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					Hoja Programa Mali Inglés   5/5/06   13:33   Página 1

                                                    REGIONAL CONFERENCE ON
                                                   TOURISM COMMUNICATIONS
                                                                   Bamako, Mali 10 - 11 May 2006

     Venue:            Palais des Congrès Bamako, Mali
     Dates:            10 - 11 May 2006
     Languages:        English, French

                                     Tuesday, 9 May 2006

                   10.00 – 18.00 REGISTRATION OF PARTICIPANTS

                                     Wednesday, 10 May 2006

                   08.00             REGISTRATION OF PARTICIPANTS
                   08.30 – 09.00 WORDS OF WELCOME
                                     CHAIRMAN'S OPENING ADDRESS:
                                     Hon. Mr. Franklin Nchita Ogbuewu, Minister of Tourism, Nigeria

                                     Mr. Francesco Frangialli, UNWTO Secretary-General

                                     OFFICIAL OPENING OF THE CONFERENCE
                                     Mr. Bah N'diaye, Minister of Handicrafts and Tourism, Mali
                   09.00 – 09.30 COFFEE BREAK (PHOTO SESSION)
                   09.30 – 13.00 SESSION 1 - “TOURCOM DIALOGUE”: THE PASSION FOR AFRICA
                                     Introduction and moderation by - Ms. Lyse Doucet, BBC World

                                     Mr. Tijani Haddad, Minister of tourism of Tunisia, UNWTO Executive
                                     Council Chairman and President of FIJET
                                     Ms. Sylla Hadja Koumba Diakité, Minister of tourism, hospitality and handicraft, Guinea

                                     Ms. Dominique Verdugo, Tourism Network Leader for East and Southern Africa,
                                     Rwanda, SNV Netherlands

                                     Mr. Sidiki Konate, Director General, TV Mali

                                     Mr. Ludovic Dunod, Travel Editor, Radio France International
                                     Questions and Answers
                   13.00 – 14.30 LUNCH

                   14.30 – 16.30 SESSION 2 - IMAGE BUILDING OF DESTINATIONS
                                     Introduction and moderation by - Mr. Mactar Silla, Spectrum Télévision, Cameroon
                                     Mr. Steve Fallon, Author, Lonely Planet

                                     Mrs. Rosette Rugamba, Director General, ORTPN Rwanda
                                     Questions and Answers
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                     16.30 – 18.00 WORKSHOPS ON COMMUNICATIONS RELATED ISSUES
                                        Evolution of tourism-media relationship and efficient communications practices
                                        Moderator: Mr. Rok Klancnik, UNWTO Chief of Communications
                                        Efficient advertising campaigns
                                        Moderator: Mr. Sean O'Hara, Executive Director, BBC World
                                        Branding of destinations - South Africa: it's (not)impossible
                                        Mr. Moeketsi Mosola, CEO, South African Tourism
                     20.00              SOCIAL - CULTURAL EVENT (to be confirmed)

                                        DAY 2, 11 May 2006

                                        Introduction and moderation by: Ms. Deborah Luhrman, UNWTO consultant
                                        Mr. Geoffrey Lipman, Special Advisor of the UNWTO Secretary-General
                                        Mr. Noureddine Moussa, Minister of Tourism, Algeria
                     10.30 – 11.00 COFFEE BREAK
                                        Mr. Anthony Diallo, Minister of Natural Resources and Tourism, Tanzania
                                        Mr. Walter Schuller tot Peursum, Managing Partner, “Restore Tourism”, Belgium
                                        Questions and Answers
                     12.30 – 14.00 LUNCH, Launching of the Africa Spectator Magazine, Mr. Allan Kamau
                     14.00 – 16.00 SESSION 4: TRENDS IN TOURISM COMMUNICATIONS
                                        Introduction and moderation by: Mr. Nick Easen,
                                        Travel Editor, Breakingtravelnews, United Kingdom
                                        Ms. Maria Angeles Calvo, President, Africania - Solidarity Tourism, Spain
                                        Bringing Africa Closer to the world through volunteerism
                                        Mr. Alexander Rayner, CEO Destination Consultants, Australia
                                        Technology in tourism - Internet and so much more…
                                        Prof. Sylvester O. Monye, Director of Marketing and Promotion,
                                        Nigerian Tourism Development Corporation
                                        Domestic awareness campaigns
                                        Questions and Answers
                     16.00 – 16.30 CONCLUSIONS AND RECOMMENDATIONS
                                        Dr. Taleb Rifai, UNWTO Deputy Secretary-General
                                        Mr. Bah N'diaye, Minister of Handicrafts and Tourism, Mali
                     16.30              CLOSURE

                     Note: the programme may be slightly modified on the spot.

                  ORGANIZED BY:                                                                SUPPORTED BY:

     World Tourism Organization in cooperation of the
     Federal Ministry of Tourism and Handicraft of Mali


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