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					  ABRO Newsletter Volume 6 Issue 3                                                                                             Summer 2012



           ABRO and Ex-Im Bank
                                                                                                   ABRO and Ex-Im Bank
         The Partnership Continues                                                                 Partnership Con nues .............. 1-2



                                                                                                   Coscharis Featured in
                                                                                                   Ex-Im Bank Report ....................... 2



                                                                                                   Automechanika, Germany ........... 3



                                                                                                   Visitors to
                                                                                                   ABRO World Headquarters .......... 4



                                                                                                   Ivory Coast ................................... 5



                                                                                                   New Distributor in New Zealand.. 5



                                                                                                   ABRO in Honduras Walmart ........ 5
President Barack Obama signs the Export-Import Bill during a ceremony in South Court
Auditorium in the Eisenhower Execu ve Office Building, May 30, 2012
                                                                                                   Cameroon’s Distributor
                                                  Peter F. Baranay, President of                   Sponsors Soccer Team ................. 5
                                                  ABRO Industries, Inc., was one of
                                                                                                   Sales Mee ngs in Europe:
                                                  more than 150 small and medium-
                                                  sized business owners and other                            Russia ........................... 6-7
                                                  invited guests from across the coun-                       Ukraine ............................ 7
                                                  try that attended the ceremony
                                                                                                             Ireland ............................. 7
                                                  on May 30, 2012 when President
                                                  Obama signed the Export-Im-                                Bosnia-Herzegovina......... 7
                                                  port Bank Reauthorization Act of                 NEW NEW NEW ......................... 8
                                                  2012 into law. Ex-Im Bank Chair-
                                                                                                   Let’s Share Ideas:
                                                  man Fred P. Hochberg joined the
                                                  President at the White House for the
                                                                                                   India: AB-80 Info Sheet ................ 9
                                                  signing ceremony.
                                                    The Ex-Im Bank Reauthoriza-                    Australia: ABRO Ad ...................... 9
                                                  tion Act of 2012 extends the Bank’s              Meet ABRO’s Staff:
                                                  authority through 2014 and                       Ashley Schmi ............................. 9
ABRO Industries President Peter F. Baranay with   ultimately increases its portfolio
Ex-Im Bank Chairman Fred Hochberg                 cap to $140 billion.
                                                                             Continued on page 2
                                                                       1
                                                                              ABRO Newsletter Volume 6 Issue 3 • Summer 2012

Ex-Im Bank - Continued from page 1


   “Today is a great day for U.S.         Ex-Im Bank Annual Conference 2012
businesses – both large and small,”
said Chairman Hochberg. “By sign-            Peter F. Baranay was a panelist at the recent Ex-Im
ing this bipartisan bill into law,        Bank Conference. Peter participated on the Global Access
President Obama has once again            for Small Business Panel moderated by Charles Tansey,
demonstrated his strong commit-           SVP Small Business for Ex-Im Bank.
ment to America’s business owners,        Peter addressed how ABRO develops
workers and exporters. The Presi-         new markets and buyers, how important
dent has been a strong champion of        it is to be able to offer open account pay-
Ex-Im Bank, and thanks to his lead-       ment terms and the particular challenges
ership, more U.S. companies are           ABRO faces in exporting to sub-Saharan
exporting to more countries. With         Africa countries.
                                          Coscharis Motors Limited of Nigeria was
                                          featured in the Ex-Im Bank brochure.




Indiana Congressman Joe Donnelly                                                                    Trade Acceptance
pictured here with Peter F. Baranay has                           Broker of the Year                Group Wins Broker of
been an unwavering supporter of the                               Trade Acceptance Group            the Year 2012 Award
Export-Import Bank of the U.S.                                    Edina, Minnesota                  at the Ex-Im Bank
                                                                  www.tradeacceptance.com           Annual Conference for
our reauthorization now achieved,                                                                   the Third Time.
the Bank will continue to do what                                 ABRO has been using TAG’s services since 2002 when TAG
                                                                  won their first Broker of the Year award. They were also
it does best – help our nation’s
                                                                   honored in 2008.
workers compete globally and
                                                                   Trade Acceptance Group, Ltd., a trade finance company
support U.S. jobs at no cost to                                     headquartered in Edina, Minnesota (near Minneapolis)
American taxpayers”.                                                with offices in Chicago, is an ac ve promoter of credit
   Peter F. Baranay commented that                          insurance to small-business exporters from coast to coast.
“the reauthorization of the Export-         TAG provides innova ve trade-finance solu ons using Ex-Im Bank products,
Import Bank adds much needed                including brokering export-credit insurance policies, arranging working capital
                                            loan guarantees for exporters, and assis ng foreign buyers in obtaining medium-
certainty and predictability for
                                            term and loan guarantees. The company also offers interna onal credit reports,
export companies like ABRO and              consul ng and training services.
their workers and will allow ABRO           ABRO is proud to be a client of TAG and congratulates TAG on an unprecedented
to continue the growth strategies           “3-PEAT” as winner of the Ex-Im Broker of the Year.
they have pursued for many years”.

                                                             2
                                                                                                                                  ABRO Newsletter Volume 6 Issue 3 • Summer 2012


       VISIT ABRO - SEPTEMBER 11-16, 2012
                                                                                           MESSE FRANKFURT, GERMANY
                                                                                                                        ABRO EVENTS
                                                                                                                        We have many ac vi es planned
                                                                                               m                        to help make this a successful and
                                                                                         Progra 1-16, 2012
                                                         Ev                  ening               er 1                   pleasurable event for all.
                                                    ABRO                  kfu      rt - Sep
                                                                                            temb
                                                           a Fran
                                                   echanik
                                  Autom
                                  2
                                                                                                                        Download the
                   09-10-1
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            y
        at ABR
                             l
                  O Hote Adenauer Strasse/ 29810
                                             7                                                                          info sheets here.
Arrivalrand Frankfurt, Konr many, Phone: 069
                           ad
       G                  er
                          3G
Westin          ain, 6031
         t am M
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            ning Pro
                        gr  am                                                                                          Please let us know if you are coming.
 No Eve
                        09-11-1
                                2
                                                       ABRO
                                                            Hote         l                                              We look forward to seeing you at the
                   y                        nt in
     Tuesda hinese Restauraer Strasse 7 8 10                                                                            same loca on as in 2010:
                 –C                     enau                           l
    San San nd Frankfurt, KoGermany, Phone: 06 obby of Hote
                                nrad Ad           9 / 29

                                             the L
                                                                                                                        ABRO Booth F69 in Hall 9.1
            Gra             313
    Westin
            urt am
                   Main, 60
                                 0 pm in                               China.
     Frankf
                 gP  oint: 7:2                           e cu isine of
      Meetin                          ant inte
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                                               el.                                                                      The ABRO Hotel will again be
       Enjoy th               at the AB
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       Conve  niently
                                            l
                                                                                                                        The Wes n Grand Frankfurt.
                       -12-12 Hotel Orienta
               sday 09          t in
          Wedne rsian Restauran ion) 231654
                      Pe     Stat                                         l
          Hafez – ße 21(Near M,ainermany, Phone: 06 obby of Hote
                                        Train          9/

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                        Phone:           o int: 7:0                      n Go red for ABRO gues idnight.
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                                                      y         09-16-1                                         1

                                       Sunda                                   Program
                                                            oE      vening
                                      Depar        ture - N




                                                                                                                                              LINK TO
                                                                                                                                          AUTOMECHANIKA
                                                                                                                                            SHOW INFO:




                                                                                                                                           LINK TO TICKETS:




                                                                                                                    3
                                                                                              ABRO Newsletter Volume 6 Issue 3 • Summer 2012



Visitors to ABRO World Headquarters
Kuwait                                                                        Algeria




Sasan “Sonny” Sohrab, and Mr. Rakesh Bahl with family met with Peter          Mr. Ali and Mr. Salmi Mourad, Sarl Saroussa, ABRO’s distributors from
F. Baranay during a trip in May 2012.                                         Algeria, with Sasan “Sonny” Sohrab.

It was a pleasure for us to receive Mr. Rakesh Bahl from Construc on          As our business in Algeria has con nued to grow over the last few years,
Materials Center Co., and his family to our headquarters in South Bend,       it is more important for us to have regular face to face mee ngs. It was
Indiana. They were traveling to the USA for the gradua on of their            our honor to have Mr. Salmi Mourad and his nephew, Mr. Ali, visit our
daughter and made an effort to also come to our office for a quick visit.        office recently for a very produc ve two day visit to South Bend.


Mongolia                                                                      Uruguay




Mr. Tugserdene Ba ulga and Mr. Jamiyansuren Ba ulga from Mongolia             Tersandro “Stan” Santos, Adriana VanHuffel, Elizabeth Rossier with
with Peter F. Baranay and Mike Molnar.                                        Dario Nieves, Daluc, ABRO’s distributor in Uruguay, and Mario Manta.
Akuma Erin LLC from Mongolia is one of ABRO’s newest distributors.            ABRO’s distributor in Uruguay, Dario Nieves, visited ABRO Headquarters
They have been one of Mongolia’s leading automo ve a ermarket dis-            in Indiana to meet with ABRO’s La n American Division and discuss all
tributors for many years. When they saw that there was an opportunity         current issues pertaining to ABRO. The mee ng was very produc ve.
to become the official representa ve for ABRO in Mongolia, they flew             Everything revolved around how to increase the ABRO sales in Uruguay.
to South Bend, IN to meet with Mike Molnar and Peter Baranay. We              Dario Nieves is planing on broadening the range of products for the
welcome Akuma Erin LLC to the ABRO family!                                    increasing demands in Uruguay.


                                                                          4
                                                                          ABRO Newsletter Volume 6 Issue 3 • Summer 2012


Ivory Coast                                                   New ABRO Distributor
                                                              in New Zealand
                                                              Automotive Supplies NZ Limited
                                                                 ABRO is pleased to announce that we have appoint-
                                                              ed a new distributor to handle our ABRO products
                                                              in New Zealand – Automotive Supplies NZ Limited
   Recently, SOCARI, our ABRO distributor in the              (ASL). The Managing Director of ASL – Murray Eade
Ivory Coast undertook a vigorous promotional cam-             is re-launching the ABRO brand to the New Zealand
paign for specific ABRO products. Managing Director,           public through major chain stores and other high pro-
Felix Maduka, wanted to focus on our ABRO Brake               file automotive outlets in New Zealand. ASL will be
Fluid and other ABRO lubricants. SOCARI started               handling the entire ABRO range and they are planning
this promotional program on June 15th and will run            to establish a designated website to further promote
this program through the middle of August. Felix has          ABRO products in New Zealand. We are very excited
mentioned that the program already has produced some          about the partnership between ABRO and ASL and
positive results which hopefully will lead to increased       look forward to seeing a nice increase in ABRO sales
lubricant business in the Ivory Coast.                        in New Zealand this year.


Honduras                                  Cameroon
ABRO in Walmart                           ABRO Soccer Team


                                                                                                 Joshua Ozioma

                                                                                                 Ozone is currently sponsor-
                                                                                                 ing a professional ABRO
                                                                                                 football team that also
                                                                                                 provides addi onal expo-
                                                                                                 sure for the ABRO name.
   Thanks to ABRO’s distributor in
Honduras, Agencia La Mundial, a              Earlier this month, Joshua Ozioma, the Managing Director of Ozone
wide range of ABRO products are           International, our exclusive agent for Cameroon, visited our corporate
now available to shoppers visiting        offices in South Bend, Indiana. His purpose was to discuss a strategic
Walmart stores in Honduras. Not           promotional plan geared to boost the ABRO brand image in Cameroon
only will this development result         and at the same time to combat counterfeiters in the market. He is plan-
in additional sales for both Agencia      ning a 3 prong attack through the use of the promotional billboards, ra-
La Mundial and ABRO, it also ex-          dio/TV spots, and adding personnel to “spread the ABRO message” in
pected to dramatically expand and         the market. Joshua has very high aspirations with respect to the results
strengthen the ABRO brand name            of his promotional program and we wish him all the best in executing
in the Latin American region.             his strategic marketing plan.

                                                          5
                                                                                  ABRO Newsletter Volume 6 Issue 3 • Summer 2012

ABRO Russia - St. Petersburg
   ABRO Salesman Mike Molnar
met with Boris Babenchik, Vadim
Polyakov and other members of
the ABRO Russia staff in St.
Petersburg. The main topics of
conversation were new ABRO
products and ABRO advertising
ideas. The pictured delivery van
has a very unique and eye catching
design. The van graphics promote
ABRO’s three families of prod-
ucts (ABRO PLATINUM, ABRO,
ABRO MASTERS). Additionally,
the back of the van has a unique de-
sign as well. Those are not boxes
in a window. That is actually a
design on the van to look like there
are boxes in the window!

Kiev International
SIA’2012 Motor Show
                                              Boris Babenchik, Mike Molnar, Vadim           Clever idea: ABRO Russia’s newly
                                              Polyakov during their recent mee ng in        designed delivery truck displays ABRO
                                              St. Petersburg, Russia.                       cartons which are printed on the back.




                                              ABRO Russia - Kaliningrad
                                                 This June was the first time
                                              that anyone from ABRO USA
                                              visited Kaliningrad, Rus-
Dmitry Poch n, Mike Molnar, in front of the   sia. Mike Molnar met with
impressive ABRO tradeshow booth               Igor Yusheev to discuss many
   ABRO’s Ukrainian distributor               strategies to grow the ABRO
AMT-28 once again had a wonder-               business. Boris Babenchik
ful presence at this year’s Kiev In-          and Yury Sergeev from St.
ternational SIA’2012 Motor Show.              Petersburg also were in atten-
ABRO salesman Mike Molnar was                 dance for the meetings. We
in attendance and had productive              look forward to seeing growth
meetings with Dmitry Pochtin,                 in the Kaliningrad region in             Mike Molnar, Igor Yusheev, Yury Sergeev, and
Director of AMT-28.                           2012 beyond.                             Boris Babenchik


                                                               6
                                                                         ABRO Newsletter Volume 6 Issue 3 • Summer 2012

ABRO Russia
- Vladivostok
   This April, ABRO salesman Mike
Molnar flew to Vladivostok to meet
with Eugeny Yakovlev and his staff.
They are now completely moved
into a new office building that al-
lows them to have the complete
ABRO staff working together. It
is also equipped with a board room
that is great to have meetings in with
current and prospective customers.
Additionally, if you travel to Vladi-                                                         Large billboards feature new
                                                                                              ABRO products in Vladivostok
vostok, it will surely be impossible
to miss these creative billboards.
A lot of effort has been made to                                                ABRO Bosnia
launch some of ABRO’s newest                                                    & Herzegovina
products in Vladivostok.


ABRO Russia                              ABRO
- Rostov                                 Ireland
                                            This June Mike Molnar met up
                                         with sales director for Strongline
                                         Autoparts, Paul Warren. They met
                                         to discuss the current state of ABRO
                                                                                Jasmin Abhaspahic, Vanela Sojtaric, Mike Molnar
                                         and Ireland. Everything is business
                                         as normal.                                This summer Mike Molnar
                                                                                visited with Avanti in Sarajevo. A
                                                                                new business plan was formed to
                                                                                put more of an emphasis on grow-
Mike Molnar, Alexey Avdeev and Anna                                             ing the ABRO product range than
Goncharova in Rostov                                                            ever before. The work that Avanti
   This spring Mike Molnar                                                      has done across the former Yugo-
visited Alexey Avdeev and Anna                                                  slavian region has been exceptional.
Goncharova in Rostov, Russia. The                                               We are looking forward to taking
brother and sister team are doing a                                             another step in the direction of con-
great job running the Southern Rus-                                             tinued success. This fall, Avanti
sia company. Meetings were to dis-                                              will be the first ABRO distributor
cuss logistical issues, product im-                                             to begin to sell ABRO windshield
provements and new product ideas.                                               wiper blades. We will have more
We are on pace to improve on last                                               information regarding these prod-
year’s sales and we expect to finish                                             ucts at the Automechanika and
the year strong.                         Mike Molnar and Paul Warren            AAPEX shows this fall.

                                                             7
                                                                                                                                                                                                                                                                                                                                                                                                                                                  ABRO Newsletter Volume 6 Issue 3 • Summer 2012



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 star ng September 15, 2012.
                                                                                                                                          FEBRUARY
                                                       JANUARY




                                                                                                                                                                                                                                                            MARCH




                                                                                                                                                                                                                                                                                                                                                                                       APRIL




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            JUNE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     MAY
                                                                                                                                                                                                                                                             SEPTEMBER




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     NOVEMBER




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            DECEMBER
                                                                                                                                                                                                                                                                                                                                                                                       OCTOBER
                                                                                                                                          AUGUST
                                                       JULY




                                                                                                                                                                        8
                                                                                                                                                                                ABRO Newsletter Volume 6 Issue 3 • Summer 2012


     Let’s Share Ideas
                                                                                                                                                    A
                                                                                                                                                    ABRO India - Info Sheet for AB-80




                                                                                                                                                    AIPL, ABRO’s distributor in India, featured in our last newsle er, created an-
                                                                                                                                                    other excellent informa on sheet. This explains the many uses for ABRO’s AB-80.


ABRO Australia - Free Sample Packs
                                                                                                                                                                Meet ABRO’s Staff

   AKE THRU
A U S T R A L I A N T R U C K & A U T O PA R T S




BR                                          June is the month
                                                              au
                                                 www.atap.com.a
                                                     ata c
                                                                                    (mixed purchases are accepted)
                                                                                    & RECEIVE A FREE ABRO
                                                                                                                                                                                                              —Ashley Schmitt
                                                                                                                                                                                                          Accounting Assistant
                                                                                                                                                                                                                           ABRO
Australia’s Automotive Parts Specialists
                                           to try ABRO!!                            SAMPLE PRODUCT PACK!!
                                                                                    Pack contains:
                                            Try ABRO GASKET PRODUCTS:               2 x SS-822 Super Seal 240ml RRP $10.00
                                            Purchase 24 Tubes PLUS 24               2 x CC-220 Carb & Choke Cleaner RRP $9.50
                                                                                    2 x WW-606 Waterless Wash & Wax RRP $13.00
                                            Cartridges of RTV Silicone              2 x AS-224 Steel 57gm RRP $10.00
                                            Gasket Makers: Tube Part                1 x GR-200 Gasket Remover RRP $11.95
                                            Numbers: 85gm 9-AB Grey, 10-
                                            AB Blue, 11-AB Red, 12-AB Black,  k
                                                                                    1 x TL-342 Blue Threadlock Removable 6ml RRP $4.50
                                                                                    1 x TL-371 Red Threadlock Permanent 6ml RRP $4.50
                                                                                                                                                                Ashley Schmi
           Promo                            13-AB Clear, 14-AB White, 418-AB
                                                                                    P
                                                                                    Pr
                                                                                    Promotion applies to the ABRO product listed above purchased
                                                                                    fro
                                                                                    from ATAP only. Promotional period from 01/06/12 to 30/06/12.
                                                                                    Pu
                                                                                    Purchases must be made on a single invoice. Offer is STRICTLY               The recent departure of ABRO’s long- me Accoun ng Assistant,
                                                      s  Copper.
                                                         Co
                                                         C
                                                         Copp                       w
                                                                                    while stocks last. For full terms & conditions see your local
                                                 hase
                                           Purc e on a Ca
                                                tb
                                           mus invoice Nu
                                                         .
                                                           C
                                                           Cartridge Part
                                                            Numbers: SS-2400 Hi
                                                                                                                                                                Valerie Schmidt, le ABRO in need of someone who could help
                                             ingle es & 24
                                           s
                                             24 Tub ges!! Te
                                                    rid
                                                            Te                  y
                                                            Temp RTV, SS-999 Grey                                                                               balance the books and handle all the incoming and outgoing
                                               Cart        RT
                                                           RT Silicone Sealant
                                                           RTV
                                                                                                                                                                invoices. A er an extensive search, ABRO chose Ashley Schmi .
     have you                                                                                                                                                   Ashley has lived in the South Bend area her whole life. While
     seen us?                                                                                                                                                   a ending Indiana University’s South Bend campus, Ashley
                                                                                                                                                                supported herself by first wai ng tables and later working as
ATAP Australia (Australian Truck and Auto Parts)                                                                                                                an office assistant in local businesses. Prior to her gradua on
One of ABRO’s major ABRO distributors in Australia recently sent                                                                                                this last May with a degree in accoun ng, Ashley did a tax
out the above flyer for a special product promo on for the month                                                                                                 internship at a public accoun ng firm. She also spent a summer
of June. As you can see, ATAP has encouraged their customers to                                                                                                 abroad studying in both London and Paris. ABRO is her first
purchase our ABRO Silicone and Gasket Maker and by doing so, their                                                                                              job out of college and she reports that she likes both the people
customers received a free ABRO sample pack of various ABRO prod-
ucts which should s mulate addi onal ABRO sales in the future. We                                                                                               she works with and learning how to apply years of “book
are pleased to note that ATAP doubled their sales during the promo-                                                                                             knowledge” to a complicated real world se ng.
 on and we salute ATAP for their unique marke ng efforts.


                                                                                                                                                            9

				
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