search engine marketing questions

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					 1. What approach do you take to ensure you set up a high performing campaign that will
    meet the client’s campaign goals?
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 2. You have inherited a campaign with a low CTR. How do you go about optimising the
    campaign to increase the campaign CTR?
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 3. What is the Google Quality Score? If you inherited a campaign with low Quality
    Scores, what steps would you take to try to improve the Quality Score?
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 4. How would you write a PPC ad to ensure it is relevant and enticing to users?
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 5. What are negative keywords? Why would you need to include negative keywords in
    your keyword list?
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