.
 With the support of the prime minister of Lower Saxony and
 other important stakeholders in Osterholz that accompanied
 the process, the county of Osterholz gained nationwide
 recognition. At the same time, the county took over the
 examination of funding for the removal of broadband gaps
 in rural areas on behalf of the Lower Saxony Ministry for
 Economy. The broadband competence centre is now an
 expert institution in Germany on the relevant topics.

 In particular, the discussion on the minimum bandwidth
 in working groups at national level is being held in the
 year 2008. The results of the BIRD project respectively the
 recommendations for a bandwidth definition are already
 being accepted.


 3..3 Lessons learnt and recommendations
 Whether it is a broadband competence centre or a ‘clearing
 agent (department)’ (http://www.clearingstelle-bw.de) is not
 a matter of concern. It is important to implement a “spider
 in the web”, which collects information and uses it target
 oriented. The basic idea is the continuous pursuit of an aim
 and the associated increase in the regional profile by means of
 nationwide acceptance. This makes it not only possible claim
 one technical issue but especially in the medium to long term
 to gain indirect economic and structural benefits. Broadband
 is not merely infrastructure but economic infrastructure.


3
                                                             SYNTHESIS REPORT - NSR Broadband Compendium


3.     iDTV - publishing city news on an                            However, each partner contributed its different experiences
        interactive television platform                              in order to advance in the development of the tool. Since the
                                                                     technology was rather new, the project partners had to rely
3.. Background and summery                                         on a specialized development company (Zappware). The lack
The city of Kortrijk in Belgium took the initiative to develop       of such companies is a huge problem for the development
iDTV due to the ambition to invest in innovative applications        of iDTV applications.
and find new communication possibilities. The slogan of this
city is “city of creation, innovation and design”. The TVLink        The steering committee of this project had management
is a useful tool for the cities in order to apply marketing          delegates from all partners. This committee closely followed
strategies, to show news and video in an appealing way.              up the evolution of the project. A large campaign on the
Clients of the commercial interactive television provider            regional television station tried to make the viewers aware
Telenet are able to consult pages and videos about Kortrijk          of the existence of TVLink. In general, the use of TVLink is
since 2006. Newsfeeds from the website of the city are               not as expected, but is nevertheless substantial as being a
combined with footage of the regional television station             pilot project.
WTV. The service is mostly used for watching videos and
consulting news items.
                                                                     3..3 Lessons learnt and recommendations
TVLink is a project of Telenet, the city of Kortrijk, the regional   The most used feature of the service is the video on demand
television WTV and Leiedal. Leiedal in cooperation with              which shows items of the regional television station of
Zappware developed the necessary tools and software for              Kortrijk. The news section is frequently consulted. Other
the cross medial exchange of data.                                   parts of the TVLink application, as reporting trash and other
                                                                     problems, are less consulted and used.
The city of Kortrijk delivers the news and texts that are
available on its website. Videos are provided by WTV with an         The following conclusions and recommendations are some
authoring tool provided by Zappware/Telenet. The interactive         analysis from Leiedal:
television distribution tool of Telenet delivers the content and     1. A broadband network is essential to provide iDTV. In
the application to the settopboxes of the people at home                 Belgium the two main providers of iDTV could only
(MHP).                                                                   achieve this because of the high bandwidth broadband
                                                                         network that is available. Interactive applications make
Since 2006 the cities of Mechelen and Kortrijk are present               use of high bandwidth so a cable or VDSL connection is
on the digital television platform. Kortrijk was the first               essential.
city to include interactivity and on demand video. WTV
can offer a direct link to the municipal pages of Kortrijk           2. Conclusions on the use of the TVLink platform:
through the red button of the spectator‘s remote control.
                                                                        • Interactive applications are rarely used. Typical
By using this platform, the partners want to address people
                                                                           interactive web applications like submitting forms or
who otherwise have no access to online information and
interactive services. This target groups are mainly early                  polls can be used on an iDTV platform. This feature
adaptors of iDTV and senior citizens. Other Flemish providers              was not much used in this pilot;
of interactive television, IN-DI and Belgacom, do not offer             • However, the use of the ‘red dot’ connection was
municipal information services yet.                                        used frequently. This means that users mainly got
                                                                           onto the TVLink platform because they clicked the
Interactive television is offered in Flanders since 2005. TVLink           red button when something was being broadcasted
is being used by 1.000 different users a month, 700 videos                 about Kortrijk. This means that people want to shift
a month were viewed on demand. But the use of iDTV as an                   away from their current program to watch more
interactive communication channel offers huge possibilities.               information on the subject they have just seen.
Millions of television viewers will switch to digital television
and can make use of an easy platform for interactive
                                                                     3. Television is a video channel. Since this application makes
applications.
                                                                        use of television, visitors expect to watch video material.
                                                                        The request of video fragments is the most popular
3.. Methodology and Implementation                                    application. Textual information was not consulted
Because of differences in the partners’ nature, public and              often.
private partners, smaller organisations and a very large
corporation (Telenet), a steering committee was necessary for        4. Content is the key success factor of this project.
the project. Especially differences in dealing with information         • Therefore the role of the regional television channel
have been difficult to manage since public organisations want              WTV as a partner in this project was crucial. They
to communicate project results whereas private companies                   provided the necessary contact extracted from the
cannot share confidential information easily.                              video they have about Kortrijk. If this content was
                                                                           not available, the iDTV spot would not have used.


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 SYNTHESIS REPORT - NSR Broadband Compendium


         Providing this content can also be done by creating       10. iDTV has a potential for interactive communication.
         own video material, work with user generated                  Television is a user-friendly device that offers possibilities
         content or work with a video company. These                   to attract certain target groups, like elderly. When using
         efforts will in the end be more costly and more time          iDTV, making use of that user friendly aspect and the
         consuming.                                                    publication of video should be the main focus.

 5. Find content applications with added value. In order to
    make such platforms attractive, some new content will          These features can be further developed in the future. The
    have to be made available. For instance:                       archives of WTV and private archives can find their way to
    • Image and video archives from regional television or         the platform.
        publishing companies;
    • User generated video content;
                                                                   3..4 Additional information
    • More local news like reports on small events;
                                                                   Contact:
    • Alarm notifications (eg. Fire).
                                                                   Intercommunale Leiedal
                                                                   Leiedal - Belgium
 6. The exchange of news items between the municipal               Bob Bulcean
    website and TVLink helped the communication officers           bob.bulcaen@leiedal.be
    to easily share their information across different
    channels. Instead of typing over the content, these items
    were automatically published. This has been a huge time
    saving.

 7. Need for standards. In Belgium, the three iDTV providers
    use different technology for iDTV. Telenet and in-di
    have based their technology on MHP, but with small
    differences. Belgacom uses different technology from
    Siemens. This makes it hard to share applications
    between the different providers. There is a strong need
    for standards to make it possible to provide the iDTV
    applications to different providers.

 8. There are other channels for interactive Digital Television.
    The iDTV platform is not the only interactive platform
    that can be used to broadcast video and text information
    in a user-friendly manner. Applications that use the
    internet such as BBC IPlayer and Joost, or even game
    consoles like the WII offer video material and text
    information and have huge successes. The advantage of
    these applications is that they use the internet standard
    to exchange information.

 9. Local governments should include interactive television
    in their communication multi-channel strategy. They
    should however be aware that content is the key factor
    for these applications. Local governments should always
    be the owner of the source material, work with flexible
    partners and try to re-use existing content such as from
    regional television.




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3.3    Norfolk Open Link                                          Channel 5 sent the Gadget Show to Norfolk to test the system
                                                                  and as it coped with all the different appliances, they have
3.3. Background and summery                                      launched a campaign, using Norfolk Open link as the base
Research into demand for broadband by Norfolk County              for all cities to campaign to introduce wireless technology.
Council and EEDA – as well as the work of the NOMAD               After meeting three individual councils, and offering advice
national e-government project into mobile working                 to many others, it was decided to host a one-day seminar at
– established the potential need for wireless cities. This        County Hall on wireless technology outlining key learning’s
research has been duplicated in other parts of the UK, Europe     and our approach to help other local authorities develop
and the world and is particularly applicable in areas where       wireless technologies. Thirteen local authorities attended.
there is low provision of wired broadband. As a result of the
research EEDA agreed to grant fund Norfolk County Council         Following the media coverage, to increase national
to do a wireless pilot in Norwich and market towns in the         exposure, the project team presented at the following digital
neighbouring rural area of South Norfolk called Norfolk           conferences:
Open Link to test demand in real life.                            • Wireless Cities Conference London - 1 Aug 2006;
                                                                  • Wireless Cities Conference, Cannes France - Nov 30/Dec
The aim was to develop a well-branded, good operating                 1 2006;
system that delivered wireless technology and was clearly         • Project Nomad seminar, London - 6 Dec 2006;
promoted to both generate use of, and highlight the work          • e-gov conference, World Trade Group, London - 7 March
of, a local authority to drive this topical sector forward.           2007;
                                                                  • Shared Services in the Public Sector conference, London
                                                                      - 19 April 2007;
3.3. Methodology and implementation                              • Wireless Cities Conference, London - 23/24 May 2007.
A consortium was formed of key public sector stakeholders
in local government, health and education to act as “anchor
                                                                  In total more than 50 articles and interviews portrayed
tenants” of the Norfolk Open Link wireless network. A service
                                                                  Norfolk County Council as not just leading the way for local
provider was then procured and a WiFi network constructed
                                                                  authorities and companies looking to implement wireless
covering the historic core of Norwich, the University, Hospital
                                                                  networks but also those looking to generate economic
and other key public sector buildings and a major industrial
                                                                  development in their area.
estate as well as 21 hotspots in South Norfolk. The service
offered free public access at 0.25mps and higher bandwidth
                                                                  The evaluation report shows considerable public and private
to public sector users.
                                                                  sector demand for the service. Despite enthusiasm, there
                                                                  were not high levels of public sector use for mobile working
This was launched and gained extensive coverage and
                                                                  and the Project team and Partnership concluded this was
enjoyed high levels of use throughout its pilot phase.
                                                                  because moving to mobile working needed considerable
                                                                  process re-engineering which was not possible in the pilot
The above mentioned evaluation report then looked at the
                                                                  timescale. However partners are committed to continuing
commercial, technical, legal and economic issues from the
                                                                  this re-engineering if the re-procurement is successful.
report and recommended seeking a private sector partner to
maintain and extend the service, which is now in the process
                                                                  More importantly the report concluded that there is
of being procured. Presentations were made to potential
                                                                  enough demand for a sustainable private sector service if
private sector network operators and detailed discussions
                                                                  there is public sector anchor tenancy demand such as that
are now underway with two operators following an initial
                                                                  demonstrated in Norfolk Open Link.
evaluation. Presentations were hold as well on several
conferences and a number of local authorities visited Norfolk
                                                                  One of the private sector partners has since started to
to see how the project was delivering. Its findings are feeding
                                                                  develop a local WiFi offer for more remote area based on
into the DC10+ next generation broadband work.
                                                                  shared purchase of services from a base station based on the
                                                                  work in the pilot.
On the official launch day August 31 2006 national BBC
spent a day broadcasting from Norwich using the system,
and interviewing residents and key officers in their news
programmes. Segments appeared in BBC breakfast,
lunchtime and 6pm news, BBC Online and BBC News 24.
Victor Keegan, Technology Editor, from The Guardian visited
Norwich to interview key officers involved in the project and
test out the operating system for him and this resulted in the
following week’s column – “I have seen WiFi‘s future, and
it‘s free“.




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 3.3.3 Lessons learnt and recommendations                        3.4    Use and Learning in a Co-design Setting:
 WiFi or WiMax networks offer a boost to economic                       e-Me infrastructure
 development and digital inclusion in non-cabled areas and
 can support public sector re-engineering around mobile          3.4. Background and summery
 networks. Public sector bodies working together can provide     So far the dominating concept of online broadband
 anchor tenancy income to justify private sector investment      service has been “the site”, i.e. a place or a homepage on
 where there is not a pre-expressed residential and commercial   the internet that users surf into and use. Today there are
 demand. However the legal issues around competitiveness         uncountable numbers of such sites with one or more servers.
 and state aids is still complex and has areas of uncertainty    This phenomenon is the target and the point of departure
 and further work is needed at a national and European level     for the e-Me Project. This research project has found that the
 to provide templates for local action. The Norfolk Open         huge numbers of online e-services is becoming a problem for
 Link evaluation report provides some useful information to      many citizens. At the same time, there are many demands
 support this. (Open Link Edvaluation on the It’s Learning       for new e-services. This phenomenon is referred to as the
 Platform).                                                      Broadband Service Paradox. This paradox is the force behind
                                                                 a number of developments that deviates from the ”site
                                                                 model”. Closely related to this paradox is the multi-channel
 3.3.4 Additional information                                    challenge facing both companies and individuals. From the
 Contact:                                                        individual point of view you as a person have at your disposal
 Norfolk County Council                                          email systems, mobile phones, electronic calendars, search
 Norfolk – United Kingdom                                        engines, etc., it is still you who has to integrate all of these
 Tim Anderson                                                    and merge them into a coherent whole.
 tim.anderson@norfolk.gov.uk
                                                                 Creating an electronic assistant, an e-Me, that takes over
                                                                 some of these tasks might help to solve that problem showing
                                                                 the way to next stage of broadband development. For that
                                                                 purpose the case was selected for the BIRD project.


                                                                 3.4. Methodology and Implementation
                                                                 Technically e-Me can be conceptualized as an IT-artifact for
                                                                 integrating different information services. e-Me is an entity
                                                                 that ”lives in the cloud” (the e-Me galaxy). e-Me is running
                                                                 on servers that are connected to internet and mobile phone
                                                                 networks 24/7 and acting on behalf of its user. At this version
                                                                 the main access to the e-Me is through a web site, while
                                                                 the e-Me is also using text messaging by using the mobile
                                                                 phone to communicate with its user. The different critical
                                                                 functionalities of e-Me has been divided into several areas
                                                                 such as the individuals interaction with the e-Me, the core
                                                                 functionalities of e-Me as such, e-Me interaction with other
                                                                 e-Me’s, e-Me interaction with the information society, and
                                                                 e-Me interaction with single service providers as well as with
                                                                 match-making organizations.

                                                                 The core of the e-Me consists of the following components:
                                                                 • Calendar management, in which the user’s calendar
                                                                     could be shared with other e-Me users’ calendars.
                                                                     Different categories of bookings could be highlighted by
                                                                     using different colors;
                                                                 • Mood management, in which it possible to set and
                                                                     manage in which mood the e-Me user is. Three possible
                                                                     moods have been implemented in the prototype; private,
                                                                     meeting and open;
                                                                 • Mail aggregation, in which mail could be popped from
                                                                     different sources and distributed dependent on the
                                                                     mood that is set;




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                                                                   SYNTHESIS REPORT - NSR Broadband Compendium


•   Contact Management, in which contacts can be grouped                   3.4.3 Lessons learnt and recommendations
    into different categories and a status of the contact,                 The Pilot study has a rich output of experiences and results;
    could be set in relation to the possible moods;                        here few of the more important ones are listed. These
•   Archives, in which files (of different types) could be                 experiences and results express desires from different
    stored and shared with other e-Me users;                               stakeholders as well as the use of different instruments
                                                                           (such as e.g. the e-Me community) for driving the integrated
•   Community, where the stakeholders; users, developers,
                                                                           development, use and learning process forward. The pilot
    e-Me project management and service providers can
                                                                           test reports that the e-Me concept is working well and a core
    discuss the e-Me, suggest improvements/additional                      group of partners are planning to turn the e-Me into reality.
    services and share experiences.                                        Some important experiences and results are:

                                                                           The e-Me meets the expectations of students, they support
                                                                           the development and continuation of the e-Me as workshops
                                                                           with the scenarios showed. The UCB management will
                                                                           finance a new testing period with new groups of students.
                                                                           Students experienced that integration should be prioritized
                                                                           instead of extreme high functionality of each component
                                                                           (even if the functionality of each component needs to be
                                                                           good enough). Further, students appreciated the ability of
                                                                           e-Me to reflect the user’s mood.

                                                                           The e-Me community served as a powerful learning arena
                                                                           for the development team at Innovation Lab as well as for
                                                                           students themselves. It was also important for the research
The e-Me with all its “blobs” and an example of one of the blobs of e-Me   team in order to deduce arguments and create ideas. Further
                                                                           on this type of community can be used as a pedagogical tool
The described prototype has been incrementally developed                   for education in IT-related subjects.
and validated in a collaborative, multi-contextual, empirical
real-world environment. Approximately 200 different                        The realisation of a new concept is of high importance
“stakeholders” (UCB staff, researchers, developers, e-Me                   since feedback on scenarios is available and new interested
project management, service providers, the programming                     audience can be gained and in new scenario situations can
team and students) have been part in developing and                        be advanced. In this process, the media was important.
validating this prototype as part of the students supporting               E-Me ambassadors as introducers and coaches of activities
environment at the University College of Borås (UCB) so far.               are very important. The pilot would not have been possible
The first prototype of e-Me was deployed for a group of                    without student ambassadors.
approx. 120 students (January 2007). These 120 students
became part of the e-Me project group and co-designers.                    New ideas on further application possibilities aroused in
The students co-designed e-Me by testing the prototype –                   almost every discussion with new stakeholder: e-Me for
both in order to identify shortcomings in the application and              homecare, e-me for immigrants, e-Me for tourists, e-Me for
identify new situations, both within and beyond the school                 entrepreneurs, and e-Me for knowledge workers.
setting, when an e-Me would be of assistance. To make this                 Having involved the development team, Innovation Lab, was
possible a particular (virtual) community space was created                very useful since needs and ideas expressed by the students
as part of e-Me. In this space interaction between different               could have been implemented very fast
stakeholders, such as the project management, researchers,
designers, service providers, the programming team and the
students as users could take place. The goal was to create
                                                                           3.4.4 Additional information
an on-going dialogue between the various stakeholders in
                                                                           Contact:
order to improve the design and the understanding of the
                                                                           University College of Borås
concept of an electronic assistant.
                                                                           Borås – Sweden
                                                                           Olov Forsgren
                                                                           Olov.Forsgren@hb.se




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 3.5    Regional IT-strategy for Health Care                        In order to activate cooperation between the County
        in Värmland                                                 Council and municipalities in Värmland, it was important
                                                                    that politicians and leadership groups gain a vision for
 3.5. Background and summery                                       what e-health can mean, and begin to plan and prioritize.
 During 2007, several workshops and meetings have been              Politicians need to clearly take responsibility and participate
 held, within the framework of the BIRD project, in order to        in joint IT strategies at both the local and regional level.
 discuss strategies for broadband and e-services in Värmland.       Since population mobility increases in connection with
 At one of these meetings a decision was taken to set up            educational pursuits, job change, and varying summer vs.
 a pilot study about regional strategies for e-Health in            winter residences, it is even more pressing to establish, with
 Värmland. A project group, existing of representatives from        developed IT support, that health care can function without
 the County Administrative Board of Värmland, the County            interruption even when people move or live in more than one
 Council of Värmland and the municipalities of Karlstad,            place. Since freedom of choice in health care was introduced
 Sunne and Kristinehamn, was established, and the pilot             in 2003, the patient’s opportunity and right to choose care in
 study “Regional IT Strategy for Health Care in Värmland”           an alternative location has improved. The newly introduced
 started in January 2008. The idea for the pilot study is built     guarantee of health care may even increase mobility within
 the “National IT Strategy for Health Care” in Sweden. The          health care. It is important to note that Värmland’s citizens
 project is running between January 1 and June 30, 2008 and         will, in the future, place the same demands on the health
 the main activities in the project/study are to gain approval      care sector that they place on other service industries, and
 for the national IT strategy for health care, to get an overview   that they will use the Internet, to an even greater extent,
 of present situation concerning infrastructure and routines in     to increase their knowledge of health issues, illnesses,
 the different municipalities in Värmland, and finally to draft     medication, and self-treatment.
 a proposal on how to continue in the future. Parts of the
 project “Regional IT Strategy for Health Care in Värmland”
 are financed by national funds (Dagmarmedel). For a future         3.5. Methodology and Implementation
 main project, built on this new strategy, funding is needed        Work process for “Regional IT Strategy for Health Care“ in
 from the Swedish government as well as from the European           Värmland:
 Union.                                                             1. Set up phase:
                                                                        • Workshops and meetings;
                                                                        • Set up a project group for the new study;
                                                                        • Appoint a project owner, a project leader and a
                                                                            project plan for the study;
                                                                        • Apply for funding.

                                                                    2. Realisation phase:
                                                                        • Information Meetings with managers and personnel
                                                                             from different health divisions in all municipalities in
                                                                             Värmland;
                                                                        • A questionnaire about needs, status of Infrastructure
                                                                             and applications etc. (for managers from different
                                                                             health divisions);
                                                                        • Documentation of the meetings and analysing the
 When it comes to the development of health care information,                questionnaires;
 many services and projects are organized at the national               • Report on a regional IT strategy for Health Care in
 level in Sweden through the Carelink organization (www.                     Värmland (including a proposal on how to continue
 carelink.se)– a network for communication in health care                    and a plan for funding).
 whose foremost task is realizing the potential benefits of IT
 in health care from a national perspective. Carelink manages
                                                                    3. Dissemination phase:
 and administrates Sjunet, health care’s communication net
                                                                        • Information and Dissemination of the results to
 and the network to which all Swedish County Councils
 and some municipalities are connected. Health care has a                   decision-makers in Värmland;
 major need for information exchange and communication,                 • Dissemination of the report to concerned people
 regardless of the organization involved and the boundaries                 within the County Council and the municipalities in
 of county and municipal lines. All information from County                 Värmland.
 Councils, municipalities and private health care providers
 can be run through Sjunet, including information regarding
 schools, properties, traffic, etc.




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                                                            SYNTHESIS REPORT - NSR Broadband Compendium


All information that deals with health care in Värmland is          access to health care information is available. A doctor
available on the County Council website (www.liv.se). News          should be able to access information about patient progress
and usable links to other websites in the area are also available   after treatment, despite when and where this information
there. Web services available on today’s website, for example       is registered. And certified personnel should be able to
request a family doctor, request an appointment, and cancel         access information about what doctors have done. New
an appointment are primarily directed at providing the              information technologies are effective tools for both citizens
customer/patient better service. They also mean time savings        and personnel in future health care systems. But the vision
for health care personnel. There is a tremendous deal of            for how health care should function in the future can only
pressure from both patients and personnel who wish to have          be realized if IT use is viewed in terms of an operational
more e-services. Technically, there are no major problems in        perspective where citizen needs for secure, effective, and
application. The most difficult issue is getting the e-service to   easily accessible care are the focus.
function in various settings: not everyone sees the benefit of
the web and routines for e-services are lacking.                    The vision for e-health in Värmland follows the national IT
                                                                    strategy for health care in Sweden. It is very important with a
In order to communicate electronically, tools are needed for        common set of standards, which would create organisational
finding various people, roles and positions, as well as various     benefits for both caregivers and patients. A common set of
systems. The Värmland catalogue is a joint catalogue project        standards would lead to more efficient resource utilisation
for health care in Värmland that began in 2002 and completed        and lower costs, by enabling systems to function together
its task in February 2005. The project aimed at a common            and understand each other. Furthermore, standards would
electronic catalogue for Värmland’s 16 municipalities and the       encourage suppliers of IT services in health care, to develop
County Council. The Värmland catalogue was based upon               systems and components that are able to communicate and
the national HSA catalogue service that Carelink operates on        integrate with other systems.
a national level. The purpose of the project is to coordinate
health care planning and to communicate with the help of
IT. The Värmland catalogue now plans on supplementation             3.5.4 Additional information
with Secure Email in hopes of sending secure emails between         Contact:
health care providers connected to Sjunet, despite e-mail           Länsstyrelsen Värmland
system vendor.                                                      Värmland – Sweden
                                                                    Katarina Nordmark
In Värmland, a new system for coordinated health care               katarina.nordmark@s.lst.se
has been purchased. Meddix is the message handling
system for patient delivery between the County Council
and municipalities, which now will begin to be used fully
through the county. The possibility of integrating Meddix
with internal operational systems and catalogues, like the
Värmland catalogue, as well as connecting to national
population registers exists. In Värmland, relatively good
cooperation between the County Council and municipalities
exists, and cooperation has proven to be fruitful very early
on. The fact that all Värmland’s municipalities and County
Council are members of Carelink and Sjunet is unique.
Tremendous potential for cooperation exists here, through,
for example, joint connection that would mean great savings
for all involved.


3.5.3 Lessons learnt and recommendations
The vision for e-health in Värmland (for 2015) is a coordinated
health portal for the entire county, regardless of principal
agency, where citizens can reach their own personal site
and gain access to their own health care record. Via this
Värmland health portal, the patient is able to communicate
with all district and specialist health care facilities; make
appointments for telephone consultation and personal
visits; re-book appointments and renew prescriptions for
medication and other medical aids by logging in. The IT
support shall be user-friendly and simplify daily routines
for health care personnel. It is important that cooperation
among Värmland‘s municipalities, County Council and
private health care providers functions well so that universal


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 3.    TV over Rural Wireless Infrastructures                     3.. Methodology and Implementation
                                                                   On the technical side the following was established during
 3.. Background and summery                                      the autumn of 2006:
 The peninsula Djursland is traditionally considered as a remote   • TV-streaming-server built on a Linux platform with Mpeg
 area. The largest city on the peninsula, Grenaa, which was            4 hardware encoding units were placed in the technical
 also the centre city, had a number of key services, such as           house by the Antenna association mast.;
 secondary schools, police station and hospital.                   • Wireless nodes in both the 2.4 GHz and 5 GHz band
                                                                       were mounted in the Antenna association mast.;
 Rising environmental standards and relocation of industries       • A few users were connected to the wireless network as
 in general had put an end to the growth of Grenaa and the             net-TV testers.
 recession came. Even the emerging economic recovery in the
 early nineties in Denmark did not reach Grenaa. In the process    In Mid-February, 2007 DIIRWB demonstrated its view of net-
 the city lost a number of key institutions and enterprises.       TV to the Antenna Association Board (which now consists of
 Amongst other things the daily ferry to Sealand disappeared,      the technical committee in the joined northern municipalities
 the local newspaper was closed; the hospital and the police       on Djursland).
 station were shut down. Based on this background the rise of
 the rural Djurslands.net can be understood. No assistance in      The meeting was held in a solitary located closed farm.
 getting broadband access from outside could be expected.          An acceptable streaming was demonstrated over a route
                                                                   involving 6 wireless links, and fibre from two different
 The partnership between DIIRWB (Djursland International           suppliers.
 Institute of Rural Wireless Broadband) and the antenna
 association started at a time when wireless network was           On the Networking Djursland conference for further
 consolidated in the countryside municipalities on Djursland,      development of Djursland into a good rural IT-community the
 and GrenaaS.net was just in its start up phase. The antenna       wireless TV-streaming technique was presented via a route
 association could not reach all the villages with traditional     of three long wireless links. The longest of these wireless
 coaxial cabling or fibre / coax combinations, and certainly       links was 11 km and was established in the framework of
 not in the rural areas, which they already had tried and failed   the conference. This 3-steps wireless route was even used as
 to do. The Antenna Association hereby saw the concrete            part of a connection to the Technical University in Delft in the
 potential in cooperation with Networking Djursland and its        Nederland, giving Vic Hayes, who chaired the development
 many partners, and by this DIIRWB on the other hand found         of the wireless network standards, the opportunity to address
 itself a local partner, in the development of content on the      the VIPs at the conference via a video talk on a big screen in
 wireless broadband infrastructure. The contact had been           the conference hall. In the following period copyright issues
 established for a long time, but the concrete partnership was     concerning potential TV-programs have been focused, while
 established in the fall of 2006.                                  on the technical side the focus has been on the work of
                                                                   multicast signal through the wireless equipment, by which
  In advance there was knowledge about techniques to ensure        a far better use of bandwidth can be activated, since many
 the quality of TV-streaming (Quality of Service) which could      viewers of TV content in multicast mode do not call for each
 be established in the wireless network, but there was no          their transmission, but only use one same data-stream per
 knowledge of successful implementations of multicasts of          channel.
 TV-signals on the wireless network. Knowing that software
 producers were working to solve these issues, it was assumed      Since the beginning of the project and until autumn 2007,
 that a solution might come from that side.                        the project team met once a week to develop and refine the
                                                                   project, also in its political implications. Furthermore DIIRWB
 The prospects in being able to handle TV in the already           has participated in GrenaaS.net’s weekly technical workshops
 built infrastructure were multiple. Among the visions were        to coordinate initiatives, and in 2008 a knowledgeable
 establishment of a local physical learning compartment            consultant helped on the issue with the technical testing and
 in the villages with virtual participation of the residents in    development every week.
 different parts of the sparsely populated landscape.
                                                                   The innovation has changed the concrete aims of the project.
 Videoconferences and video-telephony were other                   In the beginning the idea was to mirror via the wireless
 visions, and in the long run of course streaming from city        network as large a subset as possible of the programmes
 council meetings, hearings and different kinds of cultural        offered by the Antenna association. Subsequently DIIRWB
 arrangements etc.                                                 should focus on the neighbouring countries’ public-service
                                                                   programs (particularly the Scandinavian), which generally can
                                                                   not be dismantled by private users via satellite dish. Status
                                                                   quo is now that the work on the technical implementation
                                                                   continues in an extended workshop. Here, the possibility
                                                                   of multicast technology is being thoroughly examined,
                                                                   as multicast now has become available on the software


4
                                                             SYNTHESIS REPORT - NSR Broadband Compendium


and router platform which is widely used in the wireless
landscapenets on Djursland. The extended workshop also
examines and test recently added protocols to the WiFi
standard for stable high-speed rural broadband.

The status of the Antenna Association as municipal property
has also been on the political agenda in the period, - at least
partially as a result of the increasing national liberalisation
propensity.

In the project working group the vision of local TV (for the rural
inhabitants in the form of net-TV) has matured additionally,
and is now included as a key element in the composed vision
for the development of a good rural IT-society.


3..3 Lessons learnt and recommendations
The project has not yet led to the establishment of wireless
distribution of TV-programmes in the rural areas of the
antenna associations. In the process, however, there has been
a delimitation of the aims, so that the focus is now on the
establishment of a small number of channels in order to support
regional development by local production. Further the focus
should be on the establishment of a network of producers
of content. In line with the Djursland’s understanding of
culture and tradition, a co-operation between a wide group
of committed content-producing volunteers and facilitators
ensuring the development of necessary infrastructure can be
established. Thus the local content providers will generate
the pressure for further infrastructure development. So - in
contrast to what is normally the case – producers will lead
the development in the rural ICT-development in the region
of Djursland.


3..4 Additional information
Contact:
Djursland International Institute of Rural
Wireless Broadband
Djursland - Denmark
Bjarke Nielsen
teaching@DIIRWB.net




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 3.7    Public Private Partnership concerning owns and runs a portal which shall secure information,
        broadband access on local level       provide services etc. Furthermore the partners together agree
                                                                   and work on development projects in order to demonstrate
 3.7. Background and summery                                      why access and usage of broadband is important.
 The municipality of Varde has entered a public-private
 partnership with a broadband supplier. The partnership            lt is the intention to offer genuine broadband in the
 works together in order to provide broadband access               Municipality of Varde. The partnership agreement provides
 to different target groups in the municipality. Thus, the         the following services:
 Municipality of Varde intends to be a leading municipality in     • Free Internet access 24-7;
 terms of broadband access and broadband services offered to       • 2 - 10 Mbit/s connections (up and down);
 companies, public institutions and private households in order    • Email accounts;
 to secure growth and development all over the municipality.       • Web account;
 The Municipality of Varde is one of 98 large municipalities       • Voice over lP;
 formed as part of the structural reforms in Denmark that          • Access to various services, video on demand, digital
 became effective in January 2007. The municipality of Varde            services etc.;
 is located on the West Coast of Denmark and has 50.000
 inhabitants and covers an area of 1255 km2.                       Focus areas:
                                                                   • In specific areas, companies will be offered broadband
 Broadband therefore is a vital tool for the municipality
                                                                      access possibilities between 2 Mbit/s and 1 Gbit/s. The
 in terms of rural and regional development in the entire
                                                                      municipality decides which areas are to be in focus;
 new municipality. The municipality realised that genuine
 broadband is vital in order to secure communication and           • Creation of broadband access for private houses and
 development at all levels:                                           summer houses according to a specific timeframe.
 • Companies require high speed internet access in order              Subsequently, it is the intention to cover the entire
     to share information; hence the partnership agreement            municipality by 2011;
     becomes a vital instrument to develop existing companies      • The five old town halls will be connected with fibres in
     and to attract new ones;                                         order to secure communication between the various
 • Access to high speed Internet is an important tool                 locations and in order to be able to offer proper e-
     and will enable settlement in rural areas. E-learning,           government services;
     e-Government tools etc. entail that people are less           • Selected institutions will be equipped with broadband
     dependent on access to larger cities. Social integration         access between 2 Mbit/s and 1 Gbit/s. The municipality
     is supported and knowledge between residents and the             decides on areas in focus.
     surrounding society can be exchanged;
                                                                   Access to broadband infrastructure and content will play a
 • The Municipality of Varde welcomes many visitors every
                                                                   vital role in:
     year, and broadband access is a very important parameter
                                                                   • raising the IT Skills and competences through out the
     for the tourism industry. Visitors require access to
                                                                        municipality in a way that IT becomes a natural part
     broadband and new tourism products are closely linked
                                                                        of daily life both in relation to work, leisure time and
     to the Internet.
                                                                        conditions of life in general;
                                                                   • creating better opportunities for the population in the
 In other words the partnership should create the foundation
 for settlement and development in rural areas and therefore            Municipality of Varde as workforce;
 assist in promoting a live and sustainable society through out    • creating better opportunities for the companies (both
 the municipality.                                                      „old“ and „new“ companies);
                                                                   • creating better opportunities for visitors and for the
                                                                        tourism industry in general, so the municipality can
 3.7. Methodology and Implementation                                   further develop this industry;
 The partners have formed a steering committee (SC). The           • ensuring that the population uses the new technology in
 SC is responsible for the project. lt formulates the overall           order to preserve the local environment and to establish
 strategy and objectives and evaluate and report on the overall         new communities and in order to take advantage of e-
 progress in the project. Furthermore, a working group has              business, e-education and other new products relating
 been formed. This group is supposed to carry out the various           to the new technology;
 tasks and report back to the SC.
                                                                   • ensuring that the population is early innovators in relation
                                                                        to new technologies.
 Finally, it is the intention to set up a reference group. The
 reference group will focus on involving society and on
 sustainability issues, so broadband eventually will cover the     In order to communicate the vision and the possibilities to
 entire municipality. The private partner establishes, owns and    the population and to the various target groups, the partners
 runs the network on its own risk. The municipality establishes,   intend to originate various projects that support the plans.


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                                                         SYNTHESIS REPORT - NSR Broadband Compendium


3.7.3 Lessons learnt and recommendations                         3.    Community Network Groningen
Especially rural areas can benefit from delivering broadband
access e.g. various internet services, and although, broadband   3.. Background and summery
more or less is available throughout Denmark, it is important    Community Network Groningen (CNG) is a fibre glass
to stimulate the demand for broadband in general.                network in the city of Groningen, the Netherlands. It came
                                                                 into existence based on the initiative of six local respectively
The project, though, should focus on creating information        regional organisations and is for open use, so that everyone
on content issues. This could be done through various best       can join it. These organisations that can be considered as
practises.                                                       big consumers of services and as joint forces started the
                                                                 initiative: the municipality of Groningen, the University of
Also local government should implement broadband                 Groningen, the Noorderpoort College, the Hanze University,
strategies and focus on bridging the gap in the market,          TCN/SIG Realestate, and Biblionet, a network of libraries in
i.e. assist in providing broadband access in areas which the     the region North Netherlands. The aim of the Community
market does not cover. The local government should strive as     Network is a better competition at local telecom market and
well the development by offering up-to-date services to the      a growing number of users through affordable broadband
citizens, in order to improve conditions of life in general.     connections.

                                                                 Aim of the launching customers and shareholders as well is
3.7.4 Additional information                                     the growth of the network. Yields are primarily targeted for
Contact:                                                         connecting schools, community centres, health care centres
Sydvestjysk Udviklingsforum                                      and projects for society. With these projects the Community
Esbjerg - Denmark                                                Network wants to innovate and strengthen cohesion in the
Erik Dam                                                         community.
eda@svuf.dk
                                                                 Community Network is an “open network’: The infrastructure
                                                                 is separate from the services. Organisations are free to
                                                                 choose any service-supplier on Groningen Internet Exchange
                                                                 (GNIX). By this market competition could be improved and
                                                                 consequently prices have been decreased and supply has
                                                                 been augmented. Now about 30 suppliers offer their services
                                                                 at GNIX.

                                                                 Community Network is a new fibre glass network realised
                                                                 throughout the city of Groningen. The following figure shows
                                                                 the “backbone” in black lines. The red lines are connections
                                                                 to a customer-site.


                                                                 3.. Methodology and Implementation
                                                                 On 5 locations equipment is housed and forms the backbone
                                                                 for the Ethernet service. The Groningen Internet Exchange is
                                                                 the “external chain”. Here, several service-suppliers can be
                                                                 connect as well as locations outside the city of Groningen.
                                                                 Some technical details:
                                                                 • Fibre glass: G652
                                                                 • Connectors: SC/PC
                                                                 • Ethernetservice is offered by Imtech ICT

                                                                 In growing the network, the step towards connecting
                                                                 small users like households is becoming easier. There are
                                                                 expectations that after the next two years the first batch of
                                                                 households in Groningen is connected with glassfibre.

                                                                 Community Network offers within the city of Groningen:
                                                                 • dark fibre connections
                                                                 • ethernet: virtual private connections
                                                                 • ethernet: private network




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 SYNTHESIS REPORT - NSR Broadband Compendium


 If an ethernet-service (100Mb or gigabit) has been chosen,
 Imtech ICT will install and service the equipment by order
 of CNG. Community Network has a wholesale-contract with
 Imtech ICT, therefore very attractive prices can be offered.
 When choosing fibres the customer is responsible for
 installation and service of equipment at both ends of the
 connection. Usually only large organisations opt for dark
 fibre, because it requires a lot of their IT-department.

 The Groningen Internet Exchange (GN-IX ) is the marketplace
 in the network. Supply and demand can be combined in this
 spot. It offers advantages for demander and supplier.
 • Service supplier needs no digging to every user; this
      make prices and conditions via GN-IX better;
 • Service-users have choice in service and suppliers: lower
      prices, shorter contact time and choice.

 Users can buy supplementary services via the Groningen
 Internet Exchange. Suppliers, for instance, can offer IP-transit,
 hosting, Voice-over-IP, storage, security- and ASP-services.
 City-locations to locations-outer-city can be connected via
 GN-IX. To sell services via GN-IX a service-supplier must be
 present at GN-IX. Once you are present you can consider all
 connected CN-users as potential customers. The GN-IX is a
 neutral marketplace. GN-IX is an independent foundation.
 This is very important for fair trade on the marketplace.


 3..3 Lessons learnt and recommendations
 People who took the initiative for the Groningen Community
 Network are aiming at the improvement of the telecom
 services on the market. In 2002 it was stated that there
 was not much competition in this field in the region North
 Netherlands. There were no plans to spread the existing
 glassfibre networks and the prices for connections were
 ten times higher than in the industrial centre of the country
 (“Randstad”).

 Since the privatisation took place the building of networks is
 not a public task anymore, but is up to the market. However,
 the market is not interested to change the situation with
 high prices and low investments. That is the reason why
 this initiative was born: mobilise the joined forces of the
 consumers. In regions were there are many demanders, there
 will be automatically more supply. The logical conclusion
 is that joining ones forces means to improve the market
 situation. In this case it means that the consumers have
 contributed to a much better supply of broadband facilities.
 The next step is their application and use in an adequate way
 and to create all kind of products and services.


 3..4 Additional information
 Contact:
 Noorderpoort College Groningen, Netherlands
 Groningen - Netherlands
 Angelica Kaus
 a.kaus@noorderpoort.nl



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4. Recommendations                                                Enterprises are in a totally different situation. Even today
                                                                  many firms are dependent on a broadband connection. They
                                                                  often cannot exist without broadband, because they have
In cooperation with other European projects BIRD has
                                                                  to share or exchange large amounts of data. An architect
learned that there are clear differences between national
                                                                  and the construction company must be able to exchange
definitions, standards and approaches of broadband
                                                                  construction plans. Designers have to interchange huge
implementation. Hence the BIRD project, in particular the
                                                                  files with their clients. Banks and insurance companies are
Think Tank, envisaged to create a common understanding
                                                                  working with database-driven systems. There are many such
and formulated recommendations how to define broadband
                                                                  examples.
standards in future. A common definition for broadband is in
particular on European level of great importance.
                                                                  The aforementioned examples show that insufficient access
                                                                  to high speed internet and lack of bandwidth at reasonable
The trans-national Think Tank represents an expert group
                                                                  prices are hindering the adaptation or integration into
of representatives from industrial global players, regional
                                                                  the information society and economy and even more the
development planners and specialists in the field of
                                                                  implementation of state of the art innovation strategies.
innovation.
                                                                  This holds especially true for inhabitants, enterprises and
                                                                  public bodies of rural areas which are left disadvantaged in
In conclusion the most important achievement of the expert
                                                                  comparison to urban agglomerations.
group is the agreement on a two step approach:
• Until 2010 a connection speed of 2 Mbps up- and                 The solution lies in a combined approach of providing a
    downstream has to be available for every end user;            convenient broadband infrastructure for all regions and
• Until 2015 a connection speed of at least 100 Mbps up-          citizens as well as developing and making use of intelligent
    and downstream has to be available for every inhabitant       and efficient e-services.
    of the EU.
                                                                  Therefore the BIRD project and mainly the Think Tank group
Step 1                                                            postulate the aim for 100 % broadband coverage at a
    The specific reason to suggest a 2 Mbps connection            reasonable price and a quality high enough for triple play
    in the first step is that everyone should be able to use      to be delivered. It might not be possible or cost efficient
    applications included in the so called “triple play”, in a    to do this with traditional wire technologies. Wireless
                                                                  solutions provide an alternative. It should be handled as
    streamlined version. Usually, triple play means internet,
                                                                  such e.g.: Providers could be rewarded with a lower VAT
    telephone and IP TV. We agreed to reduce IP TV in the
                                                                  for bandwidth. Especially in rural and sparsely populated
    beginning to video phoning and video conferences.             areas the failed market trend has to be influenced by public
                                                                  actions or by Public Private Partnerships in order to overcome
Step 2                                                            the broadband provision gap.
    In the second step, the definition of IP TV will be defined
    as it will be commonly used in the year 2015: High            This aim assumes a fundamental justification in the
    Definition Television (HD IP TV). To be able to receive       perspective of broadband availability:
    more than one HD IP TV channel the Think Tank members         • Broadband internet connection must become a basic
    agreed to a connection speed of at least 100 Mbps up-             supply;
    and downstream.                                               • the connection has to be a flat rate for time and capacity
                                                                      and
Excluding IP TV (equal to HD or SD standards), a connection       • latency period has to be low.
of 2 Mbps would appear to be sufficient for most households.
But even 2 Mbps seems rather slow if you want to download         Convenient broadband infrastructures can be a mayor help
large mounts of data e.g. an image of openSUSE (a free Linux      against the desertion of rural areas and enrich community
distribution) that has a size of more than 4,000 megabyte.        life by cheap and transparent communication possibilities
Using a 2 Mbps connection it would take longer than 5 ½           (eCommunity). Its provision adds significantly to the
hours to download it. Using a connection speed of 100 Mbps        attractiveness of life in rural and semi-rural areas. Investing
would shorten the needed time to about 7 minutes.                 in data highways is cheap compared to conventional
                                                                  highways.
Concerning the upload speed it seems to be clear that
private users are more and more involved in the e-Society.        But it has to be taken into consideration that an uncritical
Even today many people are using web services for photo           focus on bandwidth use as success criteria will possibly
printing or to get a hard copy of their photos from their         broaden the broadband gap between metropolitan and
digital camera. Often as many as 100 holiday photos have          rural areas instead of narrowing it. It would lead to the
to be uploaded, each with a size of 2 Mbyte or more. Using        development of quick - not optimized - applications coming
an asymmetric connection as is the rule this can be a test of     from already high speed environments. This would leave the
nerves and patience.                                              part of the population in areas with insufficient bandwidth


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 SYNTHESIS REPORT - NSR Broadband Compendium


 marginalized. Therefore the focus of action must be twofold:       The regional level has two main fields of action:
 providing a convenient infrastructure to everyone in the EU        • Harmonizing with the European level – here a common
 as well as making the use of internet and its applications             definition of broadband and respective implementation
 more bandwidth efficient.                                              goals must be adopted. Most important is to perceive
                                                                        broadband as a basic commodity and thus provide
 Here eGovernment plays an important role. eGovernment                  broadband infrastructure to all citizens / to achieve
 supports the transparency of processes and cases of citizens
                                                                        100% coverage.
 or businesses in the respective county. The i2010 Digital
                                                                    • At the same time favorable frame conditions for both
 Local Agenda2 with the action lines: eParticipation of
 citizens in local decision-making; eInclusion, digital literacy        effective and efficient local implementations must be set.
 and eCapacity Building supports this process.                          There are a number of actions and technical possibilities
                                                                        to meet individual situations.
 Further the development of digital local networks between
 administrations and the private sector; advanced municipal         At the North Sea Region level contributions can be realized
 services in a multi-channel environment shall be promoted in       by advancing in, and supporting by strategies, action plans,
 order to make use of the gains that this kind of cooperation       etc. Thereby the solution lies in a combined approach of
 yields. The set up thematic clusters for the development           providing a convenient broadband infrastructure for all
 of eServices is another promising measure for regional             regions and citizens as well as developing and making use of
 development.                                                       intelligent and efficient eServices.

 Since 10-20% of the population can be regarded as disabled
 a low barrier access is the minimum, barrier-free broadband
 access and use of eServices and applications is the standard.
 In particular when aiming at the objective “Towards a
 sustainable information society for all” concerns all citizens -
 women and men, young and old people, disadvantaged and
 disabled - must be considered.

 All these goals and recommendations can only be achieved
 when supporting knowledge formation, education and
 training of all involved and effected parties, be it beginners
 in the use of ICT or administrators. Target groups are elderly
 people, people with low education background, and under-
 privileged in terms of income. Also, there is a need for
 additional knowledge or even specialists for the installation
 and improvement of services without high costs. Educational
 courses must be offered and the co-operations with schools,
 colleges, etc. shall be encouraged.

 The BIRD project partners and the Think Tank group also
 recommend the EU to focus, in the coming years, on the
 development of new products, services and concepts utilising
 the realised broadband infrastructure effectively. Server
 parks and broadband use in general tend to be very energy
 consuming which effects both global climate and local
 financial issues. The necessity to deal with comparatively
 lower bandwidth provision can prove a virtue in terms of
 cost and CO2 savings.

 Project members and the Think Tank group give advices which
 are specifically dedicated to local, regional and North Sea
 Region (NSR) level. Every level has to assume responsibility
 and contribute to this process by level specific actions.

 The local level plays an important role when it comes
 to reaching the end consumer and meeting the goal of
 100% coverage. Recommended actions range from the
 provision of the infrastructure itself to the education of yet
 uninvolved groups to the development and implementation
 of eServices.


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                                                             SYNTHESIS REPORT - NSR Broadband Compendium



5. Conclusions
Through the BIRD project the topic “broadband access for
innovation and rural development” was increasingly put on
the agenda at local, regional as well as national level; further
on the awareness of decision makers and stakeholders
was raised and has been accepted as a prerequisite from
everything from economic growth to social cohesion. A
strong impulse in terms of a common understanding of
broadband was released by the project.

By compiling Best Practice examples and implementing case
studies the BIRD project provided answers to the questions
as to:
• How to make broadband access available in rural and
    remote areas?
• What kind of services and products related to local
    development based on enhanced broadband access in
    rural areas can be developed?

Nevertheless after having discussed and developed strategies
for an improved supply of broadband access in rural areas
there is still a need for more activities and above all for
implementation.

Even if in October 2005, Europe overtook the USA in terms
of the number of broadband lines, while 2006 saw a record
number of new broadband connections, the progress
remains uneven.

Only 70% of rural population has currently access to
broadband. Although broadband coverage is increasing, the
gap between urban and rural areas is widening. Rural areas
also tend to face lower speeds and higher costs.

The main objective for broadband access as well as for
IT-development or a sustainable development must be:
“Towards a sustainable information society for all.” This
implies an accessible information society with a modern
infrastructure and IT services for public benefit so as to
simplify everyday life and give women and men, young and
old people, disadvantaged and disabled in every part of the
country a better quality of life.

It is estimated that in 2007-2013 period, 4.4% of cohesion
policy resources -14 billion EURO - will be invested in priorities
directly linked to the information society. Overall, about
65 billion EURO of the European Regional Development
Fund is estimated to be devoted to rural areas in the new
programming period.

The discussion about necessary and promising transnational
new activities in the field of broadband and ICT led to new
and more specialized fields of interventions. This will enable
partners to build upon the works of BIRD and further develop
the findings.




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 SYNTHESIS REPORT - NSR Broadband Compendium




54
         SYNTHESIS REPORT - NSR Broadband Compendium



NOTICE




                                                   55
 SYNTHESIS REPORT - NSR Broadband Compendium




5
Broadband Access for Innovation
and Regional Development


Contact:

ProArbeit kAöR
Tim Brauckmüller

Sachsenring 11
27711 Osterholz-Scharmbeck
Germany

Email: leadpartner@bird-project.eu


www.bird-project.eu

				
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