The Sip & Paint Business Continues Expansion
Art, wine & music...a winning combination?
Online PR News – 12-June-2013 – The three greatest inventions: art, wine & music can now be found under
one roof throughout the US.
Though this growing trend was initially started by Painting with a Twist, formerly known as Corks & Canvas, it
did not take long for other franchises to develop such as Pinot's Palette, Sips N Strokes, Uptown Art
Uncorked & many more; and for independent studios to pop up all over the nation as well as “traveling” artists
that offer events at restaurants and bars.
Entrepreneurs wanting to be part of this growing trend should consider many factors:
1. Money - A franchise fee can range from $10K to $30K, and includes the right to use a business name,
artwork, website, lease negotiating & advertising support. This initial fee does not include supplies, or
built-out costs to open a location. Another route is to open an independently owned studio with the support of
a consultant. Many independently owned studios offer consulting &/or training for the fraction of the costs.
Owners of independent studios do have the freedom to create unique artwork, rather than following &
creating artwork specific to a franchise. The success of this business regardless which is chosen, solely will
depend on time, effort and goals.
2. Territory/Population - Just because there is not a studio in a specific city or town, means opening one will
guarantee success. Researching the area within a 5 to 10 mile radius from a location for at least a population
of 100K is imperative. Then researching the number of studios within that radius should be the next step. A
franchise should help and should provide this market research. If going independent, finding this information
online is a task that should not be skipped. Researching lease and rental rates as well are very important.
Loopnet.com can be a good resource.
3. Artist - Hiring capable & reliable artists can be quite a task. A franchise will help you with the hiring
process. Independent studio owners can find artists at local colleges, or by posting online on forums or local
4. Website – This is already included in the initial franchise fee. Independent studios should have a reliable
website/developer who can create a website from scratch, avoiding templates or a cookie-cutter website.
5. Experience – For most entrepreneurs the excitement of owning a new art business can be quite enticing.
Art experience is not necessary, but could be helpful. Some computer skills are also necessary. A
background in customer service and advertising could come in handy in this type of business.
The sip & paint business concept will continue to expand through franchises, independent studios or via the
"traveling artists". This concept has combined the love of art, wine & music offering an alternative to a fun &
social night out.