First professional email marketing software based on open source
OpenEMM email marketing software with extended
functions ready to download
Munich, June 6, 2007. OpenEMM, the world's first professional email marketing
software based on open source, is now available in version 5.1. Using OpenEMM,
email marketing campaigns can be set up, carried out, administered and evaluated
in a user-friendly fashion. The strengths of the software lie in its target group-
specific approach, its campaign management and its sophisticated real-time
Compared to the predecessor version, OpenEMM 5.1 offers important adjuncts for
professional email marketing – advanced email marketers will welcome its Fullview feature,
for example. Fullview displays the newsletter in the web browser, including all
personalization and individualization features, if the recipient's email program does not
show pictures. Those new to email marketing will profit from an interactive Wizard, which
is very helpful when composing a new newsletter. Further features of OpenEMM 5.1 are:
- Archive with individualized newsletters for the recipients
- Evaluations for multi-stage mailing campaigns
- Different file attachments sent depending on the target group
- Online update check whether version still current
Since being introduced in July 2006, OpenEMM has aroused an extraordinary amount of
interest among email marketers throughout the world since it is the first professional email
marketing solution to be based on open source. This has resulted in over 13,000 downloads
to date and accesses from more than 80 countries.
OpenEMM 5.1 is available immediately for free download from www.openemm.org.
About AGNITAS AG
AGNITAS AG offers e-marketing solutions for direct and dialog marketing in the form of services,
software and consultation. The company's powerful software, coupled with its ability to provide
personalized solutions for customers, is a convincing combination.
Successful email marketing campaigns can be developed, implemented and evaluated with the email
marketing platform, AGNITAS E-Marketing Manager. E-Marketing Manager services can be used
as full service, ASP or license solutions.
The AGNITAS AG product portfolio was supplemented by the free OpenEMM email marketing
software in mid-2006. OpenEMM was derived from E-Marketing Manager and further developed
with the aid of the open source community.
AGNITAS was founded in 1999 and counts among its customers such well-known companies such
as Baur Versand, IBM, OBI, Siemens, T-Com, Tiscali and Tomorrow Focus.
Tel: +49 (0) 89/55 29 08-58
Fax: +49 (0) 89/55 29 08-69